Identity & Authority: OIKIO (Oikio Digital Oy) – Signal Evidence & AI Readability

OIKIO (Oikio Digital Oy)

(https://oikio.fi) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

The authority is well-supported by named experts such as Joona Pelttari, who is linked to multiple technical articles. The schema_json is robust, containing Graph data and Person identifiers, though it lacks some sameAs links to external professional profiles like LinkedIn. The technical implementation is clean, with a clear heading hierarchy and specific corporate history related to the Sponsor Capital and Fonecta Group ownership, which provides high institutional authority.

The boldest claim is being ‘Suomen suurin digimarkkinointiyritys’ (Finland’s largest), which is a high-stakes assertion that lacks a direct citation or source on the homepage. Most other performance claims, like ‘measurable growth,’ are anchored to the description of their Oikio Studio reporting tools, which implies a methodology for measurement. The site generally avoids ‘guaranteed rankings’ or other typical agency red flags.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oikio.fi/",
            "url": "https://oikio.fi/",
            "name": "Oikio » OIKIO",
            "isPartOf": {
                "@id": "https://oikio.fi/#website"
            },
            "datePublished": "2025-10-26T16:20:04+00:00",
            "dateModified": "2026-04-15T07:28:52+00:00",
            "breadcrumb": {
                "@id": "https://oikio.fi/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oikio.fi/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oikio.fi/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oikio.fi/#website",
            "url": "https://oikio.fi/",
            "name": "OIKIO",
            "description": "Strateginen kasvun ja digimarkkinoinnin kumppani",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oikio.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        }
    ]
}
/yritys/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oikio.fi/yritys/",
            "url": "https://oikio.fi/yritys/",
            "name": "Teknologiaorientoitunut markkinointikumppani » OIKIO",
            "isPartOf": {
                "@id": "https://oikio.fi/#website"
            },
            "datePublished": "2018-12-25T12:32:09+00:00",
            "dateModified": "2025-04-04T10:11:01+00:00",
            "description": "Rakennamme asiakkaillemme digitaalisen markkinoinnin kyvykkyyksiä ulkoistamisen rinnalle ja haastamme toimistojen perinteiset palvelumallit. Lue lisää.",
            "breadcrumb": {
                "@id": "https://oikio.fi/yritys/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oikio.fi/yritys/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oikio.fi/yritys/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://oikio.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Yritys"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oikio.fi/#website",
            "url": "https://oikio.fi/",
            "name": "OIKIO",
            "description": "Strateginen kasvun ja digimarkkinoinnin kumppani",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oikio.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        }
    ]
}
/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/",
            "url": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/",
            "name": "Saa yksilöllistä kilpailuetua määrittämällä tekoälylle yrityksesi tavoitteet ja arvot » OIKIO",
            "isPartOf": {
                "@id": "https://oikio.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/#primaryimage"
            },
            "image": {
                "@id": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/#primaryimage"
            },
            "thumbnailUrl": "https://oikio.fi/wp-content/uploads/2026/03/ChatGPT-Image-Mar-4-2026-03_37_04-PM.png",
            "datePublished": "2026-03-05T19:59:18+00:00",
            "author": {
                "@id": "https://oikio.fi/#/schema/person/4194807e23dab63c532791ec088b77e4"
            },
            "breadcrumb": {
                "@id": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/#primaryimage",
            "url": "https://oikio.fi/wp-content/uploads/2026/03/ChatGPT-Image-Mar-4-2026-03_37_04-PM.png",
            "contentUrl": "https://oikio.fi/wp-content/uploads/2026/03/ChatGPT-Image-Mar-4-2026-03_37_04-PM.png",
            "width": 1536,
            "height": 1024
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oikio.fi/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://oikio.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Saa yksilöllistä kilpailuetua määrittämällä tekoälylle yrityksesi tavoitteet ja arvot"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oikio.fi/#website",
            "url": "https://oikio.fi/",
            "name": "OIKIO",
            "description": "Strateginen kasvun ja digimarkkinoinnin kumppani",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oikio.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Person",
            "@id": "https://oikio.fi/#/schema/person/4194807e23dab63c532791ec088b77e4",
            "name": "Joona Pelttari",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://oikio.fi/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/b20d7b7b2e2d0f20a3629b45076072c3?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/b20d7b7b2e2d0f20a3629b45076072c3?s=96&d=mm&r=g",
                "caption": "Joona Pelttari"
            },
            "url": "https://oikio.fi/author/joona-pelttari/"
        }
    ]
}
/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/",
            "url": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/",
            "name": "Oikio-brändi laajenee – laadukasta markkinointia yhä useammalle yritykselle » OIKIO",
            "isPartOf": {
                "@id": "https://oikio.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/#primaryimage"
            },
            "image": {
                "@id": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/#primaryimage"
            },
            "thumbnailUrl": "https://oikio.fi/wp-content/uploads/2025/12/konsultti-3-scaled.jpeg",
            "datePublished": "2025-12-30T07:30:48+00:00",
            "dateModified": "2025-12-30T07:32:22+00:00",
            "author": {
                "@id": "https://oikio.fi/#/schema/person/9baccd949e0df106a8d98019103f2431"
            },
            "breadcrumb": {
                "@id": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/#primaryimage",
            "url": "https://oikio.fi/wp-content/uploads/2025/12/konsultti-3-scaled.jpeg",
            "contentUrl": "https://oikio.fi/wp-content/uploads/2025/12/konsultti-3-scaled.jpeg",
            "width": 2560,
            "height": 1086,
            "caption": "Markkinointikonsultti"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oikio.fi/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://oikio.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Oikio-brändi laajenee – laadukasta markkinointia yhä useammalle yritykselle"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oikio.fi/#website",
            "url": "https://oikio.fi/",
            "name": "OIKIO",
            "description": "Strateginen kasvun ja digimarkkinoinnin kumppani",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oikio.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Person",
            "@id": "https://oikio.fi/#/schema/person/9baccd949e0df106a8d98019103f2431",
            "name": "OIKIO",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://oikio.fi/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/d4c302cad5f678c6e895f909d2c2d072?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/d4c302cad5f678c6e895f909d2c2d072?s=96&d=mm&r=g",
                "caption": "OIKIO"
            },
            "url": "https://oikio.fi/author/oikio/"
        }
    ]
}
/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/",
            "url": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/",
            "name": "Olemassaolevan sisällön analysointi tekoälyautomaation avulla » OIKIO",
            "isPartOf": {
                "@id": "https://oikio.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/#primaryimage"
            },
            "image": {
                "@id": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/#primaryimage"
            },
            "thumbnailUrl": "https://oikio.fi/wp-content/uploads/2025/12/vahan_kompromisseja.jpg",
            "datePublished": "2025-12-18T10:36:42+00:00",
            "dateModified": "2025-12-18T11:29:18+00:00",
            "author": {
                "@id": "https://oikio.fi/#/schema/person/4194807e23dab63c532791ec088b77e4"
            },
            "breadcrumb": {
                "@id": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/#primaryimage",
            "url": "https://oikio.fi/wp-content/uploads/2025/12/vahan_kompromisseja.jpg",
            "contentUrl": "https://oikio.fi/wp-content/uploads/2025/12/vahan_kompromisseja.jpg",
            "width": 1536,
            "height": 1024
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oikio.fi/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://oikio.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Olemassaolevan sisällön analysointi tekoälyautomaation avulla"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oikio.fi/#website",
            "url": "https://oikio.fi/",
            "name": "OIKIO",
            "description": "Strateginen kasvun ja digimarkkinoinnin kumppani",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oikio.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        },
        {
            "@type": "Person",
            "@id": "https://oikio.fi/#/schema/person/4194807e23dab63c532791ec088b77e4",
            "name": "Joona Pelttari",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "fi",
                "@id": "https://oikio.fi/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/b20d7b7b2e2d0f20a3629b45076072c3?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/b20d7b7b2e2d0f20a3629b45076072c3?s=96&d=mm&r=g",
                "caption": "Joona Pelttari"
            },
            "url": "https://oikio.fi/author/joona-pelttari/"
        }
    ]
}
/palvelut/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://oikio.fi/palvelut/",
            "url": "https://oikio.fi/palvelut/",
            "name": "Strateginen digimarkkinointi, analytiikka, data ja tekoälyratkaisut » OIKIO",
            "isPartOf": {
                "@id": "https://oikio.fi/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://oikio.fi/palvelut/#primaryimage"
            },
            "image": {
                "@id": "https://oikio.fi/palvelut/#primaryimage"
            },
            "thumbnailUrl": "https://oikio.fi/wp-content/uploads/2025/01/hero-1.jpg",
            "datePublished": "2018-12-23T11:04:23+00:00",
            "dateModified": "2026-03-04T08:59:07+00:00",
            "description": "Palvelemme rohkeita yrityksiä, jotka haluavat erottautua markkinoilla ja kasvaa kannattavasti.",
            "breadcrumb": {
                "@id": "https://oikio.fi/palvelut/#breadcrumb"
            },
            "inLanguage": "fi",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://oikio.fi/palvelut/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "fi",
            "@id": "https://oikio.fi/palvelut/#primaryimage",
            "url": "https://oikio.fi/wp-content/uploads/2025/01/hero-1.jpg",
            "contentUrl": "https://oikio.fi/wp-content/uploads/2025/01/hero-1.jpg",
            "width": 2464,
            "height": 1000
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://oikio.fi/palvelut/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://oikio.fi/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Palvelut"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://oikio.fi/#website",
            "url": "https://oikio.fi/",
            "name": "OIKIO",
            "description": "Strateginen kasvun ja digimarkkinoinnin kumppani",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://oikio.fi/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "fi"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
24Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 4 1
/yritys/ 4 1
/teknologia/saa-yksilollista-kilpailuetua-maarittamalla-tekoalylle-yrityksesi-tavoitteet-ja-arvot/ 4 1
/ajankohtaista/oikio-brandi-laajenee-laadukasta-markkinointia-yha-useammalle-yritykselle/ 4 1
/teknologia/olemassaolevan-sisallon-analysointi-tekoalyautomaation-avulla/ 4 1
/palvelut/ 4 1