The Orange Lab
(https://theorangelab.co) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
1
Impact Weight: 15 / 100
7% Reputation
There is a total absence of individual expert authority; the author for all technical content is listed in the schema as the brand entity ‘The Orange Lab Agencia de Marketing’ rather than a Person with a verifiable footprint. The technical implementation is contradictory to the agency’s claims, as an ‘SEO Specialist’ agency is presenting pages with missing H1 tags and broken heading hierarchies. No sameAs links to external social proof or professional certifications are present in the JSON-LD.
The meta-description claims the agency creates ‘leads de calidad’ and ‘contenido técnico que sí convierte,’ yet the internal page data shows 0 words of body content to prove these technical writing capabilities. There is a fundamental mismatch between the ‘technical’ branding of the blog posts and the lack of any actual data or metrics within the crawled content. The agency claims to be a leader in Barranquilla/Colombia but provides no localized client success stories.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theorangelab.co/",
"url": "https://theorangelab.co/",
"name": "Agencia de Marketing Digital B2B en Colombia | The Orange Lab",
"isPartOf": {
"@id": "https://theorangelab.co/#website"
},
"about": {
"@id": "https://theorangelab.co/#organization"
},
"datePublished": "2021-10-25T22:16:37+00:00",
"dateModified": "2025-12-09T21:54:35+00:00",
"description": "Agencia de marketing digital B2B en Barranquilla. Creamos contenido para atraer leads de calidad. Especialistas en SEO | SEM | Social Media | Diseño Web.",
"breadcrumb": {
"@id": "https://theorangelab.co/#breadcrumb"
},
"inLanguage": "es-CO",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theorangelab.co/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theorangelab.co/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio"
}
]
},
{
"@type": "WebSite",
"@id": "https://theorangelab.co/#website",
"url": "https://theorangelab.co/",
"name": "The Orange Lab",
"description": "Agencia de Marketing Digital B2B",
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theorangelab.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es-CO"
},
{
"@type": "Organization",
"@id": "https://theorangelab.co/#organization",
"name": "The Orange Lab",
"url": "https://theorangelab.co/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/#/schema/logo/image/",
"url": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"contentUrl": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"width": 255,
"height": 67,
"caption": "The Orange Lab"
},
"image": {
"@id": "https://theorangelab.co/#/schema/logo/image/"
}
}
]
}
/category/marketing-es/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://theorangelab.co/category/marketing-es/",
"url": "https://theorangelab.co/category/marketing-es/",
"name": "Marketing Archivos | The Orange Lab",
"isPartOf": {
"@id": "https://theorangelab.co/#website"
},
"primaryImageOfPage": {
"@id": "https://theorangelab.co/category/marketing-es/#primaryimage"
},
"image": {
"@id": "https://theorangelab.co/category/marketing-es/#primaryimage"
},
"thumbnailUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"breadcrumb": {
"@id": "https://theorangelab.co/category/marketing-es/#breadcrumb"
},
"inLanguage": "es-CO"
},
{
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/category/marketing-es/#primaryimage",
"url": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"contentUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"width": 1055,
"height": 633,
"caption": "Automatización de Marketing B2B con enfoque humano"
},
{
"@type": "BreadcrumbList",
"@id": "https://theorangelab.co/category/marketing-es/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://theorangelab.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Marketing"
}
]
},
{
"@type": "WebSite",
"@id": "https://theorangelab.co/#website",
"url": "https://theorangelab.co/",
"name": "The Orange Lab",
"description": "Agencia de Marketing Digital B2B",
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theorangelab.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es-CO"
},
{
"@type": "Organization",
"@id": "https://theorangelab.co/#organization",
"name": "The Orange Lab",
"url": "https://theorangelab.co/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/#/schema/logo/image/",
"url": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"contentUrl": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"width": 255,
"height": 67,
"caption": "The Orange Lab"
},
"image": {
"@id": "https://theorangelab.co/#/schema/logo/image/"
}
}
]
}
/automatizacion-marketing-b2b-enfoque-humano/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#article",
"isPartOf": {
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/"
},
"author": {
"name": "The Orange Lab Agencia de Marketing",
"@id": "https://theorangelab.co/#/schema/person/23a629d4dd7515cd91a5d11e4262c217"
},
"headline": "Automatización de Marketing B2B: Eficiencia tecnológica con toque humano",
"datePublished": "2026-01-27T14:43:34+00:00",
"mainEntityOfPage": {
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/"
},
"wordCount": 1819,
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"image": {
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#primaryimage"
},
"thumbnailUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"articleSection": [
"Marketing"
],
"inLanguage": "es-CO"
},
{
"@type": "WebPage",
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/",
"url": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/",
"name": "Automatización de Marketing B2B con enfoque humano",
"isPartOf": {
"@id": "https://theorangelab.co/#website"
},
"primaryImageOfPage": {
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#primaryimage"
},
"image": {
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#primaryimage"
},
"thumbnailUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"datePublished": "2026-01-27T14:43:34+00:00",
"description": "Descubre cómo la automatización de marketing B2B impulsa la hiper-personalización y nutre leads de forma humana y escalable en 2026.",
"breadcrumb": {
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#breadcrumb"
},
"inLanguage": "es-CO",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#primaryimage",
"url": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"contentUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Automatizacion-de-Marketing-B2B-con-enfoque-humano.jpg",
"width": 1055,
"height": 633,
"caption": "Automatización de Marketing B2B con enfoque humano"
},
{
"@type": "BreadcrumbList",
"@id": "https://theorangelab.co/automatizacion-marketing-b2b-enfoque-humano/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://theorangelab.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://theorangelab.co/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Automatización de Marketing B2B: Eficiencia tecnológica con toque humano"
}
]
},
{
"@type": "WebSite",
"@id": "https://theorangelab.co/#website",
"url": "https://theorangelab.co/",
"name": "The Orange Lab",
"description": "Agencia de Marketing Digital B2B",
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theorangelab.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es-CO"
},
{
"@type": "Organization",
"@id": "https://theorangelab.co/#organization",
"name": "The Orange Lab",
"url": "https://theorangelab.co/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/#/schema/logo/image/",
"url": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"contentUrl": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"width": 255,
"height": 67,
"caption": "The Orange Lab"
},
"image": {
"@id": "https://theorangelab.co/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://theorangelab.co/#/schema/person/23a629d4dd7515cd91a5d11e4262c217",
"name": "The Orange Lab Agencia de Marketing",
"image": {
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/#/schema/person/image/",
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"caption": "The Orange Lab Agencia de Marketing"
},
"sameAs": [
"https://theorangelab.co/"
],
"url": "https://theorangelab.co/author/tolmarketingbq/"
}
]
}
/content-marketing-b2b-contenido-tecnico/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/#article",
"isPartOf": {
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/"
},
"author": {
"name": "The Orange Lab Agencia de Marketing",
"@id": "https://theorangelab.co/#/schema/person/23a629d4dd7515cd91a5d11e4262c217"
},
"headline": "Content Marketing B2B Creando contenido técnico con enfoque no-comercial",
"datePublished": "2026-01-21T22:27:32+00:00",
"mainEntityOfPage": {
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/"
},
"wordCount": 1864,
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"image": {
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/#primaryimage"
},
"thumbnailUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Content-Marketing-B2B-Creando-contenido-tecnico-con-enfoque-no-comercial-2.jpg",
"articleSection": [
"Marketing"
],
"inLanguage": "es-CO"
},
{
"@type": "WebPage",
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/",
"url": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/",
"name": "Branding Corporativo Content Marketing B2B: Contenido técnico que sí convierte: Diferénciate en Mercados Competitivos",
"isPartOf": {
"@id": "https://theorangelab.co/#website"
},
"primaryImageOfPage": {
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/#primaryimage"
},
"image": {
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/#primaryimage"
},
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"datePublished": "2026-01-21T22:27:32+00:00",
"description": "Descubre cómo el Content Marketing B2B basado en educación y contenido técnico genera leads sin ser intrusivo. Caso real y estrategia aplicable.",
"breadcrumb": {
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},
"inLanguage": "es-CO",
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"target": [
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"contentUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Content-Marketing-B2B-Creando-contenido-tecnico-con-enfoque-no-comercial-2.jpg",
"width": 1055,
"height": 633,
"caption": "Content Marketing B2B Creando contenido técnico con enfoque no-comercial"
},
{
"@type": "BreadcrumbList",
"@id": "https://theorangelab.co/content-marketing-b2b-contenido-tecnico/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Inicio",
"item": "https://theorangelab.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://theorangelab.co/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Content Marketing B2B Creando contenido técnico con enfoque no-comercial"
}
]
},
{
"@type": "WebSite",
"@id": "https://theorangelab.co/#website",
"url": "https://theorangelab.co/",
"name": "The Orange Lab",
"description": "Agencia de Marketing Digital B2B",
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theorangelab.co/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es-CO"
},
{
"@type": "Organization",
"@id": "https://theorangelab.co/#organization",
"name": "The Orange Lab",
"url": "https://theorangelab.co/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/#/schema/logo/image/",
"url": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"contentUrl": "https://theorangelab.co/wp-content/uploads/2021/10/Logo.svg",
"width": 255,
"height": 67,
"caption": "The Orange Lab"
},
"image": {
"@id": "https://theorangelab.co/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://theorangelab.co/#/schema/person/23a629d4dd7515cd91a5d11e4262c217",
"name": "The Orange Lab Agencia de Marketing",
"image": {
"@type": "ImageObject",
"inLanguage": "es-CO",
"@id": "https://theorangelab.co/#/schema/person/image/",
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"caption": "The Orange Lab Agencia de Marketing"
},
"sameAs": [
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],
"url": "https://theorangelab.co/author/tolmarketingbq/"
}
]
}
/branding-corporativo-humano-empresas/
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"@id": "https://theorangelab.co/branding-corporativo-humano-empresas/#article",
"isPartOf": {
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"author": {
"name": "The Orange Lab Agencia de Marketing",
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"@id": "https://theorangelab.co/#organization"
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"thumbnailUrl": "https://theorangelab.co/wp-content/uploads/2026/01/Branding-Corporativo-Humano-Diferenciate-en-Mercados-Competitivos.jpg",
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],
"inLanguage": "es-CO"
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"datePublished": "2026-01-19T16:50:48+00:00",
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"width": 1055,
"height": 633,
"caption": "Branding Corporativo Humano Diferénciate en Mercados Competitivos"
},
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"name": "Inicio",
"item": "https://theorangelab.co/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://theorangelab.co/blog/"
},
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"position": 3,
"name": "Branding Corporativo Humano: La clave para diferenciarte en mercados competitivos"
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},
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"@id": "https://theorangelab.co/#website",
"url": "https://theorangelab.co/",
"name": "The Orange Lab",
"description": "Agencia de Marketing Digital B2B",
"publisher": {
"@id": "https://theorangelab.co/#organization"
},
"potentialAction": [
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theorangelab.co/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
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}
}
],
"inLanguage": "es-CO"
},
{
"@type": "Organization",
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"name": "The Orange Lab",
"url": "https://theorangelab.co/",
"logo": {
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"inLanguage": "es-CO",
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"width": 255,
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"caption": "The Orange Lab"
},
"image": {
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}
},
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"image": {
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],
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}
/quienes-somos/
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"@context": "https://schema.org",
"@graph": [
{
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"@id": "https://theorangelab.co/quienes-somos/",
"url": "https://theorangelab.co/quienes-somos/",
"name": "The Orange Lab | Agencia Inbound Marketing",
"isPartOf": {
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},
"datePublished": "2021-10-26T07:15:18+00:00",
"dateModified": "2025-03-27T14:09:40+00:00",
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},
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}
]
},
{
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"url": "https://theorangelab.co/",
"name": "The Orange Lab",
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"publisher": {
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},
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}
🛡️ Trust Signals — external proof links that back the declared identity
2770Review mentions (all pages)
9External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 569 | 1 |
| /category/marketing-es/ | 445 | 1 |
| /automatizacion-marketing-b2b-enfoque-humano/ | 439 | 2 |
| /content-marketing-b2b-contenido-tecnico/ | 439 | 2 |
| /branding-corporativo-humano-empresas/ | 439 | 2 |
| /quienes-somos/ | 439 | 1 |
Explore the other reputation pillars for The Orange Lab
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Orange Lab, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Orange Lab: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://theorangelab.co to view the most current version of its content and see directly what this company is about and what it offers.