Identity & Authority: NEWPAGES Berhad – Signal Evidence & AI Readability

NEWPAGES Berhad

(https://penang-webdesign.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

Leadership is clearly identified with names like Tee Fook How (CEO) and Leu Wee Ming (CTO), yet there is a lack of Person schema to connect these individuals to a broader digital authority footprint. Technical credibility is slightly marred by a 404 error on the ‘Top Sales Awards’ sub-page and a missing H1 tag on the homepage, which contradicts the ‘preferred web design company’ positioning.

The site makes a risky industry promise: ‘Guarantee SEO’ (3/10 Keywords Rank at 1st Page). While this is a common red flag for BS in SEO, the site mitigates this by defining the ‘Must be at least 3 wording keywords’ and ‘3 months optimization period’ constraints, moving it from a vague promise to a structured service level agreement.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org/",
    "@type": "LocalBusiness",
    "name": "NEWPAGES Berhad",
    "url": "https://www.penang-webdesign.com",
    "logo": "https://cdn1.npcdn.net/images/15823779651548130803apple-touch-icon.png?md5id=6b671804c2c646575eb7eac41d3e2a9e&addBg=1&w=1746678463",
    "image": "https://www.newpages.com.my/customer/images/2fe28dece71fefd96364b7100dfee351.jpg",
    "description": "We are the preferred web design company in Penang that helps businesses to transform and amplify their ROI.",
    "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "General Inquiry",
        "telephone": "+60167762140",
        "email": "billing@newpages.com.my",
        "name": "Billing"
    },
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "83, Jalan Flora 1/9, Taman Pulai Flora, 81300 Skudai, Johor, Malaysia",
        "addressLocality": "Johor",
        "addressRegion": "Johor",
        "postalCode": "81300",
        "addressCountry": "Malaysia"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": "1.553889",
        "longitude": "103.624123"
    },
    "sameAs": [
        "https://www.instagram.com/newpages.asia",
        "https://www.facebook.com/profile.php?id=61555805635048",
        "https://www.facebook.com/newpages.asia/",
        "https://www.tiktok.com/@newpages.asia",
        "https://www.xiaohongshu.com/user/profile/63c3ebb3000000002702a4a5"
    ]
}
/custom/page_id/710/ — no schema detected (entity gap)
/company-profile/ — no schema detected (entity gap)
/leadership/ — no schema detected (entity gap)
/website-consultants/ — no schema detected (entity gap)
/top-sales-awards/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
64Review mentions (all pages)
18External proof links (all pages)
PageReviewsProof links
/ (home) 34 3
/custom/page_id/710/ 6 3
/company-profile/ 6 3
/leadership/ 6 3
/website-consultants/ 6 3
/top-sales-awards/ 6 3