Identity & Authority: MODULO – Signal Evidence & AI Readability

MODULO

(https://modulo.be) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
4 Impact Weight: 15 / 100
27% Reputation

There is a total absence of named authority; the schema_json lacks Person or Organization types, providing only basic WebPage data. While an image filename references ‘foto_dominique,’ no individuals are named in the text, and no professional backgrounds or career histories are provided to support the ‘years of experience’ claim. Technical credibility is undermined by a broken heading hierarchy on the Privacy page, which uses H1 tags for standard section headers, contradicting any claims of digital or ‘online’ expertise.

The marketing tone is highly confident (‘Wij staan te popelen!’), yet the site fails to demonstrate any actual performance metrics. The agency claims to help clients reach their goals but refuses to show what those goals were or how they were measured in their case studies. This creates a disconnect where the ‘experience’ claimed is visible only through static images of past work, not through the business outcomes those images supposedly generated.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.modulo.be/",
            "url": "https://www.modulo.be/",
            "name": "Home - MODULO",
            "isPartOf": {
                "@id": "https://www.modulo.be/#website"
            },
            "datePublished": "2017-02-01T13:22:55+00:00",
            "dateModified": "2026-04-08T13:49:34+00:00",
            "breadcrumb": {
                "@id": "https://www.modulo.be/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.modulo.be/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.modulo.be/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.modulo.be/#website",
            "url": "https://www.modulo.be/",
            "name": "MODULO",
            "description": "Communication agency",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.modulo.be/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "nl-NL"
        }
    ]
}
/privacy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.modulo.be/privacy/",
            "url": "https://www.modulo.be/privacy/",
            "name": "Privacy - MODULO",
            "isPartOf": {
                "@id": "https://www.modulo.be/#website"
            },
            "datePublished": "2017-02-17T08:57:10+00:00",
            "dateModified": "2023-06-26T09:18:50+00:00",
            "breadcrumb": {
                "@id": "https://www.modulo.be/privacy/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.modulo.be/privacy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.modulo.be/privacy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.modulo.be/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Privacy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.modulo.be/#website",
            "url": "https://www.modulo.be/",
            "name": "MODULO",
            "description": "Communication agency",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.modulo.be/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "nl-NL"
        }
    ]
}
/ons-werk/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.modulo.be/ons-werk/",
            "url": "https://www.modulo.be/ons-werk/",
            "name": "Ons werk - MODULO",
            "isPartOf": {
                "@id": "https://www.modulo.be/#website"
            },
            "datePublished": "2017-02-01T13:23:16+00:00",
            "dateModified": "2017-03-20T15:11:31+00:00",
            "breadcrumb": {
                "@id": "https://www.modulo.be/ons-werk/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.modulo.be/ons-werk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.modulo.be/ons-werk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.modulo.be/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Ons werk"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.modulo.be/#website",
            "url": "https://www.modulo.be/",
            "name": "MODULO",
            "description": "Communication agency",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.modulo.be/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "nl-NL"
        }
    ]
}
/over-modulo/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.modulo.be/over-modulo/",
            "url": "https://www.modulo.be/over-modulo/",
            "name": "Over Modulo - MODULO",
            "isPartOf": {
                "@id": "https://www.modulo.be/#website"
            },
            "datePublished": "2017-02-01T13:23:08+00:00",
            "dateModified": "2017-03-21T16:20:08+00:00",
            "breadcrumb": {
                "@id": "https://www.modulo.be/over-modulo/#breadcrumb"
            },
            "inLanguage": "nl-NL",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.modulo.be/over-modulo/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.modulo.be/over-modulo/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.modulo.be/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Over Modulo"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.modulo.be/#website",
            "url": "https://www.modulo.be/",
            "name": "MODULO",
            "description": "Communication agency",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.modulo.be/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "nl-NL"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/privacy/ 2 0
/ons-werk/ 2 0
/over-modulo/ 2 0