Information Density: SpyFu – Signal Evidence & AI Readability

[H1] Win in AI & Google Search
[H2] Transform your metrics + competitor SEO & PPC research into AI-powered actions
Why no Results?Highlight your Opportunities. Learn your competitors' secrets and build from them.See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.Start Spying →SpyFu data transforms ChatGPT into a results engine.Even if your first question is "What should I do?" SpyFu GPT takes it from there, turning uncertainty to action.View Plans →Upgrade your pages to win in AI & SEOCompetitors answer questions you don't.We fill the gaps for you. Proven results in 6 days.View Plans →Prove ROI with daily performance tracking.Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.Get Started →
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ResearchHighlight your Opportunities. Learn your competitors' secrets and build from them.See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.Start Spying → BuildSpyFu data transforms ChatGPT into a results engine.Even if your first question is "What should I do?" SpyFu GPT takes it from there, turning uncertainty to action.View Plans →
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OptimizeUpgrade your pages to win in AI & SEOCompetitors answer questions you don't.We fill the gaps for you. Proven results in 6 days.View Plans →ProveProve ROI with daily performance tracking.Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.Get Started →
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Real Customer Results Watch the Video
[H2] Supercharge ChatGPT with Real Search Data
[H3] SpyFu data transforms ChatGPT into a marketing results engine.
Even if your first question is "What should I do?" - SpyFu GPT takes it from there, turning uncertainty into action. Watch NowHow can I improve my website?Sure. I'll walk you through it step-by-step:Talked to api.spyfu.comFirst, let's look at where you're getting traffic:Organic Clicks / Month: 17,720Organic Keywords: 2,183…Now, let's see which pages are..Why no Results?
[H2] Download your Competitors' most profitable keywords & ads
Learn from their mistakes without suffering them yourself.Take their biggest wins and build on top of them.SEOPPCContentAIBacklinksMentionsDownload Now
[H2] Prove ROI with Daily Performance Tracking
Watch your site grow. Monitor traffic, clicks, impressions, keyword rankings, ad performance.Updated every 15 minutes.Start TrackingLive Data
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Updated every 15s
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38 countries
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Search + Clickstream + AIMore Data7.2 Trillionsearch results indexedKeywords13.1 Billionwith advanced metricsWebsites152 Millionfor competitive researchCompetitive Advantage *20x morepaid keywords and ads2x moreorganic rankings* Compared to Semrush and Ahrefs.
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View ProofData Freshness & History40k SERPupdates every second18+ yearshistorical data
[H3] Build with the SpyFu API
Customize your stack and automate exports with fast, documented endpoints.Explore the API
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5.0SpyFu is OnPoint!Ad spend visibility, PPC forecasting, and deep competitor intel - all at a price that just works.
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Anthony J.Digital Marketing Specialist - SMB (≤50)Verified via
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5.0Analyzing SEO & ad competition is easy.Ad History shows how competitors iterate. PDFs & exports make it simple to circulate insights across teams.
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James K.Growth Engineer • Mid-Market (51-1000)Verified via
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5.0The data keeps me subscribedRank tracking, keyword research, and ad reverse-engineering uncover opportunities and expand market share.
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William N.President • SMB (≤50)Verified via
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[H2] PPC Competitor Research
[H3] Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
[H3] Google Ads Competitor Keyword Spy Tool
Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword.
[H3] Monitor PPC Competitors
Keep track of every domain bidding on your Google Ads. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.
[H3] Find Competitors' Keywords you Don't Already Buy
Type in your domain, and we'll show you the core keywords that your top Google Ads competitors buy but you don't.
[H3] Google Ads Advisor - Our Best Google Ads Keyword Research
Enter YOUR website. We analyze all your competitors' Google Ads bidding history and recommend the most profitable keywords you're not already buying.
[H3] Competitor Google Ads Campaign and Ad Test History
Browse your competitor's complete Google Ads campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out.
[H3] PPC Negative Match Recommendations
Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.
[H3] PPC Ad Rank Tracker
Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free.
[H2] SEO Competitor Research
[H3] Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
[H3] Research Competitors SEO Keywords
Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get.
[H3] Spy on Your SEO Competition
Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.
[H3] Multi-Competitor Keyword Tool
Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are.
[H3] Complete Keyword Ranking History
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
[H3] Custom Branded SEO Client Reports
Custom branded SEO reports designed to land and retain clients. Prove your value > Highlight opportunities > Show competitor action.
[H3] Check Competitor Backlinks by Keyword
Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.
[H3] Influencer Marketing - Social Outreach for Backlinks
Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.
[H3] Track your SEO Keyword Rankings
Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take.
[H2] Keyword Research Tools
[H3] Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
[H3] Google Keyword Tool Alternative
Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.
[H3] Keyword Groups and Bulk Upload
Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them.
[H3] PPC Ad Test Winners and Losers
Learn the secret tricks of the most successful advertisers for any keyword. See the results of every ad test ever run. Take the successes, avoid the mistakes.
[H3] Google Ads Keyword Advice for Your Campaign
Type in a keyword, see the most profitable keywords in that niche. It's that simple. Everything we know about competitor-driven Google Ads research in one click.
[H3] Quality Backlinks for Specific Keywords
Enter a keyword and see the sites and backlinks that help you rank on that keyword. SpyFu backlink recommendations are 100% safe and actively indexed by Google.
[H3] PPC and SEO SERP Analysis
Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. Uncover the weak sites that manage to rank anyway and learn their secret.
[H3] SEO Keyword Ranking History
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
[H2] Domain Leads and Top Lists
[H3] Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.
[H3] Top Websites by Google Ads Spend and Search Traffic
We sorted 50 million+ websites into lists like Top Advertisers by State and City. Drill in by SEO traffic, social media and more.
[H3] Highest CPC and Most Searched Keywords
Our keyword metrics come directly from Google Keyword Planner and we created lists of the highest CPC and search volume keywords.
[H2] Step-by-Step Guides
[H3] We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.
[H3] Find the Keywords Most Important in Your Market
Discover core niche keywords.Organize them into concepts.Expand the groups.More...
[H3] Increase Your Rank on Specific Keywords
Research keywords to focus on.Set a baseline.On-page technical audit.More...
[H3] Starting a New Google Ads Campaign
Get a Google Ads account up and running the right way.Find the most sure-win keywords.Start with winning ad copy.More...
[H3] Researching Your Competitor's Marketing Strategy
Search for your competitor's domain.Search for your domain.Dig deeper and look at history.More...
[H3] Planning a Content Marketing Campaign
Don’t shoot for perfect.Understand your goals.Set a baseline.More...
[H3] Use Keyword Tools in Your Research
Understand 3rd party tools vs Google's keyword toolLearn how to use keyword tool for researchReview top keyword tools availableMore...
[H2] Plus a Library of over 200 Video Tutorials
[H3] We cover everything from a Full Tour of every aspect of SpyFu to our super laid-back cancellation and refund policy.
View Library
[H2] Membership starts at just $33/month.Unlimited data and downloads.
[H3] 30-day, no questions-asked, money back guarantee. No contracts. Zero hoops.
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10+ years

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AI Tools
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What's included?

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Boost visibility in AI & Search

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10+ years

historical data

AI Tools
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What's included?

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Boost visibility in AI & Search

- RivalFlow (5 sites)

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ChatGPT Integration

- Get SpyFu data in ChatGPT

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AI Brand Monitoring

Reports & Automation

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50k

Weekly tracked keyword rankings

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Unlimited automated reports

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Pre-built Google Ads Campaigns

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GSC Integration

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White labeled

reporting

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API

access

User Seats

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5 users

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5

Pages We Help Improve

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20/week

100 (Agency Flex Use)

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[H1] SpyFu is Risk Free

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[H2] Subscribe to our newsletter for more search marketing news & industry trends

[IMG: SEO Competitor Analysis: Guide to a Winning Strategy]

Uncover SEO competitor strategies, identify opportunities, and improve your rankings. Learn keyword analysis, on-page SEO, content gaps, backlinks, and more.

[IMG: Internal vs External Links: A Comprehensive Guide for SEO Success]

Links are still a key part of showing topical authority and giving customers helpful info. Understand the nuances of internal and external links to supercharge your SEO efforts.

[IMG: Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords]

According to business leader and best-selling author Farshad Asl, “Knowledge is learning something new every day. Wisdom is letting go of some bad habits every day.” When it comes to ranking for keywords,

[IMG: Ahrefs vs SpyFu: An Unbiased SEO Tool Comparison]

A comprehensive comparison of Ahrefs and SpyFu: : Which SEO tool actually fits how you work and what you want to find?

[IMG: Run a Content Gap Analysis to Create Content People Crave]

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a

[IMG: An SEO Keyword Tool to Spy On Your Competitor]

When you search a competitor's SEO Keywords, you can use that information to improve your own rankings. The best SEO keyword tool will reveal a website's organic keywords that

[IMG: A 9-Point Local SEO Audit]

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar

[IMG: A 14-Step SEO Audit Checklist to Boost Your Rankings]

Follow this 14-step SEO Audit checklist to find SEO errors and boost your Google rankings.
Google’s algorithm now has over 200 ranking factors, and it all works under an umbrella of meeting

[IMG: 8 of the Best Online Sitemap Generator Tools and Tips]

The first step to building your own website is to build a sitemap for it. In this post, we’ll take a look at what sitemaps are, why you need them, and the

[IMG: Make the Most of a Link Sharing Offer]

Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for

[IMG: The 9 Best SEO Audit Tools to Keep Your Page Fresh]

SEO audits are essential for maintaining your website's health and ensuring high search rankings. But with so many tools on the market, how do you choose the right one for your

[IMG: The 14 Best Competitor Analysis Tools]

We've compiled a list of powerful competitor analysis tools. Competitive analysis takes repetitive searches and deep dives, so the right tools help you take action where it counts.

[IMG: What AI Max Means for Google Ads Visibility, Queries, and Landing Pages]

Google has been steadily automating Search campaigns for years, and the September 2026 AI Max migration may be the biggest shift yet. The biggest question isn’t whether automation can improve performance. It’

[IMG: What]

When organic traffic drops, AI Overviews get blamed first. It's an easy target. But the full picture is messier, and if you only fix half the problem, you'll keep chasing your tail.

[IMG: Check any Website]

You can check a website's backlinks to learn which websites could potentially link to your site too. SpyFu lets you see which specific pages are pointing to your competitors to help

[IMG: Turn SpyFu]

For years, websites have been spending billions of dollars every month on Google Ads. All of those ads create patterns--which are far more helpful when they are built from strong, consistent examples.
We’

Let's put our PPC data up against Semrush – a comparison most users can benchmark pretty well.
I wanted to see what our newly expanded PPC dataset actually looks like in the

[IMG: More PPC Data: A Competitive Edge from a Bigger, Clearer View]

We just rolled out a massive PPC data expansion across SpyFu. And this isn’t a tweak or a tune-up—it’s the biggest upgrade to our PPC data in years.
Starting at

[IMG: SEO Strategies That Hold Up as Search Keeps Changing]

Last month, I watched a SaaS founder's face go pale during a strategy call. His company's blog, which had been driving 40% of demo requests, suddenly lost half its

[IMG: 9 Crucial SEO Metrics To Consistently Monitor]

In SEO, everything is measurable. From impressions to clicks and sessions, there are dozens of SEO metrics you can track and monitor.
But here’s the catch: not all metrics deserve your attention.

[IMG: Check a Website]

You can check a website's keyword ranking on google to track its SEO performance, gauge your visibility, or review a competitor's content. Tools like SpyFu let you see where

[IMG: Reverse Engineering an SEO Power Player through ChatGPT]

I’ll admit it—one of my favorite parts about SpyFu GPT is just how powerful it becomes in the right hands. When you know what you’re looking for, it can take

[IMG: Tap into Expert SEO Advice, On Your Terms]

Every so often, someone comes to me for help with their website. It happens because I’ve spent 25 years building businesses online and people know I can cut through the noise.
One

[IMG: The Top 100 Lives! Thanks to your help.]

Update 10/16/2025: we can confirm from our data partner that we will continue sharing Top 100 keyword data without interruption. Cue the celebration horns! ?
This article was originally titled The Top

[IMG: SpyFu GPT Meets You Where You Are]

ChatGPT is unrivaled at packaging up advice that's easy to follow. With just a few questions, you can have complex processes broken down into easy steps.
To me, ChatGPT is like