Semantic Coherence: Spafax – Signal Evidence & AI Readability

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We elevate
the travel experience

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Spafax is a global entertainment, media and creative agency for leading airlines and brands.

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Entertainment

We curate and aggregate inflight entertainment
from studios, distributors, brand partners, and streaming platforms leveraging deep relationships across the worldwide entertainment industry. We offer a total customization of the entertainment experience through a bespoke service built around your viewers, deep analytics, industry-leading quality and 100% visibility through our digital platform, Spafax One.

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Advertising

We are global leaders in inflight entertainment media sales, connecting advertisers with airlines and passengers at home, in airport lounges, and during flights. Spafax Media collaborates with leading airlines worldwide to elevate brands and engage high-net-worth global travelers.

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Creative Studio

Spafax Studio transports your audiences to new places with original stories and digital experiences. Our global team of creatives delivers custom media that transforms airline brand experiences, making every interaction unforgettable and effective across multiple channels.

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Innovation in every moment of the passenger journey.

Deliver information, entertainment, and media content
passengers can access at all touchpoints of their journey.

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Lounge

Enable passengers to start their entertainment at the
airport, helping them fill their time and stay informed
before boarding.

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Inflight

Engage and entertain passengers onboard,
connecting them with your brand throughout their
travel experience.

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Destination

Sustain passenger engagement beyond their flight,
connecting with them at their destination to ensure a
seamless travel experience.

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Products &
Services

Connect with your audience through relevant, award-winning content.

Inflight Entertainment

Curate and deliver entertainment experiences from OTT streaming to seatback, wireless and beyond.

Branded Content

Produce original content for your customers and align your brand with partners.

Advertising

We help brands reach the influential traveler audience and generate revenue for airlines with targeted advertising.

Editorial & Magazines

Create original travel and lifestyle editorial delivered seamlessly through the app, website or in print.

Digital Media

Target affluent travelers across the travel journey on inflight entertainment, DOOH, mobile and experiential.

Marketing Communications

Our aviation marketing expertise connects sectors seamlessly, creating campaigns that inspire travelers, strengthen brand loyalty, and drive measurable results.

Experience Design

Design bespoke experiences for passengers, from streaming entertainment in the lounge to next generation experiences inflight and gamification.

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Deliver information, entertainment, and
media content passengers can access
at home to prepare for their journey.

Contact us

[H2]
Supercharge your experience

Create next generation inflight entertainment experiences with our digital product suite, Spafax One.

Spafax One

Entertain

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Entertain

We define the modern IFE experience for passengers by diversifying content, utilizing new technologies, and building cultural connections. Engage and entertain passengers onboard - connecting them with your brand throughout the travel experience.

Learn more

Advertise

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Advertise

We are the top IFE media sales agency in the world - connecting your audience throughout their journey. Monetize your IFE through advertising, brand partnerships and merchandising. Our expertise in combining IFE and Media unlocks the opportunity to build and grow ancillary revenue.

Learn more

Create

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Create

Our in-house creative studio produces video, print, digital and social content to support your IFEC marketing objectives and beyond to align with your brand objectives and set you apart from your competition.

Learn more

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Latest news

View all news

Austrian Airlines Partners with Spafax on Inflight and Lounge Media Strategy

Spafax Leadership Q&A Series – Emma Gunn

Cathay Pacific Appoints Spafax as Exclusive Media Sales Representative

View all news

Entertain

Advertise

Create

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Marketing

Marketing

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[H1]
Creative Studio

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Transport your passengers to new places with
original stories and digital experiences.

Our global team of creatives deliver
custom media that transforms the
passenger experience, making every
interaction unforgettable and effective
across multiple channels.

Case studies

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Where journeys
meet stories

Spafax merges creativity and technology to craft
data-driven content strategies that transform the
passenger travel experience.

View all case studies

Austrian Airlines Miniature World: an engaging inflight safety video

Gianni Infantino: a documentary about the life and times of FIFA's president

View all case studies

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Expertise

Our integrated creative studio develops brands, advertising and experiences for the global traveler.

Brand Strategy

Brand Strategy

We create brand identities that carry you to new places.

We create brand identities that carry you to new places.

Brand Strategy

Brand Strategy, Creative Direction, Pre-production, Storyboarding, Graphics & Art Direction, Animation, VFX, Script Writing, Full-Service Shoots Internationally, Editing, Post-Production.

UX / UI Design

UX / UI Design

We design interfaces that simplify and enrich the customer experience.

We design interfaces that simplify and enrich the customer experience.

UX / UI Design

Product Development, Strategy, Concept, Design and Interaction, Build, UI Kits, Design Systems, Wireframs, Prototypes, Complex Dynamic Data-Intensive Interfaces, Enterprise Applications + Consumer-Facing

Immersive Experiences

Immersive Experiences

Dive into immersive experiences that transform every journey into a captivating adventure, crafted by our experts in media creation.

Dive into immersive experiences that transform every journey into a captivating adventure, crafted by our experts in media creation.

Immersive Experiences

Augmented Reality, Virtual Reality, Social Content, Web & App Development, Pre-production through to delivery and iteration.

Branded Content

Branded Content

We develop original TV series, podcasts, promos, magazines and custom productions you can find inflight, online, on broadcast and OOH.

We develop original TV series, podcasts, promos, magazines and custom productions you can find inflight, online, on broadcast and OOH.

Branded Content

Creative Direction, Pre-production, Storyboarding, Graphics & Art Direction, Animation, VFX, Script Writing, Full-Service, Shoots Internationally, Editing, Post-Production.

Partnerships

Partnerships

We create partnerships between brands that combine advertising, loyalty, entertainment and retail.

We create partnerships between brands that combine advertising, loyalty, entertainment and retail.

Partnerships

Strategy, Concept Development, Creative Direction, Relationship Management, Execution.

Advertising

Advertising

Achieve impactful visibility. Our advertising expertise ensures your message reaches global travelers effectively and memorably - from TV commercials, promos, OOH posters, display ads, splash screens and more.

Achieve impactful visibility. Our advertising expertise ensures your message reaches global travelers effectively and memorably - from TV commercials, promos, OOH posters, display ads, splash screens and more.

Advertising

Partnership Development, Product Strategy, Concept Development, Creative Direction, Asset Production.

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Connect with your
audience

Travelers want more than just entertainment; they seek meaningful, personalized experiences. We meet this demand by combining creativity, technology and artistry, producing unforgettable media experiences.
From engaging safety videos to immersive branded campaigns and everything in between, we create unique content and marketing assets

that enable airlines to captivate and delight passengers. Spafax Studio’s integrated approach ensures consistent, high-quality media across platforms, enhancing brand presence and the passenger experience.
Let Spafax Studio be your creative partner. We’ll inspire, engage and elevate your brand, wherever your audience may be.

Travelers want more than just entertainment; they seek meaningful, personalized experiences. We meet this demand by combining creativity, technology and artistry, producing unforgettable media experiences.
From engaging safety videos to immersive branded campaigns and everything in between, we create unique content and marketing assets that enable airlines to captivate and delight passengers. Spafax Studio’s integrated approach ensures consistent, high-quality media across platforms, enhancing brand presence and the passenger experience.
Let Spafax Studio be your creative partner. We’ll inspire, engage and elevate your brand, wherever your audience may be.

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Our work sets new industry
standards, captivating travelers with
branded media that connects and
transforms the passenger journey.

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Deliver information, entertainment, and media content passengers can access at home to prepare for their journey.

Contact us

[H2]
Latest news

View all news

Austrian Airlines Partners with Spafax on Inflight and Lounge Media Strategy

Spafax Leadership Q&A Series – Emma Gunn

Cathay Pacific Appoints Spafax as Exclusive Media Sales Representative

View all news

Entertain

Advertise

Create

[H1]
Entertainment

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We create inflight entertainment experiences that transcend the cabin and transform the passenger journey.

We curate and aggregate entertainment
from studios, distributors, brand partners and streaming platforms leveraging deep relationships across the worldwide entertainment industry.

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Spafax Content
Experience

The Spafax Content Experience team specializes in content acquisitions,
curation services and data-driven strategies to create memorable experiences for passengers.

Strategy

We craft content strategies through creativity and supported by our digital products and data analytics and insights, supported by a deep understanding of your brand, to transform the passenger journey.

Amplification

Spafax Studio designs promotional campaigns and strategies to reach customers throughout the passenger journey, including onboard content promo videos, social media campaigns and Profile, an IFE microsite to engage passengers and highlight content pre-flight.

Film Festivals and Content Markets

Our team of acquisitions experts from around the world attend dozens of global film festivals and content markets to discover exciting content and new suppliers to negotiate licensing deals with new commercial models.

Partnerships

Strategic alignment with world-class entertainment brands and your strategic objectives provides your customers a top-tier guest experience.

Personalization

Our design experience team and digital products will help customize your entertainment offering to aid navigation and encourage discovery that is relevant to your customer throughout their journey.

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Curation

We take the time to understand your audience demographics and leverage data analytics and insights to create passenger profiles to build a targeted and personalized entertainment experience. Our acquisitions team scouts global festivals and partners with leading studios, securing premium content through innovative licensing deals.

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Culture

Our world content team scours the globe for standout films, TV and audio while our regional experts track emerging global trends and talent from around the world.

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Cinema Collection

From Hollywood blockbusters and indie gems to international award winners and festival standouts, our curated film lineup offers something for every viewer, in every cabin.
We work with hundreds of global distributors and content partners to deliver a dynamic, diverse mix of movies spanning genres, languages, and cultures - expertly selected to match each airline’s audience and brand experience.

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Spafax One

Our suite of digital products optimize service delivery, boosts efficiency and maximizes return on IFE investment.

Learn more

Client Portal

Viewer
analytics

Content
management

AdConnect

Asset
automation

Web app
& OTT

The Hub

The Hub

The Hub

The Hub

The Hub

Located in the heart of Hollywood, our post-production lab maintains
the highest quality standards to streamline and automate your media supply chain.

View our HUB

Content merchandising
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Supercharge your experience.

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Discovery

Our Content Experience, Creative and Digital teams will help you to create customised, personalized entertainment experiences throughout the passenger journey.

Learn more

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Promotion & Marcomms

Our Creative Studio will design promotional campaigns and strategies to influence passengers, from entertainment promos to bespoke GUI assets, social media campaigns and digital communications.

Learn more

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Spafax in
numbers

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200
+

Content Distributors

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500
+

Music labels

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150k
+

Items of metadata per
month

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30
+

Content Markets and film
festivals per year

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Latest news

View all news

Austrian Airlines Partners with Spafax on Inflight and Lounge Media Strategy

Spafax Leadership Q&A Series – Emma Gunn

Cathay Pacific Appoints Spafax as Exclusive Media Sales Representative

View all news

Entertain

Advertise

Create

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional

Functional
Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

Statistics

The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options
Manage services
Manage {vendor_count} vendors
Read more about these purposes
Accept
Deny
View preferences
Save preferences
View preferences
{title}
{title}
{title}
Manage consent

[H1]
Advertising

[H2]
We are global leaders in aviation media sales, connecting brands with passengers at home, in airport lounges, and during flights.

Spafax Media collaborates with leading
airlines worldwide to elevate brands
and engage high-net-worth travelers globally.

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At Spafax Media, we connect you with the
world’s leading airlines to help you reach
travelers globally.

Our innovative aviation media solutions, with our extensive airline networks, ensure your brands’s campaigns are not only memorable but also highly effective. With dedicated media teams in 10 countries and 13 offices, we guarantee your brand’s story reaches the right audience at the perfect moment.

TRAVELER AUDIENCE

TRAVELER AUDIENCE

TRAVELER AUDIENCE

TRAVELER AUDIENCE

TRAVELER AUDIENCE

Spafax understands travelers. Throughout the entire travel experience—on the ground, in the air, and online—we create unforgettable moments at every touchpoint.
Our trusted airline partnerships connect brands with repeat travelers.

From high-net-worth individuals and digital natives to international business professionals, our diverse airline portfolio offers targeted audiences to achieve campaign goals.

Spafax understands travelers. Throughout the entire travel experience—on the ground, in the air, and online—we create unforgettable moments at every touchpoint.
Our trusted airline partnerships connect brands with repeat travelers.
From high-net-worth individuals and digital natives to international business professionals, our diverse airline portfolio offers targeted audiences to achieve campaign goals.

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Use our touchpoints to engage with your target audience.

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Discerning Passengers

Today's travelers—affluent individuals, business leaders, digitally savvy professionals, and millennials—consume high-quality content. As trusted aviation media experts, we craft bespoke 360-degree campaigns, leveraging multi-channel advertising options to maximize ROI.

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Captive Travelers

Airplanes provide unique environments where passengers are relaxed and receptive. Travelers appreciate the opportunity to relax, making them particularly open to advertising and brand messaging. We deliver targeted ads to maximize engagement.

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Qualified Audiences

Spafax is the leading partner for airline media solutions. We provide comprehensive insights into passenger profiles for both full-service and low-cost carriers. Our expertise helps brands understand frequent flyers' interests, media consumption habits, and spending trends, empowering them to drive effective, people-based marketing campaigns.

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Multi-Touchpoints

We engage with travelers throughout their entire passenger journey—from pre-booking research and check-in to lounges, inflight entertainment and post-flight experiences. Our expertise in leveraging these touchpoints maximizes brand exposure at the right time and place.

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AdConnect

Our centralized advertising marketplace provides advertising agencies with a seamless way to browse and purchase digital inventory directly from airlines, ensuring exclusivity and maintaining pricing authority.

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Inventories

We make brands unforgettable to passengers by leveraging a broad spectrum of advertising platforms within air travel. Our exclusive airline partnerships provide access to a global audience, connecting brands with targeted markets and creating lasting impressions

Inflight Entertainment

Capture immediate brand recall with an engaged audience immersed in world-class inflight entertainment.

Learn more

Digital

Stay connected with audiences at every turn. Reach passengers dynamically and on the go.

Learn more

Print

Print captivates. Studies show it holds readers' attention longer, making it perfect for creating lasting impressions. Leave your mark with impactful print media advertising

Learn more

Ambient & Experiential

Transform your brand into an experience. Create buzz-worthy moments for passengers before and during their flight

Learn more

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Deliver information, entertainment, and
media content passengers can access
at home to prepare for their journey.

Contact us

[H2]
Latest news

View all news

Austrian Airlines Partners with Spafax on Inflight and Lounge Media Strategy

Spafax Leadership Q&A Series – Emma Gunn

Cathay Pacific Appoints Spafax as Exclusive Media Sales Representative

View all news

Entertain

Advertise

Create