NAV43
(https://www.nav43.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Trust theatre is present primarily in the gap between review counts and verification. While the schema identifies an aggregateRating of 5 based on 31 reviews, the pages only display between 4 and 17 reviews with a consistently low proof_links_count of 1. The claim of being an award-winning agency is presented as a primary H2 signal, yet the specific awards and awarding bodies are not named in the provided content, which is a standard trust theatre pattern.
The ratio of verifiable evidence to assertions is balanced by the inclusion of exact numbers (1 M+ Page-One Keywords, 50+ Site Migrations). However, the proof density is diluted by vague performance claims such as perennial profits and sail past your most optimistic targets. Out of the six pages audited, only one provides a specific client name and outcome, while the others rely on aggregate metrics and process descriptions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
44Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /growth-plan/ | 8 | 1 |
| /digital-marketing/ppc-management/ | 4 | 1 |
| /about-us/ | 4 | 1 |
| /contact/ | 2 | 2 |
| /digital-marketing/ppc-management/google-ads-management-services/ | 9 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://nav43.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.6384542",
"longitude": "-79.41712"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=43.6384542,-79.41712",
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
}
},
{
"@type": [
"LocalBusiness",
"Organization"
],
"@id": "https://nav43.com/#organization",
"name": "NAV43",
"url": "https://nav43.com",
"sameAs": [
"https://www.facebook.com/nav43",
"https://www.instagram.com/NAV43digital/",
"https://www.linkedin.com/company/nav43/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
},
"logo": {
"@type": "ImageObject",
"@id": "https://nav43.com/#logo",
"url": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"contentUrl": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"caption": "NAV43",
"inLanguage": "en-US",
"width": "250",
"height": "63"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday 09:30-17:30"
],
"description": "NAV43 is a premier digital marketing agency based in Toronto, dedicated to helping brands navigate the complexities of the online landscape. Established in 2016, the agency specializes in Search Engine Optimization (SEO), paid advertising, and Conversion Rate Optimization (CRO). NAV43 transforms marketing investments into measurable results, offering data-driven strategies designed to maximize return on investment (ROI). The agency was founded by industry leaders with over 15 years of experience in digital marketing. NAV43's team embodies passion, innovation, and a commitment to delivering client success. ",
"foundingDate": "2016",
"location": {
"@id": "https://nav43.com/#place"
},
"image": {
"@id": "https://nav43.com/#logo"
},
"telephone": "+1-647-794-0043"
},
{
"@type": "WebSite",
"@id": "https://nav43.com/#website",
"url": "https://nav43.com",
"name": "NAV43",
"publisher": {
"@id": "https://nav43.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nav43.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://nav43.com/#webpage",
"url": "https://nav43.com/",
"name": "NAV43 | Best Digital Marketing Agency in Toronto",
"datePublished": "2024-06-17T15:42:15-04:00",
"dateModified": "2026-03-10T10:30:54-04:00",
"about": {
"@id": "https://nav43.com/#organization"
},
"isPartOf": {
"@id": "https://nav43.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfessionalService",
"@id": "https://nav43.com/#organization",
"name": "NAV43",
"url": "https://nav43.com/",
"telephone": "+1-647-794-0043",
"priceRange": "$$$",
"image": {
"@type": "ImageObject",
"@id": "https://nav43.com/#logo",
"url": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"contentUrl": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"caption": "NAV43",
"inLanguage": "en-US",
"width": "250",
"height": "63"
},
"description": "NAV43 is a premier digital marketing agency based in Toronto, dedicated to helping brands navigate the complexities of the online landscape. Established in 2016, the agency specializes in SEO, paid advertising, and Conversion Rate Optimization (CRO).",
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M6K 3K4",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 43.6384542,
"longitude": -79.41712
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "17:30"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "31",
"bestRating": "5",
"worstRating": "1"
},
"sameAs": [
"https://www.facebook.com/nav43",
"https://www.instagram.com/NAV43digital/",
"https://www.linkedin.com/company/nav43/",
"https://www.youtube.com/channel/UC6mZC3UhZA4r6AKfBt7cYuw",
"https://www.tiktok.com/@nav43digital"
]
}
]
}
]
/growth-plan/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://nav43.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.6384542",
"longitude": "-79.41712"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=43.6384542,-79.41712",
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
}
},
{
"@type": [
"LocalBusiness",
"Organization"
],
"@id": "https://nav43.com/#organization",
"name": "NAV43",
"url": "https://nav43.com",
"sameAs": [
"https://www.facebook.com/nav43",
"https://www.instagram.com/NAV43digital/",
"https://www.linkedin.com/company/nav43/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
},
"logo": {
"@type": "ImageObject",
"@id": "https://nav43.com/#logo",
"url": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"contentUrl": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"caption": "NAV43",
"inLanguage": "en-US",
"width": "250",
"height": "63"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday 09:30-17:30"
],
"description": "NAV43 is a premier digital marketing agency based in Toronto, dedicated to helping brands navigate the complexities of the online landscape. Established in 2016, the agency specializes in Search Engine Optimization (SEO), paid advertising, and Conversion Rate Optimization (CRO). NAV43 transforms marketing investments into measurable results, offering data-driven strategies designed to maximize return on investment (ROI). The agency was founded by industry leaders with over 15 years of experience in digital marketing. NAV43's team embodies passion, innovation, and a commitment to delivering client success. ",
"foundingDate": "2016",
"location": {
"@id": "https://nav43.com/#place"
},
"image": {
"@id": "https://nav43.com/#logo"
},
"telephone": "+1-647-794-0043"
},
{
"@type": "WebSite",
"@id": "https://nav43.com/#website",
"url": "https://nav43.com",
"name": "NAV43",
"publisher": {
"@id": "https://nav43.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://nav43.com/growth-plan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://nav43.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://nav43.com/growth-plan/",
"name": "Growth Plan"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://nav43.com/growth-plan/#webpage",
"url": "https://nav43.com/growth-plan/",
"name": "Growth Plan | NAV43",
"datePublished": "2024-06-17T16:48:17-04:00",
"dateModified": "2025-06-05T17:25:42-04:00",
"isPartOf": {
"@id": "https://nav43.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://nav43.com/growth-plan/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://nav43.com/growth-plan/#author",
"name": "Trevor Kerr",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/3fd72973478e01727919e5ab6fcd1f31c03446644f379a497fab74b64543c430?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/3fd72973478e01727919e5ab6fcd1f31c03446644f379a497fab74b64543c430?s=96&d=mm&r=g",
"caption": "Trevor Kerr",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://nav43.com/#organization"
}
},
{
"@type": "Article",
"headline": "Growth Plan | NAV43",
"datePublished": "2024-06-17T16:48:17-04:00",
"dateModified": "2025-06-05T17:25:42-04:00",
"author": {
"@id": "https://nav43.com/growth-plan/#author",
"name": "Trevor Kerr"
},
"publisher": {
"@id": "https://nav43.com/#organization"
},
"description": "Unlock your brand’s full potential with a strategic growth plan. Align goals, optimize resources, and scale smarter for long-term success.",
"name": "Growth Plan | NAV43",
"@id": "https://nav43.com/growth-plan/#richSnippet",
"isPartOf": {
"@id": "https://nav43.com/growth-plan/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://nav43.com/growth-plan/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What Does The Complimentary Consultation Include?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The complimentary consultation includes a thorough review of your business by the experts at NAV43. We dig into every aspect of your current marketing strategy to identify what's working and what could be improved. Then we'll develop a customized plan to help you achieve your goals.</p>"
}
},
{
"@type": "Question",
"name": "How Can My Business Benefit From Having Access To Your Proprietary Tools?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>When you partner with NAV43, it's like having an in-house marketing department at a fraction of the cost. You can benefit from our tools in the form of higher-quality leads, higher conversion rates, and lower marketing costs.</p>"
}
},
{
"@type": "Question",
"name": "What Insights Can I Expect To Gain From Your Competitive Analysis?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We provide objective insights based on your business data, so we can help you understand what's working and what you need to change if you want to scale your business effectively. The experts at NAV43 can also help you find ways to reduce your costs without reducing your marketing efforts, giving you a better understanding of how to increase your revenue.</p>"
}
},
{
"@type": "Question",
"name": "Do You Provide Detailed Keyword Research As Part Of The Free Consultation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes. The free assessment isn't a theoretical exercise or a one-size-fits-all approach to digital marketing. It's designed to help your business succeed. We conduct detailed keyword research and look for ways to drive organic traffic to your website.</p>"
}
},
{
"@type": "Question",
"name": "Will You Identify Gaps In My Current Digital Marketing Strategy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Absolutely. As part of our assessment, we'll review your SEO and PPC data to determine if you're leaving leads or paying customers on the table. Then we'll let you know how to improve your results.</p>"
}
},
{
"@type": "Question",
"name": "What Information Do I Need To Provide Before The Consultation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Whether we're conducting keyword research or setting a PPC budget, we use data to make decisions. Therefore, we ask that you provide as much information as possible about your business and your current approach to digital marketing. We always sign nondisclosure agreements, so you can rest easy knowing we'll only use your data to create your custom marketing strategy.</p>"
}
}
]
}
]
/digital-marketing/ppc-management/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://nav43.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.6384542",
"longitude": "-79.41712"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=43.6384542,-79.41712",
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
}
},
{
"@type": [
"LocalBusiness",
"Organization"
],
"@id": "https://nav43.com/#organization",
"name": "NAV43",
"url": "https://nav43.com",
"sameAs": [
"https://www.facebook.com/nav43",
"https://www.instagram.com/NAV43digital/",
"https://www.linkedin.com/company/nav43/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
},
"logo": {
"@type": "ImageObject",
"@id": "https://nav43.com/#logo",
"url": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"contentUrl": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"caption": "NAV43",
"inLanguage": "en-US",
"width": "250",
"height": "63"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday 09:30-17:30"
],
"description": "NAV43 is a premier digital marketing agency based in Toronto, dedicated to helping brands navigate the complexities of the online landscape. Established in 2016, the agency specializes in Search Engine Optimization (SEO), paid advertising, and Conversion Rate Optimization (CRO). NAV43 transforms marketing investments into measurable results, offering data-driven strategies designed to maximize return on investment (ROI). The agency was founded by industry leaders with over 15 years of experience in digital marketing. NAV43's team embodies passion, innovation, and a commitment to delivering client success. ",
"foundingDate": "2016",
"location": {
"@id": "https://nav43.com/#place"
},
"image": {
"@id": "https://nav43.com/#logo"
},
"telephone": "+1-647-794-0043"
},
{
"@type": "WebSite",
"@id": "https://nav43.com/#website",
"url": "https://nav43.com",
"name": "NAV43",
"publisher": {
"@id": "https://nav43.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://nav43.com/digital-marketing/ppc-management/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://nav43.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://nav43.com/digital-marketing/",
"name": "Digital Marketing"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://nav43.com/digital-marketing/ppc-management/",
"name": "Expert PPC Management Services"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://nav43.com/digital-marketing/ppc-management/#webpage",
"url": "https://nav43.com/digital-marketing/ppc-management/",
"name": "Achieve Results with Expert PPC Management Services | NAV43",
"datePublished": "2024-06-23T12:00:04-04:00",
"dateModified": "2024-08-09T01:55:09-04:00",
"isPartOf": {
"@id": "https://nav43.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://nav43.com/digital-marketing/ppc-management/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://nav43.com/digital-marketing/ppc-management/#author",
"name": "Trevor Kerr",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/3fd72973478e01727919e5ab6fcd1f31c03446644f379a497fab74b64543c430?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/3fd72973478e01727919e5ab6fcd1f31c03446644f379a497fab74b64543c430?s=96&d=mm&r=g",
"caption": "Trevor Kerr",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://nav43.com/#organization"
}
},
{
"@type": "Article",
"headline": "Achieve Results with Expert PPC Management Services | NAV43",
"datePublished": "2024-06-23T12:00:04-04:00",
"dateModified": "2024-08-09T01:55:09-04:00",
"author": {
"@id": "https://nav43.com/digital-marketing/ppc-management/#author",
"name": "Trevor Kerr"
},
"publisher": {
"@id": "https://nav43.com/#organization"
},
"description": "Elevate your brand with NAV43's expert PPC management services. Our dedicated team drives targeted traffic, enhances conversions, and improves ROI.",
"name": "Achieve Results with Expert PPC Management Services | NAV43",
"@id": "https://nav43.com/digital-marketing/ppc-management/#richSnippet",
"isPartOf": {
"@id": "https://nav43.com/digital-marketing/ppc-management/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://nav43.com/digital-marketing/ppc-management/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What Are PPC Management Services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>PPC management services refer to the professional management and optimization of pay-per-click advertising campaigns for businesses and organizations. The main goal of PPC management is to help businesses get the most out of their advertising budgets by driving targeted traffic to their websites, generating leads, and ultimately increasing sales and revenue.</p>"
}
},
{
"@type": "Question",
"name": "What Does PPC Stand For? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>PPC stands for \"Pay-Per-Click.\" It is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to a website rather than attempting to earn those visits organically.</p>"
}
},
{
"@type": "Question",
"name": "Why Invest In PPC?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Investing in PPC advertising offers numerous advantages, including immediate visibility and results, precise targeting and budget control, and cost-effective lead generation. When executed properly, PPC campaigns can drive targeted traffic to your website, increase brand awareness, and ultimately boost your bottom line.</p>"
}
},
{
"@type": "Question",
"name": "What Do PPC Services Include?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>PPC services typically include keyword research, campaign setup, ad creation, landing page optimization, bid management, ad extensions, targeting and audience segmentation, A/B testing, conversion tracking, campaign monitoring and optimization, reporting, and competitor analysis.</p>"
}
},
{
"@type": "Question",
"name": "Why Work With A PPC Management Company?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Working with a PPC management company offers several benefits, including access to expert knowledge and experience, time and resource savings, ongoing campaign optimization, transparent reporting, and improved cost-effectiveness. By partnering with a PPC management company, you can focus on your core business while leaving the complexities of PPC advertising to the experts.</p>"
}
}
]
}
]
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://nav43.com/#place",
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.6384542",
"longitude": "-79.41712"
},
"hasMap": "https://www.google.com/maps/search/?api=1&query=43.6384542,-79.41712",
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
}
},
{
"@type": [
"LocalBusiness",
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],
"@id": "https://nav43.com/#organization",
"name": "NAV43",
"url": "https://nav43.com",
"sameAs": [
"https://www.facebook.com/nav43",
"https://www.instagram.com/NAV43digital/",
"https://www.linkedin.com/company/nav43/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "149 E Liberty St",
"addressLocality": "Toronto",
"addressCountry": "CA",
"addressRegion": "ON",
"postalCode": "M6K 3K4"
},
"logo": {
"@type": "ImageObject",
"@id": "https://nav43.com/#logo",
"url": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"contentUrl": "https://nav43.com/wp-content/uploads/2022/08/Nav43_250.webp",
"caption": "NAV43",
"inLanguage": "en-US",
"width": "250",
"height": "63"
},
"priceRange": "$$$",
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday 09:30-17:30"
],
"description": "NAV43 is a premier digital marketing agency based in Toronto, dedicated to helping brands navigate the complexities of the online landscape. Established in 2016, the agency specializes in Search Engine Optimization (SEO), paid advertising, and Conversion Rate Optimization (CRO). NAV43 transforms marketing investments into measurable results, offering data-driven strategies designed to maximize return on investment (ROI). The agency was founded by industry leaders with over 15 years of experience in digital marketing. NAV43's team embodies passion, innovation, and a commitment to delivering client success. ",
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Explore the other reputation pillars for NAV43
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from NAV43, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to NAV43: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.nav43.com to view the most current version of its content and see directly what this company is about and what it offers.