Identity & Authority: PromoSEO Ltd – Signal Evidence & AI Readability

PromoSEO Ltd

(https://promo-seo.co.uk) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

The site makes strong authoritative claims by naming its Board of Directors (James Dooley, Scott David Calland, etc.) and including a company registration number, which provides a high floor for credibility. However, the schema JSON is null, meaning these authority figures are not technically mapped to the site’s identity via Person schema or sameAs social links. There is a disconnect between the claim of being the UK leading lead generation agency and the lack of structured data to support that claim in search engines.

The site makes aggressive performance claims such as Guaranteed ROI and We Take All The Risk, which are highly skeptical in the SEO industry without explicit contract terms visible. The claim of having hundreds of case studies is contradicted by the evidence of only one named client blurb. There is a disconnect between the marketing tone of unrivaled expertise and the demonstration of that expertise, which is limited to 15-year-old company history and a few high-level stats.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/contact/ — no schema detected (entity gap)
/about/ — no schema detected (entity gap)
/cdn-cgi/l/email-protection/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
63Review mentions (all pages)
3External proof links (all pages)
PageReviewsProof links
/ (home) 21 1
/contact/ 21 1
/about/ 21 1
/cdn-cgi/l/email-protection/ 0 0