Safari Digital SEO Agency
(https://safaridigital.com.au) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is exceptionally high with a minimal gap; founder Liam Ridings is named, pictured, and connected via Person schema with SameAs links to LinkedIn. The Organization schema is comprehensive, including founding date (2019-06-01), employee count (8), and specific legal names (Safari Digital PTY LTD). Technical credibility is supported by valid, rich structured data that mirrors the site’s claims of being technical specialists.
There is a strong connection between marketing claims and demonstrated capability. The claim of being a content-first agency is supported by long-form, high-density text on every service page that exceeds 13,000 characters. Bold assertions like ‘Australia’s Top Rated’ are mitigated by the extensive list of 250+ campaigns and cited thought leadership in publications like HubSpot and Search Engine Journal.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.safaridigital.com.au/",
"url": "https://www.safaridigital.com.au/",
"name": "Safari Digital | Specialist Australian SEO Agency",
"isPartOf": {
"@id": "https://www.safaridigital.com.au/#website"
},
"about": {
"@id": "https://www.safaridigital.com.au/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.safaridigital.com.au/#primaryimage"
},
"image": {
"@id": "https://www.safaridigital.com.au/#primaryimage"
},
"thumbnailUrl": "https://www.safaridigital.com.au/wp-content/uploads/seo-consultant-liam-ridings-safari-digital.webp",
"datePublished": "2017-10-18T23:41:41+00:00",
"dateModified": "2024-08-02T00:44:30+00:00",
"description": "Safari Digital Is a Specialist Search Engine Optimisation Company Helping Australian Businesses to Grow Online. Book a Free Consultation on (02) 8006 9002.",
"breadcrumb": {
"@id": "https://www.safaridigital.com.au/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://www.safaridigital.com.au/#primaryimage",
"url": "https://www.safaridigital.com.au/wp-content/uploads/seo-consultant-liam-ridings-safari-digital.webp",
"contentUrl": "https://www.safaridigital.com.au/wp-content/uploads/seo-consultant-liam-ridings-safari-digital.webp",
"width": 400,
"height": 400,
"caption": "SEO Consultant Liam Ridings"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.safaridigital.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.safaridigital.com.au/#website",
"url": "https://www.safaridigital.com.au/",
"name": "Safari Digital SEO Agency",
"description": "",
"publisher": {
"@id": "https://www.safaridigital.com.au/#organization"
},
"alternateName": "Safari Digital SEO Agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://www.safaridigital.com.au/#organization",
"name": "Safari Digital SEO Agency",
"alternateName": "Safari Digital SEO Agency",
"url": "https://www.safaridigital.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://www.safaridigital.com.au/#/schema/logo/image/",
"url": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512.png",
"contentUrl": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512.png",
"width": 512,
"height": 512,
"caption": "Safari Digital SEO Agency"
},
"image": {
"@id": "https://www.safaridigital.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/safaridigitalseo/",
"https://x.com/SafariSEO",
"https://www.instagram.com/safaridigitalseo/",
"https://www.linkedin.com/company/safari-digital/",
"https://www.youtube.com/@safaridigitalseoagency"
]
}
],
"_truncated": true,
"_original_size": 12064
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Safari Digital SEO Agency",
"legalName": "Safari Digital PTY LTD",
"description": "Safari Digital SEO Agency is an award-winning specialist SEO Agency located in Sydney, Australia.",
"url": "https://www.safaridigital.com.au/",
"logo": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-400.png",
"image": "https://www.safaridigital.com.au/wp-content/uploads/safari-digital-home-page-image-600x429.png",
"email": "hello@safaridigital.com.au",
"telephone": "02 8006 9002",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 2/11 York Street",
"addressLocality": "Sydney",
"addressRegion": "NSW",
"postalCode": "2000",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -33.8651870338819,
"longitude": 151.205668078279
},
"hasMap": "https://maps.app.goo.gl/x49Tm9X1jh27bsVY8",
"openingHours": "Mo-Fr 08:00-17:30",
"paymentAccepted": "Credit Card, Bank Payment",
"currenciesAccepted": "AUD",
"priceRange": "$$-$$$",
"foundingDate": "2019-06-01",
"founder": {
"@type": "Person",
"name": "Liam Ridings",
"jobTitle": "SEO Lead & Director",
"gender": "https://schema.org/Male",
"image": "https://www.safaridigital.com.au/wp-content/uploads/2022/07/liam-ridings-founder-600x675.jpg",
"sameAs": "https://www.linkedin.com/in/liamridings/"
},
"numberOfEmployees": 8,
"employee": [
{
"@type": "Person",
"name": "Liam Ridings",
"jobTitle": "Director & SEO Lead"
},
{
"@type": "Person",
"name": "Breanna Golub",
"jobTitle": "Account Manager"
}
],
"areaServed": "Australia",
"makesOffer": {
"0": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "SEO Services"
}
},
"1": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Enterprise SEO"
}
},
"2": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "E-Commerce SEO"
}
},
"3": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Local SEO"
}
},
"4": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Small Business SEO"
}
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "22"
},
"sameAs": [
"https://www.facebook.com/safaridigitalseo/",
"https://x.com/safariseo",
"https://www.instagram.com/safaridigitalseo/",
"https://www.youtube.com/@safaridigitalseoagency",
"https://www.linkedin.com/company/safari-digital/"
],
"tourBookingPage": "https://www.safaridigital.com.au/contact/",
"award": "2023 AFR Fast Starters",
"_truncated": true,
"_original_size": 12064
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "SEO Services",
"url": "https://www.safaridigital.com.au/seo-services/"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "B2B SEO",
"url": "https://www.safaridigital.com.au/b2b-seo-agency/"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Ecommerce SEO",
"url": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Enterprise SEO",
"url": "https://www.safaridigital.com.au/enterprise-seo/"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "International SEO",
"url": "https://www.safaridigital.com.au/seo-services/international-seo-agency/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 12064
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.safaridigital.com.au/contact/",
"url": "https://www.safaridigital.com.au/contact/",
"name": "Contact Us | Safari Digital SEO Agency",
"isPartOf": {
"@id": "https://www.safaridigital.com.au/#website"
},
"datePublished": "2017-10-21T13:10:20+00:00",
"dateModified": "2026-05-05T02:02:45+00:00",
"description": "Work with an Australian SEO Agency who is passionate about the success of your business. Call us Today on (02) 8006 9002 for your free consultation.",
"breadcrumb": {
"@id": "https://www.safaridigital.com.au/contact/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.safaridigital.com.au/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.safaridigital.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.safaridigital.com.au/#website",
"url": "https://www.safaridigital.com.au/",
"name": "Safari Digital SEO Agency",
"description": "",
"publisher": {
"@id": "https://www.safaridigital.com.au/#organization"
},
"alternateName": "Safari Digital SEO Agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://www.safaridigital.com.au/#organization",
"name": "Safari Digital SEO Agency",
"alternateName": "Safari Digital SEO Agency",
"url": "https://www.safaridigital.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://www.safaridigital.com.au/#/schema/logo/image/",
"url": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512.png",
"contentUrl": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512.png",
"width": 512,
"height": 512,
"caption": "Safari Digital SEO Agency"
},
"image": {
"@id": "https://www.safaridigital.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/safaridigitalseo/",
"https://x.com/SafariSEO",
"https://www.instagram.com/safaridigitalseo/",
"https://www.linkedin.com/company/safari-digital/",
"https://www.youtube.com/@safaridigitalseoagency"
]
}
],
"_truncated": true,
"_original_size": 13921
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Safari Digital SEO Agency",
"legalName": "Safari Digital PTY LTD",
"description": "Safari Digital SEO Agency is an award-winning specialist SEO Agency located in Sydney, Australia.",
"url": "https://www.safaridigital.com.au/",
"logo": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-400.png",
"image": "https://www.safaridigital.com.au/wp-content/uploads/safari-digital-home-page-image-600x429.png",
"email": "hello@safaridigital.com.au",
"telephone": "02 8006 9002",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 2/11 York Street",
"addressLocality": "Sydney",
"addressRegion": "NSW",
"postalCode": "2000",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -33.8651870338819,
"longitude": 151.205668078279
},
"hasMap": "https://maps.app.goo.gl/x49Tm9X1jh27bsVY8",
"openingHours": "Mo-Fr 08:00-17:30",
"paymentAccepted": "Credit Card, Bank Payment",
"currenciesAccepted": "AUD",
"priceRange": "$$-$$$",
"foundingDate": "2019-06-01",
"founder": {
"@type": "Person",
"name": "Liam Ridings",
"jobTitle": "SEO Lead & Director",
"gender": "https://schema.org/Male",
"image": "https://www.safaridigital.com.au/wp-content/uploads/2022/07/liam-ridings-founder-600x675.jpg",
"sameAs": "https://www.linkedin.com/in/liamridings/"
},
"numberOfEmployees": 8,
"employee": [
{
"@type": "Person",
"name": "Liam Ridings",
"jobTitle": "Director & SEO Lead"
},
{
"@type": "Person",
"name": "Breanna Golub",
"jobTitle": "Account Manager"
}
],
"areaServed": "Australia",
"makesOffer": {
"0": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "SEO Services"
}
},
"1": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Enterprise SEO"
}
},
"2": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "E-Commerce SEO"
}
},
"3": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Local SEO"
}
},
"4": {
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Small Business SEO"
}
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "22"
},
"sameAs": [
"https://www.facebook.com/safaridigitalseo/",
"https://x.com/safariseo",
"https://www.instagram.com/safaridigitalseo/",
"https://www.youtube.com/@safaridigitalseoagency",
"https://www.linkedin.com/company/safari-digital/"
],
"tourBookingPage": "https://www.safaridigital.com.au/contact/",
"award": "2023 AFR Fast Starters",
"_truncated": true,
"_original_size": 13921
},
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "SEO Services",
"url": "https://www.safaridigital.com.au/seo-services/"
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "B2B SEO",
"url": "https://www.safaridigital.com.au/b2b-seo-agency/"
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Ecommerce SEO",
"url": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/"
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Enterprise SEO",
"url": "https://www.safaridigital.com.au/enterprise-seo/"
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "International SEO",
"url": "https://www.safaridigital.com.au/seo-services/international-seo-agency/"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 13921
},
{
"@context": "https://schema.org",
"@type": "ContactPage",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.safaridigital.com.au/contact/"
},
"headline": "Contact",
"description": "Book Your Free SEO ConsultationGet in contact with our SEO team using the contact form below. Once we receive your enquiry, we’ll be in touch as soon as possible to discuss next steps.\n\n\n\n\nGet in Touch\r\n\r\n\n\n\n\n\n\n\r\n Your Name\r\n \r\n \r\n \r\n \r\n \r\n\n\r\n Your Number\r\n \r\n \r\n \r\n \r\n \r\n\n\r\n Your Email\r\n \r\n \r\n \r\n \r\n \r\n\n\r\n Your Website URL\r\n \r\n \r\n \r\n \r\n \r\n\n\n Age of Business\n \n \n \t\t\n\t\t <3 months3 - 12 months1",
"publisher": {
"@type": "organization",
"name": "Safari Digital SEO Agency",
"url": "https://www.safaridigital.com.au",
"logo": {
"@type": "ImageObject",
"url": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512-60x60.png",
"width": 60,
"height": 60
}
},
"_truncated": true,
"_original_size": 13921
}
]
/seo-services/ecommerce-seo/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/",
"url": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/",
"name": "Ecommerce SEO Agency | Ecommerce SEO Experts Australia",
"isPartOf": {
"@id": "https://www.safaridigital.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/#primaryimage"
},
"image": {
"@id": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/#primaryimage"
},
"thumbnailUrl": "https://www.safaridigital.com.au/wp-content/uploads/e-commerce-seo-expert.webp",
"datePublished": "2024-03-11T01:46:56+00:00",
"dateModified": "2026-04-23T06:47:11+00:00",
"description": "eCommerce SEO services for small, medium, and enterprise retailers. Call us today on (02) 8006 9002 to book your consultation.",
"breadcrumb": {
"@id": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.safaridigital.com.au/seo-services/ecommerce-seo/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/#primaryimage",
"url": "https://www.safaridigital.com.au/wp-content/uploads/e-commerce-seo-expert.webp",
"contentUrl": "https://www.safaridigital.com.au/wp-content/uploads/e-commerce-seo-expert.webp",
"width": 600,
"height": 600,
"caption": "e-Commerce SEO Expert - Breanna Golub from Safari Digital SEO Agency"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.safaridigital.com.au/seo-services/ecommerce-seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.safaridigital.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Services",
"item": "https://www.safaridigital.com.au/seo-services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Ecommerce SEO Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.safaridigital.com.au/#website",
"url": "https://www.safaridigital.com.au/",
"name": "Safari Digital SEO Agency",
"description": "",
"publisher": {
"@id": "https://www.safaridigital.com.au/#organization"
},
"alternateName": "Safari Digital SEO Agency",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.safaridigital.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://www.safaridigital.com.au/#organization",
"name": "Safari Digital SEO Agency",
"alternateName": "Safari Digital SEO Agency",
"url": "https://www.safaridigital.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://www.safaridigital.com.au/#/schema/logo/image/",
"url": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512.png",
"contentUrl": "https://www.safaridigital.com.au/wp-content/uploads/2019/05/Safari-Logo-512.png",
"width": 512,
"height": 512,
"caption": "Safari Digital SEO Agency"
},
"image": {
"@id": "https://www.safaridigital.com.au/#/schema/logo/image/"
},
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🛡️ Trust Signals — external proof links that back the declared identity
598Review mentions (all pages)
19External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 92 | 3 |
| /contact/ | 76 | 4 |
| /seo-services/ecommerce-seo/ | 80 | 3 |
| /seo-services/seo-copywriting-services/ | 73 | 3 |
| /seo-services/healthcare-medical-seo-services/ | 180 | 3 |
| /seo-services/lawyer-seo/ | 97 | 3 |
Explore the other reputation pillars for Safari Digital SEO Agency
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Safari Digital SEO Agency, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Safari Digital SEO Agency: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://safaridigital.com.au to view the most current version of its content and see directly what this company is about and what it offers.