Semantic Coherence: Ogilvy – Signal Evidence & AI Readability

[IMG: A joyful young Asian woman, with long dark hair, holding a blue Vaseline Brow Tamer product to her eyebrow, looking upwards and smiling broadly.]

Vaseline
Vaseline Originals

[IMG: A red Coca-Cola paper cup filled with ice is being topped up with dark soda, causing bubbles and splashes. The dispenser is visible on the right, and the cup sits on a light-colored surface.]

Coca-Cola
And a Coke

[IMG: Four young men sitting at a table in a bustling restaurant or bar, seen through a glass partition. One man in a black shirt is laughing, while another in a beige jacket looks down. Two men are seen from behind, one wearing a black t-shirt that says]

Amstel
Shot Without Permission

[IMG: A close-up shot of brain coral, showing its intricate, maze-like ridges and grooves in shades of blue and brown]

Fundemar
The Reserve Resort

[IMG: A close-up shows handwritten text on light brown paper, largely obscured in the center by a dark, reddish-brown stain or splatter, resembling dried blood.]

Kotex
Art's Missing Period

[IMG: A person]

Coca-Cola
The Devil Wears Prada 2

[IMG: A side profile shot of an older woman with grey and dark hair, wearing a black beaded hat and a teal top, gazing out a window. Her hand, with red fingernails, is visible holding a white curtain. Blurry city buildings are seen through the window in the bright light.]

Ministry of Equality of Spain
Women of High Value

[IMG: A close-up of a man with face paint and a green bandana, caught mid-shout with his mouth wide open. He is wearing a yellow shirt and has a glass Coca-Cola bottle at his shoulder. Raindrops and light refractions add to the vibrant, energetic atmosphere, with blurred faces of other people in the background.]

Coca-Cola
Essa Coca-Cola Toda

[IMG: A close-up of a human eye with an intense, slightly upward gaze, bathed in a green and blue light. A small, bright reflection, possibly from a screen, is visible in the pupil.]

Canadian Film Fest
Eyeballs Up

[IMG: Two women with curly hair, seen from behind, stand arm-in-arm. One raises a glass Coca-Cola bottle towards the distant, out-of-focus Statue of Liberty against a cloudy sky.]

Coca-Cola
Drink in America

[IMG: A close-up of a white, smiling statue of a man, wearing a casual t-shirt and vest, holding a blue IKEA Frakta shopping bag over his left shoulder. He is pointing forward with his right arm. The arched alcove behind the statue is painted a bright yellow, contrasting with the white architectural details.]

IKEA
Hej Carlo Felice, IKEA is This Way

[IMG: A hand holds a smartphone with a deeply cracked screen that also exhibits digital glitches and pixelation. The screen shows a distorted view of a mobile game, possibly]

Supercell Clash Royale
Cracked Royale

[IMG: An overhead view shows a group of about a dozen people sitting in a circle on a wooden floor. They are all facing inward, and most appear to be sitting on chairs or stools. The floor is made of light brown wooden planks.]

Breast Cancer Now
Breast Cancer Never

[IMG: A close-up shot of a small red yarn bow tied on a cream and red crocheted cozy, which covers the top of a Heinz Mayonnaise jar. The background is a soft blue.]

Heinz
Grandma's Darling

[IMG: A close-up, anime-style illustration of a man]

Coca-Cola
Jump

[IMG: A Hellmann]

Hellmann's
Is Mayonnaise an Instrument?

[IMG: Three wheelchair rugby players pose against a vibrant green background. A man in a white tank top and cap stands behind a woman and another man, both in wheelchairs. The woman holds a white rugby ball, and all three wear white tops featuring the]

Australian Steelers
Officially Unsponsored

[IMG: An outdoor ice rink is transformed into a showroom, featuring numerous modern chairs of different styles and colors arranged on the ice. In the background, large billboards advertise]

Loods 5
Showroom on Ice

[IMG: A man in a dark winter coat and gloves kneels next to a large, phallic snow sculpture built against the trunk of a tree. The ground is covered in snow, and the background features a blurry winter park setting.]

Testicular Cancer Foundation
Snow Penises

[IMG: A celestial-themed breakfast sandwich, resembling a biscuit with egg, cheese, and a sausage patty, floats in the center of the frame against a dark, cosmic background filled with sparkling stars and soft nebulae in hues of purple and orange.]

McDonald's
Goodnight, See You For Breakfast

[IMG: A white and green city bus, festively decorated with a large red bow and red tinsel around its front window, is stopped at a bus stop. A man with a backpack stands on the curb, looking towards the bus. The scene is set at dusk with trees and residential houses in the background.]

Coca-Cola
SoundOfHome.FM

[IMG: A diverse group of ten women of various ages and body types are standing and sitting in a well-lit room with arched windows. Each woman]

Dove
r/eal reviews

[IMG: Two men are depicted hanging upside down from a metal structure against a clear blue sky. The man on the left wears a white tank top and a cap, holding a red bottle to his mouth. The man on the right is shirtless, also holding a red bottle. Both are wearing loose-fitting pants and sneakers, with a scenic backdrop of green forested hills and a body of water under a bright sky.]

Thums Up
Taste the Tunder

[IMG: A figure skater in a light blue and gold costume with beading performs a graceful upward arabesque pose, holding one leg high behind her. She is framed within a classical painted ceiling fresco featuring circular and arched motifs, columns, and figures of cherubs or angels on a light blue and gold background.]

Alibaba Cloud
Your Epic Vibe

[IMG: An overhead black and white shot of a person playing soccer, with a ball at their feet and a long shadow stretching behind them on a textured field.]

CommBank Matildas
This is How We Waltz

[IMG: A close-up shot shows a hand holding a stack of intricately designed, vintage-style cards. The top card has delicate, lacy borders in red and blue, and a central oval motif filled with a colorful floral arrangement including red roses, other flowers, and a small bird. The cards appear to be made of paper with cut-out details]

Cadbury 5 Star
Restore Valentine's Day

[IMG: A dynamic image featuring two animated barbarian-like figures, each with a yellow helmet and prominent mustache, engaged in a handclasp or fist-bump. They are smiling broadly at each other. Behind them, a massive, vibrant orange and yellow explosion fills the background, casting a dramatic glow over the entire scene.]

Supercell Clash of Clans
Bromance Blooms on the Battlefield

[IMG: A close-up shot focusing on hands interacting with a chocolate bar. One hand holds an unwrapped dark chocolate bar, while the other hand, wearing a silver ring, is seen placing a small, ribbed, pink heart-shaped candy onto the chocolate. The purple wrapper of the Dairy Milk bar is partially visible in the bottom right corner.]

Cadbury Silk
AI Knows Nothing

[IMG: A magnificent fireworks display against a dark red sky. A giant, bright red outline of a Coca-Cola bottle, composed of countless tiny lights or fireworks, prominently features in the center, with Chinese characters inscribed within its shape. Brilliant red and golden fireworks illuminate the sky around the striking bottle.]

Coca-Cola
Spark Every Moment and Let Us Come Together this Chinese New Year

[IMG: Son Heung-Min on a video call with Magic Johnson]

Major League Soccer
MLS is Back / The Call

[IMG: Tem of young girls soccer players dancing with joy in a locker room]

Dove
The Game is Ours

[IMG: Group of people on a subway train all singing and shouting together. A man in the middle of the group holds a glass bottle of Coca-cola.]

Coca-Cola
Feel it All / 'Bubbling Up'

[IMG: Image of Vladimir Puting shaking hands with Donald Trump with the word]

Financial Times
For the Why

[IMG: Classic painting framed in gold. The painting depicts a red chair against a blue and white wallpaper, with a plate on the seat.]

IKEA Alsulaiman
Affordable Masterpieces

[IMG: Close up of white saree with red pattern - shaped like Coca-Cola bottles]

Coca-Cola
Laal Paar Sarees

[IMG: San Pellegrino bottle with a label that says]

San Pellegrino
Bring Your Best

[IMG: Woman in sparkly gold dress and boots stands on stage with arms outstretched in an enthusiastic welcoming gesture, next to a giant Premier Protein chocolate shake bottle. City skyline backdrop with orange and blue sunset sky. The product label shows 30g protein, 160 calories, and 24 vitamins and minerals.]

Premier Protein
NYWYNI

[IMG: A close-up shot of two men leaning their heads back-to-back, both looking upwards and to the right with expressions of wonder. They have dark hair and beards. The background is softly blurred, showing hints of a snowy, cabin-like setting at night.]

Vaseline
Blockbuster Jodi, Paps, Single Hero, Sofa

[IMG: close up of bearded man smiling holding a small cocktail glass]

Greek Ministry of Transportation
The Other Driver

[IMG: Wide shot of a T-Rex dinosaur model wearing black headphones sitting in an airport terminal with a brown leather suitcase. A luggage tag reading]

Experience Abu Dhabi
AI-ncient Influencer

[IMG: Stack of IKEA catalogs with a hand grabbing the top one]

IKEA
DRÖNJÖNS & DRAGAN

[IMG: A woman with dark hair, dressed in a yellow jacket and red scarf, reaches to open a wooden front door with diamond-patterned glass. She is carrying a small child, whose head, wearing a pink beanie, is visible over her shoulder. An open wooden closet with clothes hanging inside is visible to the left, and the scene is dimly lit.]

Toyota Hellas
Escape Vehicle

[IMG: Three young women are captured in a close-up, excitedly smiling and looking directly at the viewer. The woman on the left wears a light-colored headscarf, the one in the middle has dark hair, and the woman on the right also wears a light headscarf, her mouth open as if cheering. In the blurred background, a crowd of diverse people are seen cheering and raising their hands, indicating they are at an event like a concert or sports game.]

Huawei
Now is Yours

[IMG: A close-up shot focuses on a person]

Galp
The Energy of Christmas Never Goes Out

[IMG: From a low-angle perspective, the animated giant]

Sainsbury's
The Unexpected Guest

[IMG: A portrait of a man with a mustache, looking directly at the viewer, obscured and distorted by a layer of severely crumpled, translucent, gray-white paper laid over the image. The wrinkles and folds of the paper are prominent across his face.]

Opportunity@Work & Ad Council
Tear the Paper Ceiling - Story Unfold

[IMG: Stanley Tucci, in glasses, a dark blazer, and jeans, sits in a red armchair, looking towards Diane Morgan in a green armchair. Diane Morgan, with long reddish-brown hair and a burgundy velvet suit, holds a blue folder with a red star. A bottle of S.Pellegrino is on a small table between them. The background is a blue curtain, and the floor is black and white checkered.]

San Pellegrino
Holiday on Italian Time

[IMG: A close-up of a woman in bed smiling while holding a smartphone in front of a sleeping man]

Calm
The Sound of Divorce

[IMG: A surfer on a green surfboard rides a large blue wave, with a white outline of a beer bottle superimposed, framing the surfer and extending down the wave. The sky is light blue with white clouds.]

Corona & World Surf League
Surf Ritual

[IMG: Close-up of a white poster with stylized black text. The text reads "The 61st Chicago Int]

The Chicago International Film Festival
Find Your Genre

[IMG: A yellow vintage car, likely an Ambassador, is painted with intricate, colorful murals depicting various cultural scenes and figures, including a deity. The car is parked indoors, surrounded by art supplies like paint pots and brushes on the floor, and various artworks and posters are displayed on the wall in the background. A cardboard cutout of a boy with a paint bucket stands in the foreground.]

Asian Paints
Choltey Choltey Chollish

[IMG: A man with dark hair and a beard, wearing a dark t-shirt, looks intently forward with a serious expression. He is illuminated by the warm glow of flames that are visible in the foreground and background, suggesting he is in a fiery or intense situation.]

The Directorate-General for Traffic
To Die or To Lose Your Life

[IMG: A female doctor with curly dark hair and glasses, wearing a white lab coat and a stethoscope, stands in the foreground looking at the viewer. In the blurred background, a family of three (a man, a woman, and a young girl) is seated around a dining table, engaged in a meal.]

Ad Council
Agree to Agree

[IMG: A close-up of a large, glowing orange inflatable figure, resembling a Sour Patch Kid, set against a dark background. The figure features round eyes, a smiling mouth, and five bumps on its head, illuminated from within.]

Sour Patch Kids
The Night of the Very Big Kid

[IMG: A close-up shot of a pale, gaunt person with pointed ears and dark hair, resembling a vampire, intensely biting into a hamburger. The burger has dark-colored sauce on it, and the person]

Heinz
Mayo Halloween

[IMG: A miniature white bed with a gray duvet and pillow sits on a white nightstand, next to a large black retro alarm clock. A black desk lamp hangs overhead, casting a dim light on the scene. A pair of eyeglasses rests on the nightstand near the bed.]

IKEA
Phone Sleep Collection

[IMG: A person wearing a large, textured, golden-brown costume on their head that resembles a piece of fried chicken. Their mouth is open in a wide expression, and one hand is outstretched. They are wearing an orange shirt. The background is a blurry, neon-lit street at night. Large Japanese text]

KFC
Sweet Tokyo

[IMG: A man with a beard is holding a baby and taking a large bite out of a burger wrapped in paper. The baby, held in his left arm, looks up at the burger with wide, curious eyes and has its hands reaching out. White text on the image reads "It]

Burger King
It's Only Natural

[IMG: A young woman with dark, curly hair looks down at a phone in her hands, wearing a light-colored top and a cardigan, with a cross necklace visible. Behind her, a blurred crowd of people, mostly men, are visible, some looking towards her.]

Ministry of Equality of Spain
It's Not a Place

[IMG: A young man with dark hair and glasses wears a green and white striped polo shirt, looking directly at the viewer with a green, rectangular object held between his lips.

[H1] Cookies

[H3] Cookies on Ogilvy.com
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[H1] Privacy Policy

[H3] Date Updated February 20, 2023
[H3]
[H3] Introduction
This Privacy Policy contains important information about how we use your personal information. We respect the privacy of individuals who interact with our business and where you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information.
In this privacy policy, references “Ogilvy”, “us”, “we”, or “our”, are all references to Ogilvy
If you have any questions, comments or concerns about any aspect of this policy or how Ogilvy, handles your information please email our privacy team at  privacy@ogilvy.com.
[H3] What information do we collect?
We collect personal information from you in several ways; you may share information with us, or we may collect it using other means. In this section we explain the different ways we collect personal information from you and some ways in which that information will be used.
[H3] Requesting information from us and responding to your queries
We process contact information such as name, email address, telephone number or postal address, preferences, and other declared personal information about you when you provide it to us. For example, when you fill out online forms, subscribing to our services, call, or text us, enquire about our products and services.
[H3] Interacting with us via Social Media Channels
We process information relating to you when you interact with us through social media platforms such as Linkedin or Facebook.
[H3] Registering for and attending our events, seminars, or conferences
If you choose to attend one our events, we will ask for your contact information to provide you with details of the event and manage your attendance. For in-person events, we may ask you to provide us with accessibility information, if appropriate
[H3] Updating you on developments and initiatives
We may process your contact information to keep you updated on updates and developments in our business.
[H3] Interacting with our website
When you visit our website we may collect details of your website visit, including name, email, phone number, IP address (a unique identifier for your computer or other device), website URL and mobile device ID. Our website also uses cookies please see our cookie policy here for details.
[H3] Applying for a job at Ogilvy
We process information provided by you in relation to submitting a job application to Ogilvy (this may include sensitive personal information for example ethnic origin). Please see our Recruitment Privacy Policy here for further information.
[H3] Visiting our offices
We may collect information such as contact information (including name, email address, telephone number) and CCTV footage in respect to your visit to our office address.
[H3] Interacting with us as a client of Ogilvy
When interacting with us as a client, we process information we may receive from you or from others in relation to our provision of services to our clients. Please see our Client Privacy Policy here for further information.
[H3] Interacting with us as a supplier or partner to Ogilvy
We process information in relation to you as an individual if you provide services to us (or if you work for a company that provides services to us). Please see our Supplier Privacy Policy here for further information.
[H3] How do we use it?
We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below:

How we will use your personal information
Our legal basis for processing

To provide or respond to you, with information that you have requested, e.g., this could relate to a newsletter, bulletin, an invitation for an event, your interaction with us on social media
Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.

To keep you updated with developments and initiatives at Ogilvy, its affiliates or partners
Our legitimate interests – we use your information to provide you news and updates on Ogilvy, its affiliates or partners. You will always have the opportunity to opt-out in each correspondence.

To process your registration for and attendance at events, seminars, conferences, and meetings with Ogilvy, its affiliates or partners
Our legitimate interests – we use your information to book you on to the requested events and to send confirmation to you and the event organiser.

To respond to specific queries you may raise regarding Ogilvy, its affiliates and partners
Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.

To provide you with better ways of accessing information from this website
Consent – we only use your personal information for this purpose if you have consented for us to do so. You can withdraw your consent at any time.

To process and consider your job application.
Our legitimate interests – we use your personal information to assess your job application, update you on its status and keep you informed of other opportunities, if you have asked us to, via the methods you have selected.

To manage your visit to the office
Our legitimate interests or any other purposes required by law such as for example, compliance with fire protection regulations.

For how we use your information that is collected using cookies and similar technologies please see the “Cookies” section below.
[H3] Do we pass your information to third parties?
We may send your personal information to other Ogilvy and WPP group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy. Further details of our group companies can be found here.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
[H3] Where do we send your information?
We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside of the UK and Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
[H3] How long do we keep your information?
We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and for as long as we are required to keep it by law.
[H3] Third Party Websites
Our website links to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.
[H3] How do we protect your information?
We take appropriate technical and organisational measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
[H3] Children’s Privacy
This website is not intended or designed to attract children under the age of 16. We do not knowingly collect personal information from or about any person under the age of 16. If you are under 16 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.
[H3] Your rights
You are entitled to ask:
1. for a copy of the personal information we hold about you, and details about how we are processing your personal information;
2. to have any inaccuracies in your personal information corrected;
3. if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
4. to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).
Please contact us using the details set out below if you would like to exercise any of these rights.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner’s Office (http://www.ico.org.uk).
[H3] Responsible Disclosures
Ogilvy appreciates and values the identification and reporting of security vulnerabilities carried out by well-intentioned, ethical security researchers. Please read our Responsible Disclosures Policy in full.
[H3] California Residents
If you are a California resident, if you need additional information and rights that may apply to you as an employee, applicant or contractor click here, for such that may apply to you as a client click here or for such that may apply to you as a supplier click here.
[H3] How to contact us
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following email address: privacy@ogilvy.com.
[H3] Changes to this privacy policy
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.

[IMG: tia rosa - no tiene rival]

Tia Rosa
Tia Rosa, no tiene rival

[IMG: chamyto]

Nestlé
Chamyto

[IMG: goodnes-nestle]

Nestlé
GoodNes

[IMG: deporte-milo]

Milo
Deporte

[IMG: lover-hater-danky]

Danky
Lover y Hater

[IMG: postre-sn]

Sahne Nuss
Postre

[IMG: un-placer-necesario-chandelle]

Chandelle
Un Placer Necesario

[IMG: en-patunfle]

Chandelle
En Pantunflé

[IMG: almaceneros-savory]

Savory
Almaceneros

[IMG: umbrella-savory]

Savory
Helado, Heladito

[IMG: visible-emergency]

Visible emergency

[IMG: himno-fargo1]

Fargo
Himno

[IMG: tia rosa - no tiene rival]

Tia Rosa
Tia Rosa, no tiene rival

[IMG: chamyto]

Nestlé
Chamyto

[IMG: goodnes-nestle]

Nestlé
GoodNes

[IMG: deporte-milo]

Milo
Deporte

[IMG: lover-hater-danky]

Danky
Lover y Hater

[IMG: postre-sn]

Sahne Nuss
Postre

[IMG: un-placer-necesario-chandelle]

Chandelle
Un Placer Necesario

[IMG: en-patunfle]

Chandelle
En Pantunflé

[IMG: almaceneros-savory]

Savory
Almaceneros

[IMG: umbrella-savory]

Savory
Helado, Heladito

[IMG: visible-emergency]

Visible emergency

[IMG: himno-fargo1]

Fargo
Himno

Change Zoom
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People expect more of brands than ever before. They expect brands to go beyond. We innovate and create at the intersections to bring forth the best possible growth solutions for our clients. Ogilvy inspires brands and people to impact the world.

[IMG: tia rosa - no tiene rival]

[H3]
Tia Rosa, no tiene rival
Tia Rosa

[IMG: goodnes-nestle]

[H3]
GoodNes
Nestlé

[IMG: somos-mas-coca-cola]

[H3]
Somos Muchos
Coca-Cola

[IMG: deporte-milo]

[H3]
Deporte
Milo

[IMG: coders-ibm]

[H3]
Coders

[IMG: lover-hater-danky]

[H3]
Lover y Hater
Danky

[IMG: postre-sn]

[H3]
Postre
Sahne Nuss

[IMG: un-placer-necesario-chandelle]

[H3]
Un Placer Necesario
Chandelle

[IMG: en-patunfle]

[H3]
En Pantunflé
Chandelle

[IMG: vea-campaña]

[H3]
Está cantado que encontrás lo que querés y ahorrá
Vea

[IMG: visible-emergency]

[H3]
Visible emergency

[IMG: productos-abandonados-jumbo]

[H3]
Productos abandonados
Jumbo

[IMG: almaceneros-savory]

[H3]
Almaceneros
Savory

[IMG: bimbo-artesano]

[H3]
Más que un pan, una experiencia

[IMG: umbrella-savory]

[H3]
Helado, Heladito
Savory

[IMG: himno-fargo1]

[H3]
Himno
Fargo

[IMG: scj-no-me.ayudes-1]

[H3]
No me ayudes
SC Johnson

[IMG: disco-puede-fallar]

[H3]
Puede fallar
Disco

[IMG: chamyto]

[H3]
Chamyto
Nestlé

[H1]
Vaseline Originals
Vaseline

← Our Work
Info

[H2] Overview

Vaseline Originals is a first-of-its-kind product line inspired by viral hacks and the creators behind them, flipping the script on how beauty products are made and turning real community ideas into actual products. At the heart of the campaign are two creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations. In 2008, beauty creator Jen Chae shared a simple Vaseline brow-taming hack on her blog and Lauren Luke, one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users. Today their ideas have become actual Vaseline products. Beyond product innovation, the campaign recognizes these creators as Vaseline OGs, acknowledging their role in shaping ideas that have since become part of global beauty culture.

[H2] Capability

PR & Influence

[H2] Team

Singapore

[IMG: A product shot showing an array of blue Vaseline beauty products on a white background. It includes a Brow Tamer, a Primer & Highlighter Jelly stick, a small square container of the jelly, and two boxes with]

[IMG: A woman with dark hair smiling gently, holding a blue Vaseline Primer & Highlighter Jelly stick to her cheek and a smaller blue Vaseline square container in her other hand.]

[IMG: Two women posing together and smiling at the camera, holding various blue Vaseline beauty products. The woman in the back holds a Brow Tamer, and the woman in front holds a Primer & Highlighter stick and a product box.]

[H1]
And a Coke
Coca-Cola

← Our Work
Info

[H2] Overview

Coca-Cola's new campaign is built on a simple cultural truth: nothing completes a meal like a Coke. For the first time ever, Coca‑Cola has united several of its iconic food service partners into a single national campaign a collaboration that marks both a Coca‑Cola first and a broader industry milestone. Three TV spots bring the campaign to life, inspired by how people really order, eat and connect with their favorite restaurant brands. From TikTok-fueled hacks and fan-favorite customizations to the late-night cravings that sometimes come with everyday rhythms of life on the go, the films reflect the overly personalized, highly expressive ways consumers order.

[H2] Capability

Advertising

[H2] Team

WPP Open X led by Ogilvy