Semantic Coherence: SEOteric Digital Marketing – Signal Evidence & AI Readability

Our Commitment
[H2] Results-Driven Digital Marketing
That's a headline you'll probably see a lot of places, but with us, every campaign is built around your business goals. Traffic and rankings aren't the goals - sales and leads are. We tailor our approach to help you sell more of what drives your business. You get to prioritize what is important to you, and our team will put together a specific plan to get there. You'll be able to see the progress as we "stack wins" and help your business gain traction.

3X
AVG Increase in SEO Traffic

2X
AVG Increase in Sales & Leads

60%
AVG Increase in Conversion Rate

100%
Transparency & Clarity of Deliverables

[H2] Current Offers
Promotions to Help Your Business Start Growing!

[H2] Website as a Service (WaaS): Starting at $249/Month!
Early Stage Businesses and Startups
Our Website as a Service website package is for smaller businesses that need typical website features and a mobile responsive design. This package is for brochure type sites and lead generation sites with a typical number of pages (5-10). No upfront cost, and a low monthly fee that covers the basics of everything a small business needs in their website.
Get Your Proposal

[H2] What's Included:

3 Design Layouts
[IMG: tooltip]
This package includes a designed home page, a product/services page layout, and a modulear internal default page template. The home page layout and style guide takes the most time and utilization, as that's where most of the site styling is decided.
SEOteric Framework
[IMG: tooltip]
We don't start with a theme, but rather a custom built website framework for Wordpress that is built for speed, mobile responsiveness, a light code base, and built-in SEO features. We built this blocks framework from the ground up to meet the needs of our development team, SEO foundations, and our end users.
Built on Blocks
[IMG: tooltip]
Each website is built using modular blocks and patterns for easy content editing. It also includes a lot of style options like background images, colors, and more. These blocks allow for a customizable page layout with almost limitless options.
Content Implementation
[IMG: tooltip]
We guide you through the content development process to help you get better content centered around your brand, your products and services, and your differentiation points. Then we implement all content into the website.
Foundational SEO Add On ($250/Month)
[IMG: tooltip]
SEO Optimizations for existing content and pages, plus monthly reporting and your own marketing dashboard. This micro-service does not include consulting time, but it does include email project management, and optimization of existing content (not content development).
Local SEO Add On ($500/Month)
[IMG: tooltip]
SEO Optimizations for adding marketing landing pages and optimizing your Google Business Profile, plus monthly reporting and your own marketing dashboard. This service does not include consulting time, but it does include email project management, and optimization of content and your business listing.

Website Blog
[IMG: tooltip]
You get a blog styled in your theme with training on how to add new blog posts, images, and content.
Lead Forms & Capture
[IMG: tooltip]
We employ lead forms and lead capture systems so you never miss a lead. Leads are stored in the database and emailed as they come in.
Google Analytics
[IMG: tooltip]
We will configure Google Analytics to track metrics in your account, so you can see what users and traffic are doing on your website.
Conversion Tracking
[IMG: tooltip]
We include Google Analytics conversion tracking so you can capture events like phone call clicks and form submissions (leads).
Ongoing Support
[IMG: tooltip]
We have a support team in place to answer questions or resolve issues. Email us at support@seoteric.com to get access to our support team. We track our response time to ensure support request are answered promptly and resolved quickly. We do provide "warranty" work on code we write, and if it doesn't work, we will fix it.
High-Availability Hosting
[IMG: tooltip]
The Website as a Service comes with our high availability hosting platform, with content delivery network and performance caching. Bundled as one service fee to keep costs lower, and allow your business to grow.
Minimum 12 Month Commitment
[IMG: tooltip]
The Website as a Service solution allows smaller businesses to get a professional website with low monthly costs, but we make the initial investment to get it up and running without charging set up fees. To make sure we cover those costs, we need a minimum 1 year commitment.

[H2] Our Digital Marketing Services
From concept to implementation, we've got you covered.

[IMG: Managed Website Hosting]

[H3] Digital PR Services
Build your brand, reputation, links, and ranking potential with thought-leadership content delivered to both a buying audience and an amplifying audience. Stand out from the competition by gaining attention that lifts overall exposure and revenue opportunities.
Show Me More

[IMG: Search Engine Optimization (SEO) Service]

[H3] SEO & AIO Services
SEO is our flagship offering and what we are known for. SEO is now Search Everywhere Optimization, and we'll hlep you gain visibility in search engines and AI platforms. We can be your complete solution or give consulting and guidance to existing teams.
Show Me More

[IMG: Website Design Service]

[H3] Website Design & Development
Our website design combines beautiful layouts with sound SEO and performance principles to give you a solid foundation for marketing. We build most of our sites in Wordpress, with additional capabilities for fully custom rails applications and ecommerce websites.
Show Me More

[IMG: Google Ads Management Service]

[H3] Google Ads Management
Get the most from ads with SEOteric. We can create, optimize, and refine campaigns to get the most return on ad spend. With additional layers like Opteo trend analysis and Clickcease, you'll get more from your budget.
Show Me More

[IMG: Social Media Marketing Service]

[H3] Social Media Marketing
Where SEO and Google Ads are used to target customers with existing demand, Social Media can be used for demand generation. We'll create compelling advertising as well as organic posts to drive engagement.
Show Me More

[IMG: Franchise Digital Marketing Services]

[H3] Franchise Marketing
Increase AUV for individual franchise locations (or single owner multi-location businesses) as well as franchise lead recruiting. Specialized services at scale for larger brands and upcoming franchises.
Show Me More

[H2] Our Pillars of Partnership
A few things that are important to us and our clients.

[IMG: Transparent Services]

[H3] Transparency
You'll see exactly what we are working on and have input and approval for what we execute. Our work is visible, meaning, you'll see what's being done. You can access data and analytics like rankings, traffic, conversions, and important marketing metrics whenever you want. Our deliverables will highlight and show exactly what goes in to your campaign.

[IMG: Effective Service]

[H3] Effectiveness
Our process works by clearly defining the gap of where you are and where we need to go. This Competitive Intelligence is specific to you - your market and your services. We take the guesswork out of SEO and marketing by establishing a clear path to improvement, delivering case-study worthy results across many industries and scopes.

[IMG: Intelligent Service]

[H3] Intelligence
We craft solutions for each individual client, leveraging our assessments and Competitive Intelligence to identify actionable improvements. We prioritize strategies based on business goals and what is important to you, giving thoughtful consideration and strategy development that is cross examined by our marketing operations team for maximum effectiveness.

[IMG: Sustainable Service]

[H3] Sustainability
Our strategies and tactics evolve based on real-time feedback of results, research, and Competitive Intelligence. We utilize an "evergreen" approach that gets better with time as we monitor competitive changes and changes in platforms (like Google, Google Ads, Facebook, etc).

[IMG: Consistent Service]

[H3] Consistency
Our consulting and meetings follow a defined cadence of Progress, Results, and Opportunities & Insights (PRO). You'll see what we've done (Progress), how that worked (Results), and what to expect next (Opportunities). You have a voice and guidance in the marketing decisions and strategies.

[IMG: Search Engine Optimization (SEO) Service]

[H3] Clarity
We provide deliverables and proof of work for what we execute like changes, research, and content updates. You'll see the results grow over time with our up-to-date marketing dashboards. Regular consulting meetings will keep you up to speed on marketing initiatives.

[H2] Why Our Customers Trust Us
Trust is Earned, and Here's How We Earn It.

"When we were looking to switch marketing/development companies we interviewed 7 different ones. SEOteric's professionalism and communication is what made us decide to choose them. They have surpassed our expectations and I would 100% recommend any business looking to hire a marketing team to hire SEOteric."
- Owner, MindBody Med Spa

"Seoteric checks all the boxes: the results speak for themselves, and the communication is top-notch. Seoteric has provided everything I need from a business service standpoint and a customer service standpoint."
- Owner, Headline Booking Group

"They truly understand the nuances of SEO. While most digital agencies focus on just improving visibility, Seoteric applies conversion strategies to increase profits."
- Account Executive, Georgia Oak Partners

"I contacted a very large company and they explained that I was too small. They referred me to SEOteric. What a stroke of luck - their knowledge and professionalism are impressive."
- Owner, Chesapeake Financial Service

"For 15 years, I’ve counted on SEOTERIC while serving as a Director of Marketing across three different companies. This team never just met expectations—they soared beyond them every single time. More than just a vendor, SEOTERIC became a trusted partner ... they handled every challenge with such expertise that I never had to worry. "
- Director of Marketing, (3 different Brands over 15 Years)

"SEOteric is a dream to work with when it comes to understanding SEO and Google ads. Most recently we had them redesign our website after DIYing ours for over a decade. I was skeptical at first, especially being that I would need someone to update the content for me. Our website is incredible and a fountain of information for our clients. They are responsive and your results will be quick. I recommend them all of the time to my small biz owner friends."
- Owner, Art of Acupuncture

"We've had an outstanding experience working with SEOteric for the support and management of Spring Forest Counseling’s website and Google Ads. Both Heidi & Sarah are knowledgeable, responsive, and proactive—always ensuring our online presence is optimized and up-to-date. Since partnering with them, we've seen significant improvement in our websites performance and ad effectiveness. The insights and support have been invaluable in helping us connect with more clients and grow our practice. "
- Owner, Spring Forest Counseling

"Cheers to a successful launch of the website! Thanks to the SEOteric team for all the hard work and partnership. We are looking forward to continuing to evolve together."
- Digital Marketing Director, Tidal Wave Auto Spa

"Well done! Thank you! The website looks great and is very professional and has exceeded my expectations. I just got done reviewing it this morning and am very proud of it."
- Owner, J.W. York Homes

"SEOTERIC is an exceptional company. I instantly became the "hero" by engaging SEOTERIC to build a website and fully optimize it... Not only have they built a website that has been called "one of the best in our industry" but they continue to bring fresh ideas for further improvements, optimization, and marketing in general. "
- Marketing Director, Renaissance Windows & Doors

"SEOteric has the best website team we've ever worked with. They have worked side by side with us to completely rebuild our web content and increase our reach as a company... they are very responsive to service issues; they always respond in a timely manner and with a real person. I highly recommend the SEOteric team."
- Owner, Metro Water Filtration

[H2] Our Standard of Work
Our Goal is That Every Client Becomes a Case Study.

Enterprise SEO
Booster (the company that brought us Boosterthon) trust SEOteric with their website and SEO strategy to drive new opportunities.
159%
Increase In Organic Traffic

Website + SEO Consulting
Tidal Wave Auto Spa trust SEOteric with their website, SEO and consulting for managing over 200 locations across the US.
50%
Increase In Organic Traffic

Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
12X
Increase In SEO Conversions

Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
5X
Increase In Overall Conversions

Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
15%
Increase In Organic SEO Traffic

Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
15X
Increase In Organic SEO Traffic

[H2] What's Happening Now
Stories That Impact Us + Digital Marketing News

Featured, News, SEO
[H5] Why Digital Marketing is Your Secret Weapon in an Unstable Economy
April 22, 2025

Featured, News, SEO
[H5] Understanding Google Analytics Report Collections: A Game-Changing Feature for Data Analysis
March 31, 2025

Featured, News, Ranking Factors, SEO
[H5] What Happens Over Time After You Stop Doing SEO for a Website
March 21, 2025

[H2] Are You Ready For AI?
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by prof

[H2] Trusted By
Small Businesses, Franchises, and Enterprise Organizations

[IMG: Bealls]

[IMG: Your Pie]

[IMG: Booster Boosterthon]

[IMG: Tidal Wave Auto Spa]

[IMG: CGAP]

[IMG: Perfect Swings]

[IMG: Barberitos]

[IMG: Georgia Poison Center]

[IMG: Kaizen Automotive]

[IMG: World Bank]

[IMG: Newton Crouch]

[IMG: Pet Valu]

Intelligent Digital PR Strategy + Great Execution = Organic SEO Growth
[H2] Increasing Brand Exposure and Rankings in Local and National Results

[IMG: SEO Results Screenshot + 11K positions]

[IMG: SEO Results Screenshot + 1500 positions]

[IMG: SEO Results Screenshot + 2200 positions]

[IMG: SEO Results Screenshot + 800 positions]

[IMG: SEO Results Screenshot + 6300 positions]

[IMG: SEO Results Screenshot + 1400 positions]

[IMG: SEO Results Screenshot + 12K positions]

[IMG: SEO Results Screenshot + 1900 positions]

[H2] Digital PR Service Packages
Our Digital PR packages are structured to give you the best chance to compete in your market - whether that is local, national, or global. We've help early stage businesses up to global enterprises solve difficult digital marketing challenges and gain new exposure.
Each package has an allotment of "points" you can use to execute your Digital PR plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house digital marketing and PR team.

[H5] Local / Startup Package

EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (24-35 POINTS/MONTH)
[IMG: tooltip]
This package is designed to help get you started, and focuses on the foundational items to help a small business start growing. Ideally for local business with less than 1 million in revenue. This package combines Local SEO, Google Business Profile Optimization, and Digital PR for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to our Digital Marketing experts.
This plan gets 24-35 points per month with a detailed plan for executing your Digital PR Strategy. We target your primary city with Local SEO, so this is a great starting point for small businesses. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.
Starting At
$1500-$2500/mo
Get Your Proposal

[H5] Growth Package

SMALL BUSINESSES WITH MORE THAN 1M REVENUE (40-70 POINTS/MONTH)
[IMG: tooltip]
An Out-Of-The-Box Digital PR Plan for the growing small business with close to 1 million in revenue. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own SEO Specialist.
This plan gets 40-70 points per month with a detailed plan for executing your SEO Strategy. We target your main location plus surrounding areas. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Starter Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further.

Starting At
$3000-$5000/mo
Get Your Proposal

[H5] Pro Package

ESTABLISHED BUSINESSES (100-140 POINTS/MONTH)
[IMG: tooltip]
An Out-Of-The-Box SEO Plan for established small businesses. This package combines Local SEO, Regional SEO and Google Business Profile Optimization for a perfect mix of impact over a wider area. For less than the cost of one employee, you get access to your own SEO Specialist.
This plan gets 100-140 points per month with a detailed plan for executing your SEO Strategy. We target a wider range of keywords with both location agnostic and location specific searches. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

Starting At
$7500+/mo
Get Your Proposal

[H5] Enterprise Package

MEDIUM TO LARGE ESTABLISHED BUSINESSES (CUSTOM POINTS PLAN)
[IMG: tooltip]
An Out-Of-The-Box SEO Plan for established small to medium sized businesses. This package includes a potential mix of Local SEO, Regional SEO, E-commerce SEO, and/or National SEO for an SEO approach appropriate for competitive keywords and markets.This plan gets a custom approach with a detailed plan for executing your SEO Strategy. You also gain access to a dedicated Account Representative and 2 support specialist to execute the campaign. We target a wider range of keywords with both location agnostic and location specific searches. It also includes project management and weekly consulting meetings (every week) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Pro Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

Starting At
Get A Quote
Get Your Proposal

[H2] Looking for Enterprise Support?
Reach out and get a quote. As a full-service SEO company, we can often create a custom solution for multi-location and enterprise businesses based on each organization's needs. Reach out to our team and let's find a solution that fits for you.
Get Your Proposal

[H2] Are You Ready For AI in Digital PR?
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

[IMG: Marketing AI Artificial Intelligence for Digital PR]

[H2] Outreach and Amplification
One of the pillars of a good digital PR strategy is connecting with an audience that is likely to amplify your content and insights. You really have two audience groups within a digital PR strategy - the "buying audience" and the "amplifying audience". Content may resonate with one or the other and serve two different purposes. Digital PR looks for this intersecting audience - content that excites a buying audience while being insightful enough to earn the attention of an amplifying audience.
Similar to traditional PR, we'll reach out and make connections with journalist and publishers to pitch content ideas, quotes, insights, data, and other content types that their audiences would find useful or entertaining. Landing content on these websites gives us a great opportunity to earn links, brand mentions, build a reputation, and become a thought-leader in the space.

[IMG: Digital PR Outreach and Amplification]

[IMG: Digital PR Increases Site Quality Scores]

[H2] Improving Your Website's "Site Quality" Scores
Site Quality is something discovered in API endpoints that gives a quantitative measurement to how much quality a site has. And this site quality score is used to determine ranking potential and whether you qualify for SERP features like featured snippets or AI Overviews and answers.
Site Quality is a collection of metrics like how many times your brand is searched for, how often it appears in search, and how often it is linked to or mentioned using its brand name. These signals are used to boost rankings for websites with higher quality, meaning, you can potentially rank higher for more targeted keywords when your site quality scores are higher.
Digital PR not only creates its own value with media placements and exposure, but when leveraged properly with SEO, it can have a MAJOR impact on ranking for higher value keywords and driving more traffic and revenue.

[IMG: SEO Content Creation]

[H2] Content Optimization
In order to rank in Google, you have to be the best answer to the query. We'll research and develop content, optimize it, and refine it to turn your website into the best resource for Google and your potential customers. This involves creating new pages, editing and optimizing existing pages, and creating new internal link opportunities to strengthen the on-site signals needed for relevance.
Digital PR aims to create optimized content that doesn't sound like "SEO Content". Its geared towards readers, engagement, and amplification. THis content is more thoughtful, and requires more input to get right.
That process typically involves the following initiatives:
Keyword research to identify transactional terms that are likely to produce a result.
Competitive Intelligence to see what top ranking websites in your niche are doing and what Google wants in order to rank.
Outlines created to fully cover a topic and its subtopics.
Content created, edited, proofed, and send for approval.
Content implemented into the website and optimized for on-site SEO signals.
Pillar pages (main topics) and sub pages (sub topics) created to fully cover a topic.
Internal linking optimized by linking related and topical content both in content and in navigation.
Content refinement to further optimize content based on rankings, Google algorithm adjustments, and competitor movements.
Localizing content and landing pages for your target markets.

[H2] Earn Links That Are Valuable
Real links - from real websites. In addition to being a good resource, you also need credibility. We'll help you acquire new inbound links and citations from relevant, real and credible websites. Links that matter for ranking and amplification often meet the requirements of being "followed" (meaning Google is allowed to crawl and follow the link, and pass ranking metrics), attainable (the link makes sense from a time and resources perspective), relevant (within the same or related topics to the target website), credible (it has its own link and topical authority), and real (it exist for users and not just for link purposes).
Some of the strategies used to get these links include:
Media query monitoring (journalists asking for expert quotes).
Outreach requesting inclusion into an existing article.
Outreach pitching an expert quote to add to an existing article.
Outreach to add new content on a related topic.
Discovering unlinked mentions and asking for a link placement.
Discovering content gaps and pitching new content.
Creating relationships with complementary websites.
Leveraging existing relationships for link opportunities.

[IMG: SEO Link Acquisition]

[IMG: SEO Conversions]

[H2] Conversions and Engagement
An important signal for Google is that users accomplish their search goals. This could be in a conversion event on your website, or that they found what they wanted and ended their search with your website. We'll help you create a user experience that encourages more conversions and search accomplishment. The result is increasing leads/sales and giving Google important machine learning data that may increase ranking potential.
If you are needing to capture more leads from your area, you have to give your users what they need. Providing detailed product and service information, answers to frequently asked questions, clear calls to action, and the ability to track and follow up on leads is a formula to convert more website visitors into sales and leads. This is especially true when local users area are looking for a good local solution.
That process typically involves the following initiatives:
Competitive Intelligence to understand what users expect.
Research and content creation to fill any content gaps.
FAQ content development.
Lead forms on landing pages.
Easy click to call on mobile devices.
Removing barriers to entry/barriers to conversion.
Providing a clear call to action that resonates with your users.
Providing use-cases where potential customers can see their need and your solution.
Tracking conversions in Google Analytics to know what pages, channels, etc are producing.
Targeting local users with localized content.
Making adjustments based on user data and feedback.

[H2] Get Your Digital PR Services Proposal and Start Growing!

[H2] Our Standard of Work
Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
12X
Increase In SEO Conversions

Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
5X
Increase In Overall Conversions

Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
15%
Increase In Organic SEO Traffic

Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
15X
Increase In Organic SEO Traffic

[H2] Related Digital Marketing Services
We offer a full suite of Digital Marketing Services

[IMG: Digital Marketing Agency]

[H3] Digital Marketing
We are more than a Google Ads and SEO agency. Explore how we can leverage an omnichannel approach with search, social media, ads, and more for a complete digital marketing solution that allows you to reach your clients across the spectrum of digital platforms.
Show Me More

[IMG: SEO Services Agency]

[H3] SEO Services
SEO is our flagship offering and what we are known for. We have a deep competency around search engine optimization and have helped clients of all sizes get better results from SEO. We can be your complete solution or

SEOteric Serves Clients With Google Ads Campaigns
[H2] Google Ads & PPC Management
Google Ads and Bing Ads are a great way to get targeted visitors to your website who are looking for your products and services. We often recommend Google Ads to clients looking to get a faster return on ad spend or need to get leads going quickly. You'll often pay a higher CAC (customer acquisition cost) per lead, but you can usually get leads flowing pretty quickly.
Google Ads is also used to expand market share and drive growth. When paired with SEO services or social media marketing, you can often see heightened performance with synergy between marketing channels.
If you are just getting started or have accounts you'd like to improve performance in, we can help. We'll uncover hidden potential and reduce wasted spend, giving you a better ROAS (return on ad spend).

36%
AVG Increase in Conversions

50%
AVG Decrease in Cost/Conversion

15%
Wasted Spend Saved on Spam Clicks

100%
Transparency & Clarity of Deliverables

[H2] Types of Google Ads Campaigns
Using the right approach for your business goals.

[IMG: Google Search Ads Management]

[H3] Search Ads
Google Search Ads are the standard for Google advertising, and are typically the text-based ads you see on the top of the search results. These ads appear when you've targeted a keyword that a user is searching for in Google. These ads have a higher CPC, but tend to have a higher conversion rate.

[IMG: Google Display Ads Management]

[H3] Display Ads
Display ads are visual image ads that appear in Google's display network. These image ads can be still images or animated to draw attention, and appear on other websites that display ads from the display network. These ads have a larger reach and lower CPC, but also lower conversions on average.

[IMG: Google Shopping Ads Management]

[H3] Shopping Ads
Google Shopping ads appear at the top of Google search results for product specific searches. These ads are enabled with a Google Merchant Center product feed which you can often generate from your e-commerce website like Shopify or WooCommerce, or manually created and uploaded.

[IMG: Google Local Ads Management]

[H3] Local Ads
Local ads can be run using local extensions to show ads in the map listings, or as Local Service Ads which is a special classification of ads for advertisers who are Google Guaranteed and are in certain markets and industries.

[IMG: Google Remarketing Ads Management]

[H3] Remarketing Ads
Remarketing ads are display ads we can leverage to continue advertising to users that have been on our website but haven't converted yet. We may offer an incentive to return, or highlight the product/service they were viewing when they visited.

[IMG: Google Performance Max Ads Management]

[H3] Performance Max Ads
Performance Max ads allow advertisers to use ad assets across all channels like Display, Search, Discover, Maps, etc. These are goal-driven ads, and can help streamline overall optimization by combining these channels into a single campaign structure.

[H2] Google Ads Management Packages
Our Google Ads Management packages are designed to give you the edge you need in advertising to create new sales and lead opportunities for your business.
Depending on your needs, we can manage campaigns in search ads, display ads, product ads, local ads, and Performance Max ads across the full spectrum. You get research, ad creative, refinement, fraud prevention, and so much more with our Google Ads Management Service.

[H5] Startup Package

EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (8 POINTS/MONTH)
[IMG: tooltip]
Smaller budgets require greater attention to detail to produce ROI. We'll help you ensure that more of your budget is landing on the search terms and locations you need to grow your business. Does not include ad spend which is paid directly to Google.
Starting At
$500/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H5] Growth Package

SMALL BUSINESSES WITH MORE THAN 1M REVENUE (15 POINTS/MONTH)
[IMG: tooltip]
As businesses grow, so do their offerings. We'll expand campaigns to cover 5-8 ad groups to give you more coverage. More ad groups require higher budgets to give each campaign/ad group enough budget to perform well. We usually don't recommend increasing the amount of campaigns or ad groups without a corresponding budget increase, so this account will have a higher recommended ad budget than the starter package. We also have more data, keywords, and ads to manage, with increased utilization.

Starting At
$1,000/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H5] SMB Package

ESTABLISHED SMALL BUSINESSES (35 POINTS/MONTH)
[IMG: tooltip]
This package is for more complicated ad campaigns and includes management of product ads and product feeds, more campaigns and ad groups, and more ad assets. We also tend to recommend higher ad spend budgets as you add in campaigns and products to make sure you don't under-fund a campaign and limit its performance. We'll guide you to prioritizing the right campaigns and getting balance across your campaigns and products.

Starting At
$2,500/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H5] Pro Package

ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES (100 POINTS/MONTH)
[IMG: tooltip]
For some businesses, sales and leads from Google Ads are an essential business function. We partner with businesses to manage Google Ads to meet specific sales goals and objectives as a part of their marketing team. You get access to more utilization and support, with more in-depth analysis to help scale growth.

Starting At
$5,000/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H2] Need Something Specific?
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
Get Your Proposal

[H2] Are You Ready For AI in Google Ads?
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

[IMG: Marketing AI Artificial Intelligence for Google Ads]

[H2] We Rescue Under-performing Ad Accounts
Businesses have a lot of competition for the attention of their customers. We often find areas that need improvement like campaign settings, geographic targeting and geofencing, keyword usage, negative keywords, ad copy, landing page relevance, or wasted spend on clicks not likely to convert. We look at each account holistically from top to bottom to identify areas of optimization
If your Google Ads campaigns are under-performing, we have a solution to help. We can diagnose the issues and execute a plan to improve performance and ROI. We leverage machine learning tools, Spam prevention tools, and competitive intelligence to get the most from your ad spend.

[IMG: Google Ads Agency]

[IMG: SEO Content Creation]

[H2] Google Ads Account Creation
For businesses that need to start running Google Ads, we offer a full account creation service. Account structure matters, and we'll construct an ad account designed to get a great return on ad spend. Google Ads accounts are always set up in your account, with management access granted to our team. That means the Google Ads account is yours. We've seen other agencies hold ad accounts hostage and not give them back to the owner, but that's not something you'll ever have to worry about with SEOteric. We partner with you to build it in your account, so you'll have a lasting value from working with us.

[H2] Google Ads Keyword Research that Sparks Growth
Selecting the right keywords for your Google Ads account is a critical first step to getting the most return on ad spend. We have to identify terms with search volume and transactional intent that match your product/service offering and locations. Search volume is important, but probably even more important is whether the target terms are likely to create an opportunity for your business. With limited budget, you start at the bottom of the funnel with transactional key phrases, and you have to know that your visitors are located where you plan to service them.

[IMG: Google Ads Keyword Research]

[IMG: Google Ads Performance Overview]

[H2] Intent-Matching Across Campaigns, Ad Groups, Ads, Keywords, and Landing Pages
The closer you can match the intent of your ads and landing pages to the intent of the user, the better your conversion rates are going to be. That seems reasonable, but without the proper account structure, settings, and keyword groupings, you can inadvertently blur the lines. Each product or service is broken down into specific categories, with keywords directly related to that service, with ad copy and landing pages matching those categories and locations.
When a user does a search, they should get an ad for exactly what they need where they need it, and get to a landing page that helps them accomplish their search goals without having to search any further. If a user performs a search and lands on a page that directly meets their need, you have a better chance at a revenue opportunity.
We'll also work with you to prioritize what you want - meaning, you'll get more leads/sales for the things you want. We plan the strategy, categorize the search terms into related groups, then create ads and match those to the appropriate landing pages to drive people to your website with matching needs and an intent to act on them.

[H2] Machine Learning Trend Analysis and Manual Refinements
We use machine learning and trend analysis to identify actionable improvements based on data. This includes time of day, locations, search terms, ads, etc to give us a picture of what is working and what isn't. These refinements are added to your account to help us better utilize as spend where its most likely to produce a return.
We also do a manual review of search terms to identify phrases to exclude (negative keywords) as well as new keyword targets. This honing and refinement process helps us ensure we are only getting clicks where we want to, and excluding those clicks we don't want.

[IMG: Google Ads Trend Analysis]

[IMG: Google Ads Savings]

[H2] Reducing Wasted Spend on Fraud and Spam Clicks
One of the tools we use for our clients is ClickCease, which helps us reign in wasted ad clicks. Clicks from bots, competitors, click farms, and other non-converting traffic gets added to an exclusion list to prevent those clicks from occurring, often saving 10% or more on potential wasted clicks.
We'll even show you the savings from protecting you from this type of ad leakage, meaning more of your budget goes towards real users, lifting your conversion opportunities.

[H2] Google Ads Certified Marketing Specialists
Most of our digital marketing specialists are Google Ads certified with multiple years of account management experience. We've worked on all types of campaigns including local, national, e-commerce, lead generation, remarketing and more.
When it comes to ad spend management, experience matters. We know search marketing inside and out, and we'll leverage our experience and expertise to get you in front of the right audience, with the right message.

[IMG: Google Ads Certified Specialists]

[H2] Get Your Google Ads Management Proposal and Start Growing!

[H2] Our Standard of Work
Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
12X
Increase In SEO Conversions

Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
5X
Increase In Overall Conversions

Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
15%
Increase In Organic SEO Traffic

Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
15X
Increase In Organic SEO Traffic

Ready To See SEO Done Differently?
[H2] We Are A Search-First Digital Marketing Agency. SEO and AIO Is What We Do Best.
Modern SEO is about knowing how to optimize all aspects of your website. SEO involves technical components, content, links and credibility signals, and user engagement metrics. As competition and scope increases, so does the need to be stronger in each area. Our SEO packages are designed to influence the things that will help get your business ranked for the keywords that matter in your area.
Search engine optimization is what we are known for - and it's what we do best. We have a deep knowledge and expertise of getting results. Since our inception in 2009, its been at the core of who we are. We love search because - more than any other digital channel - there is already likely an established need and an intent to act on it. When there is existing demand for a product or service, it's the best overall channel to get in front of new customers. Below, you'll find some insights into our service offering, the deliverables, and some information about timeline and expectations.

3X
AVG Increase in SEO Traffic

2X
AVG Increase in Sales & Leads

60%
AVG Increase in Conversion Rate

100%
Transparency & Clarity of Deliverables

Before You Invest In SEO and AIO
[H2] Take A Look At How We Get Results
If you are about to engage with a partnership over a longer period of time with financial investments for your SEO needs, it's important to know how your SEO provider executes and delivers their SEO service. We've compiled an overview document of our SEO service, as well as a video explaining the details of the service. There is more in the video than in the doc (the video is about 40 minutes) but it's worth the time to understand and compare services when choosing a partner. We help you show up wherever your customers are searching.
You can either watch the video, or review the SEO Overview document if you prefer.
View The SEO Overview

[H3] Watch the Video About Our Optimization Process

[H2] Trusted By
Small Businesses, Franchises, and Enterprise Organizations

[IMG: Bealls]

[IMG: Your Pie]

[IMG: Booster Boosterthon]

[IMG: Tidal Wave Auto Spa]

[IMG: CGAP]

[IMG: Perfect Swings]

[IMG: Barberitos]

[IMG: Georgia Poison Center]

[IMG: Kaizen Automotive]

[IMG: World Bank]

[IMG: Newton Crouch]

[IMG: Pet Valu]

Intelligent Strategy + Great Execution = Organic SEO Growth
[H2] Increasing Rankings in Local and National Results

[IMG: SEO Results Screenshot + 11K positions]

[IMG: SEO Results Screenshot + 1500 positions]

[IMG: SEO Results Screenshot + 2200 positions]

[IMG: SEO Results Screenshot + 800 positions]

[IMG: SEO Results Screenshot + 6300 positions]

[IMG: SEO Results Screenshot + 1400 positions]

[IMG: SEO Results Screenshot + 12K positions]

[IMG: SEO Results Screenshot + 1900 positions]

[H2] SEO Service Packages
Our SEO packages are structured to give you the best chance to compete in your market - whether that is local, national, or global. We've help early stage businesses up to global enterprises solve difficult SEO challenges and gain new exposure in Google.
Each package has an allotment of "points" you can use to execute your SEO plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house SEO team.

[H2] Standard Package $750 -$1,500/mo
EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE
This package is designed to help get you started, and focuses on the foundational items to help a small business start growing. Ideally for local business with less than 1 million in revenue. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own SEO Specialist.
Get Your Proposal

[H2] What's Included:

$500 Setup
[IMG: tooltip]
We have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
5-10 Topics
[IMG: tooltip]
A topic is a service or product, and includes the main keywords and the close variants. With limited budget, we have to limit the topic scope, but we will prioritize the topics that are achievable and that will produce a business impact on revenue.
Topic Research
[IMG: tooltip]
SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment
[IMG: tooltip]
SEO Initial Assessment is to give us an overall roadmap and baseline starting position.

SEO Technical Audit
[IMG: tooltip]
The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.

Content Editing & Optimization
[IMG: tooltip]
We'll help you optimize your content to rank in a local market. We sometime share this with the client - we provide outlines and strategy, you provide copy, we optimize it.

Conversion Tracking
[IMG: tooltip]
Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
Local Citations
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We include local citations from over 100 listings - starting with the top 50-70 and including niche and geographically local listings relevant to your business.
Landing Pages
[IMG: tooltip]
As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Marketing Dashboards
[IMG: tooltip]
Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
Detailed Deliverables
[IMG: tooltip]
Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

[H2] Growth Package $1,500 - $3,000/mo
SMALL BUSINESSES WITH MORE THAN 1M REVENUE
An Out-Of-The-Box SEO Plan for the growing small business with more than 1 million in revenue. This package has 10-20 topics and give great coverage for a growing business for less than the cost of one employee. Our most popular plan, this plan has a high ROI and produces leads that grows revenue.
Get Your Proposal

[H2] What's Included:

$1,000 Setup
[IMG: tooltip]
We have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
10-20 Topics
[IMG: tooltip]
A topic is a service or product, and includes the main keywords and the close variants. We focus on the top 10-20 topics and we will prioritize the topics with you that are achievable and that will produce a business impact on revenue.
AIO and LLM Optimization
[IMG: tooltip]
Includes LLM answer analysis, answer optimization, structured data, and citation building for local exposure.
Topic Research
[IMG: tooltip]
SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment
[IMG: tooltip]
SEO Initial Assessment is to give us an overall roadmap and baseline starting position.

SEO Technical Audit
[IMG: tooltip]
The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
CRM Integration*
[IMG: tooltip]
If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.

Content Editing & Optimization
[IMG: tooltip]
We'll help you optimize your content to rank in a local market. We sometime share this with the client - we provide outlines and strategy, you provide copy, we optimize it.
Conversion Tracking
[IMG: tooltip]
Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
Local Citations
[IMG: tooltip]
We include local citations from over 100 listings - starting with the top 50-70 and including niche and geographically local listings relevant to your business.
Citation Explorer *
[IMG: tooltip]
Expanded citation building that includes voice search, aggregators, and more citations pointing back to your website. Citation Explorer also gives us a citation page that list all the new citations - giving Google and other crawlers access to discover citations faster so they are more effective.
Landing Pages
[IMG: tooltip]
As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Marketing Dashboards
[IMG: tooltip]
Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
Detailed Deliverables
[IMG: tooltip]
Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

[H2] Pro Package $3,000 - $5,000/mo
ESTABLISHED BUSINESSES THAT NEED SUSTAINABLE GROWTH
This package gets a detailed plan for executing your SEO Strategy. We target a wider range of topics and keywords with both location agnostic and location specific searches. It also includes project management and a monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.
Get Your Proposal

[H2] What's Included:

$1,500 Setup
[IMG: tooltip]
We have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
20-40 Topics
[IMG: tooltip]
A topic is a service or product, and includes the main keywords and the close variants. We focus on the top 20-40 topics and we will prioritize the topics with you that are achievable and that will produce a business impact on revenue.
AIO and LLM Optimization
[IMG: tooltip]
Includes LLM answer analysis, answer optimization, structured data, and citation building for local exposure.
Topic Research
[IMG: tooltip]
SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment
[IMG: tooltip]
SEO Initial Assessment is to give us an overall roadmap and baseline starting position.

SEO Technical Audit
[IMG: tooltip]
The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
Competitive Intelligence
[IMG: tooltip]
SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
Media Queries Monitoring
[IMG: tooltip]
Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
Web UI / UX Design
[IMG: tooltip]
For pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
CRM Integration*
[IMG: tooltip]
If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.

Content Editing & Optimization
[IMG: tooltip]
We'll help you optimize your content to rank in a local market. We sometime share this with the client - we provide outlines and strategy, you provide copy, we optimize it.
Conversion Tracking
[IMG: tooltip]
Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
Local Citations
[IMG: tooltip]
We include local citations from over 100 listings - starting with the top 50-70 and including niche and geographically local listings relevant to your business.
Citation Explorer *
[IMG: tooltip]
Expanded citation building that includes voice search, aggregators, and more citations pointing back to your website. Citation Explorer also gives us a citation page that list all the new citations - giving Google and other crawlers access to discover citations faster so they are more effective.
Landing Pages
[IMG: tooltip]
As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Expanded Content Creation
[IMG: tooltip]
Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users, engineered to fully cover a topic and its subtopics.
Link Outreach
[IMG: tooltip]
Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing article

Demand Generation with Social Media
[H2] Social Media Marketing With Organic + Advertising
Social Media is a good way to generate demand for products or services that aren't searched for as heavily, or to supplement search demand for increased exposure. We help businesses with organic social media posting as well as social media advertising.
The goal is to identify audiences that are likely to have an interest in your offering and get your message in front of them. Unlike search, we don't yet know if these audiences have a need or an intent to act on it, so we craft messages that are engineered to attract interest.

3X
AVG Increase in SEO Traffic

2X
AVG Increase in Sales & Leads

60%
AVG Increase in Conversion Rate

100%
Transparency & Clarity of Deliverables

Intelligent Strategy + Great Execution = Impactful Marketing
[H2] Stop The Scroll With Captivating Video Ads

[H3] Social Media Advertising That Generates Demand
To get your audience growing and to create conversion opportunities, you often need to advertise. We'll create some compelling web story ads to grab your audience's attention and deliver a short message with an offer and a call to action. We'll research and test audiences, which gives us the ability to target people by interest, demographics, location, and behaviors. We will define an audience likely to engage and likely to have an interest in what you are promoting.
Once we know who we are targeting, we'll create a storyboard to tell a short compelling story equipped with an offer and a call to action. We create unique short “web stories” to visually grab attention, stop the scroll, and get users to engage.Your ads will be set up to track important conversion data by tying sales and leads to social media engagements so you can see how ads are performing. Conversion attribution is difficult by nature, but you'll be able to see how ads contribute to the conversion process.

[IMG: Social MEdia Ads Multivariate Testing]

[H2] Multivariate Testing For Social Media Ads
When we are preparing to launch advertising campaigns, we often employ multivariate test to identify the best mix of targeting and ad assets. This gives us the best possible starting position to begin attracting potential customers.

[H3] Testing The Most Impactful Variables
We usually run test on genders, age brackets, locations, demographics, interest, copy, headlines, and visuals. These attributes can create thousands of variations, but we'll refine this down to the ones most likely to matter and run tests on those variations (often 20-30 tests). We assign a small budget to these tests and gain data on engagement, click through rates, and conversions to give us data on the mix of variables and ad assets most likely to drive action.

[H3] Publishing Winning Assets
We'll take a few of the winning assets and use those to start our campaigns, giving us real data behind the ads. We'll know going in what our expected CTR and Conversion Rate targets should be, giving us a great starting point for refinement.

[H2] Organic Social Media Posting
Build up your channel and your following with regularly scheduled posts to your social channels. We create a posting strategy, calendar, and create the content to post across all of your important social media accounts.
We'll work together to identify what strategies will work best for your brand. We look at the industry, competitors, and your audience to see what type of content will connect. Then we build a plan around that.

[H3] Built With Competitive Intelligence
We'll do research to identify the types of posts and media that gains traction, and what competitors in your space are doing. We will also identify any content gaps that we can potentially fill to give your social media a leading edge feel.

[H3] Amplified With Content Distribution
Social content will be published to your top social media channels including Facebook, Instagram, LinkedIn, Google Posts (for local Google Business Profiles), and Twitter. Pinterest and a few others are also available for some business categories.

[H3] Tracked With Social Media Analytics
Social analytics can be added to your analytics dashboard to give you access to key social media data, including engagements, demographics, and overall posts performance.

[IMG: Organic Social Media Marketing]

[H2] Get Your Social Media Marketing Proposal and Start Growing!

[H2] Are You Ready For AI in Social Media?
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

[IMG: Marketing AI Artificial Intelligence for Social Media]

[H2] Social Media Marketing & Advertising
The most effective social media marketing strategies combine organic posting with advertising - giving you a chance to tell an ongoing story while advertising your offers and services. We'll help you create and execute a strategy to reach your target audiences in social media across multiple platforms.
Each package has an allotment of "points" you can use to execute your social media plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house social media team.

[H5] Startup Package

EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (15 POINTS/MONTH)
[IMG: tooltip]
An Out-Of-The-Box social media plan for the small, local business with less than 1 million in revenue. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.
This plan gets 15 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include Ad Spend, which billed directly from advertisers.
Starting At
$1,000/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H5] Growth Package

SMALL BUSINESSES WITH MORE THAN 1M REVENUE (35 POINTS/MONTH)
[IMG: tooltip]
An Out-Of-The-Box social media plan for the growing small business with more than 1 million in revenue.This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.
This plan gets 35 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.

Starting At
$2,500/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H5] SMB Package

ESTABLISHED SMALL BUSINESSES (50 POINTS/MONTH)
[IMG: tooltip]
An Out-Of-The-Box Social Media Plan for established small businesses. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market.
This plan gets 50 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.

Starting At
$4,000/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H5] Pro Package

ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES (80 POINTS/MONTH)
[IMG: tooltip]
An Out-Of-The-Box Social Media Plan for more established businesses with higher marketing demands.
This plan gets 80 points per month with a detailed plan for executing your SEO Strategy. You also gain access to 1 dedicated Account Representative and 1-2 support specialist to execute the campaign. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and biweekly consulting meetings (every 2 weeks) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than other packages, this package allows for more monthly utilization and points - helping you take your social media efforts further into more markets, more landing pages, and a wider footprint.

Starting At
$6,000/mo
Or 15% of Ad Spend (whichever is greater)
Get Your Proposal

[H2] Need Something Specific?
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
Get Your Proposal

[H2] Our Standard of Work
Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
12X
Increase In SEO Conversions

Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
5X
Increase In Overall Conversions

Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
15%
Increase In Organic SEO Traffic

Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
15X
Increase In Organic SEO Traffic

[H2] Website Design Agency
For local SMBs up to enterprise solutions. We build custom themes and solutions specifically for our clients needs. That offers a lighter code base, faster performance, and the tools and utilities just for you without bloat.
Our website design pricing is based on the complexity and design of each site, with some built-in packages for common solutions. Our entry-level packages offer 3 custom designed templates - usually the home page layout, product/service page layout, and an internal page layout with modular blocks for standard content.
Most of our websites are built on Wordpress with custom components and admin features to make updates and editing content easier. We leverage custom post types and custom fields to deliver a customized experience. We've helped small business, start ups, and established brands get a beautifully crafted website that they can be proud of.

[H2] Website as a Service (WaaS): Starting at $249/Month
Early Stage Businesses and Startups
Our Website as a Service website package is for smaller businesses that need typical website features and a mobile responsive design. This package is for brochure type sites and lead generation sites with a typical number of pages (5-10). No upfront cost, and a low monthly fee that covers the basics of everything a small business needs in their website.
Get Your Proposal

[H2] What's Included:

3 Design Layouts
[IMG: tooltip]
This package includes a designed home page, a product/services page layout, and a modulear internal default page template. The home page layout and style guide takes the most time and utilization, as that's where most of the site styling is decided.
SEOteric Framework
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We don't start with a theme, but rather a custom built website framework for Wordpress that is built for speed, mobile responsiveness, a light code base, and built-in SEO features. We built this blocks framework from the ground up to meet the needs of our development team, SEO foundations, and our end users.
Built on Blocks
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Each website is built using modular blocks and patterns for easy content editing. It also includes a lot of style options like background images, colors, and more. These blocks allow for a customizable page layout with almost limitless options.
Content Implementation
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We guide you through the content development process to help you get better content centered around your brand, your products and services, and your differentiation points. Then we implement all content into the website.
Foundational SEO Add On ($250/Month)
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SEO Optimizations for existing content and pages, plus monthly reporting and your own marketing dashboard. This micro-service does not include consulting time, but it does include email project management, and optimization of existing content (not content development).
Local SEO Add On ($500/Month)
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SEO Optimizations for adding marketing landing pages and optimizing your Google Business Profile, plus monthly reporting and your own marketing dashboard. This service does not include consulting time, but it does include email project management, and optimization of content and your business listing.

Website Blog
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You get a blog styled in your theme with training on how to add new blog posts, images, and content.
Lead Forms & Capture
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We employ lead forms and lead capture systems so you never miss a lead. Leads are stored in the database and emailed as they come in.
Google Analytics
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We will configure Google Analytics to track metrics in your account, so you can see what users and traffic are doing on your website.
Conversion Tracking
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We include Google Analytics conversion tracking so you can capture events like phone call clicks and form submissions (leads).
Ongoing Support
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We have a support team in place to answer questions or resolve issues. Email us at support@seoteric.com to get access to our support team. We track our response time to ensure support request are answered promptly and resolved quickly. We do provide "warranty" work on code we write, and if it doesn't work, we will fix it.
High-Availability Hosting
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The Website as a Service comes with our high availability hosting platform, with content delivery network and performance caching. Bundled as one service fee to keep costs lower, and allow your business to grow.
Minimum 12 Month Commitment
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The Website as a Service solution allows smaller businesses to get a professional website with low monthly costs, but we make the initial investment to get it up and running without charging set up fees. To make sure we cover those costs, we need a minimum 1 year commitment.

[H2] Startup Websites: Starting at $4,800
Early Stage Businesses and Startups
Our Startup website package is for smaller businesses that need typical website features and a mobile responsive design. This package is for brochure type sites and lead generation sites with a typical number of pages (5-10).
Get Your Proposal

[H2] What's Included:

3 Design Layouts
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This package includes a designed home page, a product/services page layout, and a modulear internal default page template. The home page layout and style guide takes the most time and utilization, as that's where most of the site styling is decided.
Additional Layouts $$
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We can provide as many additional layouts as needed, typically starting at $1500 each with pricing based on complexity.
Design Revisions
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We provide revisions to tweak design and content as needed during the design process. Design changes and customizations made after development begins may result in additional costs.
SEOteric Framework
[IMG: tooltip]
We don't start with a theme, but rather a custom built website framework for Wordpress that is built for speed, mobile responsiveness, a light code base, and built-in SEO features. We built this framework from the ground up to meet the needs of our development team, SEO foundations, and our end users.
Built on Blocks
[IMG: tooltip]
Each website is built using modular blocks and patterns for easy content editing. It also includes a lot of style options like background images, colors, and more. These blocks allow for a customizable page layout with almost limitless options.
Content Implementation
[IMG: tooltip]
We guide you through the content development process to help you get better content centered around your brand, your products and services, and your differentiation points. Then we implement all content into the website.

Website Blog
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You get a blog styled in your theme with training on how to add new blog posts, images, and content.
Lead Forms & Capture
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We employ lead forms and lead capture systems so you never miss a lead. Leads are stored in the database and emailed as they come in.
Google Analytics
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We will configure Google Analytics to track metrics in your account, so you can see what users and traffic are doing on your website.
Conversion Tracking
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We include Google Analytics conversion tracking so you can capture events like phone call clicks and form submissions (leads).
Ongoing Support
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We have a support team in place to answer questions or resolve issues. Email us at support@seoteric.com to get access to our support team. We track our response time to ensure support request are answered promptly and resolved quickly. We do provide "warranty" work on code we write, and if it doesn't work, we will fix it.
A-La-Carte FeaturesAvailable as Add-ons
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For websites that need a little more than just lead generation but not quite a custom solution, we can add in additional features like galleries, calendars, custom forms, content types, additional design layouts, etc based on need. Additional features are scoped per project based on complexity.

[H2] Semi-Custom Websites: Starting at $7,500
Early Stage and Established Local Businesses
Our SEMI-Custom website package is for early stage and established local businesses that need typical website features and a mobile responsive design. This package is for brochure type sites and lead generation sites with a typical number of pages (10-20).
Get Your Proposal

[H2] What's Included:

4 Design Layouts
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This package includes a designed home page, a product/services list layout, a product/service page layout, and a modulear internal default page template. The home page layout and style guide takes the most time and utilization, as that's where most of the site styling is decided.
Additional Layouts $$
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We can provide as many additional layouts as needed, typically starting at $1500 each with pricing based on complexity.
Design Revisions
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We provide revisions to tweak design and content as needed during the design process. Design changes and customizations made after development begins may result in additional costs.
SEOteric Framework
[IMG: tooltip]
We don't start with a theme, but rather a custom built website framework for Wordpress that is built for speed, mobile responsiveness, a light code base, and built-in SEO features. We built this framework from the ground up to meet the needs of our development team, SEO foundations, and our end users.
Built on Blocks
[IMG: tooltip]
Each website is built using modular blocks and patterns for easy content editing. It also includes a lot of style options like background images, colors, and more. These blocks allow for a customizable page layout with almost limitless options.
Content Implementation
[IMG: tooltip]
We guide you through the content development process to help you get better content centered around your brand, your products and services, and your differentiation points. Then we implement all content into the website.

Website Blog
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You get a blog styled in your theme with training on how to add new blog posts, images, and content.
Lead Forms & Capture
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We employ lead forms and lead capture systems so you never miss a lead. Leads are stored in the database and emailed as they come in.
Google Analytics
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We will configure Google Analytics to track metrics in your account, so you can see what users and traffic are doing on your website.
Conversion Tracking
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We include Google Analytics conversion tracking so you can capture events like phone call clicks and form submissions (leads).
Ongoing Support
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We have a support team in place to answer questions or resolve issues. Email us at support@seoteric.com to get access to our support team. We track our response time to ensure support request are answered promptly and resolved quickly. We do provide "warranty" work on code we write, and if it doesn't work, we will fix it.
A-La-Carte FeaturesAvailable as Add-ons
[IMG: tooltip]
For websites that need a little more than just lead generation but not quite a custom solution, we can add in additional features like galleries, calendars, custom forms, content types, additional design layouts, etc based on need. Additional features are scoped per project based on complexity.

[H2] Custom Websites: Starting at $30,000
ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES
*Our Custom website package is for larger websites and established businesses that need more differentiation and features to meet higher demands. These projects usually have more stakeholders and approvals to navigate, and require more designed layouts for content types.
Get Your Proposal

[H2] What's Included:

10 Design Layouts
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This package includes 10 design layouts with desktop + mobile layouts. It also includes our custom-built modular blocks for Wordpress that allow for unique layouts and content development.
Additional Layouts $$
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We can provide as many additional layouts as needed, typically starting at $2500 each with pricing based on complexity.
Design Revisions
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We provide revisions to tweak design and content as needed during the design process. Design changes and customizations made after development begins may result in additional costs.
SEOteric Framework
[IMG: tooltip]
We don't start with a theme, but rather a custom built website framework for Wordpress that is built for speed, mobile responsiveness, a light code base, and built-in SEO features. We built this framework from the ground up to meet the needs of our development team, SEO foundations, and our end users.
Built on Custom Blocks
[IMG: tooltip]
Each website is built using modular blocks and patterns for easy content editing. It also includes a lot of style options like background images, colors, and more. These blocks allow for a customizable page layout with almost limitless options.
Content Implementation
[IMG: tooltip]
We guide you through the content development process to help you get better content centered around your brand, your products and services, and your differentiation points. Then we implement all content into the website.
Website Blog
[IMG: tooltip]
You get a blog styled in your theme with training on how to add new blog posts, images, and content.

Lead Forms & Capture
[IMG: tooltip]
We employ lead forms and lead capture systems so you never miss a lead. Leads are stored in the database and emailed as they come in.
Google Analytics
[IMG: tooltip]
We will configure Google Analytics to track metrics in your account, so you can see what users and traffic are doing on your website.
Conversion Tracking
[IMG: tooltip]
We include Google Analytics conversion tracking so you can capture events like phone call clicks and form submissions (leads).
Ongoing Support
[IMG: tooltip]
We have a support team in place to answer questions or resolve issues. Email us at support@seoteric.com to get access to our support team. We track our response time to ensure support request are answered promptly and resolved quickly. We do provide "warranty" work on code we write, and if it doesn't work, we will fix it.
A-La-Carte FeaturesAvailable as Add-ons
[IMG: tooltip]
For websites that need a little more than just lead generation but not quite a custom solution, we can add in additional features like galleries, calendars, custom forms, content types, additional design layouts, etc based on need. Additional features are scoped per project based on complexity.
Project Management
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With more layouts and more people involved, we will give you the opportunity to meet with individual teams and provide feedback on a page by page