Sprout Social, Inc.
(https://sproutsocial.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are minimal. The founders (Justyn Howard, Gil Lara, etc.) are named and backed by Organization schema with extensive sameAs links to Wikipedia and LinkedIn. The technical credibility is high, evidenced by a clean heading hierarchy and sophisticated schema for both Organization and SoftwareApplication entities.
The marketing tone is assertive but demonstrated. The claim to ‘Drive faster impact’ is immediately followed by specific brand success stories with baseline comparisons (e.g., Superhuman’s 205% increase in shares). There is no disconnect between the promise of efficiency and the evidence provided on the About and Homepage.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sprout Social",
"legalName": "Sprout Social, Inc.",
"url": "https://sproutsocial.com/",
"logo": "https://brandfolder.sproutsocial.com/VXTUTVL1/at/8vwz9b7w83rhgfc8xvm8t8/lgo_sprout_lockup.png",
"foundingDate": "2010",
"founders": [
{
"@type": "Person",
"name": "Justyn Howard"
},
{
"@type": "Person",
"name": "Gil Lara"
},
{
"@type": "Person",
"name": "Aaron Rankin"
},
{
"@type": "Person",
"name": "Peter Soung"
}
],
"alternateName": "SproutSocial",
"sameAs": [
"https://en.wikipedia.org/wiki/Sprout_Social",
"https://www.wikidata.org/wiki/Q17082977",
"https://www.facebook.com/SproutSocialInc",
"https://www.instagram.com/sproutsocial/",
"https://www.linkedin.com/company/sprout-social-inc-",
"https://www.tiktok.com/@sproutsocial",
"https://x.com/SproutSocial",
"https://www.youtube.com/user/SproutSocial"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "131 S. Dearborn St., Ste. 700",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60603",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[+1-866-878-3231]",
"email": "info@sproutsocial.com"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Sprout Social",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"url": "https://sproutsocial.com/",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"worstRating": "1",
"ratingValue": "4.4",
"ratingCount": "6200",
"reviewCount": "6200"
},
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "79.00",
"highPrice": "399.00",
"offerCount": "4",
"offers": [
{
"@type": "Offer",
"name": "Essentials",
"description": "All-in-one social media management solution.",
"url": "https://sproutsocial.com/pricing/",
"price": "79.00",
"priceCurrency": "USD",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "79.00",
"priceCurrency": "USD",
"referenceQuantity": {
"@type": "QuantitativeValue",
"value": "1",
"unitCode": "MON"
},
"description": "Billed annually"
},
{
"@type": "UnitPriceSpecification",
"price": "99.00",
"priceCurrency": "USD",
"referenceQuantity": {
"@type": "QuantitativeValue",
"value": "1",
"unitCode": "MON"
},
"description": "Billed monthly"
}
]
},
{
"@type": "Offer",
"name": "Standard",
"description": "Drive business impact with comprehensive social media tools.",
"url": "https://sproutsocial.com/pricing/",
"price": "199.00",
"priceCurrency": "USD"
},
{
"@type": "Offer",
"name": "Professional",
"description": "Increase productivity and drive results at scale.",
"url": "https://sproutsocial.com/pricing/",
"price": "299.00",
"priceCurrency": "USD"
},
{
"@type": "Offer",
"name": "Advanced",
"description": "Enterprise-grade tools with advanced controls and flexibility.",
"url": "https://sproutsocial.com/pricing/",
"price": "399.00",
"priceCurrency": "USD"
}
]
},
"softwareAddOn": [
{
"@type": "SoftwareApplication",
"name": "Sprout Social Enterprise",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Custom designed for organizations with large-scale social media operations.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Social Insights & Premium Analytics",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Dive deeper into your performance with tailored insights, advanced filtering and custom comparisons.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Sprout Social Listening",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Leverage AI to uncover critical insights, sentiment tracking and Spike Alerts from millions of unfiltered conversations.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Employee Advocacy",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Extend your social reach by curating on-brand content for employees to share with their own networks.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": [
"SoftwareApplication",
"Service"
],
"name": "Professional Services",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Accelerate your social ROI with strategic guidance, personalized training and expedited implementation from industry pros.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Influencer Marketing",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Discover relevant creators from 10M+ social profiles using smart filters and seamlessly activate campaigns.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
}
]
}
]
/about/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sprout Social",
"legalName": "Sprout Social, Inc.",
"url": "https://sproutsocial.com/",
"logo": "https://brandfolder.sproutsocial.com/VXTUTVL1/at/8vwz9b7w83rhgfc8xvm8t8/lgo_sprout_lockup.png",
"foundingDate": "2010",
"founders": [
{
"@type": "Person",
"name": "Justyn Howard"
},
{
"@type": "Person",
"name": "Gil Lara"
},
{
"@type": "Person",
"name": "Aaron Rankin"
},
{
"@type": "Person",
"name": "Peter Soung"
}
],
"alternateName": "SproutSocial",
"sameAs": [
"https://en.wikipedia.org/wiki/Sprout_Social",
"https://www.wikidata.org/wiki/Q17082977",
"https://www.facebook.com/SproutSocialInc",
"https://www.instagram.com/sproutsocial/",
"https://www.linkedin.com/company/sprout-social-inc-",
"https://www.tiktok.com/@sproutsocial",
"https://x.com/SproutSocial",
"https://www.youtube.com/user/SproutSocial"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "131 S. Dearborn St., Ste. 700",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60603",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[+1-866-878-3231]",
"email": "info@sproutsocial.com"
}
}
/integrations/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sprout Social",
"legalName": "Sprout Social, Inc.",
"url": "https://sproutsocial.com/",
"logo": "https://brandfolder.sproutsocial.com/VXTUTVL1/at/8vwz9b7w83rhgfc8xvm8t8/lgo_sprout_lockup.png",
"foundingDate": "2010",
"founders": [
{
"@type": "Person",
"name": "Justyn Howard"
},
{
"@type": "Person",
"name": "Gil Lara"
},
{
"@type": "Person",
"name": "Aaron Rankin"
},
{
"@type": "Person",
"name": "Peter Soung"
}
],
"alternateName": "SproutSocial",
"sameAs": [
"https://en.wikipedia.org/wiki/Sprout_Social",
"https://www.wikidata.org/wiki/Q17082977",
"https://www.facebook.com/SproutSocialInc",
"https://www.instagram.com/sproutsocial/",
"https://www.linkedin.com/company/sprout-social-inc-",
"https://www.tiktok.com/@sproutsocial",
"https://x.com/SproutSocial",
"https://www.youtube.com/user/SproutSocial"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "131 S. Dearborn St., Ste. 700",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60603",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[+1-866-878-3231]",
"email": "info@sproutsocial.com"
}
}
/pricing/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sprout Social",
"legalName": "Sprout Social, Inc.",
"url": "https://sproutsocial.com/",
"logo": "https://brandfolder.sproutsocial.com/VXTUTVL1/at/8vwz9b7w83rhgfc8xvm8t8/lgo_sprout_lockup.png",
"foundingDate": "2010",
"founders": [
{
"@type": "Person",
"name": "Justyn Howard"
},
{
"@type": "Person",
"name": "Gil Lara"
},
{
"@type": "Person",
"name": "Aaron Rankin"
},
{
"@type": "Person",
"name": "Peter Soung"
}
],
"alternateName": "SproutSocial",
"sameAs": [
"https://en.wikipedia.org/wiki/Sprout_Social",
"https://www.wikidata.org/wiki/Q17082977",
"https://www.facebook.com/SproutSocialInc",
"https://www.instagram.com/sproutsocial/",
"https://www.linkedin.com/company/sprout-social-inc-",
"https://www.tiktok.com/@sproutsocial",
"https://x.com/SproutSocial",
"https://www.youtube.com/user/SproutSocial"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "131 S. Dearborn St., Ste. 700",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60603",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[+1-866-878-3231]",
"email": "info@sproutsocial.com"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Sprout Social",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"url": "https://sproutsocial.com/pricing/",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"worstRating": "1",
"ratingValue": "4.4",
"ratingCount": "6200",
"reviewCount": "6200"
},
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "79.00",
"highPrice": "399.00",
"offerCount": "4",
"offers": [
{
"@type": "Offer",
"name": "Essentials",
"description": "Created for social media professionals focused on simplifying publishing workflows.",
"price": "79.00",
"priceCurrency": "USD",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "79.00",
"priceCurrency": "USD",
"referenceQuantity": {
"@type": "QuantitativeValue",
"value": "1",
"unitCode": "MON"
},
"description": "Billed annually"
},
{
"@type": "UnitPriceSpecification",
"price": "99.00",
"priceCurrency": "USD",
"referenceQuantity": {
"@type": "QuantitativeValue",
"value": "1",
"unitCode": "MON"
},
"description": "Billed monthly"
}
]
},
{
"@type": "Offer",
"name": "Standard",
"price": "199.00",
"priceCurrency": "USD",
"description": "Perfect for small teams managing a few profiles across social networks."
},
{
"@type": "Offer",
"name": "Professional",
"price": "299.00",
"priceCurrency": "USD",
"description": "Best for teams handling a lot of profiles with high engagement."
},
{
"@type": "Offer",
"name": "Advanced",
"price": "399.00",
"priceCurrency": "USD",
"description": "Built for the challenges of cross-functional teams and workflows."
}
]
},
"softwareAddOn": [
{
"@type": "SoftwareApplication",
"name": "Sprout Social Enterprise",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Custom designed for organizations with large-scale social media operations.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Social Insights & Premium Analytics",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Dive deeper into your performance with tailored insights, advanced filtering and custom comparisons.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Sprout Social Listening",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Leverage AI to uncover critical insights, sentiment tracking and Spike Alerts from millions of unfiltered conversations.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Employee Advocacy",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Extend your social reach by curating on-brand content for employees to share with their own networks.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": [
"SoftwareApplication",
"Service"
],
"name": "Professional Services",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Accelerate your social ROI with strategic guidance, personalized training and expedited implementation from industry pros.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
},
{
"@type": "SoftwareApplication",
"name": "Influencer Marketing",
"applicationCategory": "BusinessApplication",
"operatingSystem": "All",
"description": "Discover relevant creators from 10M+ social profiles using smart filters and seamlessly activate campaigns.",
"provider": {
"@type": "Organization",
"name": "Sprout Social"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
163Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 47 | 1 |
| /about/ | 32 | 2 |
| /integrations/ | 49 | 1 |
| /pricing/ | 35 | 1 |
Explore the other reputation pillars for Sprout Social, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Sprout Social, Inc., captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sprout Social, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sproutsocial.com to view the most current version of its content and see directly what this company is about and what it offers.