Plausible Analytics
(https://plausible.io) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site identifies its founders, Uku and Marko, and provides a clear team size (10 people) and operational history (since 2018). The only gap is a lack of deep schema markup (Person or sameAs links) connecting these individuals to an external authority graph. However, the use of a ‘live demo’ of their own product provides significant technical authority that offsets traditional identity gaps.
There is no disconnect between claims and evidence; Plausible makes a claim (e.g., ‘no cookie banners needed’) and explains the technical and legal framework (GDPR compliance/no personal data) immediately. The claim of 18,000 paying subscribers is supported by the site’s transparency regarding its bootstrapped, profitable status. The site avoids the ‘results guaranteed’ red flag common in the marketing industry patterns.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebSite",
"description": "Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.",
"headline": "Plausible Analytics",
"image": "https://plausible.io/assets/images/plausible_promo.jpg",
"name": "Plausible Analytics",
"url": "https://plausible.io/"
}
/simple-web-analytics/
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"dateModified": "2026-05-22T00:01:20-05:00",
"datePublished": "2026-05-22T00:01:20-05:00",
"description": "Simple web analytics that shows you what matters, nothing more. One dashboard, no complex menus, no cookies, no consent banners. See your data the moment you install it.",
"headline": "Simple web analytics for people who just want the numbers",
"image": "https://plausible.io/assets/images/plausible_promo.jpg",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://plausible.io/simple-web-analytics"
},
"url": "https://plausible.io/simple-web-analytics"
}
/lightweight-web-analytics/
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"dateModified": "2026-05-22T00:01:20-05:00",
"datePublished": "2026-05-22T00:01:20-05:00",
"description": "Plausible Analytics is a lightweight alternative to Google Analytics. A tiny script, no cookies, no consent banner and no negative effect on your Core Web Vitals.",
"headline": "Lightweight web analytics built for fast-loading websites",
"image": "https://plausible.io/assets/images/plausible_promo.jpg",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://plausible.io/lightweight-web-analytics"
},
"url": "https://plausible.io/lightweight-web-analytics"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /register/ | 0 | 0 |
| /simple-web-analytics/ | 1 | 0 |
| /lightweight-web-analytics/ | 0 | 0 |
This page presents a snapshot of public data from Plausible Analytics, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Plausible Analytics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://plausible.io to view the most current version of its content and see directly what this company is about and what it offers.