Identity & Authority: Poush – Signal Evidence & AI Readability

Poush

(https://www.poush.be) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-established through the B Corp certification and Google Partner status. While founders Lionel and Thomas are mentioned and pictured, the provided schema lacks Person-specific structured data or outbound sameAs links to LinkedIn, which creates a minor identity gap. The technical implementation is professional, featuring clean heading hierarchies and logical arborescence.

The site makes bold claims about ROI and potential, but unlike many competitors, it backs these with a list of over 10 named clients (èggo, RaYSun, City Dox, etc.) categorized by industry. The only disconnect is the lack of specific ‘before and after’ percentage metrics for these clients in the high-level text, though the services provided are clearly defined.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos",
                "name": "À propos",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos-de-poush",
                "name": "A propos de Poush",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#responsabilite-societale",
                "name": "Responsabilité sociétale",
                "url": "https://www.poush.be/rse/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#b-corp",
                "name": "B-Corp",
                "url": "https://www.poush.be/entreprise-certifiee-b-corp/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#services",
                "name": "Services",
                "url": "https://www.poush.be/agence-de-communication-digitale/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#audit",
                "name": "Audit",
                "url": "https://www.poush.be/audit-de-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#strategie-digitale",
                "name": "Stratégie digitale",
                "url": "https://www.poush.be/agence-de-communication-digitale/strategie-de-communication/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#creation-de-site-internet",
                "name": "Création de site internet",
                "url": "https://www.poush.be/agence-creation-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#referencement-naturel",
                "name": "Référencement naturel",
                "url": "https://www.poush.be/agence-referencement-naturel-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#marketing-digital",
                "name": "Marketing digital",
                "url": "https://www.poush.be/agence-de-communication-digitale/marketing-digital/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#intelligence-artificielle",
                "name": "Intelligence artificielle",
                "url": "https://www.poush.be/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-et-accompagnement",
                "name": "Formations et accompagnement",
                "url": "https://www.poush.be/formations-workshops/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-en-groupe",
                "name": "Formations en groupe",
                "url": "https://www.poush.be/formations-workshops/formations-marketing-digital-pour-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#references",
                "name": "Références",
                "url": "https://www.poush.be/projets/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#blog",
                "name": "Blog",
                "url": "https://www.poush.be/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#jobs",
                "name": "Jobs",
                "url": "https://www.poush.be/jobs/"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Corporation",
        "@id": "https://www.poush.be#Organization",
        "name": "Agence Web Marketing",
        "url": "https://www.poush.be",
        "sameAs": [],
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.poush.be/wp-content/uploads/2021/01/poush-vertical.png",
            "width": "480",
            "height": "750"
        }
    }
]
/audit-de-site-internet/
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos",
                "name": "À propos",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos-de-poush",
                "name": "A propos de Poush",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#responsabilite-societale",
                "name": "Responsabilité sociétale",
                "url": "https://www.poush.be/rse/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#b-corp",
                "name": "B-Corp",
                "url": "https://www.poush.be/entreprise-certifiee-b-corp/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#services",
                "name": "Services",
                "url": "https://www.poush.be/agence-de-communication-digitale/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#audit",
                "name": "Audit",
                "url": "https://www.poush.be/audit-de-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#strategie-digitale",
                "name": "Stratégie digitale",
                "url": "https://www.poush.be/agence-de-communication-digitale/strategie-de-communication/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#creation-de-site-internet",
                "name": "Création de site internet",
                "url": "https://www.poush.be/agence-creation-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#referencement-naturel",
                "name": "Référencement naturel",
                "url": "https://www.poush.be/agence-referencement-naturel-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#marketing-digital",
                "name": "Marketing digital",
                "url": "https://www.poush.be/agence-de-communication-digitale/marketing-digital/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#intelligence-artificielle",
                "name": "Intelligence artificielle",
                "url": "https://www.poush.be/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-et-accompagnement",
                "name": "Formations et accompagnement",
                "url": "https://www.poush.be/formations-workshops/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-en-groupe",
                "name": "Formations en groupe",
                "url": "https://www.poush.be/formations-workshops/formations-marketing-digital-pour-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#references",
                "name": "Références",
                "url": "https://www.poush.be/projets/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#blog",
                "name": "Blog",
                "url": "https://www.poush.be/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#jobs",
                "name": "Jobs",
                "url": "https://www.poush.be/jobs/"
            }
        ]
    }
]
/agence-creation-site-internet/
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos",
                "name": "À propos",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos-de-poush",
                "name": "A propos de Poush",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#responsabilite-societale",
                "name": "Responsabilité sociétale",
                "url": "https://www.poush.be/rse/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#b-corp",
                "name": "B-Corp",
                "url": "https://www.poush.be/entreprise-certifiee-b-corp/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#services",
                "name": "Services",
                "url": "https://www.poush.be/agence-de-communication-digitale/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#audit",
                "name": "Audit",
                "url": "https://www.poush.be/audit-de-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#strategie-digitale",
                "name": "Stratégie digitale",
                "url": "https://www.poush.be/agence-de-communication-digitale/strategie-de-communication/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#creation-de-site-internet",
                "name": "Création de site internet",
                "url": "https://www.poush.be/agence-creation-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#referencement-naturel",
                "name": "Référencement naturel",
                "url": "https://www.poush.be/agence-referencement-naturel-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#marketing-digital",
                "name": "Marketing digital",
                "url": "https://www.poush.be/agence-de-communication-digitale/marketing-digital/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#intelligence-artificielle",
                "name": "Intelligence artificielle",
                "url": "https://www.poush.be/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-et-accompagnement",
                "name": "Formations et accompagnement",
                "url": "https://www.poush.be/formations-workshops/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-en-groupe",
                "name": "Formations en groupe",
                "url": "https://www.poush.be/formations-workshops/formations-marketing-digital-pour-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#references",
                "name": "Références",
                "url": "https://www.poush.be/projets/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#blog",
                "name": "Blog",
                "url": "https://www.poush.be/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#jobs",
                "name": "Jobs",
                "url": "https://www.poush.be/jobs/"
            }
        ]
    }
]
/agence-referencement-naturel-seo/
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos",
                "name": "À propos",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos-de-poush",
                "name": "A propos de Poush",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#responsabilite-societale",
                "name": "Responsabilité sociétale",
                "url": "https://www.poush.be/rse/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#b-corp",
                "name": "B-Corp",
                "url": "https://www.poush.be/entreprise-certifiee-b-corp/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#services",
                "name": "Services",
                "url": "https://www.poush.be/agence-de-communication-digitale/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#audit",
                "name": "Audit",
                "url": "https://www.poush.be/audit-de-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#strategie-digitale",
                "name": "Stratégie digitale",
                "url": "https://www.poush.be/agence-de-communication-digitale/strategie-de-communication/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#creation-de-site-internet",
                "name": "Création de site internet",
                "url": "https://www.poush.be/agence-creation-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#referencement-naturel",
                "name": "Référencement naturel",
                "url": "https://www.poush.be/agence-referencement-naturel-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#marketing-digital",
                "name": "Marketing digital",
                "url": "https://www.poush.be/agence-de-communication-digitale/marketing-digital/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#intelligence-artificielle",
                "name": "Intelligence artificielle",
                "url": "https://www.poush.be/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-et-accompagnement",
                "name": "Formations et accompagnement",
                "url": "https://www.poush.be/formations-workshops/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-en-groupe",
                "name": "Formations en groupe",
                "url": "https://www.poush.be/formations-workshops/formations-marketing-digital-pour-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#references",
                "name": "Références",
                "url": "https://www.poush.be/projets/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#blog",
                "name": "Blog",
                "url": "https://www.poush.be/blog/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#jobs",
                "name": "Jobs",
                "url": "https://www.poush.be/jobs/"
            }
        ]
    }
]
/agence-de-communication-digitale/marketing-digital/
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos",
                "name": "À propos",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#a-propos-de-poush",
                "name": "A propos de Poush",
                "url": "https://www.poush.be/agence-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#responsabilite-societale",
                "name": "Responsabilité sociétale",
                "url": "https://www.poush.be/rse/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#b-corp",
                "name": "B-Corp",
                "url": "https://www.poush.be/entreprise-certifiee-b-corp/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#services",
                "name": "Services",
                "url": "https://www.poush.be/agence-de-communication-digitale/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#audit",
                "name": "Audit",
                "url": "https://www.poush.be/audit-de-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#strategie-digitale",
                "name": "Stratégie digitale",
                "url": "https://www.poush.be/agence-de-communication-digitale/strategie-de-communication/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#creation-de-site-internet",
                "name": "Création de site internet",
                "url": "https://www.poush.be/agence-creation-site-internet/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#referencement-naturel",
                "name": "Référencement naturel",
                "url": "https://www.poush.be/agence-referencement-naturel-seo/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#marketing-digital",
                "name": "Marketing digital",
                "url": "https://www.poush.be/agence-de-communication-digitale/marketing-digital/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#intelligence-artificielle",
                "name": "Intelligence artificielle",
                "url": "https://www.poush.be/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.poush.be/#formations-et-accompagnement",
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/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/
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                "@type": "SiteNavigationElement",
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]
🛡️ Trust Signals — external proof links that back the declared identity
1358Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 236 2
/audit-de-site-internet/ 216 2
/agence-creation-site-internet/ 225 2
/agence-referencement-naturel-seo/ 225 2
/agence-de-communication-digitale/marketing-digital/ 225 2
/agence-de-communication-digitale/agence-intelligence-artificielle-entreprise/ 231 2