Primary Position
(https://primaryposition.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site avoids standard trust theatre by naming specific people (Emily Ross, Ray Downes) and companies (KEMP). However, the trust_theatre_flag is triggered by the fact that multiple pages show review counts (6 to 9) with only one proof_links_count. While names are provided, the lack of direct links to third-party verification platforms for each testimonial represents a minor proof path absence.
Proof density is high for an agency. Verifiable evidence includes named testimonials, specific career milestones (since 2002), and technical authorship on GEO platforms. Vague assertions are limited to generic PPC optimization bullet points which lack the same level of granular detail found in the SEO sections.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
40Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 1 |
| /blog/ | 6 | 1 |
| /seo/david-quaid-the-best-seo-consultant-in-nyc-nj/ | 7 | 1 |
| /seo/premier-seo-agency/ | 6 | 1 |
| /ppc-agency-nyc/ | 6 | 1 |
| /new-york-seo-company/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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},
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},
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"dateModified": "2026-04-16T00:32:32+00:00",
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/blog/
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/seo/premier-seo-agency/
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"https://www.facebook.com/primaryposition"
],
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
}
}
]
/ppc-agency-nyc/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://primaryposition.com/ppc/ppc-agency-usa/",
"url": "https://primaryposition.com/ppc/ppc-agency-usa/",
"name": "The Best PPC Agency in the USA",
"isPartOf": {
"@id": "https://primaryposition.com/#website"
},
"datePublished": "2020-05-06T20:07:46+00:00",
"dateModified": "2025-03-15T02:19:42+00:00",
"description": "PPC agency NYC: Get more leads and sales with our innovative Google Ads strategies",
"breadcrumb": {
"@id": "https://primaryposition.com/ppc/ppc-agency-usa/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://primaryposition.com/ppc/ppc-agency-usa/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://primaryposition.com/ppc/ppc-agency-usa/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://primaryposition.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PPC Services and Resources",
"item": "https://primaryposition.com/ppc/"
},
{
"@type": "ListItem",
"position": 3,
"name": "The Best PPC Agency in the USA"
}
]
},
{
"@type": "WebSite",
"@id": "https://primaryposition.com/#website",
"url": "https://primaryposition.com/",
"name": "Primary Position SEO",
"description": "Primary Position SEO NYC",
"alternateName": "Primary Position",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://primaryposition.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Person",
"name": "David Quaid SEO",
"url": "https://primaryposition.com/",
"image": "https://primaryposition.com/wp-content/uploads/2025/08/cropped-king-of-seo.jpeg",
"jobTitle": "Founder of Primary Position",
"worksFor": {
"@type": "Organization",
"name": "Primary Position",
"url": "https://primaryposition.com/"
},
"email": "mailto:david@primaryposition.com",
"telephone": "+1-201-381-8105",
"sameAs": [
"https://twitter.com/primaryposition",
"https://www.linkedin.com/company/primaryposition",
"https://www.facebook.com/primaryposition"
],
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
}
}
]
/new-york-seo-company/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://primaryposition.com/new-york-seo-company/",
"url": "https://primaryposition.com/new-york-seo-company/",
"name": "SEO Services by New York SEO Company",
"isPartOf": {
"@id": "https://primaryposition.com/#website"
},
"primaryImageOfPage": {
"@id": "https://primaryposition.com/new-york-seo-company/#primaryimage"
},
"image": {
"@id": "https://primaryposition.com/new-york-seo-company/#primaryimage"
},
"thumbnailUrl": "https://primaryposition.com/wp-content/uploads/2023/04/Primary-Position-Branded-Office.png",
"datePublished": "2024-05-28T01:24:13+00:00",
"dateModified": "2024-10-21T02:49:06+00:00",
"description": "Primary Posiiton is the #1 New York SEO Firm",
"breadcrumb": {
"@id": "https://primaryposition.com/new-york-seo-company/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://primaryposition.com/new-york-seo-company/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://primaryposition.com/new-york-seo-company/#primaryimage",
"url": "https://primaryposition.com/wp-content/uploads/2023/04/Primary-Position-Branded-Office.png",
"contentUrl": "https://primaryposition.com/wp-content/uploads/2023/04/Primary-Position-Branded-Office.png",
"width": 4000,
"height": 2400
},
{
"@type": "BreadcrumbList",
"@id": "https://primaryposition.com/new-york-seo-company/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://primaryposition.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Services by New York SEO Company"
}
]
},
{
"@type": "WebSite",
"@id": "https://primaryposition.com/#website",
"url": "https://primaryposition.com/",
"name": "Primary Position SEO",
"description": "Primary Position SEO NYC",
"alternateName": "Primary Position",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://primaryposition.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Person",
"name": "David Quaid SEO",
"url": "https://primaryposition.com/",
"image": "https://primaryposition.com/wp-content/uploads/2025/08/cropped-king-of-seo.jpeg",
"jobTitle": "Founder of Primary Position",
"worksFor": {
"@type": "Organization",
"name": "Primary Position",
"url": "https://primaryposition.com/"
},
"email": "mailto:david@primaryposition.com",
"telephone": "+1-201-381-8105",
"sameAs": [
"https://twitter.com/primaryposition",
"https://www.linkedin.com/company/primaryposition",
"https://www.facebook.com/primaryposition"
],
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
}
}
]
Explore the other reputation pillars for Primary Position
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Primary Position, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Primary Position: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://primaryposition.com to view the most current version of its content and see directly what this company is about and what it offers.