Information Density: Sprout Social, Inc. – Signal Evidence & AI Readability

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Power agents and experiences with unified data

Unify customer, campaign, and cross-department data so marketers and AI agents build personalized experiences with the right context.

[IMG: Web Agent chat handling a live two-way conversation with retail item comparisons, as well as a two way agentic email conversation and SMS]

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Turn one-way channels into two-way conversations

Connect email, mobile, and web into two-way conversations. Agents answer questions, handle support, and respond in real time.

[IMG: Personalization screen generating a product recommendations carousel tailored to individual customers.]

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Shift from finite personalization to infinite scale

Move beyond static segments. Agents create, adapt, and optimize content for every customer, channel, and interaction at scale.

[IMG: Campaign builder creating an NTO promotion with an Agentforce panel and a personalized offer preview.]

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Replace capacity constraints with an agency of agents

Extend your team's capacity. Agents handle campaign builds, journey orchestration, and performance optimization so marketers focus on strategy.

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Unify data from across the business

Connect behavioral, transactional, and conversational signals across every channel and department with the world’s #1 CDP built-in, giving marketers and AI agents a single, real-time view of every customer.

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Identify and activate high-value segments with agents

Identify high-value audiences as customer behavior and intent evolve. Then, activate those audiences across owned and paid channels from a single platform, without waiting on a data team.

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Turn outbound campaigns into conversations

Every message should be more than a CTA. Agents engage customers in two-way conversations across email and mobile by answering questions, guiding purchases, and adapting in real time.

[IMG: NTO Loyalty Agent chatting with a customer on the website, recommending waterproof jackets with a discount code.]

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Unlock agentic journeys that evolve with every interaction

Use real-time customer signals to trigger and adapt cross-channel journeys. Agents can decide the next best action at every interaction, so each customer moves forward on their own path.

[IMG: Cumulus Credit journey in Flow Builder with a decisioning agent producing two personalized application emails.]

[IMG: NTO Loyalty Agent chatting with a customer on the website, recommending waterproof jackets with a discount code.]

[IMG: Cumulus Credit journey in Flow Builder with a decisioning agent producing two personalized application emails.]

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Power agents with real-time context

Continuously enrich profiles with real-time signals that inform agent-driven decisions on the right product, content, or offer for each customer.

[IMG: NTO Loyalty Agent recommending a hiking boot using a customer]

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Guide every experience with personalized promotions and recommendations

Deliver dynamic content, recommendations, and offers that adapt to each customer's behavior, preferences, and intent as they engage.

[IMG: NTO Loyalty Agent recommending a hiking boot using a customer]

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Create and launch campaigns with an AI agent

Create cohesive multi-channel campaigns in hours, not weeks. AI agents build audiences and messaging into an intelligent flow eliminating manual setup. Marketers can move from idea to in-market faster.

[IMG: Flow Builder creating a multi-channel NTO marketing campaign with an AI agent guiding the steps.]

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Bring data, workflows, and agents into a conversational interface

Ask questions, build campaigns, and collaborate with teams and agents in one place to move faster and optimize performance in real time.

[IMG: Slack conversation where an agent reports campaign performance and drafts a new retention campaign plan.]

[IMG: Flow Builder creating a multi-channel NTO marketing campaign with an AI agent guiding the steps.]

[IMG: Slack conversation where an agent reports campaign performance and drafts a new retention campaign plan.]

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Marketing Cloud Next

A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.

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Customer Data Platform (CDP)

Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.

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Personalization at Scale

Drive ROI and CLV with personalized experiences, content, and conversations that evolve for every customer across any channel.

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Customer Loyalty

Build and optimize loyalty and incentive programs that proactively create tailored offers and promotions. Engage customers in real time across channels, and continuously adapt to drive repeat purchases and long-term value.

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Marketing Analytics

Turn marketing data into decisions with a unified intelligence layer. Connect performance and attribution across channels, find what’s working, and continuously improve results with a single solution.

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Digital Advertising

Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.

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What is a B2C marketing platform?

A B2C marketing platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.
Engagement marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.

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How do B2C marketing tools help my business?

B2C marketing platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.

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How do I choose the right engagement marketing platform?

Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.

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What's the difference between Marketing Cloud Engagement and Marketing Cloud Next, and what changes for my current workflows?

Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration — the toolset you know through Journey Builder, Content Builder, and Automation Studio. Marketing Cloud Next is the future of marketing on Salesforce — rebuilt natively on the Salesforce platform with a modernized data model, deeper CRM integration, and AI-powered experiences through Agentforce. Think of Engagement as where you operate today, and Next as where we're taking marketing tomorrow.

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Is Marketing Cloud Engagement the same as ExactTarget?

Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.

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Is Flow the same as Journey Builder?

Journey Builder is a cross-channel journey tool built on Marketing Cloud Engagement. Flow is the next-generation automation engine built on the core Salesforce platform, powering journeys in Marketing Cloud Next. While Journey Builder is purpose-built for marketing, Flow goes further — enabling cross-departmental orchestration, agentic interactions with Agentforce, and real-time personalization. The good news: you can use your existing Journey Builder journeys within Flow, so there's no need to rebuild anything