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Identity & Authority: SEO Design Chicago ā€“ Signal Evidence & AI Readability

SEO Design Chicago

(https://www.seodesignchicago.com) šŸ“ø Data Snapshot: May 19, 2026
Identity & Authority ā€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

The website frequently references an award-winning team and masters at Local SEO but fails to identify a single human being. There is zero Person schema and no bios or LinkedIn links for leadership or technical specialists. This creates a significant authority gap where the experts are entirely anonymous and unverifiable.

The site claims to prioritize the highest return on investment and drive measurable results, yet the Case Studies page is a list of industry keywords rather than a portfolio of specific data-backed successes. There is a disconnect between the marketing tone of precision and the actual content, which is a massive, wide-net SEO capture system.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

šŸ”— Identity & Technical Layer ā€” schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://seodesignchicago.com/",
                "url": "https://seodesignchicago.com/",
                "name": "SEO Design Chicago | Top-Rated SEO & Web Design Agency",
                "isPartOf": {
                    "@id": "https://seodesignchicago.com/#website"
                },
                "about": {
                    "@id": "https://seodesignchicago.com/#organization"
                },
                "primaryImageOfPage": {
                    "@id": "https://seodesignchicago.com/#primaryimage"
                },
                "image": {
                    "@id": "https://seodesignchicago.com/#primaryimage"
                },
                "thumbnailUrl": "https://seodesignchicago.com/wp-content/uploads/2018/10/lance-anderson-636845-unsplash.jpg",
                "datePublished": "2024-12-01T21:57:43+00:00",
                "dateModified": "2026-03-03T14:58:17+00:00",
                "description": "Chicago's trusted SEO and web design agency. We help businesses increase traffic, leads, & revenue. Contact us for a free strategy session.",
                "breadcrumb": {
                    "@id": "https://seodesignchicago.com/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "[DEPTH_TRUNCATED]"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://seodesignchicago.com/#primaryimage",
                "url": "https://seodesignchicago.com/wp-content/uploads/2018/10/lance-anderson-636845-unsplash.jpg",
                "contentUrl": "https://seodesignchicago.com/wp-content/uploads/2018/10/lance-anderson-636845-unsplash.jpg",
                "width": 1200,
                "height": 800,
                "caption": "chicago skyline with the bean in foreground"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://seodesignchicago.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://seodesignchicago.com/#website",
                "url": "https://seodesignchicago.com/",
                "name": "SEO Design Chicago",
                "description": "SEO Design Chicago",
                "publisher": {
                    "@id": "https://seodesignchicago.com/#organization"
                },
                "alternateName": "SEO Design Chicago",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "urlTemplate": "[DEPTH_TRUNCATED]"
                        },
                        "query-input": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "valueRequired": "[DEPTH_TRUNCATED]",
                            "valueName": "[DEPTH_TRUNCATED]"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://seodesignchicago.com/#organization",
                "name": "SEO Design Chicago",
                "alternateName": "SEO Design Chicago",
                "url": "https://seodesignchicago.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://seodesignchicago.com/#/schema/logo/image/",
                    "url": "https://seodesignchicago.com/wp-content/uploads/2024/05/Social-Media-Circle-Logo-1.jpg",
                    "contentUrl": "https://seodesignchicago.com/wp-content/uploads/2024/05/Social-Media-Circle-Logo-1.jpg",
                    "width": 794,
                    "height": 794,
                    "caption": "SEO Design Chicago"
                },
                "image": {
                    "@id": "https://seodesignchicago.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/seodesignchicago/",
                    "https://x.com/SeoDesignChi",
                    "https://www.linkedin.com/company/seo-design-chicago",
                    "https://www.instagram.com/seodesignchicago/"
                ],
                "description": "SEO Design Chicago is a full-service digital marketing agency based in Chicago, IL that offers innovative and customized marketing solutions to help small to large businesses across the country succeed. We are a national leader in search engine optimization, web development, content marketing, paid ads, local SEO, and other digital marketing services. Our team drives traffic to your website and converts visitors into customers. We specialize in SEO optimization and will help elevate your brand. ",
                "email": "info@seodesignchicago.com",
                "telephone": "773-677-5747",
                "legalName": "SEO Design Chicago",
                "foundingDate": "2013-01-01",
                "numberOfEmployees": {
                    "@type": "QuantitativeValue",
                    "minValue": "11",
                    "maxValue": "50"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 29955
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "SEO Design Chicago",
        "image": {
            "@type": "ImageObject",
            "url": "https://seodesignchicago.com/wp-content/uploads/2022/01/SEOlogo-2.png",
            "width": 919,
            "height": 313
        },
        "telephone": "(773) 677-5747",
        "url": "https://seodesignchicago.com",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "2068 N. Western Ave. - 1F Front",
            "addressLocality": "Logan Square",
            "postalCode": "60647",
            "addressRegion": "Chicago, IL",
            "addressCountry": "US"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "5",
            "reviewCount": "29"
        },
        "priceRange": "$$",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday",
                    "Friday"
                ],
                "opens": "09:00",
                "closes": "17:00"
            }
        ],
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": "41.9234212",
            "longitude": "-87.6830674"
        },
        "_truncated": true,
        "_original_size": 29955
    },
    {
        "@context": "https://schema.org",
        "@type": "Corporation",
        "name": "SEO Design Chicago",
        "url": "https://seodesignchicago.com",
        "ContactPoint": {
            "@type": "ContactPoint",
            "contactType": "sales",
            "telephone": "+1-773-677-5747",
            "url": "5749",
            "contactOption": [
                "",
                ""
            ],
            "availableLanguage": "English"
        },
        "logo": {
            "@type": "ImageObject",
            "url": "https://seodesignchicago.com/wp-content/uploads/2022/01/SEOlogo.Black_-172x60.png",
            "width": 172,
            "height": 60
        },
        "sameAs": {
            "0": "https://www.facebook.com/seodesignchicago",
            "1": "https://www.instagram.com/seodesignchicago/",
            "2": "https://twitter.com/SeoDesignChi",
            "3": "https://www.linkedin.com/company/seo-design-chicago/about/",
            "4": "https://www.facebook.com/seodesignchicago",
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 29955
    },
    {
        "@context": "https://schema.org",
        "@graph": {
            "0": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "SEO",
                "url": "https://seodesignchicago.com/services/search-engine-optimization-seo/"
            },
            "1": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "SEO Services: Full-Service SEO and SEM for Chicago",
                "url": "https://seodesignchicago.com/services/seo-services-chicago/"
            },
            "2": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "On-Page SEO Services",
                "url": "https://seodesignchicago.com/services/search-engine-optimization-seo/on-page-seo/"
            },
            "3": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "Link Building Services",
                "url": "https://seodesignchicago.com/services/search-engine-optimization-seo/link-building/"
            },
            "4": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "Business Writing Services",
                "url": "https://seodesignchicago.com/services/business-writing-services/"
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 29955
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "SEO Design Chicago",
        "url": "https://seodesignchicago.com",
        "potentialAction": [
            {
                "@type": "SearchAction",
                "target": "https://seodesignchicago.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        ],
        "_truncated": true,
        "_original_size": 29955
    }
]
/services/consulting/website-audits/ 
{
    "0": {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://seodesignchicago.com/services/consulting/website-audits/",
                "url": "https://seodesignchicago.com/services/consulting/website-audits/",
                "name": "Custom Website Audit of your Business - SEO Design Chicago",
                "isPartOf": {
                    "@id": "https://seodesignchicago.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://seodesignchicago.com/services/consulting/website-audits/#primaryimage"
                },
                "image": {
                    "@id": "https://seodesignchicago.com/services/consulting/website-audits/#primaryimage"
                },
                "thumbnailUrl": "https://seodesignchicago.com/wp-content/uploads/2021/01/pexels-pixabay-209151-e1746444006271.jpg",
                "datePublished": "2025-07-25T17:58:40+00:00",
                "dateModified": "2025-12-16T15:33:20+00:00",
                "description": "SEO Design Chicago can be the outside opinion you need to assess your website. We can provide an expert opinion on your website's status.",
                "breadcrumb": {
                    "@id": "https://seodesignchicago.com/services/consulting/website-audits/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "[DEPTH_TRUNCATED]"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://seodesignchicago.com/services/consulting/website-audits/#primaryimage",
                "url": "https://seodesignchicago.com/wp-content/uploads/2021/01/pexels-pixabay-209151-e1746444006271.jpg",
                "contentUrl": "https://seodesignchicago.com/wp-content/uploads/2021/01/pexels-pixabay-209151-e1746444006271.jpg",
                "width": 800,
                "height": 600,
                "caption": "content marketing platforms"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://seodesignchicago.com/services/consulting/website-audits/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://seodesignchicago.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Digital Marketing Services",
                        "item": "https://seodesignchicago.com/services/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Digital Marketing Consultants in Chicago",
                        "item": "https://seodesignchicago.com/services/consulting/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 4,
                        "name": "Free Custom Website Audit"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://seodesignchicago.com/#website",
                "url": "https://seodesignchicago.com/",
                "name": "SEO Design Chicago",
                "description": "SEO Design Chicago",
                "publisher": {
                    "@id": "https://seodesignchicago.com/#organization"
                },
                "alternateName": "SEO Design Chicago",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "urlTemplate": "[DEPTH_TRUNCATED]"
                        },
                        "query-input": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "valueRequired": "[DEPTH_TRUNCATED]",
                            "valueName": "[DEPTH_TRUNCATED]"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://seodesignchicago.com/#organization",
                "name": "SEO Design Chicago",
                "alternateName": "SEO Design Chicago",
                "url": "https://seodesignchicago.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://seodesignchicago.com/#/schema/logo/image/",
                    "url": "https://seodesignchicago.com/wp-content/uploads/2024/05/Social-Media-Circle-Logo-1.jpg",
                    "contentUrl": "https://seodesignchicago.com/wp-content/uploads/2024/05/Social-Media-Circle-Logo-1.jpg",
                    "width": 794,
                    "height": 794,
                    "caption": "SEO Design Chicago"
                },
                "image": {
                    "@id": "https://seodesignchicago.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/seodesignchicago/",
                    "https://x.com/SeoDesignChi",
                    "https://www.linkedin.com/company/seo-design-chicago",
                    "https://www.instagram.com/seodesignchicago/"
                ],
                "description": "SEO Design Chicago is a full-service digital marketing agency based in Chicago, IL that offers innovative and customized marketing solutions to help small to large businesses across the country succeed. We are a national leader in search engine optimization, web development, content marketing, paid ads, local SEO, and other digital marketing services. Our team drives traffic to your website and converts visitors into customers. We specialize in SEO optimization and will help elevate your brand. ",
                "email": "info@seodesignchicago.com",
                "telephone": "773-677-5747",
                "legalName": "SEO Design Chicago",
                "foundingDate": "2013-01-01",
                "numberOfEmployees": {
                    "@type": "QuantitativeValue",
                    "minValue": "11",
                    "maxValue": "50"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 46255
    },
    "1": {
        "@context": "https://schema.org",
        "@type": "Service",
        "name": "Free Website SEO Audit Services",
        "serviceType": "Marketing",
        "image": {
            "@type": "ImageObject",
            "url": "https://seodesignchicago.com/wp-content/uploads/2021/01/pexels-pixabay-209151-e1746444006271.jpg",
            "width": 800,
            "height": 600
        },
        "provider": {
            "@type": "LocalBusiness",
            "name": "SEO Design Chicago",
            "image": {
                "@type": "ImageObject",
                "url": "https://seodesignchicago.com/wp-content/uploads/2022/01/SEOlogo.Black_.png",
                "width": 1080,
                "height": 376
            },
            "telephone": "773-677-5747",
            "priceRange": "$$",
            "address": {
                "@type": "PostalAddress",
                "addressLocality": "Chicago",
                "addressRegion": "Chicago",
                "streetAddress": "2068 N. Western Ave - 1F - Front, Chicago, IL 60647",
                "addressCountry": null,
                "postalCode": null
            }
        },
        "areaServed": {
            "@type": "State",
            "name": ""
        },
        "description": "FREE WEBSITE SEO AUDIT SERVICES\nĀ \nSearch engine optimization is the most powerful digital tool for increasing revenue for your business. SEO issues like missing tags, insufficient use of keywords, and low amounts of content can all reduce your credibility with major search engines, causing your business to rank lower in search results. Our professional SEO site audit will identify problems with your website and create a customized plan to increase traffic to your page.Ā \n\t\n\t\tFirst Name *Last Name",
        "_truncated": true,
        "_original_size": 46255
    },
    "2": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "https://seodesignchicago.com/services/consulting/website-audits/"
        },
        "headline": "Free Website SEO Audit Services",
        "image": {
            "@type": "ImageObject",
            "url": "https://seodesignchicago.com/wp-content/uploads/2021/01/pexels-pixabay-209151-e1746444006271.jpg",
            "width": 800,
            "height": 600
        },
        "datePublished": null,
        "dateModified": null,
        "author": {
            "@type": "person",
            "name": "Free Website SEO Audit Services",
            "url": "https://seodesignchicago.com"
        },
        "publisher": {
            "@type": "Organization",
            "name": "SEO Design Chicago",
            "logo": {
                "@type": "ImageObject",
                "url": "https://seodesignchicago.com/wp-content/uploads/2022/01/SEOlogo.Black_.png"
            }
        },
        "description": null,
        "_truncated": true,
        "_original_size": 46255
    },
    "3": {
        "@context": "https://schema.org",
        "@graph": {
            "0": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "SEO",
                "url": "https://seodesignchicago.com/services/search-engine-optimization-seo/"
            },
            "1": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "SEO Services: Full-Service SEO and SEM for Chicago",
                "url": "https://seodesignchicago.com/services/seo-services-chicago/"
            },
            "2": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "On-Page SEO Services",
                "url": "https://seodesignchicago.com/services/search-engine-optimization-seo/on-page-seo/"
            },
            "3": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "Link Building Services",
                "url": "https://seodesignchicago.com/services/search-engine-optimization-seo/link-building/"
            },
            "4": {
                "@context": "https://schema.org",
                "@type": "SiteNavigationElement",
                "id": "site-navigation",
                "name": "Business Writing Services",
                "url": "https://seodesignchicago.com/services/business-writing-services/"
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 46255
    },
    "4": {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "SEO Design Chicago",
        "url": "https://seodesignchicago.com",
        "potentialAction": [
            {
                "@type": "SearchAction",
                "target": "https://seodesignchicago.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        ],
        "_truncated": true,
        "_original_size": 46255
    },
    "_items_truncated": true
}
/services/web-development/ 
{
    "0": {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://seodesignchicago.com/services/web-development/",
                "url": "https://seodesignchicago.com/services/web-development/",
                "name": "Chicago Web Design & Development Services - SEO Design Chicago",
                "isPartOf": {
                    "@id": "https://seodesignchicago.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://seodesignchicago.com/services/web-development/#primaryimage"
                },
                "image": {
                    "@id": "https://seodesignchicago.com/services/web-development/#primaryimage"
                },
                "thumbnailUrl": "https://seodesignchicago.com/wp-content/uploads/2019/11/MBA-Exchange-e1589474365412.png",
                "datePublished": "2024-08-21T18:31:59+00:00",
                "dateModified": "2025-11-26T12:33:46+00:00",
                "description": "Is your website starting to show its age? SEO Design Chicago can help you build an up-to-date website that draws in new visitors.",
                "breadcrumb": {
                    "@id": "https://seodesignchicago.com/services/web-development/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "[DEPTH_TRUNCATED]"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://seodesignchicago.com/services/web-development/#primaryimage",
                "url": "https://seodesignchicago.com/wp-content/uploads/2019/11/MBA-Exchange-e1589474365412.png",
                "contentUrl": "https://seodesignchicago.com/wp-content/uploads/2019/11/MBA-Exchange-e1589474365412.png",
                "width": 800,
                "height": 600,
                "caption": "Designing and Developing Websites on multiple devices"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://seodesignchicago.com/services/web-development/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://seodesignchicago.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Digital Marketing Services",
                        "item": "https://seodesignchicago.com/services/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Website Development Services"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://seodesignchicago.com/#website",
                "url": "https://seodesignchicago.com/",
                "name": "SEO Design Chicago",
                "description": "SEO Design Chicago",
                "publisher": {
                    "@id": "https://seodesignchicago.com/#organization"
                },
                "alternateName": "SEO Design Chicago",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "urlTemplate": "[DEPTH_TRUNCATED]"
                        },
                        "query-input": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "valueRequired": "[DEPTH_TRUNCATED]",
                            "valueName": "[DEPTH_TRUNCATED]"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://seodesignchicago.com/#organization",
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šŸ›”ļø Trust Signals ā€” external proof links that back the declared identity
83Review mentions (all pages)
26External proof links (all pages)
PageReviewsProof links
/ (home) 31 4
/services/consulting/website-audits/ 14 5
/services/web-development/ 15 4
/services/ 12 5
/careers/ 7 4
/case-studies/ 4 4
Explore the other reputation pillars for SEO Design Chicago
Information Density ā†’ Semantic Coherence ā†’ Trust & Proof ā†’ Commodity Fingerprint ā†’
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from SEO Design Chicago, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to SEO Design Chicago: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.seodesignchicago.com to view the most current version of its content and see directly what this company is about and what it offers.