Identity & Authority: Selfish – Signal Evidence & AI Readability

Selfish

(https://www.selfish.mx) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

There is a significant authority gap regarding the human element; no founders, experts, or team members are identified by name or connected to Person schema. The site uses a generic Bill Gates quote as a placeholder for authority instead of showcasing internal thought leadership or expert credentials. While the Organization schema is technically correct, the lack of sameAs links to industry certifications or professional profiles for staff weakens the agency’s claim of being ‘leaders in Mexico.’

The agency claims to deliver ‘growth’ and ‘sustainable results’ in the H2, but provides zero specific ROI metrics, traffic percentages, or revenue growth figures in the case studies. For example, the Tutto Pelle project is described as ‘sophisticated’ and ‘exclusive,’ yet the site fails to mention how this sophistication translated into measurable business outcomes. This creates a disconnect between the marketing promise of strategic impact and the purely aesthetic proof provided in the portfolio descriptions.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://selfish.com.mx/",
            "url": "https://selfish.com.mx/",
            "name": "Selfish - Agencia de Desarrollo Web, Ecommerce en México - Selfish: Agencia de Desarrollo web",
            "isPartOf": {
                "@id": "https://selfish.com.mx/#website"
            },
            "about": {
                "@id": "https://selfish.com.mx/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://selfish.com.mx/#primaryimage"
            },
            "image": {
                "@id": "https://selfish.com.mx/#primaryimage"
            },
            "thumbnailUrl": "https://selfish.com.mx/wp-content/uploads/2025/12/Diseno2_9_Selfish.webp",
            "datePublished": "2025-12-16T19:53:37+00:00",
            "dateModified": "2026-04-16T21:11:28+00:00",
            "description": "Agencia de Desarrollo Web en México. Actualiza la imagen de tu empresa. En Selfish trabajamos para que tu marca refleje todos sus beneficios.",
            "breadcrumb": {
                "@id": "https://selfish.com.mx/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://selfish.com.mx/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "es",
            "@id": "https://selfish.com.mx/#primaryimage",
            "url": "https://cdn.selfish.com.mx/wp-content/uploads/2025/12/Diseno2_9_Selfish.webp",
            "contentUrl": "https://cdn.selfish.com.mx/wp-content/uploads/2025/12/Diseno2_9_Selfish.webp",
            "width": 511,
            "height": 511
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://selfish.com.mx/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Inicio"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://selfish.com.mx/#website",
            "url": "https://selfish.com.mx/",
            "name": "Selfish: Agencia de Desarrollo web",
            "description": "Agencia de Diseño y Desarrollo web en México",
            "publisher": {
                "@id": "https://selfish.com.mx/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://selfish.com.mx/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://selfish.com.mx/#organization",
            "name": "Selfish: Agencia de Desarrollo web",
            "url": "https://selfish.com.mx/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://selfish.com.mx/#/schema/logo/image/",
                "url": "https://cdn.selfish.com.mx/wp-content/uploads/2020/06/selfish_wordmark.webp",
                "contentUrl": "https://cdn.selfish.com.mx/wp-content/uploads/2020/06/selfish_wordmark.webp",
                "width": 1031,
                "height": 360,
                "caption": "Selfish: Agencia de Desarrollo web"
            },
            "image": {
                "@id": "https://selfish.com.mx/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/selfishwebmx",
                "https://www.instagram.com/selfishwebmx",
                "https://www.linkedin.com/company/selfishwebmx"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
4Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 4 2