Serna Group
(https://sernagroup.com.mx) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json is technically sound and includes an Organization type with social media links, it lacks any Person schema or named experts. There are no mentions of a founder or specialized leads, creating an ‘authority vacuum.’ The technical implementation is clean, but the absence of named expertise or a ‘sameAs’ link to a verifiable professional profile limits its authority score.
The disconnect is stark between the claim of creating ‘experiences in Latin America’ and the lack of a single named event or production project. The meta-description promises to help ‘boost your business,’ but the content fails to provide a single case study or percentage-based growth metric from their historical performance. The marketing tone is ‘Enterprise’ while the evidence is ‘Boutique/Local.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "Website",
"name": "Serna Group",
"url": "https://sernagrp.com/",
"@id": "https://sernagrp.com/#website",
"about": "Comunicación, Marketing Digital, Producciones",
"description": "La puerta de Latinoamérica Empresas de todo el mundo nos eligen para crear comunicación estratégica, posicionarse orgánicamente en internet, liderar la conversación en redes sociales y crear experiencias en Latinoamérica.",
"publisher": {
"@type": "Organization",
"name": "Serna Group",
"@id": "https://sernagrp.com/nosotros/#organization",
"url": "https://sernagrp.com/nosotros/",
"logo": "https://sernagrp.com/wp-content/uploads/sernagroup-logo.png",
"image": {
"@type": "ImageObject",
"url": "https://sernagrp.com/wp-content/uploads/sernagroup-logo.png",
"height": "100",
"width": "300"
},
"email": "contacto@sernagrp.com",
"description": "Te ayudamos a crear comunicación estratégica, liderar la conversación en redes sociales, posicionarte orgánicamente en Internet y lograr tus objetivos de ventas entre otras cosas.",
"address": {
"@type": "PostalAddress",
"postalCode": "06760",
"streetAddress": "Calle Manzanillo 100 PH2, Roma Sur",
"addressCountry": "México",
"addressRegion": "CDMX",
"addressLocality": "Cuauhtémoc",
"telephone": "+52 55 52565705"
},
"sameAs": [
"https://www.instagram.com/sernagrp/",
"https://twitter.com/SernaGroupMx",
"https://www.linkedin.com/company/serna-group-mexico/",
"https://www.facebook.com/SernaGrp"
],
"areaServed": "Latinoamérica",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Comunicación",
"@id": "https://sernagrp.com/agencia-comunicacion/#service",
"url": "https://sernagrp.com/agencia-comunicacion/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Agencia de marketing digital",
"serviceType": "Marketing Digital",
"additionalType": "https://es.wikipedia.org/wiki/Marketing_digital",
"@id": "https://sernagrp.com/agencia-marketing-digital/#service",
"url": "https://sernagrp.com/agencia-marketing-digital/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Producciones",
"@id": "http://sernagrp.com/#sernaproducciones",
"url": "https://sernagrp.com/serna-producciones/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Agencia de Relaciones Públicas",
"serviceType": "Relaciones públicas",
"additionalType": "https://es.wikipedia.org/wiki/Relaciones_p%C3%BAblicas",
"@id": "https://sernagrp.com/agencia-relaciones-publicas/#service",
"url": "https://sernagrp.com/agencia-relaciones-publicas/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Agencia SEO",
"serviceType": "Posicionamiento en buscadores",
"additionalType": "https://es.wikipedia.org/wiki/Posicionamiento_en_buscadores",
"@id": "https://sernagrp.com/agencia-seo/#service",
"url": "https://sernagrp.com/agencia-seo/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Eventos",
"serviceType": "Organización de eventos",
"additionalType": "https://es.wikipedia.org/wiki/Organizaci%C3%B3n_de_eventos",
"@id": "https://sernagrp.com/organizacion-eventos/#service",
"url": "https://sernagrp.com/organizacion-eventos/"
}
}
]
}
},
"datePublished": "2020-07-12",
"hasPart": {
"@type": "webpage",
"url": "https://sernagrp.com/sitemap_index.xml"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 3 |
This page presents a snapshot of public data from Serna Group, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Serna Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sernagroup.com.mx to view the most current version of its content and see directly what this company is about and what it offers.