Identity & Authority: Social Beat – Signal Evidence & AI Readability

Social Beat

(https://www.socialbeat.in) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

Authority is primarily institutional. While the site claims a 300+ expert team, it fails to provide Person schema or individual digital footprints for its specialists or leadership. The technical implementation is professional, but the presence of stale 2020 content on high-level sector pages suggests a gap in ongoing authority maintenance.

Most bold performance claims are anchored to named clients, but the disconnect stems from the age of the data. Claims like 30% reduction in CPL or 4X organic growth are potentially stale as they reside on pages that haven’t been updated in several years relative to the 2026 anchor. This creates a disconnect between the modern marketing partner positioning and the legacy evidence provided.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.socialbeat.in/",
            "url": "https://www.socialbeat.in/",
            "name": "Digital Growth Partner to Leading Brands in India - Social Beat",
            "isPartOf": {
                "@id": "https://www.socialbeat.in/#website"
            },
            "about": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "datePublished": "2020-07-14T14:46:01+00:00",
            "dateModified": "2026-01-12T07:40:11+00:00",
            "description": "Learn how Social Beat's expert digital marketing services can boost your online presence. Achieve your business goals with our tailored solutions.",
            "breadcrumb": {
                "@id": "https://www.socialbeat.in/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.socialbeat.in/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.socialbeat.in/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.socialbeat.in/#website",
            "url": "https://www.socialbeat.in/",
            "name": "Social Beat",
            "description": "Social Beat",
            "publisher": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.socialbeat.in/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.socialbeat.in/#organization",
            "name": "Social Beat",
            "url": "https://www.socialbeat.in/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.socialbeat.in/#/schema/logo/image/",
                "url": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "contentUrl": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "width": 61,
                "height": 61,
                "caption": "Social Beat"
            },
            "image": {
                "@id": "https://www.socialbeat.in/#/schema/logo/image/"
            }
        }
    ]
}
/digital-media-buying/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.socialbeat.in/digital-media-buying/",
            "url": "https://www.socialbeat.in/digital-media-buying/",
            "name": "Digital Media Planning & Performance Agency - Social Beat",
            "isPartOf": {
                "@id": "https://www.socialbeat.in/#website"
            },
            "datePublished": "2020-07-22T05:54:14+00:00",
            "dateModified": "2022-06-29T10:51:10+00:00",
            "description": "We manage 3% of digital media investments in India with a 170+ member team of experts driving results via Google, Facebook, Hotsar & Linkedin",
            "breadcrumb": {
                "@id": "https://www.socialbeat.in/digital-media-buying/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.socialbeat.in/digital-media-buying/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.socialbeat.in/digital-media-buying/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.socialbeat.in/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Digital Media Planning & Buying"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.socialbeat.in/#website",
            "url": "https://www.socialbeat.in/",
            "name": "Social Beat",
            "description": "Social Beat",
            "publisher": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.socialbeat.in/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.socialbeat.in/#organization",
            "name": "Social Beat",
            "url": "https://www.socialbeat.in/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.socialbeat.in/#/schema/logo/image/",
                "url": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "contentUrl": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "width": 61,
                "height": 61,
                "caption": "Social Beat"
            },
            "image": {
                "@id": "https://www.socialbeat.in/#/schema/logo/image/"
            }
        }
    ]
}
/our-digital-marketing-clients-india/fmcg/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/fmcg/",
            "url": "https://www.socialbeat.in/our-digital-marketing-clients-india/fmcg/",
            "name": "Digital Marketing for FMCG brands - Complete Guide 2020",
            "isPartOf": {
                "@id": "https://www.socialbeat.in/#website"
            },
            "datePublished": "2021-02-08T08:50:03+00:00",
            "dateModified": "2024-06-19T05:09:38+00:00",
            "description": "Discover how Social Beat's digital marketing expertise boosts FMCG brands in India. Explore our proven strategies for market success.",
            "breadcrumb": {
                "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/fmcg/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.socialbeat.in/our-digital-marketing-clients-india/fmcg/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/fmcg/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.socialbeat.in/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Digital Marketing Clients India",
                    "item": "https://www.socialbeat.in/our-digital-marketing-clients-india/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "FMCG & Retail"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.socialbeat.in/#website",
            "url": "https://www.socialbeat.in/",
            "name": "Social Beat",
            "description": "Social Beat",
            "publisher": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.socialbeat.in/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.socialbeat.in/#organization",
            "name": "Social Beat",
            "url": "https://www.socialbeat.in/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.socialbeat.in/#/schema/logo/image/",
                "url": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "contentUrl": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "width": 61,
                "height": 61,
                "caption": "Social Beat"
            },
            "image": {
                "@id": "https://www.socialbeat.in/#/schema/logo/image/"
            }
        }
    ]
}
/our-digital-marketing-clients-india/bfsi-finance-insurance/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/bfsi-finance-insurance/",
            "url": "https://www.socialbeat.in/our-digital-marketing-clients-india/bfsi-finance-insurance/",
            "name": "Digital Marketing for BFSI in India | Social Beat",
            "isPartOf": {
                "@id": "https://www.socialbeat.in/#website"
            },
            "datePublished": "2021-02-07T17:25:51+00:00",
            "dateModified": "2021-05-24T15:34:20+00:00",
            "description": "Social Beat caters to many of the biggest names in the Banking and Finance sector whom we have helped grow through our wide range of services.",
            "breadcrumb": {
                "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/bfsi-finance-insurance/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.socialbeat.in/our-digital-marketing-clients-india/bfsi-finance-insurance/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/bfsi-finance-insurance/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.socialbeat.in/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Digital Marketing Clients India",
                    "item": "https://www.socialbeat.in/our-digital-marketing-clients-india/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Banking & Financial Services"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.socialbeat.in/#website",
            "url": "https://www.socialbeat.in/",
            "name": "Social Beat",
            "description": "Social Beat",
            "publisher": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.socialbeat.in/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.socialbeat.in/#organization",
            "name": "Social Beat",
            "url": "https://www.socialbeat.in/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.socialbeat.in/#/schema/logo/image/",
                "url": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "contentUrl": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "width": 61,
                "height": 61,
                "caption": "Social Beat"
            },
            "image": {
                "@id": "https://www.socialbeat.in/#/schema/logo/image/"
            }
        }
    ]
}
/consumer-apps-growth-startups/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.socialbeat.in/consumer-apps-growth-startups/",
            "url": "https://www.socialbeat.in/consumer-apps-growth-startups/",
            "name": "Startup & Consumer App Growth Marketing | Social Beat",
            "isPartOf": {
                "@id": "https://www.socialbeat.in/#website"
            },
            "datePublished": "2020-08-04T09:24:45+00:00",
            "dateModified": "2024-06-20T05:56:11+00:00",
            "description": "Maximize your consumer app startup with Social Beat's growth strategies. Drive user engagement and achieve scalable success.",
            "breadcrumb": {
                "@id": "https://www.socialbeat.in/consumer-apps-growth-startups/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.socialbeat.in/consumer-apps-growth-startups/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.socialbeat.in/consumer-apps-growth-startups/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.socialbeat.in/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Consumer Apps & Growth Startups"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.socialbeat.in/#website",
            "url": "https://www.socialbeat.in/",
            "name": "Social Beat",
            "description": "Social Beat",
            "publisher": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.socialbeat.in/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.socialbeat.in/#organization",
            "name": "Social Beat",
            "url": "https://www.socialbeat.in/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.socialbeat.in/#/schema/logo/image/",
                "url": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "contentUrl": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "width": 61,
                "height": 61,
                "caption": "Social Beat"
            },
            "image": {
                "@id": "https://www.socialbeat.in/#/schema/logo/image/"
            }
        }
    ]
}
/our-digital-marketing-clients-india/health-care/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/health-care/",
            "url": "https://www.socialbeat.in/our-digital-marketing-clients-india/health-care/",
            "name": "Healthcare Digital Marketing Clients | Social Beat",
            "isPartOf": {
                "@id": "https://www.socialbeat.in/#website"
            },
            "datePublished": "2020-02-08T14:00:15+00:00",
            "dateModified": "2024-06-20T05:56:36+00:00",
            "description": "Learn how Social Beat empowers healthcare clients in India with cutting-edge digital marketing strategies and aids in transforming patient engagement.",
            "breadcrumb": {
                "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/health-care/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.socialbeat.in/our-digital-marketing-clients-india/health-care/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.socialbeat.in/our-digital-marketing-clients-india/health-care/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.socialbeat.in/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Digital Marketing Clients India",
                    "item": "https://www.socialbeat.in/our-digital-marketing-clients-india/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Healthcare"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.socialbeat.in/#website",
            "url": "https://www.socialbeat.in/",
            "name": "Social Beat",
            "description": "Social Beat",
            "publisher": {
                "@id": "https://www.socialbeat.in/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.socialbeat.in/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.socialbeat.in/#organization",
            "name": "Social Beat",
            "url": "https://www.socialbeat.in/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.socialbeat.in/#/schema/logo/image/",
                "url": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "contentUrl": "https://www.socialbeat.in/wp-content/uploads/2021/05/sb-logo.png",
                "width": 61,
                "height": 61,
                "caption": "Social Beat"
            },
            "image": {
                "@id": "https://www.socialbeat.in/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
39Review mentions (all pages)
19External proof links (all pages)
PageReviewsProof links
/ (home) 8 9
/digital-media-buying/ 5 2
/our-digital-marketing-clients-india/fmcg/ 5 2
/our-digital-marketing-clients-india/bfsi-finance-insurance/ 5 2
/consumer-apps-growth-startups/ 10 2
/our-digital-marketing-clients-india/health-care/ 6 2