Information Density: Tao Digital Marketing – Signal Evidence & AI Readability

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What we do to get results

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SEO
Encompassing Technical SEO, Content Marketing and Digital PR, Search Engine Optimisation boosts your site rankings and increases leads.

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PPC Management
With the right strategy, data and landing page, Paid Search maximises conversions and proves genuine ROI.

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Web Design and Development
Mixing creative and technical elements, effective Web Design and Development is key to a fast, user-friendly website that converts.

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Barlow Irvin
Services: SEO, Content, Web Design/Development & Local SEO
We have recently been working closely with Barlow Irvin to propel and cement them as a local industry leader in the field of first time buyer mortgages.
Dominated local search and growing in visibility for the First Time Buyer niche.

Read our case study

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Fleetcover
Services: SEO
Through a mixture of Content Marketing and Technical SEO, we have achieved outstanding results by strategically planning changes.
751% increase in leads over 12 months.

Read Our Case Study

Lets Cogogo
Services: SEO, Content, Website Design and Development
We designed and developed a website for Cogogo Business Brokers. Read our case study and learn how we brought their vision to life!

Read our case study

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Proven Approach

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Onboarding audit
All clients receive an initial ‘health check’ of their site which is the basis for our bespoke strategy

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Measure
We assess the impact of our combined efforts and use this data to continue getting the results you deserve!

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Research
Research is undertaken on a continuous basis – reviewing content, competitors and click-through rates

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Plan
We plan when work will be executed, balancing short-term wins with long-term growth

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Honest
Transparency is at the core of our business – in fact, it’s the whole reason Tao Digital was founded.

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Passionate
We love what we do, which drives us to constantly learn and achieve exceptional results for clients.

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Collaborative
You’re the experts in your industry. We’re the experts in search marketing. We work in partnership with you to deliver outstanding growth.

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The 3 Pillars Of SEO

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Technical SEO
Google and other popular search engines look for specific criteria that prove you have a high-quality, well-optimised site. Our tech SEO gives your website the features and tweaks it needs to ensure it gets the visibility you deserve.

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Content Marketing
Content marketing is crucial to building your website’s ‘authority’ and keeping it relevant and up to date. We produce engaging, interesting and shareable content that will assist your organic search engine optimisation and start ranking for keywords relevant to your services.

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Digital PR
Building high quality, natural links is one of the most challenging parts of SEO and helps towards building your ‘domain authority.’ We simplify the process by taking the time to research and understand your industry, ensuring we build the right links to drive positive results; whether that’s through guest posts, link reclamation or a Digital PR campaign.

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How SEO helps your business
Optimising your website for search engines means you’re likely to appear higher in the rankings on the search engine results page (SERP), as well as in AI search results. The higher your rankings, the more likely you are to be seen by potential customers and the more leads you’re likely to attract.
If you don’t get your SEO strategy right, your pages won’t rank well and you’ll be invisible to potential customers.
If your business has an online presence, you MUST take search engine optimisation seriously. If you don’t, you’ll risk losing out to your competitors. In a nutshell, our SEO services will help your target audience find your business before they find your competitors.

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AI and SEO explained
AI is reshaping content and search across all industries, and we’re hearing the question ‘do you still need SEO?‘ regularly.
The answer is yes, traditional SEO strategies are the foundation of high organic ranking in both generic search and AI search engines.
The team at Tao have worked tirelessly to ensure that our strategies incorporate AI where it’s needed, but also to avoid it when necessary. We have successfully achieved AI search visibility for many clients using refined versions of our core strategies.

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How SEO Works
Every search engine uses unique and complex algorithms to generate and present millions of search results based on what a user types in.
These algorithms are being constantly updated, refined and improved and the only way your business can keep up with these revisions is by using search engine optimisation.
The same also applies for AI search engines such as ChatGPT and Gemini.

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Grow your business with Tao Digital!
It can be difficult to know who to trust with your SEO needs.
By analysing and optimising your website, our talented team will help your business to be found online.
Our SEO services will drive higher volumes of traffic (from the audience you actually want) to your website, allowing you to build a presence and, most importantly, secure leads.

Start your journey today

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How SEO and paid search work together
Paid search is useful for quicker wins and is often used as part of a firm’s wider digital marketing strategy. We have a plethora of clients who benefit from an integrated PPC and SEO strategy for different services and offerings.
The major difference is that PPC is faster and provides more instantaneous results, whereas SEO has longer term benefits and is much more sustainable. An integrated approach is usually best; however, we understand that each business is different and has specific requirements.
For advice on what approach would benefit your business the most, we’ll chat through your options with you.
For more information, read our full guide about SEO vs. PPC.

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Proven SEO strategy – Check out our case studies
We’ve delivered proven search engine optimisation results for a wide variety of businesses across multiple sectors. Using the various tools at our disposal, we have helped many clients to identify areas for improvement and helped them to implement an SEO strategy to deliver the best results.
Choose Tao Digital and we’ll take your brand to the next level. We’d love your business to be our latest success story and join our growing list of case studies which you can read about here:

Read More

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How link building helps SEO
Your website’s link signals, along with its social signals, are vital pieces of the puzzle when it comes to a successful SEO campaign. They’re some of the main deciding factors as to where your site will sit within the search engine results.
Link building for the sake of link building isn’t an effective strategy. Our approach is to think more about the overall effect a link will have – how will both the linker and the linked-to websites prosper from the relationship?
With links being one of the most important ranking factors for Google, it’s no surprise that gaining high quality, relevant links is such a hard task. Our team of link building experts will provide a plethora of high-quality links to your website and pages.

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Our link building service

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Link Audit
There’s no point hiring us as your link builder expert if we don’t know the current situation. We’ll assess your existing link profile and gain an understanding of the types of links you already have. From there, we’ll be able to understand if there are any weaknesses by using our  profiling tools.
We’ll also discover what a quality link looks like for your industry sector and also what Google will expect to see within your niche’s link profile. This will incorporate competitor analysis to help your online profile and link building not just match, but surpass, your major rivals.

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Targeted Content Creation
Good content no longer suffices when looking to build quality inbound links. You have to think more laterally than ever before. Great content, coupled with the right outreach, will always repay your investment when the links start rolling in. Content marketing is still one of the key areas to focus on, however, it has to be done in a bigger, better way than ever before.
The best content to share will depend on your sector, industry and specific target audience. By analysing your business, along with your competitors, our experts will create a bespoke content marketing plan to help drive more visitors to your web pages and gain better engagement as a result.

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Outreach
Outreach is a hugely important link building skill. You need to be able to complete the research that will help pinpoint the right people, on the right websites and contact them in the right way to gain the link. This is easier said than done!
Unlike a lot of other link building services, we don’t just think email is the only tool. If we think a more direct approach would work, we’ll jump on the phone, hop in the car or even have something unique delivered to really stand out.

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Custom link building packages
We offer a completely bespoke, custom link service. Whatever your budget and your end goals, we can work with you to find the right package to help you rise up the search engines.
Here at Tao Digital Marketing, we use the latest SEO analytical tools and are passionate about keeping their knowledge on all things link building totally up-to-date in the fast moving world of digital marketing.

We’ve delivered proven search engine optimisation results for a wide variety of businesses across multiple sectors. Using the various tools at our disposal, we have helped many clients to identify areas for improvement and helped them to implement an SEO strategy to deliver the best results.
Choose Tao Digital to be your link building services partner and we’ll take your brand to the next level. We’d love your business to be our latest success story and join our growing list of case studies which you can read about here:

Take a Read Here

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Our Local SEO Services
Local businesses need local customers

Whether your company serves customers in a large city or a small town, if your main source of clientele is local, you need to adapt your search engine optimisation accordingly.
Tao Digital can help you review and optimise your local search profile. This will get your business featured in more relevant searches and will help drive local traffic and customers towards your website.

Contact Us

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Results driven e-commerce SEO services

New online stores are popping up all the time. It’s no wonder; people shopping online is a growing trend that’s only going to get bigger!
There are so many online stores selling products just like yours. How can you attract new and profitable traffic to your site, ahead of the competition? The simple answer is to ask Tao Digital for a carefully designed and implemented E-commerce SEO strategy. We’ll help take your brand to the top ranking positions across all search engines.

Contact Us

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Embrace mobile search – your clients are!

With over half of all Google searches coming via a mobile phone or a tablet device, mobile optimisation for your website is no longer optional. It’s a complete must-have!
Recent changes to Google’s algorithms have seen mobile optimisation become an official ranking factor. The other search engines have followed suit too. If your website isn’t optimised for mobile use, you’ll find more and more that it struggles to rank well with the search engines. If it doesn’t rank well, your business will struggle to generate mobile leads.

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What is PPC management?
PPC (pay-per-click) management is a service that manages paid advertising, using targeted ads to drive traffic to a website with an intent to drive sales and increase conversions.
PPC visitors are 50% more likely to purchase something than organic visitors (Unbounce, 2019).
These ads are specifically targeted to certain keywords and queries to grab the interest of viable leads and yield a quick ROI turnaround. Each time an ad is clicked, you pay a fee, which is why our PPC management services are vital – because we do the active research required to ensure your ads are only clicked by people ready to buy.

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Our PPC agency’s process
Our PPC team begin by conducting thorough research into your business, before identifying the optimal keywords and search queries to target with your paid ad campaigns:
Onboarding/business research – Carrying out research into your business allows us to understand what your strengths are, and exactly how you deliver your services. We’ll also understand your priorities as an organisation, so we can promote the right services. You’ll also be introduced to the experts managing your campaigns, giving peace of mind that your investments are in safe hands.
Keyword research – Arguably the most important aspect of PPC management, our keyword research involves understanding your target audience and existing clients, allowing us to find the search terms that don’t drive empty clicks, but high-intent ones.
Ongoing maintenance and optimisation – As your campaigns go live, we’re able to closely monitor what search terms are driving the best results for you, and which ones might need tweaking. Utilising data from existing and ongoing campaigns allows us to optimise future strategy for even better returns. We check in regularly to make sure your campaigns are best aligned with what’s working at the time.

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PPC Management Services with Tao Digital Marketing
With so many PPC agencies and PPC consultants out there, it’s hard to know who to trust and which solutions will best benefit your business.
By analysing and optimising your website, our talented team will help your business to be found widely online. Our PPC services will drive higher volumes of traffic to your website and give you more opportunity to convert this traffic into profitable sales.

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Why trust Tao Digital?
At Tao Digital, we don’t just create a PPC campaign for your business and then leave you to deal with the results. We closely manage your campaign, tracking its successes, reviewing the revealing data behind it and analysing any room for improvement. We work swiftly to implement the necessary changes that will continuously promote a positive ROI and generate tangible leads.
Don’t just take our word for it though! Have a read of some of our client case studies and view their testimonials to see how we’ve helped a huge range of businesses grow through effective PPC management. Put your trust in Tao Digital and we’ll work hard to ensure that your business’s PPC campaign is a success.

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What Paid Search platforms do we work with?
The main platform we work with is Google Ads, formerly known as Google Adwords. It’s the world’s biggest search engine and as such, is the right place to look at utilising your ad spend.
Microsoft Ads is another platform we’re highly experienced with. Continued growth means this is now a platform with substantial reach of over 1 billion unique users per month across its network.
It can be a great platform for people targeting an older demographic – this audience naturally uses the default search engine (which is Bing) and as such, it can be a much cheaper click than Google and be a secret sales machine.
Whilst less common, we’re also adept with other advertising platforms, such as Amazon Ads. We’ll advise on the best platform for the context of your business and target audience.

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How SEO and PPC work together
SEO and PPC management work hand in hand and are a powerful combination. Using in-depth data on targeted terms, keywords and phrases allows us to tailor your campaign towards those who are most likely to travel through the sales funnel and become a tangible conversion.
There’s no point in spending time and money on a PPC campaign if those landing on it aren’t going to perform the action you want. That’s why our team works collaboratively on PPC projects and our SEO experts, Paid Ads specialists and UX and web designers must all play to one another’s strengths to maximise results.
If you don’t get your PPC management right, your pages won’t appear in search and your website won’t be able to maximise its full potential. This is where our Pay-Per-Click services come in.
66% of buyer-intent keywords are paid clicks (Clever Clicks, 2018)

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The benefits of PPC management
If your business has an online presence, you have to take search marketing seriously. If you don’t, you’ll risk losing out to your competitors on business acquired through online searches.
46% of all clicks go to the top 3 paid ads in search engines.
A quality PPC campaign will help you to drive sustainable paid traffic and generate viable leads.
Effective PPC management has plenty of benefits:
Quick and simple feedback: Our team can easily interpret data from your campaign and use this to consistently improve what we do. We’ll find out what is working, what isn’t and create an effective plan to promote full success.
Specific, tailored targeting: Through extensive research, we can target your PPC campaign to best interest tangible leads. The campaigns we run are always data-driven and conversion-focused.
Build brand familiarity: A good PPC campaign will build and promote your brand as trustworthy, even to those who don’t initially click through. If your brand is a constant feature in search engines for a range of terms, people will begin to recognise you as an industry leader over time.
Test and improve: We can use many different metrics to test and measure the performance of your campaign. Through these KPIs, we can alter your campaign for better results.
In a nutshell, our PPC services will help your target audience find your business before they find your competitors. Having a strong search presence is the perfect solution to sustainable website performance.
Get in touch with us today to find out how we can help boost your business with PPC. We’d love to chat.

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What is web design and development?

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Web design focuses on how a website looks and feels for the viewer whilst web development focuses on functionality for the user.
Our highly experienced web developers work on both the front and back-end of your site to merge branding and usability to give your website, and therefore business, the best chances of online success.
The ability to work with a number of coding languages means our team can create engaging call to actions (CTAs) on buttons, contact forms and navigation menus. Our designers and developers work closely with our SEO and content teams to ensure optimum site success.
We understand that a new or updated website is a big investment for businesses; that’s why we create an SEO-focused development plan that will ensure that your new site pulls a return on investment (ROI), as well as looking great.

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Web design for all industries
We offer website design services across all sectors for SMEs through to large corporate companies.
A great website is the foundation of your digital marketing strategy. This means getting the design right from the start is vital.
Our talented web designers create visually stunning websites that are easy to use with a direct attention to its functionality and how it performs in search.
We have experience designing websites for law firms, insurance agencies, and a variety of other businesses of all sizes.

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What does the right website do for your business?
The right website isn’t just an online brochure, it’s a major leads generator and should be designed and developed as such. We work to make sure that your hard work is seen in search engines, increasing visibility and, more importantly, conversions.
We’ll take your identity and branding, and promote it through a properly SEO-optimised site which showcases your expertise in a palletable and easy-to-navigate way.

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Website Speed

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Over 50% of visitors leave a website if it takes more than 3 seconds to load.
Through super-fast hosting and loading speeds, we ensure your potential visitors aren’t put off by slow loading speeds. Our designers and developers at Tao Digital optimise coding and avoid unnecessary plug-ins to maintain high quality, fast websites.
Site speed is crucial. It’s now been confirmed by Google themselves that it is used as a ranking factor. If you want your website to be found in search engines, then speed is of the essence.

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Designer Appeal

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75% of web users judge a company’s credibility based on their website design. (Stanford University, 2002)
A website should look great, have fantastic imagery and come complete with engaging and informative content. Our designers make this an easy, all-in-one process for you.
The layout and look of a website has a direct effect on how a user will interact with your site. That’s why we take such care and consideration over getting it right.

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Ease Of Use

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Almost 55% of all global website traffic comes from a mobile device. (Statista, 2021)
With so many internet searches being conducted on the move nowadays, it’s important that your website is fully responsive and mobile-optimised.
Creating a slick UI (user interface) is a fundamental part of modern web design. The website has to be easy to navigate otherwise, you’ll find that users won’t hang around for long – plus, high bounce rates may be viewed negatively by the latest Google algorithm updates.

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Ability To Convert

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38% of people will leave a site if it is poorly designed. (Sweor, 2021)
Whether you want someone to sign up to your mailing list or reach for their credit card whilst browsing your online store, your website needs to be structured in a way to aid its conversion potential. We have a deep understanding of how users interact with websites and use this knowledge to exploit those trigger points to the benefit of our clients.
Our skilled web designers and digital marketers will make sure your website, and all its pages, are conversion-focused to properly engage your audience and drive sales.

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Web design and development services
At Tao Digital, we’ve got the internal expertise and know-how to design, build, and maintain fast, SEO-optimised, and aesthetically beautiful sites. Our team are experts in web design and also specialists in growing a business’s online presence.
Our websites, hosting facilities and digital marketing services are fully scalable, so we can work with you through every step of your online growth!

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Web Design
Responsive, stylish and bespoke. Website design you can rely on!
We work with you to help handle the full spectrum of users’ impressions and interactions with your brand and site. We make sites more user-friendly and intuitive to both attract and retain customers. Our team of skilled web designers will be with you every step of the way.

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Web Development
Functional, practical and maintained. Website development you can rely on!
With websites constantly evolving, our team of web developers are always up-to-date with the latest systems and programming techniques. We specialise in creating fast websites with no code bloat and can code bespoke functionality for your exact needs.

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Web Maintenance And Hosting
The very best in speed and security.
With maintenance and hosting through our servers, we can ensure that you keep up with improved traffic as your site grows and becomes more popular.

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Ongoing Digital Marketing
What’s the point in having a website if nobody can find it?
We have a team of digital marketing professionals who can help optimise your website, drive more traffic towards it and turn it into a key part of your sales funnel.

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How web design and development affects SEO
Quality website design and development have a huge impact on SEO. On a basic level, if users are leaving your site due to poor design or development, you will drop in the search engine rankings.
For example, our team worked together to discover unused code on a clients’ site. When this was removed, the site speed increased by over 50%! We know how important site speed is to customers, so this was a huge win for our client.
We start every website design and development project off on the right foot with the foundations in place that will secure your place in search. Going forward, we can then continue these technical SEO efforts to convert the leads generated from your site’s exceptional design and development.

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Why choose Tao Digital to design and build your website?
We’ve building websites for years. We aim to deliver the very best results for our clients and we build sites with SEO in mind for continuous benefits.
We want to manage your site development project with clarity, honesty, and trust. We’re great communicators and we’ll always keep you involved in our processes.
By choosing us, you’ll benefit from:
– All the latest design, development and technical expertise.
– Our ability to utilise creative problem solving
– Enhanced user-experienced and in turn, increase in rankings
– Constant support and communication throughout your site build or improvement
If you need any more reasons as to why you should let us help build or improve your website, check out our case studies. We’re ready and waiting with a good cuppa, just get in touch today.

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SEO

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Web Design & Development

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PPC