Information Density: Sol Design – Signal Evidence & AI Readability

Sol Design

(https://sol.com.au) 📸 Data Snapshot: June 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
18 Impact Weight: 30 / 100
60% Reputation

While the site avoids power-word saturation in headings, the body text relies on abstract platitudes like the relationship between form and function is paramount and seamless practicality. Specificity is initially high with named clients like BIG W and Baslac Paint, but this substance is severely undermined by the temporal delta. With the current system date in 2026, the specific claims and project archives from 2013 function as historical artifacts rather than active proof of capability.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (https://sol.com.au) Sol Design | Shine a light on your company | Design by Guy Jeffrey
[IMG: websites]
[H3] Websites
The relationship between form and function in a website is paramount. We unite brilliant visual concepts with seamless practicality.
[H5] Take a look »
[IMG: image]
[H3] Print
With 16 years of experience we ensure your print communicates the qualities of your organisation, your product and your services.
[H5] See more »
[IMG: Logo & Identity]
[H3] Logo & Identity
Experience and sensitivity for typography equals communicating the essence and qualities of your unique business attributes.
[H5] See how »
[IMG: image]
[H3] Design to HTML
We transform your great website design concepts into reality through our expert website construction service.
[H5] Let us build for you »
716 chars
SUB-PAGE (https://sol.com.au/blog/) News & Views – Sol Design News & Views
20
Sep
[H2] Ku-Ring-Gai Stealers Baseball Club

[IMG: stealers]
North Shore’s Premier Baseball & Softball Club »
posted by Guy in CMS,Design,Websites and have Comments Off on Ku-Ring-Gai Stealers Baseball Club Tags: baseball

13
Jul
[H2] Australia Here We Come!

[IMG: ahwc-2013]
Australia Here We Come is one of the largest and fastest growing boutique migration consultancies in Australia today.
We have updated their website to better reflect the growing stature of their business.
Visit Australia Here We Come »
[IMG: ahwc-bcards]

posted by Guy in CMS,Design,Websites and have Comments Off on Australia Here We Come! Tags: migration

10
Jan
[H2] Silence Your Mind

[IMG: silence-your-mind]
“A practical, science-based guide that shows how in just 10 to 15 minutes a day you can make meditation part of your routine and improve your happiness, wellbeing and productivity, for people of all ages and all walks of life.
Can’t sleep because your thoughts won’t switch off? Does a constant stream of unnecessary chatter run thought your head? Meditation is a simple practice that can help you address these common experiences.”
Silence Your Mind website »
posted by Guy in CMS,Design,Websites and have Comments Off on Silence Your Mind

22
Nov
[H2] Sydney’s newest Japanese Izakaya style bar and restaurant

Kaya Sydney is a premier Japanese restaurant and bar, focussing on fun cocktails, eclectic wines, yakitori and grilling over a binchotan fuelled Robata. The menu shies away from sushi based menus and incorporate less common traditional and modern dishes rarely seen throughout the Japanese dining experience Sydney has on offer at an extremely competitive price point. Located at the old Rambutan site in Darlinghurst, Kaya Sydney is open for lunches from Tuesday through to Friday and Sunday lunch, and open all evenings until 12pm except Friday and Saturday when we are open until 3am.
posted by Guy in CMS,Websites and have Comments Off on Sydney’s newest Japanese Izakaya style bar and restaurant

14
Nov
[H2] Contemporary Australian Landscape Artist

After studying at the National Art School and living in Sydney, Cooper moved to the Blue Mountains to establish her studio practice. Here she discovered a primeval, raw terrain, drenched by storm, licked by fire and inscribed by the eroding forces of the wind and rain. Since, she has made it her artistic mission to capture both this landscape’s ancient endurance and daily self-renewal.
See her art here »
posted by Guy in CMS,Websites and have Comments Off on Contemporary Australian Landscape Artist

30
Oct
[H2] Solfege Music Therapy

A shout out to my lovely partner. Having recently completed a Masters in music therapy, Lene has started her own music therapy consultancy.
Solfege Music Therapy »
posted by Guy in CMS,Print,Websites and have Comments Off on Solfege Music Therapy

22
Aug
[H2] Proj-X

Proj-X Design is the foremost designer & builder of exhibition stands in Australia.
Their clients include some of the largest multi-national companies around the world.
Proj-X Design »
posted by Guy in CMS,Websites and have Comments Off on Proj-X

30
Jul
[H2] TVU CMS site launched

The new TVU website went live today. TVU are excellent imagemakers, and they wanted their rather special images to have an impact. We went for an all over image background with floating text panels & videos to let their still & moving pictures do the talking.
Check it out »
posted by Guy in CMS,Design,Websites and have Comments Off on TVU CMS site launched

15
Jun
[H2] TVU

Teaser site. New CMS site launching in July 2012.
posted by Guy in CMS,Design,Websites and have Comments Off on TVU

14
Mar
[H2] Healthed Seminars

Healthed runs medical education seminars all across Australia. They needed a website that can handle seminars and registrations whilst providing support materials for delegates information.
posted by Guy in CMS,Design,Websites and have Comments Off on Healthed Seminars

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[H2] Recent Posts

Ku-Ring-Gai Stealers Baseball Club

Australia Here We Come!

Silence Your Mind

Sydney’s newest Japanese Izakaya style bar and restaurant

Contemporary Australian Landscape Artist

Solfege Music Therapy

Proj-X

TVU CMS site launched

TVU

Healthed Seminars

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🧭 Industry Context — common generic-claim patterns in Marketing, SEO & Advertising Agencies to weigh the text against
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record, trusted by leading brands, we increase your revenue…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines, partner badges without verifiable partner directory listing, every service offered by a small team with no specialists…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices, ROI focus on homepage but portfolio shows vanity metrics only…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history, portfolio with named clients and campaign details, third-party ratings on Clutch, G2, or Google…