Information Density: Silverback Strategies – Signal Evidence & AI Readability

[H1] The Marketing Agency Your CFO Will Brag About
Media, Measurement, and SEO For $100M+ B2C Brands.
How We’re Different

[H2] No-nonsense performance marketing that wins over bosses and boards.
Our Services
Paid Media
Targeted campaigns optimized towards actual business impact, not just vanity platform metrics. Learn more
SEO + AEO
Boost visibility, drive engagement, and grow your brand organically. Learn more
Data Intelligence
Actionable insights for making smarter decisions and proving your impact faster. Learn more
AI Search Optimization
Increase visibility and revenue with AI search optimization for LLMs. Learn more

[H2] “Silverback is proactive, responsive, and their SEO expertise is top-notch.”
Pia Miralao Director of Web Properties, K12

[H2] “Hats off to the Silverback Team for their dedication to our brand and creating such awesome content.”
AMANDA Hauptfleisch Associate director of marketing, Cornell

[H2] “Silverback makes my job easier by delivering exceptional results.”
Cynthia McAree CMO, Apple Federal Credit Union

[H2] Working with Silverback is easy. We see better engagement and more revenue for less spend.”
Romain Coetmellec Digital Fundraising Director, Ocean Conservancy

[H2] “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”
Nancy Weaver Digital Marketing Manager, Lexisnexis

[H2] The Silverback Difference
Who cares about marketing metrics that don't impact your goals?
[H3] 01.
[H2] We make your goals our goals.
Hitting your goals isn't just about measuring your success —it's how we measure ours.
[H3] 02.
[H2] We keep you ahead of the curve.
We run thousands of media tests every year to understand what works and what's next.
[H3] 03.
[H2] We help you explain your wins to your boss.
Our custom reports, tailored to your stakeholders, prove how marketing drives business impact.

[H2] We Make Marketers Fearless
See what happens when marketing leaders with big goals, small teams, and realistic budgets work with us. View all case studies

[H2] How an insurance company mastered Meta
read more

[H2] How a higher ed institution's UX change increased admissions
read more

[H2] How a home services provider found clarity in an incrementality test
read more

[H2] AI search is rewriting performance marketing. See how Silverback keeps clients ahead.
Explore Our Services

[H1] The Best Digital Marketing Agency for Brands That Demand Results
No matter the channel, our measurable, data-driven strategies adapt and outpace your competition. No fluff, just real impact where it counts.

[H3] Our Services

[H2] Full Service, Full Transparency
Think of us as a senior-level extension of your internal team. We surround your KPIs with the right services to hit your numbers, increase your numbers, and hit ‘em again — all while being fully transparent about why we do what we do.
[H3] Paid Media
Paid Search
Paid Social
Performance Creative
Display
Connected TV
learn more
[H3] Organic Media
Search Engine Optimization
Content Marketing
Technical SEO
Social Search Optimization
learn more
[H3] Measurement
Media Mix Modeling
Incrementality Testing
Conversion Rate Optimization
Google Analytics Setup
CRM Integration
learn more
[H2] Winning in the new world means breaking old rules
Our Approach
[H3] 01.
[H3] Best Practices Are Dead.
Instead, we run thousands of marketing experiments every year to understand what works and what’s next. Our clients capitalize on change, move faster and beat competitors.
[H3] 02.
[H3] REVENUE > CLICKS AND
CONVERSIONS.
We build more revenue with fewer costs. Even better, we measure it all and help you explain the impact you’re making to your boss and your board.
[H3] 03.
[H3] YOU *CAN* PROVE
YOUR IMPACT.
Everything we do revolves around your goals and how we’re pacing towards them. Clear plans, process, and communication help you prove marketing’s efficacy to all of your stakeholders.

[H3] “Working with Silverback is easy. We see better engagement and more revenue for less spend.”
Romain Coetmellec, Digital Fundraising Director, Ocean Conservancy

[H2] Resources and Insights
Explore Insights
Featured BlogSarah VanLandingham | April 21, 2026
[H3] CTV Just Became a Performance Channel for the Mid-Market. Most Brands Haven’t Noticed Yet.
read more Featured BlogHaley Nininger | March 18, 2026
[H3] What a Study of $1.3B in Meta Ad Spend Reveals About Paid Social Creative Strategy
read more
[H3] Enough Talking, Let’s Get to Work
Work With Us

[H1] Marketing Insights & Thought Leadership
[H2] FROM THE FRONT LINES
Stay sharp, move fast, and get results—before your competitors even know what hit them. Our experts break things down to give you the insights you need to stay ahead and keep your business growing.
Sarah VanLandingham | April 21, 2026
[H2] CTV Just Became a Performance Channel for the Mid-Market. Most Brands Haven’t Noticed Yet.
read moreHaley Nininger | March 18, 2026
[H2] What a Study of $1.3B in Meta Ad Spend Reveals About Paid Social Creative Strategy
New data from $1.3B in Meta ad spend shows creative output — not...read moreJordan Crawford | February 12, 2026
[H2] AI Is Rewriting the Rules of Personalization. Are You Ready?
read more
All InsightsAll InsightsBlog PostsCase StudiesNewsPressListsChecklisteBookPresentationResearch StudyWebinarNews
[IMG: Marketing’s Next Shift: Search, Measurement, and AI Are Getting Rewired]
[H3] Silverback Strategies | May 15, 2026
[H2] Marketing’s Next Shift : Search, Measurement, and AI Are Getting Rewired
read moreNews
[IMG: AI Checkout, ChatGPT Ads & the Next Measurement Challenge for Marketers]
[H3] Silverback Strategies | May 08, 2026
[H2] AI Checkout , ChatGPT Ads & the Next Measurement Challenge for Marketers
read moreNews
[IMG: The Shift to Algorithmic Growth]
[H3] Silverback Strategies | May 01, 2026
[H2] The Shift to Algorithmic Growth
read moreNews
[IMG: Product discovery is becoming more conversational]
[H3] Silverback Strategies | April 23, 2026
[H2] Product discovery is becoming more conversational
read morePress
[IMG: Programmatic Live Sports Buying Is Starting To Get Less Complicated]
[H3] adexchanger | April 22, 2026
[H2] Programmatic Live Sports Buying Is Starting To Get Less Complicated
read moreBlog Post
[IMG: CTV Just Became a Performance Channel for the Mid-Market. Most Brands Haven’t Noticed Yet.]
[H3] Sarah VanLandingham | April 21, 2026
[H2] CTV Just Became a Performance Channel for the Mid - Market. Most Brands Haven’t Noticed Yet.
read moreNews
[IMG: The New Architecture of Performance Marketing]
[H3] Silverback Strategies | April 17, 2026
[H2] The New Architecture of Performance Marketing
read moreNews
[IMG: The Shift to Signal-Driven Marketing]
[H3] Silverback Strategies | April 10, 2026
[H2] The Shift to Signal - Driven Marketing
read moreNews
[IMG: The New Performance Stack Is Taking Shape]
[H3] Silverback Strategies | April 03, 2026
[H2] The New Performance Stack Is Taking Shape
read moreNews
[IMG: The New Rules of Digital Performance]
[H3] Silverback Strategies | March 26, 2026
[H2] The New Rules of Digital Performance
read moreNews
[IMG: AI Is Changing What Counts as a Customer—and What Counts as Performance]
[H3] Silverback Strategies | March 18, 2026
[H2] AI Is Changing What Counts as a Customer — and What Counts as Performance
read moreBlog Post
[IMG: What a Study of $1.3B in Meta Ad Spend Reveals About Paid Social Creative Strategy]
[H3] Haley Nininger | March 18, 2026
[H2] What a Study of $1.3B in Meta Ad Spend Reveals About Paid Social Creative Strategy
New data from $1.3B in Meta ad spend shows creative...read moreNews
[IMG: Global Ad Costs Rise, CTV Gets Performance Tools, and AI Search Keeps Expanding]
[H3] Silverback Strategies | March 11, 2026
[H2] Global Ad Costs Rise , CTV Gets Performance Tools, and AI Search Keeps Expanding
read moreNews
[IMG: AI Is Moving Upstream in Marketing]
[H3] Silverback Strategies | March 04, 2026
[H2] AI Is Moving Upstream in Marketing
read moreCase Studies
[IMG: Meta Delivered More RFIs at a Fraction of the Cost for JHU Education]
[H3] Silverback Strategies
[H2] Meta Delivered More RFIs at a Fraction of the Cost for JHU Education
How modern paid social cut Cost per RFI by up to 83% while increasing inquiry volume across key programs
read moreNews
[IMG: AI Tightens Its Grip on Targeting, Content Visibility, and Search Strategy]
[H3] Silverback Strategies | February 26, 2026
[H2] AI Tightens Its Grip on Targeting , Content Visibility, and Search Strategy
read moreCase Studies
[IMG: Demand Gen Drove 3.3× More Revenue Than Reported]
[H3] Silverback Strategies
[H2] Demand Gen Drove 3.3× More Revenue Than Reported
Incrementality testing proved Demand Gen was outperforming its CPA target—and worth scaling.
read moreCase Studies
[IMG: 32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent]
[H3] Silverback Strategies
[H2] 32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent
How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway
read moreCase Studies
[IMG: Reversing a Multi-Year Traffic Decline with High-Intent Local SEO]
[H3] Silverback Strategies
[H2] Reversing a Multi - Year Traffic Decline with High-Intent Local SEO
How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days
read moreCase Studies
[IMG: How to Prove What Works and Cut What Doesn’t]
[H3] Silverback Strategies
[H2] How to Prove What Works and Cut What Doesn’t
We helped AFCU develop data-driven modeling to eliminate wasted spend, prove channel impact, and plan their media mix with confidence. read moreNews
[IMG: AI Continues to Reshape Strategy and Measurement Across the Marketing Ecosystem]
[H3] Silverback Strategies | February 18, 2026
[H2] AI Continues to Reshape Strategy and Measurement Across the Marketing Ecosystem
read moreCase Studies
[IMG: Proof In the Revenue: Branded Search Drove Real Sales]
[H3] Silverback Strategies
[H2] Proof In the Revenue : Branded Search Drove Real Sales
Home services provider CroppMetcalfe wasn’t sure if branded search was bringing in new business or just clicks. We ran a test to find out, and the growth was undeniable.
read moreCase Studies
[IMG: Clarity Converts: +63% Admissions Clicks with 1 Mobile UX Change]
[H3] Silverback Strategies
[H2] Clarity Converts : +63% Admissions Clicks with 1 Mobile UX Change
When prospective students couldn’t find the admissions link on the Johns Hopkins School of Education mobile site, we moved it up the page—making the next step obvious and driving more clicks.
read moreNews
[IMG: AI Is Expanding the Performance Pie. Are You Positioned to Capture It?]
[H3] Silverback Strategies | February 12, 2026
[H2] AI Is Expanding the Performance Pie. Are You Positioned to Capture It?
read moreBlog Post
[IMG: AI Is Rewriting the Rules of Personalization. Are You Ready?]
[H3] Jordan Crawford | February 12, 2026
[H2] AI Is Rewriting the Rules of Personalization. Are You Ready?
read moreCase Studies
[IMG: Meta, Mastered: 44% More Leads with 0% More Spend.]
[H3] Silverback Strategies
[H2] Meta , Mastered: 44% More Leads with 0% More Spend.
When a specialty insurer needed to scale lead growth beyond Google, we rebuilt their Meta campaigns and turned Facebook into a critical growth channel.
read moreNews
[IMG: The AI Ad Experiment Enters Its Enterprise Era]
[H3] Silverback Strategies | February 05, 2026
[H2] The AI Ad Experiment Enters Its Enterprise Era
read moreBlog Post
[IMG: What is Agentic Commerce? How the Universal Commerce Protocol (UCP) is Changing Commerce in 2026]
[H3] Andrew Nelson | February 04, 2026
[H2] What is Agentic Commerce? How the Universal Commerce Protocol (UCP) is Changing Commerce in 2026
read moreBlog Post
[IMG: Modern SEO Measurement Playbook]
[H3] Mat Ingham | January 29, 2026
[H2] Modern SEO Measurement Playbook
The SEO landscape is shifting, but most marketers continue to...read moreNews
[IMG: A Big Week for Google, AI Search, and Performance Media]
[H3] Silverback Strategies | January 29, 2026
[H2] A Big Week for Google , AI Search, and Performance Media
read moreBlog Post
[IMG: YouTube is the #1 Source for Google AI Overviews: Is Your SEO Strategy Ready?]
[H3] Mat Ingham | January 23, 2026
[H2] YouTube is the #1 Source for Google AI Overviews : Is Your SEO Strategy Ready?
YouTube has become the most cited website within Google’s AI...read moreNews
[IMG: AI Is Reshaping the Ad Stack — From Search Answers to Spend Allocation]
[H3] Silverback Strategies | January 23, 2026
[H2] AI Is Reshaping the Ad Stack — From Search Answers to Spend Allocation
read moreBlog Post
[IMG: The Causal Pivot: Why Google and Meta Are Giving You the Tools to Grade Their Homework]
[H3] Andrew Nelson | January 15, 2026
[H2] The Causal Pivot : Why Google and Meta Are Giving You the Tools to Grade Their Homework
read moreNews
[IMG: Video, Agents, and Algorithms Are Rewriting the Marketing Playbook]
[H3] Silverback Strategies | January 15, 2026
[H2] Video , Agents, and Algorithms Are Rewriting the Marketing Playbook
read moreNews
[IMG: How Automation, Creative Rigor, and Real Signals Are Reshaping Performance Marketing]
[H3] Silverback Strategies | January 08, 2026
[H2] How Automation , Creative Rigor, and Real Signals Are Reshaping Performance Marketing
read moreBlog Post
[IMG: Reporting to Leadership: Translating SEO & Paid Media Metrics into Business Impact]
[H3] Andrew Nelson | December 31, 2025
[H2] Reporting to Leadership : Translating SEO & Paid Media Metrics into Business Impact
read moreNews
[IMG: Smaller Signals, Smarter Systems]
[H3] Silverback Strategies | December 30, 2025
[H2] Smaller Signals , Smarter Systems
read moreBlog Post
[IMG: Aligning Marketing Metrics with Business Goals: A Reporting Framework for In-House Teams]
[H3] Neil Welsh | December 26, 2025
[H2] Aligning Marketing Metrics with Business Goals : A Reporting Framework for In-House Teams
read moreNews
[IMG: Marketing in 2026 Will Be Won by Those Who Adapt First]
[H3] Silverback Strategies | December 26, 2025
[H2] Marketing in 2026 Will Be Won by Those Who Adapt First
read moreBlog Post
[IMG: Google vs. OpenAI: The Myth of Fragmentation and the Reality of 2026]
[H3] Andrew Nelson | December 23, 2025
[H2] Google vs. OpenAI : The Myth of Fragmentation and the Reality of 2026
read moreBlog Post
[IMG: Creative is the New Targeting: How to Master “Entity IDs” and Unlock Scale]
[H3] Andrew Nelson | December 22, 2025
[H2] Creative is the New Targeting : How to Master “Entity IDs” and Unlock Scale
read moreNews
[IMG: The Platforms Are Changing — Audience Attention Is the Only Constant]
[H3] Silverback Strategies | December 19, 2025
[H2] The Platforms Are Changing — Audience Attention Is the Only Constant
read moreBlog Post
[IMG: Where SEO Ends and Paid Media Begins: How Both Channels Work Together]
[H3] Neil Welsh | December 18, 2025
[H2] Where SEO Ends and Paid Media Begins : How Both Channels Work Together
read moreBlog Post
[IMG: AI-Powered Reporting: Making Monthly Performance Reports More Actionable]
[H3] Andrew Nelson | December 17, 2025
[H2] AI - Powered Reporting: Making Monthly Performance Reports More Actionable
read moreBlog Post
[IMG: The Simplified Meta Ads Funnel: Why “Signal Density” is the Key to Unlocking Scale in the GEM Era]
[H3] Andrew Nelson | December 15, 2025
[H2] The Simplified Meta Ads Funnel : Why “Signal Density” is the Key to Unlocking Scale in the GEM Era
read moreBlog Post
[IMG: Why Your Competitor Analysis Is Missing the Mark]
[H3] Neil Welsh | December 12, 2025
[H2] Why Your Competitor Analysis Is Missing the Mark
read moreNews
[IMG: How Consumers Decide Now: AI Content & New Search Paths]
[H3] Silverback Strategies | December 12, 2025
[H2] How Consumers Decide Now : AI Content & New Search Paths
read moreBlog Post
[IMG: The Algorithmic Pivot: GEM, Andromeda, and How Meta’s $100B Bet on “Predictive Intent” is Rewriting the Ad Market]
[H3] Andrew Nelson | December 09, 2025
[H2] The Algorithmic Pivot : GEM, Andromeda, and How Meta’s $100B Bet on “Predictive Intent” is Rewriting the Ad Market
read moreNews
[IMG: Google, Meta and OpenAI Trends Marketers Should Watch]
[H3] Silverback Strategies | December 04, 2025
[H2] Google , Meta and OpenAI Trends Marketers Should Watch
read moreNews
[IMG: Marketing Moves Fast. AI Is Moving Faster.]
[H3] Silverback Strategies | November 25, 2025
[H2] Marketing Moves Fast. AI Is Moving Faster.
read moreNews
[IMG: A Week of AI Upgrades, Smarter Measurement & Changing Attention Trends]
[H3] Silverback Strategies | November 21, 2025
[H2] A Week of AI Upgrades , Smarter Measurement & Changing Attention Trends
read moreChecklist
[IMG: Is Your Paid Social Strategy Built for Today’s Platforms?]
[H3] Silverback Strategies | November 20, 2025
[H2] Is Your Paid Social Strategy Built for Today’s Platforms?
read moreBlog Post
[IMG: Meta Andromeda Broke Your Paid Social Playbook]
[H3] Allyson Cochran | November 19, 2025
[H2] Meta Andromeda Broke Your Paid Social Playbook
read morePresentation
[IMG: From Attribution to Contribution]
[H3] Silverback Strategies | November 18, 2025
[H2] From Attribution to Contribution
read moreNews
[IMG: Attention, Action, and Authority Are Shifting — Fast]
[H3] Silverback Strategies | November 14, 2025
[H2] Attention , Action, and Authority Are Shifting — Fast
read moreNews
[IMG: From Streams to Screens: Marketing’s AI Acceleration]
[H3] Silverback Strategies | November 07, 2025
[H2] From Streams to Screens : Marketing’s AI Acceleration
read moreBlog Post
[IMG: Last Click Addiction: How We Fucked Up Marketing]
[H3] Neil Welsh | November 06, 2025
[H2] Last Click Addiction : How We Fucked Up Marketing
read moreNews
[IMG: Marketing in Motion: Navigating the AI-Powered Shift Across Platforms, Performance, and People]
[H3] Silverback Strategies | October 31, 2025
[H2] Marketing in Motion : Navigating the AI-Powered Shift Across Platforms, Performance, and People
read moreNews
[IMG: AI Changes Search. Google Changes Ads. Marketers Must Adapt.]
[H3] Silverback Strategies | October 24, 2025
[H2] AI Changes Search. Google Changes Ads. Marketers Must Adapt.
read moreBlog Post
[IMG: How AI Optimization Mistakes Fuel Ad Fraud and Waste Paid Media Budgets]
[H3] Andrew Nelson | October 22, 2025
[H2] How AI Optimization Mistakes Fuel Ad Fraud and Waste Paid Media Budgets
read moreCase Studies
[IMG: Cutting CPL in Half: How Silverback Turned Meta Into a Growth Driver]
[H3] Silverback Strategies
[H2] Cutting CPL in Half : How Silverback Turned Meta Into a Growth Driver
When healthcare ad policy changes threatened Meta performance, Silverback streamlined campaigns to feed the algorithm and doubled lead volume while slashing costs. read moreCase Studies
[IMG: Double-Digit Growth. Zero Extra Spend.]
[H3] Silverback Strategies
[H2] Double - Digit Growth. Zero Extra Spend.
When a private equity–backed entertainment retailer needed aggressive growth and investor confidence, we rebuilt their marketing with modern measurement — turning the same budget into stronger revenue. read moreBlog Post
[IMG: There’s War in Your C Suite, And Growth Is The Casualty]
[H3] Neil Welsh | October 14, 2025
[H2] There’s War in Your C Suite , And Growth Is The Casualty
read moreBlog Post
[IMG: How a Google URL Parameter Wiped out $3B in Reddit’s Valuation, and What Marketers Should Learn From It]
[H3] Andrew Nelson | October 03, 2025
[H2] How a Google URL Paramete

[H2] 20 Years of Helping You Win

[H4] You Told Us

[H3] “My job depends on hitting marketing goals.”
We create plans anchored in your revenue goals (not just marketing goals). Our insights and nearly 20 years of experience allow us to deliver a clear plan that you can understand, explain, and be confident will work.

[H4] You Told Us

[H3] “I need reports that show how marketing drives revenue.”
You don’t get credit for results you can’t explain. We build custom reports that speak to your stakeholders in their own language. We make sure you can confidently answer what you’ve been doing, how it’s working, and why.

[H4] You Told Us

[H3] “It’s hard to keep up. Tell me what’s changing in marketing and how it impacts me.”
If you can stay ahead of the insane change in digital media, you don’t need us. We drink from the firehose every day and tell you what’s over, what’s next, and how to beat your competitors to new opportunities.

[H4] You Told Us

[H3] “I want to look good in front of my boss.”
No one goes into marketing for the stability, but there are ways to prove your worth. We are built to meet your numbers and prove your effectiveness as a marketer. Everything we do, we do to impact revenue and make you look good.

[H2] Big News in Data Science
You could fear the rapid changes in digital marketing, but we see infinite new opportunities. Stick to the old way? You’re done. While your competitors swirl about what to do — we’ll help you race ahead. Today’s data tools are faster, smarter, and more accessible than ever. All you need is the right partner. That’s where we come in. Explore our services
[H3] If you’re growth-driven and ready to embrace new ideas, we’re your team.
[H3] Who We're Good For
Mid-market companies needing extra resources or expertise.
Marketers focused on company goals and performance.
Consumer services businesses with a large audience reach.
Growth-driven marketers aiming for measurable impact.
Clients who welcome challenges and embrace new ideas.
[H3] Who We're a Stretch For
Marketers without clear, measurable goals.
Business owners with no dedicated marketing team.
Companies who prefer the way they’ve always done things.
B2B companies with a small addressable market.
Marketers not open to testing and experimentation.
Work With Us
[H3] Approach In Action
[H2] How a leading B2B SaaS company pivoted their marketing strategy to drive more opportunities.
LexisNexis provides computer-assisted legal, government, and business information through a global database of billions of searchable documents and records.
[H3] 61%
[H4] CPC Improvement
(Q1 – Q3 2019)
[H3] 297%
[H4] Increased Ad Spend
(Q1 – Q3 2019)

[H2] Silverback Strategies Privacy and Cookies Policy
Last Updated: March 25, 2021
Silverback Strategies, Inc. (“we,” “our,” or “us”) takes the privacy of your personal information seriously. This Privacy and Cookies Policy explains how we collect, use, maintain and disclose the personal information of users (each, “you”) of our website, https://www.silverbackstrategies.com (“website”), and how our website uses cookies.
In this policy, “personal information” means information that, either in isolation or in combination with other information held by us, identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device. Personal information does not include publicly available information from governmental records or deidentified or aggregated information.
[H3] Information We Collect
In the preceding twelve (12) months we have collected the following categories of personal information through our website:
CategoryExamplesIdentifiersA real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number or other similar identifiersCustomer recordsA name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance informationSome personal information included in this category may overlap with other categories.Commercial informationRecords of personal property, products or services purchased, obtained, or considered or other purchasing or consuming histories or tendenciesInternet or other similar network activityBrowsing history, search history, information on a consumer’s interaction with a website, application or advertisementProfessional or employment-related informationCurrent or past job history or performance evaluationsInferences drawn from other personal informationProfile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes
You are entitled to refuse to provide us with personal information and visit our website anonymously, however, doing so may limit the website’s functionality and prevent you from engaging in certain website-related activities.
[H3] Use of Personal Information
We may use the personal information we collect for one or more of the following purposes:
Personalizing user experience – We may use personal information in the aggregate to understand how visitors to our website, as a group, use the services and resources provided on the website.
Improving our website – We continually strive to improve our website offerings based on the information and feedback we receive from you.
Sending relevant marketing messages and inviting you to events and seminars – We use identification data, contact information, and event registration or mailing list data to communicate with you by email about our events, seminars, or services that may be of interest to you.
Complying with the law – We may be required to provide personal information in our control in response to requests from law enforcement or as otherwise required by law, court order or governmental regulation.
We will not collect additional categories of information or use the personal information we collect for materially different, unrelated or incompatible purposes without providing you notice to you by updating this policy.
[H3] Sharing Personal Information
We do not sell personal information, however we may share personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts describing the purpose, requires the recipient to keep the personal information confidential and prohibits use of the disclosed personal information for any purpose except performing the contract. In the preceding twelve (12) months, we have disclosed personal information for a business purpose to the following categories of third parties:
Personal Information CategoryCategory of Third-Party RecipientsBusiness Purpose DisclosuresSalesIdentifiersWe use web analytics tools that collect information sent to us automatically by your browser when you view and navigate the site. We collect this data to analyze trends, promote and improve our site.NoneCustomer recordsWe use a CRM (Customer Relationship Management) software provider to store our customer information.NoneCommercial informationWe use a CRM software provider to store customer information and in some cases contact you.NoneInternet or other similar network activityWe leverage usability and user experience tools to better understand usage of our website and improve it. These tools collect information regarding your website session on our site such as the pages you visited and the typical user paths on the site.NoneProfessional or employment-related informationThrough our ATS (Applicant Tracking Software), we collect information about job applicants and in some cases use this information to contact you.NoneInferences drawn from other personal informationOur ATS collects information about job applicants. If you apply to one of our open positions, we may use this information to contact you.None
We are not responsible for the data policies or procedures or the content of any linked websites. We recommend you check the privacy and security policies of each website you visit.
[H3] Your Rights and Choices
You have the following rights and choices regarding your personal information.
Right to Know and Data Portability
You have the right to request we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity, we will disclose to you:
The categories of personal information we have collected and processed about you
The categories of sources for the personal information we collected about you
Our business or commercial purpose for collecting that personal information
The categories of third parties with whom we share that personal information
If we disclosed your personal information for a business purpose, a list identifying the personal information categories that each category of recipient obtained
The specific pieces of personal information we collected about you (also called a data portability request)
Right to Delete
You have the right to request that we delete any personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”).  Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies.  We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
Complete the transaction for which we collected the personal information, provide a service you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform any contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
Debug products to identify and repair errors impairing existing intended functionality
Exercise free speech, ensure the right of another to exercise their free speech rights or exercise another right provided for by law
Enable solely internal uses reasonably aligned with your expectations based on your relationship with us
Comply with a legal obligation
Make other internal and lawful uses of that information compatible with the context in which you provided it
We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
Calling us at (571) 312-7688.
Emailing us at privacy@silverbackstrategies.com.
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete your personal information.
You may only submit a request to know twice within a 12-month period. Your request to know or delete must:
Provide sufficient information allowing us to reasonably verify you are the person about whom we collected personal information, or an authorized representative.
Describe your request with sufficient detail allowing us to properly understand, evaluate and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.
Response Timing and Format
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email us at privacy@silverbackstrategies.com.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
The response we provide will explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

[H3] Cookies
Like most websites, our website uses cookies. Cookies are text files containing small amounts of information that can be downloaded to your device when you visit a website. Cookies enable us to analyze how our website is used and to monitor site performance, so we can create the best user experience. We may also use cookies to personalize language settings and to provide social media features. By using our website, you agree to the use of cookies for the following purposes:
Essential cookies – These are essential in order to enable you to move around the website and use its features.
Performance and analytics cookies – These help us understand how our visitors engage with our website, collecting information anonymously and reporting website trends without identifying individual visitors. Analytics cookies are used to store information, such as what time a visit to our website occurred, whether a visitor has been to our website before and how a visitor was referred to our website.
Functionality cookies – These remember the choices you make, such as language options or your current region. These cookies help to make your visit more personal and are deleted automatically when you close your browser or the session expires.
You can block or disable cookies on your device at any time by indicating this in the preferences or options menus to your browser. You can also delete the cookies stored on your device. However, blocking, disabling or deleting cookies may limit your ability to use or interact with our website.
[H3] Non-Discrimination
We will not discriminate against you for exercising any of the rights described in this policy by, for example, denying you services, charging you different prices or rates for services (including through granting discounts or other benefits, or imposing penalties), providing you a different level or quality of services, or suggesting you may receive a different price or rate for services or a different level or quality of services.
[H3] Changes to Our Policy
We reserve the right to amend this policy at our discretion and at any time. When we make changes to this policy, we will post the updated version, reflecting the effective date of the changes, on our website. Your continued use of the website following the posting of changes constitutes your acceptance of such changes.
[H3] Contact Information
If you have any questions or comments about this policy, the ways in which we collect and use your information, the way in which our website uses cookies, your choices and rights regarding such uses, or wish to exercise your rights, please do not hesitate to contact us at:
Phone: 571.982.8057
Website: www.silverbackstrategies.com
Email: privacy@silverbackstrategies.com
Postal Address:
Silverback Strategies, Inc.Attn: Privacy Request625 First St., #807Alexandria, VA 22314

If you need to access this policy in an alternative format due to having a disability, please contact privacy@silverbackstrategies.com or call (571) 312-7688.

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