Identity & Authority: Mortimedia – Signal Evidence & AI Readability

Mortimedia

(https://mortimedia.es) 📸 Data Snapshot: August 2, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
0 Impact Weight: 15 / 100
0% Reputation

The authority gap is critical; there is no Organization schema, no mention of team members, and no sameAs links to social or professional profiles. The site claims to be an authority in marketing and security yet lacks the technical credibility of a properly configured JSON-LD graph or a current digital footprint.

The meta description claims the agency is ‘inspiration, creativity, and communication,’ yet the actual site demonstrates a total lack of communication with 0 characters of clean text in the body. There are no case studies or performance metrics to support the bold claims made in the metadata.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://mortimedia.es/#website",
            "url": "https://mortimedia.es/",
            "name": "Mortimedia",
            "description": "Otro sitio realizado con WordPress",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mortimedia.es/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "WebPage",
            "@id": "https://mortimedia.es/#webpage",
            "url": "https://mortimedia.es/",
            "name": "Mortimedia | Publicidad, Marketing y Seguridad",
            "isPartOf": {
                "@id": "https://mortimedia.es/#website"
            },
            "datePublished": "2015-02-26T05:50:54+00:00",
            "dateModified": "2017-08-09T15:59:18+00:00",
            "description": "Mortimedia es inspiración, creatividad, comunicación y seguridad. Siéntate en nuestro sofá, relájate y cuéntanos qué necesitas.",
            "breadcrumb": {
                "@id": "https://mortimedia.es/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mortimedia.es/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mortimedia.es/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada"
                }
            ]
        }
    ]
}
/contacto/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://mortimedia.es/#website",
            "url": "https://mortimedia.es/",
            "name": "Mortimedia",
            "description": "Otro sitio realizado con WordPress",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mortimedia.es/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "WebPage",
            "@id": "https://mortimedia.es/contacto/#webpage",
            "url": "https://mortimedia.es/contacto/",
            "name": "Contacto - Mortimedia",
            "isPartOf": {
                "@id": "https://mortimedia.es/#website"
            },
            "datePublished": "2015-02-26T05:51:42+00:00",
            "dateModified": "2018-09-21T08:31:24+00:00",
            "description": "¿Cómo podemos ayudarte? Escríbenos ahora a través de nuestro formulario web y te atenderemos a la mayor brevedad posible. ¡Gracias!",
            "breadcrumb": {
                "@id": "https://mortimedia.es/contacto/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mortimedia.es/contacto/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mortimedia.es/contacto/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://mortimedia.es/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contacto"
                }
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
26Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 13 0
/contacto/ 13 0