Neil Patel (NP Digital)
(https://neilpatel.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The identity is heavily anchored to the Neil Patel persona, which is well-supported by Organization and Person schema including valid sameAs and publisher IDs. The technical implementation is professional, though the insufficient content on international pages (BR, DE) creates an authority gap for a brand claiming to be a Global Ad Agency. While the blog references a 2026 update, some performance claims remain vague, such as helping you unlock your potential, which lacks a verifiable digital footprint or technical specification.
The site makes bold performance claims like Win the SEO game before your competitors even know they’re playing, which borders on hyperbole. The claim of being 90 percent cheaper than competitor plans on the Ubersuggest page is a specific figure, but it is presented without a baseline or comparison table, making it an unsubstantiated performance assertion. Most performance signals are tied to tool scale (100 million keywords) rather than client outcomes (e.g., % revenue increase for a named brand), creating a gap between marketing tone and demonstrated substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://neilpatel.com/",
"url": "https://neilpatel.com/",
"name": "Neil Patel: Helping You Succeed Through Online Marketing!",
"isPartOf": {
"@id": "https://neilpatel.com/#website"
},
"about": {
"@id": "https://neilpatel.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://neilpatel.com/#primaryimage"
},
"image": {
"@id": "https://neilpatel.com/#primaryimage"
},
"thumbnailUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png",
"datePublished": "2015-11-18T20:12:54+00:00",
"dateModified": "2026-05-14T13:47:00+00:00",
"description": "Advanced: The Simple Process That Works To Turn Ice Cold Prospects Into Happy Customers (w/ Automated Conversion Funnels & Sequences).",
"breadcrumb": {
"@id": "https://neilpatel.com/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://neilpatel.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://neilpatel.com/#primaryimage",
"url": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png",
"contentUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://neilpatel.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://neilpatel.com/#website",
"url": "https://neilpatel.com/",
"name": "Neil Patel",
"description": "",
"publisher": {
"@id": "https://neilpatel.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://neilpatel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://neilpatel.com/#organization",
"name": "Neil Patel",
"url": "https://neilpatel.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://neilpatel.com/#/schema/logo/image/",
"url": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"contentUrl": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"width": 570,
"height": 63,
"caption": "Neil Patel"
},
"image": {
"@id": "https://neilpatel.com/#/schema/logo/image/"
}
}
]
}
/ubersuggest/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://neilpatel.com/ubersuggest/",
"url": "https://neilpatel.com/ubersuggest/",
"name": "Ubersuggest: Free Keyword Research Tool - Neil Patel",
"isPartOf": {
"@id": "https://neilpatel.com/#website"
},
"datePublished": "2017-02-05T16:02:28+00:00",
"dateModified": "2026-03-19T19:14:25+00:00",
"description": "Ubersuggest is a FREE SEO tool that enables you to do keyword research, analyze competitors, do site audits and more! Level up your marketing today.",
"mainEntity": [
{
"@id": "https://neilpatel.com/ubersuggest/#faq-question-1673886755540"
},
{
"@id": "https://neilpatel.com/ubersuggest/#faq-question-1673886782017"
},
{
"@id": "https://neilpatel.com/ubersuggest/#faq-question-1673886793970"
}
],
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://neilpatel.com/ubersuggest/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://neilpatel.com/#website",
"url": "https://neilpatel.com/",
"name": "Neil Patel",
"description": "",
"publisher": {
"@id": "https://neilpatel.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://neilpatel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://neilpatel.com/#organization",
"name": "Neil Patel",
"url": "https://neilpatel.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://neilpatel.com/#/schema/logo/image/",
"url": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"contentUrl": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"width": 570,
"height": 63,
"caption": "Neil Patel"
},
"image": {
"@id": "https://neilpatel.com/#/schema/logo/image/"
}
},
{
"@type": "Question",
"@id": "https://neilpatel.com/ubersuggest/#faq-question-1673886755540",
"position": 1,
"url": "https://neilpatel.com/ubersuggest/#faq-question-1673886755540",
"name": "How much is an Ubersuggest plan?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "The most affordable plan is our lifetime offer. All you have to do is pay once and have full access – with updates – for life. <a href=\"https://app.neilpatel.com/en/pricing/\">Ubersuggest pricing</a> is even 90% cheaper than competitor plans. Get started by using the free limited features like the over 500,000 companies that trust my free keyword research tool.",
"inLanguage": "en"
},
"inLanguage": "en"
},
{
"@type": "Question",
"@id": "https://neilpatel.com/ubersuggest/#faq-question-1673886782017",
"position": 2,
"url": "https://neilpatel.com/ubersuggest/#faq-question-1673886782017",
"name": "How accurate is Ubersuggest?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Estimates are generated using numerous data sources. Our data providers are similar to those used by other SEO keyword research tools.",
"inLanguage": "en"
},
"inLanguage": "en"
},
{
"@type": "Question",
"@id": "https://neilpatel.com/ubersuggest/#faq-question-1673886793970",
"position": 3,
"url": "https://neilpatel.com/ubersuggest/#faq-question-1673886793970",
"name": "What does Ubersuggest do?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Ubersuggest is one of the best keyword research tools for generating content and keyword ideas. You can also track your rank daily, do a competitor analysis, or conduct a site audit among the many features the all-in-one SEO tool can expand on.",
"inLanguage": "en"
},
"inLanguage": "en"
}
]
}
/consulting/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://neilpatel.com/consulting/",
"url": "https://neilpatel.com/consulting/",
"name": "NP Digital - Digital Marketing Consulting Services",
"isPartOf": {
"@id": "https://neilpatel.com/#website"
},
"primaryImageOfPage": {
"@id": "https://neilpatel.com/consulting/#primaryimage"
},
"image": {
"@id": "https://neilpatel.com/consulting/#primaryimage"
},
"thumbnailUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/consulting-v3/sofi.svg",
"datePublished": "2018-09-06T13:07:45+00:00",
"dateModified": "2025-10-02T10:23:54+00:00",
"description": "From SEO to paid advertising to content marketing and even social media marketing. We are a full service agency that drives results.",
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://neilpatel.com/consulting/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://neilpatel.com/consulting/#primaryimage",
"url": "https://neilpatel.com/wp-content/themes/neilpatel/images/consulting-v3/sofi.svg",
"contentUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/consulting-v3/sofi.svg"
},
{
"@type": "WebSite",
"@id": "https://neilpatel.com/#website",
"url": "https://neilpatel.com/",
"name": "Neil Patel",
"description": "",
"publisher": {
"@id": "https://neilpatel.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://neilpatel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://neilpatel.com/#organization",
"name": "Neil Patel",
"url": "https://neilpatel.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://neilpatel.com/#/schema/logo/image/",
"url": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"contentUrl": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"width": 570,
"height": 63,
"caption": "Neil Patel"
},
"image": {
"@id": "https://neilpatel.com/#/schema/logo/image/"
}
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://neilpatel.com/blog/",
"url": "https://neilpatel.com/blog/",
"name": "Neil Patel's Digital Marketing Blog",
"isPartOf": {
"@id": "https://neilpatel.com/#website"
},
"datePublished": "2020-07-19T10:03:40+00:00",
"dateModified": "2026-03-05T17:48:21+00:00",
"description": "Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.",
"inLanguage": "en"
},
{
"@type": "WebSite",
"@id": "https://neilpatel.com/#website",
"url": "https://neilpatel.com/",
"name": "Neil Patel",
"description": "",
"publisher": {
"@id": "https://neilpatel.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://neilpatel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://neilpatel.com/#organization",
"name": "Neil Patel",
"url": "https://neilpatel.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://neilpatel.com/#/schema/logo/image/",
"url": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"contentUrl": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"width": 570,
"height": 63,
"caption": "Neil Patel"
},
"image": {
"@id": "https://neilpatel.com/#/schema/logo/image/"
}
}
]
}
/br/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://neilpatel.com/br/",
"url": "https://neilpatel.com/br/",
"name": "Agência de SEO e Marketing Digital - Neil Patel",
"isPartOf": {
"@id": "https://neilpatel.com/br/#website"
},
"about": {
"@id": "https://neilpatel.com/br/#organization"
},
"primaryImageOfPage": {
"@id": "https://neilpatel.com/br/#primaryimage"
},
"image": {
"@id": "https://neilpatel.com/br/#primaryimage"
},
"thumbnailUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png",
"datePublished": "2016-04-11T17:06:36+00:00",
"dateModified": "2026-05-05T12:26:27+00:00",
"description": "Transforme sua presença digital com a Agência de SEO do Neil Patel. Aproveite nossa consultoria de SEO, Mídia e marketing digital!",
"breadcrumb": {
"@id": "https://neilpatel.com/br/#breadcrumb"
},
"inLanguage": "pt-BR",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://neilpatel.com/br/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "pt-BR",
"@id": "https://neilpatel.com/br/#primaryimage",
"url": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png",
"contentUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://neilpatel.com/br/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://neilpatel.com/br/#website",
"url": "https://neilpatel.com/br/",
"name": "Neil Patel",
"description": "",
"publisher": {
"@id": "https://neilpatel.com/br/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://neilpatel.com/br/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "pt-BR"
},
{
"@type": "Organization",
"@id": "https://neilpatel.com/br/#organization",
"name": "Neil Patel",
"url": "https://neilpatel.com/br/",
"logo": {
"@type": "ImageObject",
"inLanguage": "pt-BR",
"@id": "https://neilpatel.com/br/#/schema/logo/image/",
"url": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"contentUrl": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"width": 570,
"height": 63,
"caption": "Neil Patel"
},
"image": {
"@id": "https://neilpatel.com/br/#/schema/logo/image/"
}
}
]
}
/de/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://neilpatel.com/de/",
"url": "https://neilpatel.com/de/",
"name": "Neil Patel: Hilft Dir dabei das Online Marketing zu erlernen",
"isPartOf": {
"@id": "https://neilpatel.com/de/#website"
},
"about": {
"@id": "https://neilpatel.com/de/#organization"
},
"primaryImageOfPage": {
"@id": "https://neilpatel.com/de/#primaryimage"
},
"image": {
"@id": "https://neilpatel.com/de/#primaryimage"
},
"thumbnailUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png",
"datePublished": "2016-04-29T14:36:51+00:00",
"dateModified": "2026-05-05T12:29:38+00:00",
"description": "Willst Du besser auf Google platziert werden? Hi, ich bin Neil Patel und heute bringe ich Dir alles bei, was Du über das Marketing wissen musst.",
"breadcrumb": {
"@id": "https://neilpatel.com/de/#breadcrumb"
},
"inLanguage": "de-DE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://neilpatel.com/de/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de-DE",
"@id": "https://neilpatel.com/de/#primaryimage",
"url": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png",
"contentUrl": "https://neilpatel.com/wp-content/themes/neilpatel/images/homepage-v2/npdigital-agency.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://neilpatel.com/de/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://neilpatel.com/de/#website",
"url": "https://neilpatel.com/de/",
"name": "Neil Patel",
"description": "",
"publisher": {
"@id": "https://neilpatel.com/de/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://neilpatel.com/de/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de-DE"
},
{
"@type": "Organization",
"@id": "https://neilpatel.com/de/#organization",
"name": "Neil Patel",
"url": "https://neilpatel.com/de/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de-DE",
"@id": "https://neilpatel.com/de/#/schema/logo/image/",
"url": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"contentUrl": "https://neilpatel.com/wp-content/uploads/2022/07/neilpatel.png",
"width": 570,
"height": 63,
"caption": "Neil Patel"
},
"image": {
"@id": "https://neilpatel.com/de/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
34Review mentions (all pages)
26External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 4 |
| /ubersuggest/ | 17 | 4 |
| /consulting/ | 3 | 3 |
| /blog/ | 7 | 7 |
| /br/ | 2 | 4 |
| /de/ | 2 | 4 |
Explore the other reputation pillars for Neil Patel (NP Digital)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Neil Patel (NP Digital), captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Neil Patel (NP Digital): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://neilpatel.com to view the most current version of its content and see directly what this company is about and what it offers.