Information Density: Starfish Design – Signal Evidence & AI Readability

Starfish Design

(https://starfishdesign.co.uk) 📸 Data Snapshot: June 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
23 Impact Weight: 30 / 100
77% Reputation

The information density is a paradox; the site provides over 20 specific client nouns (e.g., Grate Catering, Oxford Biomedica) but couches them in low-substance headings such as [H2] We are… and [H2] Ahoy there!. While the project list is substantive, the body text relies on generic adjectives like ‘funky,’ ‘quirky,’ and ‘compelling’ without providing any technical specifications or campaign objectives.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://starfishdesign.co.uk) Starfish Creative Design
[IMG: Starfish_2021_AlwaysMovingForward.png]

[H4] Creative design • illustration • motion graphics

[IMG: Starfish-Design-Arrow-02.png]

[H2] We are…

[H2] Ahoy there!

29 years of creatingCreativity lies at the heart of Starfish's ethos, so if you are looking for beautiful branding, print, digital, video or illustration work we have the experience to deliver the right message to your audience in an original and eye-catching way. We help our clients establish the perfect identity for their products and services through imaginative design solutions delivered through the most effective channels.29 years of collaboratingEstablished in 1996, Starfish is a passionately creative graphic design agency producing bold marketing materials for clients in a wide range of sectors. Working with clients who are open to creativity, we combine conceptual design with extensive commercial experience to deliver engaging solutions to maximise your business potential.29 years of communicatingStarfish has had its home in Portsmouth, Hampshire for all of its 29 years. Based in the centre of Southsea, we pride ourselves in building collaborative relationships with our clients to ensure we deliver imaginative graphic design solutions which best suit their marketing needs.

[IMG: Clarence Pier Putt Hutt]

[H3] Clarence Pier Putt Hutt

[IMG: The Kings Theatre]

[H3] The Kings Theatre

[IMG: Aggie Weston]

[H3] Aggie Weston's

[IMG: Chichester BID Christmas]

[H3] Chichester BID Christmas

[IMG: Commercial Property]

[H3] Commercial Property

[IMG: Anchored in Gosport]

[H3] Anchored in Gosport

[IMG: Marzilicious]

[H3] Marzilicious

[IMG: MCDOA]

[H3] MCDOA

[IMG: Oxford Biomedica]

[H3] Oxford Biomedica

[IMG: Chichester Bid Kids Trail]

[H3] Chichester Bid Kids Trail

[IMG: Hampshire Food Festival]

[H3] Hampshire Food Festival

[IMG: Grate Catering & Events]

[H3] Grate Catering & Events

[IMG: Tom Waldron Movement Therapy, Portsmouth, Hampshire]

[H3] Tom Waldron Movement Therapy, Portsmouth, Hampshire

[IMG: The Brickworks Museum]

[H3] The Brickworks Museum

[IMG: Farnborough College of Technology]

[H3] Farnborough College of Technology

[IMG: Visit Chichester]

[H3] Visit Chichester

[IMG: Gunwharf Quays]

[H3] Gunwharf Quays

[IMG: Secret Chichester]

[H3] Secret Chichester

[IMG: Metrobus Campaigns]

[H3] Metrobus Campaigns

[IMG: NHS Animation]

[H3] NHS Animation

[IMG: Brighton & Hove Buses]

[H3] Brighton & Hove Buses

[IMG: Love Local, Shop Local]

[H3] Love Local, Shop Local

[IMG: Burnetts Animation]

[H3] Burnetts Animation

[H3] Just a few of our fab clients

[IMG: Land Securities Logo]

[IMG: Brighton & Hove Logo]

[IMG: Galleria Logo]

[IMG: Metrobus Logo]

[IMG: Hampshire Fare Logo]

[IMG: NHS Logo]

[IMG: Aggies Logo]

[IMG: Chichester BID Logo]

[IMG: NetApp Logo]

[IMG: Gunwharf Quays Logo]

[IMG: Grate Logo]

[IMG: APPG Logo]

[IMG: Oxford Biomedica Logo]

[IMG: NMRN Logo]

[IMG: Visit Guildford Logo]

[IMG: Unloc Logo]

[IMG: Lambert Smith Hampton Logo]

[IMG: Visit Chichester Logo]
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SUB-PAGE · THIN (https://starfishdesign.co.uk/contact-1/) Contact Starfish Design, Portsmouth, Hampshire — Starfish Design
[H1] Drop us a line

[IMG: Starfish-Design-Arrow-02.png]

[H2] We’d love to hear from you
jo@starfishdesign.co.uk023 9242 8176We’re often found swimming around these places too:TwitterInstagramFacebookLinkedIn
273 chars
SUB-PAGE (https://starfishdesign.co.uk/about/) About Starfish Design – Graphic Design, Illustration & Motion Graphics for Print & Digital — Starfish Design
[H1] Just a little about us

[IMG: Starfish-Design-Arrow-02.png]

[H2] Small team, big output

With a skilled and creative team combining traditional techniques with technological know-how, Starfish creates compelling conceptual designs through print, digital and video to deliver clear messages full of personality and individuality.With 29 years of commercial experience, we pride ourselves on building long-lasting working relationships and delivering solutions which exceed our clients' expectations.

[H4] Creative Design & Illustration
The craft of illustration lives on in our studio, limited only by the imagination. So whether it be cute, quirky, fun or funky, bespoke artwork adds a new dimension to your marketing materials and delivers your print or digital messages with a unique punch! Often, stock photography just doesn’t quite cut it, but illustration can eliminate the need for using this often sterile solution. With bespoke artwork, you call the shots on every aspect of your marketing materials.

[H4] Print
We are passionate about print. As the world moves towards overwhelmingly digital solutions, we find the demand for quality printed materials is as great as ever. You just can't beat the smell and texture of a freshly printed brochure on some quality uncoated paper! With innovative and creative graphic design, our print treatments deliver beautiful communication solutions, creating a lasting impression on your audience. There are always new ways and techniques to provide unique, creative and cost-effective collateral to help promote your business.

[H4] Digital
We believe in giving your customers the information they need at their fingertips. With the user-centred design, we develop easy to navigate websites that reflect your brand values.Our intuitive content management systems allow you to ensure that your message gets to your clients with minimal fuss.We can help you keep in touch with your customers and supporters with an online presence, whilst you concentrate on driving your business forward.

[H4] Moving Image
Here is a powerful medium to engage your target audience. Whether it’s part of your marketing or internal communications toolset; fundraising or training; whether you’re in commerce, industry, education or leisure and tourism, moving image can communicate in a concise way that, well, only the video can do!From character development to animation, Starfish provides a complete and unique marketing package.

[H2] Some very happy clients

[H3] “It turned out to be one of the best decisions made as they are helpful, very responsive and all round great people”
— Norm Mooney, Grate Catering & Events
[H3] “I would highly recommend Starfish to anyone who is considering using their expertise and skills to grow their business.”
— Tom Waldron
2919 chars
SUB-PAGE (https://starfishdesign.co.uk/motion-graphics/) Starfish Design, Portsmouth, Hampshire – Motion Graphics & Animation — Starfish Design
[H1] IN MOTION

[H2] BRING YOUR MARKETING TO LIFE
The impact of adding motion graphics to your marketing can be powerful. Bring your brand to life with animation to enhance your marketing campaigns and engage your audience.

Oxford Biomedica – UK & US Statistics

Brickworks Museum Ident

Starfish Rebrand

NHS Emergency Department – Pharmacy Explainer

Kings Theatre – Pantomime Billboard Advert

Kings Theatre – Titanic Social Media Advert

Oxford Biomedica Achievement Awards 2021

Aggies Infographic Animation

Burnetts Insurance Explainer

Starfish New Norm

NHS Emergency Department – Self Care at Home Explainer
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🧭 Industry Context — common generic-claim patterns in Marketing, SEO & Advertising Agencies to weigh the text against
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record, trusted by leading brands, we increase your revenue…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines, partner badges without verifiable partner directory listing, every service offered by a small team with no specialists…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices, ROI focus on homepage but portfolio shows vanity metrics only…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history, portfolio with named clients and campaign details, third-party ratings on Clutch, G2, or Google…