Identity & Authority: Propaganda – Signal Evidence & AI Readability

Propaganda

(https://www.propaganda.nl) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
2 Impact Weight: 15 / 100
13% Reputation

There is a complete technical credibility gap as the site lacks any schema_json (structured data), missing a basic identity footprint for a marketing firm. No experts, founders, or team members are named, and there is no Person or Organization schema to connect the brand to a physical location or professional history. The reliance on an external dictionary (Van Dale) for authority suggests the agency lacks its own proprietary methodology or thought leadership.

The central claim ‘Propaganda werkt’ (Propaganda works) is a bold performance assertion with zero baseline data or timeframe. The site mentions a ‘portfolio’ in an H4 tag, but provides no evidence of client success, case studies, or even the names of companies they have worked for. This creates a maximal gap between the marketing tone of success and the actual demonstration of results.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
2Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
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