Identity & Authority: Mole Digital – Signal Evidence & AI Readability

Mole Digital

(https://moledigital.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
0 Impact Weight: 15 / 100
0% Reputation

The schema_json is restricted to basic WebPage and WebSite types, lacking the Organization or Person schema necessary to establish professional authority. For an agency claiming web development expertise, the lack of an H1 tag and the ‘Registration has been disabled’ message represent a severe technical authority gap. There are no named experts or sameAs links to verify that this entity has a legitimate professional footprint in the digital agency space.

The meta data claims to provide ‘digital strategy’ and ‘video production,’ yet the site provides zero case studies or evidence of past performance. There are no named clients or specific outcomes listed to substantiate the high-level claims made in the site’s discovery metadata. The marketing tone of the meta description is completely unsupported by the visible technical implementation.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://moledigital.co.uk/",
            "url": "https://moledigital.co.uk/",
            "name": "Home - Mole Digital",
            "isPartOf": {
                "@id": "https://moledigital.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://moledigital.co.uk/#primaryimage"
            },
            "image": {
                "@id": "https://moledigital.co.uk/#primaryimage"
            },
            "thumbnailUrl": "https://moledigital.co.uk/wp-content/uploads/2023/04/cropped-mole-favicon.jpg",
            "datePublished": "2023-04-25T08:48:59+00:00",
            "dateModified": "2026-05-27T08:14:13+00:00",
            "description": "Mole Digital - a full-service digital agency creating digital magic with video production, web development and digital strategy.",
            "breadcrumb": {
                "@id": "https://moledigital.co.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://moledigital.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://moledigital.co.uk/#primaryimage",
            "url": "https://moledigital.co.uk/wp-content/uploads/2023/04/cropped-mole-favicon.jpg",
            "contentUrl": "https://moledigital.co.uk/wp-content/uploads/2023/04/cropped-mole-favicon.jpg",
            "width": 512,
            "height": 512
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://moledigital.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://moledigital.co.uk/#website",
            "url": "https://moledigital.co.uk/",
            "name": "Mole Digital",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://moledigital.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
2Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
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