The Head of SEO
(https://theheadofseo.com) 📸 Data Snapshot: August 2, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
A major authority gap exists in the schema identity; the site claims to be a leader in Spanish SEO, but the structured data description still references ‘iGaming,’ suggesting a legacy template or a poorly managed pivot. While founder Álvaro Lozano is named, there are no ‘sameAs’ links in the schema to verify his digital footprint or professional history, and the author ‘Jose Gil’ lacks specific biographical substance beyond his name in the byline.
The site makes bold performance promises, such as identifying ‘most profitable markets with predictive ROI mapping,’ yet fails to demonstrate any historical performance data. There are no named case studies with before-and-after metrics, only theoretical frameworks. The disconnect between the claim of ‘proven frameworks’ on the homepage and the zero ‘proof_links_count’ in the forensic data suggests the ‘proven’ status is self-declared.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theheadofseo.com/",
"url": "https://theheadofseo.com/",
"name": "Win with your SEO in Spain and Latam markets - The Head of SEO",
"isPartOf": {
"@id": "https://theheadofseo.com/#website"
},
"about": {
"@id": "https://theheadofseo.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://theheadofseo.com/#primaryimage"
},
"image": {
"@id": "https://theheadofseo.com/#primaryimage"
},
"thumbnailUrl": "https://theheadofseo.com/wp-content/uploads/2025/03/web-app-manifest-512x512-1.png",
"datePublished": "2024-06-24T08:28:59+00:00",
"dateModified": "2026-05-26T07:50:59+00:00",
"description": "Professional SEO localization services in Spanish for Spain and LATAM.",
"breadcrumb": {
"@id": "https://theheadofseo.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theheadofseo.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theheadofseo.com/#primaryimage",
"url": "https://theheadofseo.com/wp-content/uploads/2025/03/web-app-manifest-512x512-1.png",
"contentUrl": "https://theheadofseo.com/wp-content/uploads/2025/03/web-app-manifest-512x512-1.png",
"width": 512,
"height": 512
},
{
"@type": "BreadcrumbList",
"@id": "https://theheadofseo.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://theheadofseo.com/#website",
"url": "https://theheadofseo.com/",
"name": "The Head of SEO",
"description": "iGaming localization SEO services in Spanish",
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theheadofseo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theheadofseo.com/#organization",
"name": "The Head of SEO",
"url": "https://theheadofseo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theheadofseo.com/#/schema/logo/image/",
"url": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"contentUrl": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"width": 750,
"height": 150,
"caption": "The Head of SEO"
},
"image": {
"@id": "https://theheadofseo.com/#/schema/logo/image/"
}
}
]
}
/courses/the-head-of-seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://theheadofseo.com/courses/the-head-of-seo/",
"url": "https://theheadofseo.com/courses/the-head-of-seo/",
"name": "The Head of SEO Archives - The Head of SEO",
"isPartOf": {
"@id": "https://theheadofseo.com/#website"
},
"breadcrumb": {
"@id": "https://theheadofseo.com/courses/the-head-of-seo/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://theheadofseo.com/courses/the-head-of-seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theheadofseo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Head of SEO"
}
]
},
{
"@type": "WebSite",
"@id": "https://theheadofseo.com/#website",
"url": "https://theheadofseo.com/",
"name": "The Head of SEO",
"description": "iGaming localization SEO services in Spanish",
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theheadofseo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theheadofseo.com/#organization",
"name": "The Head of SEO",
"url": "https://theheadofseo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theheadofseo.com/#/schema/logo/image/",
"url": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"contentUrl": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"width": 750,
"height": 150,
"caption": "The Head of SEO"
},
"image": {
"@id": "https://theheadofseo.com/#/schema/logo/image/"
}
}
]
}
/saas-case-studies-spanish-seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://theheadofseo.com/saas-case-studies-spanish-seo/#article",
"isPartOf": {
"@id": "https://theheadofseo.com/saas-case-studies-spanish-seo/"
},
"author": {
"name": "Jose Gil",
"@id": "https://theheadofseo.com/#/schema/person/df1ee4025657307b73f3b9d80dfca27f"
},
"headline": "Why your US customer success stories are failing to close enterprise deals in Spanish markets",
"datePublished": "2026-06-18T08:24:37+00:00",
"dateModified": "2026-06-18T08:24:38+00:00",
"mainEntityOfPage": {
"@id": "https://theheadofseo.com/saas-case-studies-spanish-seo/"
},
"wordCount": 809,
"commentCount": 0,
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"articleSection": [
"The Head of SEO"
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
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]
}
]
},
{
"@type": "WebPage",
"@id": "https://theheadofseo.com/saas-case-studies-spanish-seo/",
"url": "https://theheadofseo.com/saas-case-studies-spanish-seo/",
"name": "SaaS case studies Spanish SEO: Why US social proof fails",
"isPartOf": {
"@id": "https://theheadofseo.com/#website"
},
"datePublished": "2026-06-18T08:24:37+00:00",
"dateModified": "2026-06-18T08:24:38+00:00",
"description": "Stop translating US client success stories for LatAm and Spain. Learn how localized SaaS case studies and regional social proof drive enterprise B2B SEO pipeline.",
"breadcrumb": {
"@id": "https://theheadofseo.com/saas-case-studies-spanish-seo/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theheadofseo.com/saas-case-studies-spanish-seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theheadofseo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Growth Consultancy",
"item": "https://theheadofseo.com/growth-consultancy/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Why your US customer success stories are failing to close enterprise deals in Spanish markets"
}
]
},
{
"@type": "WebSite",
"@id": "https://theheadofseo.com/#website",
"url": "https://theheadofseo.com/",
"name": "The Head of SEO",
"description": "iGaming localization SEO services in Spanish",
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
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},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theheadofseo.com/#organization",
"name": "The Head of SEO",
"url": "https://theheadofseo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theheadofseo.com/#/schema/logo/image/",
"url": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"contentUrl": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"width": 750,
"height": 150,
"caption": "The Head of SEO"
},
"image": {
"@id": "https://theheadofseo.com/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://theheadofseo.com/#/schema/person/df1ee4025657307b73f3b9d80dfca27f",
"name": "Jose Gil",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
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"caption": "Jose Gil"
},
"url": "https://theheadofseo.com/author/jose/"
}
]
}
/b2b-saas-keyword-research-spanish-seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/#article",
"isPartOf": {
"@id": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/"
},
"author": {
"name": "Jose Gil",
"@id": "https://theheadofseo.com/#/schema/person/df1ee4025657307b73f3b9d80dfca27f"
},
"headline": "The keyword translation mistake flattening your Spanish enterprise pipeline",
"datePublished": "2026-06-15T08:29:07+00:00",
"dateModified": "2026-06-15T08:29:09+00:00",
"mainEntityOfPage": {
"@id": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/"
},
"wordCount": 789,
"commentCount": 0,
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"articleSection": [
"The Head of SEO"
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
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]
}
]
},
{
"@type": "WebPage",
"@id": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/",
"url": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/",
"name": "B2B SaaS keyword research Spanish SEO: The translation trap",
"isPartOf": {
"@id": "https://theheadofseo.com/#website"
},
"datePublished": "2026-06-15T08:29:07+00:00",
"dateModified": "2026-06-15T08:29:09+00:00",
"description": "Stop translating your English keyword lists for Spain and LatAm. Discover why localized search intent is critical to capturing Spanish enterprise pipeline.",
"breadcrumb": {
"@id": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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},
{
"@type": "BreadcrumbList",
"@id": "https://theheadofseo.com/b2b-saas-keyword-research-spanish-seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theheadofseo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Growth Consultancy",
"item": "https://theheadofseo.com/growth-consultancy/"
},
{
"@type": "ListItem",
"position": 3,
"name": "The keyword translation mistake flattening your Spanish enterprise pipeline"
}
]
},
{
"@type": "WebSite",
"@id": "https://theheadofseo.com/#website",
"url": "https://theheadofseo.com/",
"name": "The Head of SEO",
"description": "iGaming localization SEO services in Spanish",
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theheadofseo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theheadofseo.com/#organization",
"name": "The Head of SEO",
"url": "https://theheadofseo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theheadofseo.com/#/schema/logo/image/",
"url": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"contentUrl": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"width": 750,
"height": 150,
"caption": "The Head of SEO"
},
"image": {
"@id": "https://theheadofseo.com/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://theheadofseo.com/#/schema/person/df1ee4025657307b73f3b9d80dfca27f",
"name": "Jose Gil",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
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"caption": "Jose Gil"
},
"url": "https://theheadofseo.com/author/jose/"
}
]
}
/hreflang-strategy-spanish-markets-2/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://theheadofseo.com/hreflang-strategy-spanish-markets-2/#article",
"isPartOf": {
"@id": "https://theheadofseo.com/hreflang-strategy-spanish-markets-2/"
},
"author": {
"name": "Jose Gil",
"@id": "https://theheadofseo.com/#/schema/person/df1ee4025657307b73f3b9d80dfca27f"
},
"headline": "The hidden hreflang mistakes causing your Spanish subfolders to cannibalize each other’s traffic",
"datePublished": "2026-06-12T09:16:43+00:00",
"dateModified": "2026-06-12T09:16:45+00:00",
"mainEntityOfPage": {
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},
"wordCount": 664,
"commentCount": 0,
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"articleSection": [
"The Head of SEO"
],
"inLanguage": "en-US",
"potentialAction": [
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"name": "Comment",
"target": [
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]
}
]
},
{
"@type": "WebPage",
"@id": "https://theheadofseo.com/hreflang-strategy-spanish-markets-2/",
"url": "https://theheadofseo.com/hreflang-strategy-spanish-markets-2/",
"name": "Hreflang Spanish markets: Fixing cross-country cannibalization",
"isPartOf": {
"@id": "https://theheadofseo.com/#website"
},
"datePublished": "2026-06-12T09:16:43+00:00",
"dateModified": "2026-06-12T09:16:45+00:00",
"description": "Are your Spanish subfolders competing against each other? Learn how a precise hreflang strategy for Spanish markets stops cross-country SEO cannibalization.",
"breadcrumb": {
"@id": "https://theheadofseo.com/hreflang-strategy-spanish-markets-2/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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"@id": "https://theheadofseo.com/hreflang-strategy-spanish-markets-2/#breadcrumb",
"itemListElement": [
{
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"position": 1,
"name": "Home",
"item": "https://theheadofseo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Growth Consultancy",
"item": "https://theheadofseo.com/growth-consultancy/"
},
{
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"position": 3,
"name": "The hidden hreflang mistakes causing your Spanish subfolders to cannibalize each other’s traffic"
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},
{
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"@id": "https://theheadofseo.com/#website",
"url": "https://theheadofseo.com/",
"name": "The Head of SEO",
"description": "iGaming localization SEO services in Spanish",
"publisher": {
"@id": "https://theheadofseo.com/#organization"
},
"potentialAction": [
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"target": {
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"urlTemplate": "https://theheadofseo.com/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theheadofseo.com/#organization",
"name": "The Head of SEO",
"url": "https://theheadofseo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theheadofseo.com/#/schema/logo/image/",
"url": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"contentUrl": "https://theheadofseo.com/wp-content/uploads/2025/05/the-head-of-seo-.png",
"width": 750,
"height": 150,
"caption": "The Head of SEO"
},
"image": {
"@id": "https://theheadofseo.com/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://theheadofseo.com/#/schema/person/df1ee4025657307b73f3b9d80dfca27f",
"name": "Jose Gil",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
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"caption": "Jose Gil"
},
"url": "https://theheadofseo.com/author/jose/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
51Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 0 |
| /courses/the-head-of-seo/ | 6 | 0 |
| /saas-case-studies-spanish-seo/ | 10 | 0 |
| /b2b-saas-keyword-research-spanish-seo/ | 6 | 0 |
| /hreflang-strategy-spanish-markets-2/ | 7 | 0 |
Explore the other reputation pillars for The Head of SEO
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Head of SEO, captured on August 2, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Head of SEO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
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