Pigment
(https://pigment.se) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names experts like Alexander Dypbukt (VD) and Sergio Tenconi (Kundansvarig), the structured data (JSON-LD) is missing Person schema and sameAs links to verify their professional footprints. The Organization schema is basic and lacks expertise properties or social media connections. For an agency claiming technical excellence, the missing technical schema and empty project repository represent a significant authority gap.
The site’s marketing tone is anchored in ‘mätbara resultat’ (measurable results) and ‘effektivitet’, yet it fails to demonstrate either. Across all six pages, there is not a single percentage, currency figure, or traffic growth metric to support the ‘results-driven’ claim. The project summaries for clients like Skansen and Cirkus describe tasks (e.g., ‘förbättrar UI/UX’) but omit the measurable impact of those tasks.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"logo": "https://pigment.se/logo.svg",
"sameAs": [],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Stockholm",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://pigment.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/offert/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"logo": "https://pigment.se/logo.svg",
"sameAs": [],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Stockholm",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://pigment.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://pigment.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Offert",
"item": "https://pigment.se/offert"
}
]
}
]
/insight/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"logo": "https://pigment.se/logo.svg",
"sameAs": [],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Stockholm",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://pigment.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://pigment.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insight",
"item": "https://pigment.se/insight"
}
]
}
]
/projekt/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"logo": "https://pigment.se/logo.svg",
"sameAs": [],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Stockholm",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://pigment.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://pigment.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Projekt",
"item": "https://pigment.se/projekt"
}
]
}
]
/guider/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"logo": "https://pigment.se/logo.svg",
"sameAs": [],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Stockholm",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://pigment.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://pigment.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guider",
"item": "https://pigment.se/guider"
}
]
}
]
/tjanster/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"logo": "https://pigment.se/logo.svg",
"sameAs": [],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Stockholm",
"addressCountry": "SE"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Pigment",
"alternateName": "Pigment Digitalbyrå",
"url": "https://pigment.se",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://pigment.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hem",
"item": "https://pigment.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tjänster",
"item": "https://pigment.se/tjanster"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 0 |
| /offert/ | 3 | 0 |
| /insight/ | 6 | 0 |
| /projekt/ | 2 | 0 |
| /guider/ | 1 | 0 |
| /tjanster/ | 1 | 0 |
This page presents a snapshot of public data from Pigment, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pigment: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pigment.se to view the most current version of its content and see directly what this company is about and what it offers.