Identity & Authority: Tuatara Agencia Boutique – Signal Evidence & AI Readability

Tuatara Agencia Boutique

(https://tuatara.co) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

The site names numerous team members (Milena Buitrago, Jhonatan Luque, etc.) on the ‘Trabaja con nosotros’ page, which builds identity; however, the structured data (JSON-LD) fails to include Person schema or sameAs links for these individuals, leaving their professional footprint unverified within the code. While the Organization schema is well-implemented with social media links, the ‘Expert’ status of the bloggers is not technically reinforced by author-specific schema, creating a gap between the claim of ‘People First’ and the technical authority signals.

The marketing tone emphasizes ‘tangible results’ and ‘measuring the cost per result’, but the actual textual content provided in the crawl lacks a single specific percentage or dollar-value achievement. For an agency claiming to be an expert in ‘Medición y KPIs’, the absence of a ‘20% increase in leads’ or ‘$1M managed in ad spend’ style claim in the primary body text is a notable disconnect. The site relies on the names of prestigious clients to imply performance rather than stating it.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tuatara.co/",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique | Estrategias de transformación digital",
            "isPartOf": {
                "@id": "https://tuatara.co/#website"
            },
            "about": {
                "@id": "https://tuatara.co/#organization"
            },
            "datePublished": "2023-01-20T18:45:03+00:00",
            "dateModified": "2024-08-01T14:42:48+00:00",
            "description": "Somos creadores de estrategias de transformación digital para empresas. Integra ahora tus ecosistemas digitales en una sola agencia boutique.",
            "breadcrumb": {
                "@id": "https://tuatara.co/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tuatara.co/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tuatara.co/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tuatara.co/#website",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique",
            "description": "Estrategias de transformación digital",
            "publisher": {
                "@id": "https://tuatara.co/#organization"
            },
            "alternateName": "Tuatara",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tuatara.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://tuatara.co/#organization",
            "name": "Tuatara Agencia Boutique",
            "alternateName": "Tuatara",
            "url": "https://tuatara.co/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://tuatara.co/#/schema/logo/image/",
                "url": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "contentUrl": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "width": 1,
                "height": 1,
                "caption": "Tuatara Agencia Boutique"
            },
            "image": {
                "@id": "https://tuatara.co/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TuataraColombia/",
                "https://www.linkedin.com/company/tuatara-co/",
                "https://www.instagram.com/tuataraco/"
            ]
        }
    ]
}
/trabaja-con-nosotros/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tuatara.co/trabaja-con-nosotros",
            "url": "https://tuatara.co/trabaja-con-nosotros",
            "name": "Sé parte de Tuatara | Agencia de transformación digital",
            "isPartOf": {
                "@id": "https://tuatara.co/#website"
            },
            "datePublished": "2023-09-01T20:25:23+00:00",
            "dateModified": "2024-01-23T16:50:50+00:00",
            "description": "Únete a nuestra agencia de transformación digital, buscamos seres humanos excepcionales que creen en el mutualismo. Contáctanos ahora.",
            "breadcrumb": {
                "@id": "https://tuatara.co/trabaja-con-nosotros#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tuatara.co/trabaja-con-nosotros"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tuatara.co/trabaja-con-nosotros#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://tuatara.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Sé parte de Tuatara Agencia Boutique"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tuatara.co/#website",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique",
            "description": "Estrategias de transformación digital",
            "publisher": {
                "@id": "https://tuatara.co/#organization"
            },
            "alternateName": "Tuatara",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tuatara.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://tuatara.co/#organization",
            "name": "Tuatara Agencia Boutique",
            "alternateName": "Tuatara",
            "url": "https://tuatara.co/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://tuatara.co/#/schema/logo/image/",
                "url": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "contentUrl": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "width": 1,
                "height": 1,
                "caption": "Tuatara Agencia Boutique"
            },
            "image": {
                "@id": "https://tuatara.co/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TuataraColombia/",
                "https://www.linkedin.com/company/tuatara-co/",
                "https://www.instagram.com/tuataraco/"
            ]
        }
    ]
}
/agencia/marketing-digital/automatizacion/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tuatara.co/agencia/marketing-digital/automatizacion/",
            "url": "https://tuatara.co/agencia/marketing-digital/automatizacion/",
            "name": "Agencia de automatización de marketing | Integración herramientas",
            "isPartOf": {
                "@id": "https://tuatara.co/#website"
            },
            "datePublished": "2023-01-19T17:24:51+00:00",
            "dateModified": "2024-08-05T15:28:36+00:00",
            "description": "Maximiza tu marketing con nuestro enfoque integral de chatbots, inbound marketing, email marketing, gestión de tu base de datos y más.",
            "breadcrumb": {
                "@id": "https://tuatara.co/agencia/marketing-digital/automatizacion/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tuatara.co/agencia/marketing-digital/automatizacion/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tuatara.co/agencia/marketing-digital/automatizacion/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://tuatara.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Agencia de marketing digital",
                    "item": "https://tuatara.co/agencia/marketing-digital/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Agencia de automatización de marketing"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tuatara.co/#website",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique",
            "description": "Estrategias de transformación digital",
            "publisher": {
                "@id": "https://tuatara.co/#organization"
            },
            "alternateName": "Tuatara",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tuatara.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://tuatara.co/#organization",
            "name": "Tuatara Agencia Boutique",
            "alternateName": "Tuatara",
            "url": "https://tuatara.co/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://tuatara.co/#/schema/logo/image/",
                "url": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "contentUrl": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "width": 1,
                "height": 1,
                "caption": "Tuatara Agencia Boutique"
            },
            "image": {
                "@id": "https://tuatara.co/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TuataraColombia/",
                "https://www.linkedin.com/company/tuatara-co/",
                "https://www.instagram.com/tuataraco/"
            ]
        }
    ]
}
/agencia/marketing-digital/medicion-kpis/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tuatara.co/agencia/marketing-digital/medicion-kpis/",
            "url": "https://tuatara.co/agencia/marketing-digital/medicion-kpis/",
            "name": "Medición y KPIs de marketing digital en tu empresa",
            "isPartOf": {
                "@id": "https://tuatara.co/#website"
            },
            "datePublished": "2023-01-19T17:58:55+00:00",
            "dateModified": "2024-07-31T21:31:23+00:00",
            "description": "Obtén una visión detallada de tus estrategias de marketing con informes completos, que incluyen medición de KPIs e informe en Data Studio.",
            "breadcrumb": {
                "@id": "https://tuatara.co/agencia/marketing-digital/medicion-kpis/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tuatara.co/agencia/marketing-digital/medicion-kpis/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tuatara.co/agencia/marketing-digital/medicion-kpis/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://tuatara.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Agencia de marketing digital",
                    "item": "https://tuatara.co/agencia/marketing-digital/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Medición y KPIs de marketing digital"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tuatara.co/#website",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique",
            "description": "Estrategias de transformación digital",
            "publisher": {
                "@id": "https://tuatara.co/#organization"
            },
            "alternateName": "Tuatara",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tuatara.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://tuatara.co/#organization",
            "name": "Tuatara Agencia Boutique",
            "alternateName": "Tuatara",
            "url": "https://tuatara.co/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://tuatara.co/#/schema/logo/image/",
                "url": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "contentUrl": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "width": 1,
                "height": 1,
                "caption": "Tuatara Agencia Boutique"
            },
            "image": {
                "@id": "https://tuatara.co/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TuataraColombia/",
                "https://www.linkedin.com/company/tuatara-co/",
                "https://www.instagram.com/tuataraco/"
            ]
        }
    ]
}
/agencia/marketing-digital/redes-sociales/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tuatara.co/agencia/marketing-digital/redes-sociales/",
            "url": "https://tuatara.co/agencia/marketing-digital/redes-sociales/",
            "name": "Agencia de redes sociales y marketing digital",
            "isPartOf": {
                "@id": "https://tuatara.co/#website"
            },
            "datePublished": "2023-01-19T16:40:51+00:00",
            "dateModified": "2024-07-31T21:34:31+00:00",
            "description": "A través del marketing digital logramos que las empresas maximicen su efectividad a través del manejo estratégico de las redes sociales.",
            "breadcrumb": {
                "@id": "https://tuatara.co/agencia/marketing-digital/redes-sociales/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tuatara.co/agencia/marketing-digital/redes-sociales/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tuatara.co/agencia/marketing-digital/redes-sociales/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://tuatara.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Agencia de marketing digital",
                    "item": "https://tuatara.co/agencia/marketing-digital/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Agencia de redes sociales"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tuatara.co/#website",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique",
            "description": "Estrategias de transformación digital",
            "publisher": {
                "@id": "https://tuatara.co/#organization"
            },
            "alternateName": "Tuatara",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tuatara.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://tuatara.co/#organization",
            "name": "Tuatara Agencia Boutique",
            "alternateName": "Tuatara",
            "url": "https://tuatara.co/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://tuatara.co/#/schema/logo/image/",
                "url": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "contentUrl": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "width": 1,
                "height": 1,
                "caption": "Tuatara Agencia Boutique"
            },
            "image": {
                "@id": "https://tuatara.co/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TuataraColombia/",
                "https://www.linkedin.com/company/tuatara-co/",
                "https://www.instagram.com/tuataraco/"
            ]
        }
    ]
}
/agencia/marketing-digital/pauta/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://tuatara.co/agencia/marketing-digital/pauta/",
            "url": "https://tuatara.co/agencia/marketing-digital/pauta/",
            "name": "Agencia de pauta digital | Maximiza tus campañas en línea",
            "isPartOf": {
                "@id": "https://tuatara.co/#website"
            },
            "datePublished": "2023-01-19T17:46:01+00:00",
            "dateModified": "2024-09-24T15:24:18+00:00",
            "description": "Llega a tu público objetivo de manera efectiva con nuestra pauta digital en Google, LinkedIn, Facebook e Instagram. Pauta con nosotros.",
            "breadcrumb": {
                "@id": "https://tuatara.co/agencia/marketing-digital/pauta/#breadcrumb"
            },
            "inLanguage": "es",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://tuatara.co/agencia/marketing-digital/pauta/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tuatara.co/agencia/marketing-digital/pauta/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://tuatara.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Agencia de marketing digital",
                    "item": "https://tuatara.co/agencia/marketing-digital/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Agencia de pauta digital"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://tuatara.co/#website",
            "url": "https://tuatara.co/",
            "name": "Tuatara Agencia Boutique",
            "description": "Estrategias de transformación digital",
            "publisher": {
                "@id": "https://tuatara.co/#organization"
            },
            "alternateName": "Tuatara",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://tuatara.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "es"
        },
        {
            "@type": "Organization",
            "@id": "https://tuatara.co/#organization",
            "name": "Tuatara Agencia Boutique",
            "alternateName": "Tuatara",
            "url": "https://tuatara.co/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "es",
                "@id": "https://tuatara.co/#/schema/logo/image/",
                "url": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "contentUrl": "https://tuatara.co/wp-content/uploads/2022/07/Logo-tuatara-icologo-color.svg",
                "width": 1,
                "height": 1,
                "caption": "Tuatara Agencia Boutique"
            },
            "image": {
                "@id": "https://tuatara.co/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/TuataraColombia/",
                "https://www.linkedin.com/company/tuatara-co/",
                "https://www.instagram.com/tuataraco/"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
35Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 25 1
/trabaja-con-nosotros/ 2 1
/agencia/marketing-digital/automatizacion/ 2 1
/agencia/marketing-digital/medicion-kpis/ 2 1
/agencia/marketing-digital/redes-sociales/ 2 1
/agencia/marketing-digital/pauta/ 2 1