The Future of SEO & AEO by Eli Schwartz
(https://www.productledseo.com) 📸 Data Snapshot: June 28, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is exceptionally well-established. Schema JSON-LD provides clear Organization and NewsArticle markers with sameAs links to the founder’s verified social profile. Eli Schwartz is identified as a specific author with a verifiable career history, including a published book. There are no significant identity gaps; the expert footprint is substantial and internally consistent.
Unlike standard agencies, this site backs bold performance claims with specific situational evidence. For instance, the claim regarding Comcast’s retention flow and Tinder’s singles in their city landing pages provides a functional explanation of the result rather than just a vanity metric. Sponsored sections from North Star Inbound also include specific numbers like BigRentz traffic increasing by 186% (85k).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "The Future of SEO & AEO by Eli Schwartz",
"publisher": {
"@type": "Organization",
"name": "The Future of SEO & AEO by Eli Schwartz",
"url": "https://www.productledseo.com",
"logo": {
"@type": "ImageObject",
"url": "https://substackcdn.com/image/fetch/$s_!pW1g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a8e2d1f-dd56-4fe9-828f-a9d4cd7ea573_271x271.png"
},
"sameAs": [
"https://twitter.com/5le"
]
},
"url": "https://www.productledseo.com",
"mainEntityOfPage": {
"@type": "WebPage",
"url": "https://www.productledseo.com"
},
"description": " As the author of Product-Led SEO and a consultant to some of the internet's largest companies, this newsletter is for people who own the growth number and need to know what search actually looks like in an AI world.",
"potentialAction": {
"@type": "SearchAction",
"name": "Search The Future of SEO & AEO by Eli Schwartz",
"target": "https://www.productledseo.com/archive?utm_source=google&sort=search&search={search_term_string}",
"query-input": "required name=search_term_string"
}
}
/archive/ — no schema detected (entity gap)
/p/stop-writing-blog-posts-and-calling/
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"@context": "https://schema.org",
"@type": "NewsArticle",
"url": "https://www.productledseo.com/p/stop-writing-blog-posts-and-calling",
"mainEntityOfPage": "https://www.productledseo.com/p/stop-writing-blog-posts-and-calling",
"headline": "Stop writing blog posts and calling it SEO",
"description": "You’ve been publishing two blog posts a week targeting high-volume keywords, and your traffic is still flat or declining",
"image": [
{
"@type": "ImageObject",
"url": "https://substackcdn.com/image/fetch/$s_!24c4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98fdaa86-7c1b-4399-b3a6-9bba72bc7301_1418x464.png"
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"datePublished": "2026-06-25T09:08:45+00:00",
"dateModified": "2026-06-25T09:08:45+00:00",
"isAccessibleForFree": true,
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"name": "Eli Schwartz",
"url": "https://substack.com/@productledseo",
"description": "Author of Product Led SEO | SEO & AEO Consultant to the Internet's top brands. ",
"identifier": "user:1000771",
"sameAs": [
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"image": {
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"name": "The Future of SEO & AEO by Eli Schwartz",
"url": "https://www.productledseo.com",
"description": " As the author of Product-Led SEO and a consultant to some of the internet's largest companies, this newsletter is for people who own the growth number and need to know what search actually looks like in an AI world.",
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/p/the-role-of-technical-seo-in-aeo/
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"headline": "Does AEO need technical SEO?",
"description": "In the current age of AI, technical SEO is often treated as an afterthought, and that is wrong.",
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/p/visibility-on-brand-terms-needs-brand/
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"headline": "Visibility on brand terms needs brand efforts ",
"description": "Ranking for brand comparison and best-of keywords is not a technical SEO challenge.",
"image": [
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/p/who-should-you-hire-for-aeo/
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"headline": "Who should you hire for AEO?",
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"contentUrl": "https://substackcdn.com/image/fetch/$s_!pW1g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a8e2d1f-dd56-4fe9-828f-a9d4cd7ea573_271x271.png",
"thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!pW1g!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a8e2d1f-dd56-4fe9-828f-a9d4cd7ea573_271x271.png"
},
"sameAs": [
"https://twitter.com/5le"
]
},
"interactionStatistic": [
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/LikeAction",
"userInteractionCount": 20
},
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/ShareAction",
"userInteractionCount": 3
},
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/CommentAction",
"userInteractionCount": 1
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Future of SEO & AEO by Eli Schwartz",
"item": "https://www.productledseo.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who should you hire for AEO?",
"item": "https://www.productledseo.com/p/who-should-you-hire-for-aeo"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
360Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 192 | 0 |
| /archive/ | 96 | 0 |
| /p/stop-writing-blog-posts-and-calling/ | 18 | 0 |
| /p/the-role-of-technical-seo-in-aeo/ | 18 | 0 |
| /p/visibility-on-brand-terms-needs-brand/ | 18 | 0 |
| /p/who-should-you-hire-for-aeo/ | 18 | 0 |
Explore the other reputation pillars for The Future of SEO & AEO by Eli Schwartz
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Future of SEO & AEO by Eli Schwartz, captured on June 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Future of SEO & AEO by Eli Schwartz: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.productledseo.com to view the most current version of its content and see directly what this company is about and what it offers.