Semantic Coherence: Optimizely – Signal Evidence & AI Readability

[H1] AI-powered digital experiences that turn heads
Create content fast. Personalize with ease. Test, analyze, and repeat. Then scale it all with AI and see what your team is capable of.Start accelerating
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[H2] Everything you need to run marketing, all in One
AI-powered and best-in-class (12x and counting)
[H2] Ready, set, scale: Meet your AI agents
Ideate with Opal AI
[H3] Optimize every part of your digital experience
Launch campaigns with ease. Never run out of test ideas. Get meaningful insights with the click of a button. All with the power of AI.
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[H4] Ditch that ‘gut-feel’
As a marketer and creator, start using ‘data-driven’ marketing and want to see your team scale campaigns and content while delivering real ROI.
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[H4] 35%
increase in test impact
[H2] Content and experiences that do everything but disappoint
[H3] Accelerate the entire content supply chain
Plan, create, and publish high-quality experiences with AI-powered tools fit for you. Generate on-brand content, automate tedious tasks, and impress every customer.Discover Content Orchestration
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[H4] Next level website
Being a digital leader, I want to deliver better customer experiences, drive more conversions, and optimize my website.
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[H4] How Valtech empowers marketing teams across the globe
Read customer story
[H4] 37%
boost in website engagement
[H2] Test, personalize, and analyze: good things come in threes
[H3] Create meaningful 1:1 interactions, every time
Combine the world’s best experimentation platform, AI-driven personalization, and warehouse-native analytics. What do you get? Measurable business impact.Optimize with Experience Optimization
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[H4] 12%
of ideas are proven to be winners
[H4] Code smarter, not harder
As a developer and engineer, I want tools that make testing and experience creation a breeze.
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[H4] Crafting personalized experiences for 20 million users
Read customer story
[H2] Commerce with a clever twist
[H3] Turn your storefront into a conversion engine
From smarter product search to perfect product recs, use AI to help you work faster, sell more, and keep customers coming back.Explore Commerce
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[H4] Gerrie Electric powers a digital B2B transformation
Read customer story
[H4] Build better, sell faster
As a product leader in ecommerce, I want insights and tools that help me optimize customer journeys and deliver value, without slowing down innovation
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[H1] Latest insights and resources
Blog
Videos
Events
Guides
Glossary
Customer stories
Education

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Your traffic didn't disappear, it just went to AIAI is changing how people find answers, and your content may be invisible. Learn why clicks are vanishing, what Generative Engine Optimization (GEO) means, and how to make your CMS and content visible...

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March 03 | 7 minutesAgents in Action 2026: Key takeaways you don't want to missApril 08 | 11 minutesHow to choose a CMS in 2026 (no, it’s not about features)
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September 01Register for Opticon 2026

[H2] Tap into trends
AI
Experimentation
Commerce
Content management
Content marketing
Personalization

[H1] Plans & pricing

[H3] Content Marketing Platform
Plan campaigns, create content, and seamlessly collaborate across teams.
Digital asset management
Handle tasks and workflows
Streamline work requests
Integrated calendar to track timelines
Easy commenting and collaboration to avoid bottlenecks
Request pricing
[H3] Web Experimentation
Run tests, uncover insights, and continuously refine every customer interaction.
Run many types of A/B tests
Reliable results with stats engine
Personalize content
AI predictive audiences
Request pricing
[H3] Analytics
Get trustworthy, warehouse-native insights and prove your impact.
Pre-built connectors
Advanced analytics
Reports and dashboards
Secure and compliant
Request pricing
[H3] Configured Commerce
Launch, scale and transform your commerce shop with a suite of built-in tools.
Multi-site and multi-lingual
Visitor targeting
Project collaboration
Inventory and order management
Request pricing
[H3] Data Platform
Unify, segment and activate your customer data in real-time
Manage customer profiles
Easily create segments
Personalize in real-time
Request pricing

[H3] Content Management System
Power dynamic websites and compose exceptional digital experiences.
Authoring and layout
Robust APIs, including options to run headless
Content approval workflows
Create compelling experiences
Deliver content flexibly on .NET Core
Request pricing
[H3] Feature Experimentation
Validate new features and deploy high-quality releases — safely and quickly.
SDKs in 10 programming languages
Advanced audience targeting
Cached data files keep your app fast
Robust community and docs
Request pricing
[H3] Personalization
Deliver hyper-targeted experiences that drive engagement and loyalty.
Target audiences in real-time
Personalize based on behavior
Create experiences with a few clicks
Measure personalization ROI
Request pricing
[H3] Digital Asset Management
Take control of your marketing content, and get the most out of every asset
Manage any file type (and volume)
Track lineage of every asset
Curate brand collections
Request pricing

[H2] Ready to get started with Optimizely?
You're ready to unlock your digital potential. Ready, Set, GO!
Get started

[H1] Your Optimizely journey starts here
Are you ready to unlock the power of digital experience optimization? Whether you're a front-end developer, a back-end developer, a data engineer, a system developer, or an experimentation & feature development team, Optimizely has the tools and resources you need to succeed.
Jump directly into the Optimizely product that meets your needs, or explore based on your role.

Optimizely One
Discover the power of our unified platform for creating and delivering exceptional digital experiences.

Optimizely Commerce
Drive revenue growth with our comprehensive e-commerce platform.

Optimizely CMS
Build and manage engaging content with our flexible and intuitive content management system.

Optimizely Experimentation
Innovate faster and reduce risk with our powerful feature flagging and experimentation solution.

Optimizely Opal
Optimizely's AI platform designed to solve the unique challenges of marketing organizations.

Front-end developers

Back-end developers

Software developers

Data engineers

[H2] Latest from Optimizely
Unlock the latest strategies and success stories in digital optimization – explore Optimizely's blogs, videos, events, guides, and customer stories to transform your customer experiences!

4k+
Customers

31k+
Sites launched

8.5k+
Experiments monthly

19.7k+
AI prompts monthly

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May 28 | 12 minutesWhat financial services marketers are actually learning about AI — and what's surprising themFive days. Fifty seats. One industry. Here's what came out of it.
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May 19 | 11 minutesWhy you can't vibe code your brandA POV from Optimizely's SVP of Product
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May 18 | 7 minutesThe personality audit I didn't ask forI trained my AI to sound like me — turns out I'm kinda annoying? But, there are other learnings too.
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May 18 | 5 minutesThe agentic infrastructure: Why AI scaling requires feature flagsTo scale AI, you need better GPUs, but also agentic infrastructure. Most teams are overlooking the feature flag. Here's how you can power AI with feature...
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May 13 | 7 minutesFrequentist fixed horizon, Bayesian, or sequential: how to choose the right stats engineStatistical approaches used in A/B testing — frequentist, Bayesian, and sequential — and how they differ in practice and which one fits your team...May 12 | 8 minutesSweet talking C-suite: How to speak CFOYou just walked into the CFO's office armed with MQL trends and brand sentiment scores. They asked about payback period. You said ... "a what now?".

[H2] Community blogs
Join our vibrant community of Optimizely users and experts to share knowledge, ask questions, and connect with peers.

9.5k+
Community blog posts

25k+
Forum threads

10k+
Community members

100+
OMVPs

May 18Accelerating Optimizely CMS and Commerce upgrades with agentic AI (Part 2 of 2)The Real Transformation in Optimizely CMS 13: Why the Upgrade Itself Is the Easy Part. A field-tested playbook for enterprise teams moving from Optimizely...

May 16Is the most powerful AI model really the best value?Artificial Intelligence is already becoming part of everyday software development. Developers now use AI tools to generate code, write documentation, debug...

May 14Building a Custom RAG for Optimizely OpalOpal's built-in knowledge is limited to content inside Optimizely One. Here's how to design a custom RAG service for documents that live outside the CMS...

May 12Introducing the Optimizely MCP Server: AI That Speaks CommerceMCP AI Commerce B2B Claude ChatGPT OpenAI Optimizely Insite Commerce Introducing the Optimizely MCP Server : AI That Speaks Commerce We've connected Optimizely's...

May 06Hide built in scheduled job from the admin UIOk so this probably goes into the not so useful section but late last night I got a veery strong feeling that all projects I am involved with have alot...

May 06Optimizely CMS 11 Is Out of Support — and the Hard Part of the Upgrade Isn't the CMSOn 10 April 2026, Optimizely formally announced that CMS 11 was out of support — CMS 13 had reached GA on 31 March, and by policy only the two most recent...

[H2] What is OMVP?
The Optimizely Most Valuable Professionals (OMVP) program recognizes and celebrates the most active and influential members of the Optimizely community. OMVP's are experts in Optimizely products and digital experience optimization, and they are passionate about sharing their knowledge and helping others succeed.
Learn about the OMVP programMeet our current OMVP'sNominate a deserving community member or apply yourself to become an OMVP

[H2] What is CAB?
Optimizely's Global Customer Advisory Boards (CABs) unite engaged customers to shape our product future and strategy. Members gain early access to roadmaps and beta programs, collaborating with executives and peers. This participation amplifies their professional impact, building personal brands as recognized thought leaders.

[H2] Additional resources

Use the latest
[H3] Beta
Sign up for the latest betas and be the first to be in the know about new features coming. Test them out, give feedback, and help shape the future.
Sign up for betas

Learn the latest
[H3] Academy
Our education courses give you year-round access to continuous learning and certification pathways, instruction-supported and tailored according to your role, experience and learning goals.
Start learning with Academy

Chat the latest
[H3] Community
Working on your next big project? Join the Optimizely World Community today to connect with fellow Optimizely enthusiasts, share your expertise, get questions answered, and discover innovative ways to elevate digital experiences!
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