Secret Key srl
(https://www.secretkey.it) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
While Enrico Ferretti is named as CEO & Founder, there is a lack of Person schema in the JSON-LD to anchor his digital footprint to the Organization. The agency claims to be a top-tier authority but doesn’t provide granular career history for the wider team of ’30 specialists.’ The technical implementation is mostly clean, though the headings in the crawled data show some structural noise (tabs and carriage returns).
The bold claims of ‘making revenue explode’ are unusually well-supported for this industry. Most performance claims are immediately followed by a named client and a brief outcome description, such as the MER +70% for Fiorentini Alimentari. The marketing tone is aggressive, but the demonstration of work through the Portfolio page (slot_rank 4) provides the necessary grounding.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.secretkey.it/",
"url": "https://www.secretkey.it/",
"name": "Web Agency Roma | Agenzia Web Marketing | Digital Agency",
"isPartOf": {
"@id": "https://www.secretkey.it/#website"
},
"about": {
"@id": "https://www.secretkey.it/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.secretkey.it/#primaryimage"
},
"image": {
"@id": "https://www.secretkey.it/#primaryimage"
},
"thumbnailUrl": "https://www.secretkey.it/wp-content/uploads/2020/06/Web-Agency-Secret-Key.jpg",
"datePublished": "2015-11-18T16:33:29+00:00",
"dateModified": "2026-04-21T13:21:32+00:00",
"description": "Secret Key la Web Agency di un altro pianeta! Agenzia Partner di Google e Meta esperta in Web Marketing per eCommerce e Lead Generation.",
"breadcrumb": {
"@id": "https://www.secretkey.it/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.secretkey.it/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#primaryimage",
"url": "https://www.secretkey.it/wp-content/uploads/2020/06/Web-Agency-Secret-Key.jpg",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2020/06/Web-Agency-Secret-Key.jpg",
"width": 1586,
"height": 971,
"caption": "Web Agency - Secret Key"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.secretkey.it/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.secretkey.it/#website",
"url": "https://www.secretkey.it/",
"name": "Secret Key",
"description": "",
"publisher": {
"@id": "https://www.secretkey.it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.secretkey.it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.secretkey.it/#organization",
"name": "Secret Key srl",
"url": "https://www.secretkey.it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#/schema/logo/image/",
"url": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"width": 552,
"height": 553,
"caption": "Secret Key srl"
},
"image": {
"@id": "https://www.secretkey.it/#/schema/logo/image/"
}
}
]
}
/agenzia-comunicazione-pubblicita-roma/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/",
"url": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/",
"name": "Agenzia di Comunicazione Roma | Secret Key | Agenzia Pubblicità",
"isPartOf": {
"@id": "https://www.secretkey.it/#website"
},
"primaryImageOfPage": {
"@id": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/#primaryimage"
},
"image": {
"@id": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/#primaryimage"
},
"thumbnailUrl": "https://www.secretkey.it/wp-content/uploads/2018/02/agenzia-comunicazione.jpg",
"datePublished": "2018-01-25T13:13:44+00:00",
"dateModified": "2026-04-27T08:02:35+00:00",
"description": "Secret Key agenzia di comunicazione a Roma specializzata in Strategie Marketing e Paid Advertising. Facciamo crescere il tuo Business.",
"breadcrumb": {
"@id": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/#primaryimage",
"url": "https://www.secretkey.it/wp-content/uploads/2018/02/agenzia-comunicazione.jpg",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2018/02/agenzia-comunicazione.jpg",
"width": 1600,
"height": 974,
"caption": "Agenzia di Comunicazione a Roma"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.secretkey.it/agenzia-comunicazione-pubblicita-roma/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.secretkey.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Chi Siamo"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.secretkey.it/#website",
"url": "https://www.secretkey.it/",
"name": "Secret Key",
"description": "",
"publisher": {
"@id": "https://www.secretkey.it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.secretkey.it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.secretkey.it/#organization",
"name": "Secret Key srl",
"url": "https://www.secretkey.it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#/schema/logo/image/",
"url": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"width": 552,
"height": 553,
"caption": "Secret Key srl"
},
"image": {
"@id": "https://www.secretkey.it/#/schema/logo/image/"
}
}
]
}
/contatti/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.secretkey.it/contatti/",
"url": "https://www.secretkey.it/contatti/",
"name": "Secret Key Web Marketing Agency Contatti & Richieste Preventivo",
"isPartOf": {
"@id": "https://www.secretkey.it/#website"
},
"primaryImageOfPage": {
"@id": "https://www.secretkey.it/contatti/#primaryimage"
},
"image": {
"@id": "https://www.secretkey.it/contatti/#primaryimage"
},
"thumbnailUrl": "https://www.secretkey.it/wp-content/uploads/2020/02/87683329_2455004874764330_3637383892324491315_n.jpg",
"datePublished": "2015-12-14T13:48:51+00:00",
"dateModified": "2026-03-04T07:51:42+00:00",
"description": "Pagina che presenta il form di contatto e richiesta preventivo, telefono, indirizzo e Google Maps per raggiungere l'ufficio di Secret Key Web Agency.",
"breadcrumb": {
"@id": "https://www.secretkey.it/contatti/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.secretkey.it/contatti/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/contatti/#primaryimage",
"url": "https://www.secretkey.it/wp-content/uploads/2020/02/87683329_2455004874764330_3637383892324491315_n.jpg",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2020/02/87683329_2455004874764330_3637383892324491315_n.jpg",
"width": 640,
"height": 640,
"caption": "Secret Key Web Agency - Terrazzo Ufficio Agenzia"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.secretkey.it/contatti/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.secretkey.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contatti"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.secretkey.it/#website",
"url": "https://www.secretkey.it/",
"name": "Secret Key",
"description": "",
"publisher": {
"@id": "https://www.secretkey.it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.secretkey.it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.secretkey.it/#organization",
"name": "Secret Key srl",
"url": "https://www.secretkey.it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#/schema/logo/image/",
"url": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"width": 552,
"height": 553,
"caption": "Secret Key srl"
},
"image": {
"@id": "https://www.secretkey.it/#/schema/logo/image/"
}
}
]
}
/servizi/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.secretkey.it/servizi/",
"url": "https://www.secretkey.it/servizi/",
"name": "Agenzia Digital Marketing | Secret Key | Inbound Marketing Agency",
"isPartOf": {
"@id": "https://www.secretkey.it/#website"
},
"primaryImageOfPage": {
"@id": "https://www.secretkey.it/servizi/#primaryimage"
},
"image": {
"@id": "https://www.secretkey.it/servizi/#primaryimage"
},
"thumbnailUrl": "https://www.secretkey.it/wp-content/uploads/2015/12/studio_3.jpg",
"datePublished": "2015-11-18T16:32:33+00:00",
"dateModified": "2025-05-06T15:10:48+00:00",
"description": "Secret Key Agency è specializzata in Paid Adv e Inbound Marketing. Scopri le nostre soluzioni per far decollare il tuo business!",
"breadcrumb": {
"@id": "https://www.secretkey.it/servizi/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.secretkey.it/servizi/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/servizi/#primaryimage",
"url": "https://www.secretkey.it/wp-content/uploads/2015/12/studio_3.jpg",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2015/12/studio_3.jpg",
"width": 1600,
"height": 1065,
"caption": "Agenzia Digital e Inbound Marketing Certificata"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.secretkey.it/servizi/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.secretkey.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Servizi Principali"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.secretkey.it/#website",
"url": "https://www.secretkey.it/",
"name": "Secret Key",
"description": "",
"publisher": {
"@id": "https://www.secretkey.it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.secretkey.it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.secretkey.it/#organization",
"name": "Secret Key srl",
"url": "https://www.secretkey.it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#/schema/logo/image/",
"url": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"width": 552,
"height": 553,
"caption": "Secret Key srl"
},
"image": {
"@id": "https://www.secretkey.it/#/schema/logo/image/"
}
}
]
}
/portfolio/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.secretkey.it/portfolio/",
"url": "https://www.secretkey.it/portfolio/",
"name": "Casi Studio di Successo eCommerce, Retail, Lead Generation",
"isPartOf": {
"@id": "https://www.secretkey.it/#website"
},
"primaryImageOfPage": {
"@id": "https://www.secretkey.it/portfolio/#primaryimage"
},
"image": {
"@id": "https://www.secretkey.it/portfolio/#primaryimage"
},
"thumbnailUrl": "https://www.secretkey.it/wp-content/uploads/2018/07/31250719_6093181426969_970105109256077312_n.png",
"datePublished": "2015-12-23T09:46:24+00:00",
"dateModified": "2024-10-08T12:33:16+00:00",
"description": "Casi di successo del portfolio Secret Key in ambito eCommerce, Retail e Lead Generation. Lasciati ispirare da strategie di Marketing evolute.",
"breadcrumb": {
"@id": "https://www.secretkey.it/portfolio/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.secretkey.it/portfolio/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/portfolio/#primaryimage",
"url": "https://www.secretkey.it/wp-content/uploads/2018/07/31250719_6093181426969_970105109256077312_n.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2018/07/31250719_6093181426969_970105109256077312_n.png",
"width": 604,
"height": 378,
"caption": "Casi Studio Web Marketing | Digital Marketing Case Study di Successo"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.secretkey.it/portfolio/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.secretkey.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Portfolio"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.secretkey.it/#website",
"url": "https://www.secretkey.it/",
"name": "Secret Key",
"description": "",
"publisher": {
"@id": "https://www.secretkey.it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.secretkey.it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.secretkey.it/#organization",
"name": "Secret Key srl",
"url": "https://www.secretkey.it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#/schema/logo/image/",
"url": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"width": 552,
"height": 553,
"caption": "Secret Key srl"
},
"image": {
"@id": "https://www.secretkey.it/#/schema/logo/image/"
}
}
]
}
/google-adwords-certified-partner/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.secretkey.it/google-adwords-certified-partner/",
"url": "https://www.secretkey.it/google-adwords-certified-partner/",
"name": "Google Premier Partner | Top 3% Agency Google Ads in Europa",
"isPartOf": {
"@id": "https://www.secretkey.it/#website"
},
"primaryImageOfPage": {
"@id": "https://www.secretkey.it/google-adwords-certified-partner/#primaryimage"
},
"image": {
"@id": "https://www.secretkey.it/google-adwords-certified-partner/#primaryimage"
},
"thumbnailUrl": "https://www.secretkey.it/wp-content/uploads/2026/02/google_premier_partner_2026.png",
"datePublished": "2015-12-30T11:21:36+00:00",
"dateModified": "2026-02-25T08:40:32+00:00",
"description": "Secret Key è un'agenzia Google Premier Partner nel top 3% in Europa. La dimostrazione della nostra esperienza avanzata con Google Ads.",
"breadcrumb": {
"@id": "https://www.secretkey.it/google-adwords-certified-partner/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.secretkey.it/google-adwords-certified-partner/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/google-adwords-certified-partner/#primaryimage",
"url": "https://www.secretkey.it/wp-content/uploads/2026/02/google_premier_partner_2026.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2026/02/google_premier_partner_2026.png",
"width": 600,
"height": 600
},
{
"@type": "BreadcrumbList",
"@id": "https://www.secretkey.it/google-adwords-certified-partner/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.secretkey.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Google Premier Partner"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.secretkey.it/#website",
"url": "https://www.secretkey.it/",
"name": "Secret Key",
"description": "",
"publisher": {
"@id": "https://www.secretkey.it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.secretkey.it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.secretkey.it/#organization",
"name": "Secret Key srl",
"url": "https://www.secretkey.it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.secretkey.it/#/schema/logo/image/",
"url": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"contentUrl": "https://www.secretkey.it/wp-content/uploads/2016/08/logo-social.png",
"width": 552,
"height": 553,
"caption": "Secret Key srl"
},
"image": {
"@id": "https://www.secretkey.it/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
215Review mentions (all pages)
17External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 85 | 3 |
| /agenzia-comunicazione-pubblicita-roma/ | 61 | 2 |
| /contatti/ | 6 | 3 |
| /servizi/ | 6 | 3 |
| /portfolio/ | 6 | 3 |
| /google-adwords-certified-partner/ | 51 | 3 |
Explore the other reputation pillars for Secret Key srl
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Secret Key srl, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Secret Key srl: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.secretkey.it to view the most current version of its content and see directly what this company is about and what it offers.