Information Density: Unbounce – Signal Evidence & AI Readability

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[H1] Launch faster. Convert more.

Generate more leads and sales with Unbounce, the leading landing page platform built for marketers and
agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results—without
increasing your budget or team size.

Drag and drop builder

No-code A/B testing

AI copywriting

Real-time analytics

AI optimization

Start building for free

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[H3] Launch landing pages faster, accelerate results
Every marketer can effortlessly create personalized, high-converting campaigns in record time—no designers or developers needed.
Create your page

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[H3] Own your experiments, maximize conversions
Quickly create new landing page variants, launch A/B tests with one click, and optimize with AI-powered insights, all in one place.
Start A/B testing

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[H3] Simplify CRO, get the most out of your marketing
Stay competitive by using Smart Traffic (AI optimization) to automatically send visitors to the page where they’re most likely to convert.
Optimize effortlessly

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[H3]
Create pages without building from scratch
Get the boost you need to build pages in record time with Unbounce’s drag-and-drop builder and customizable, conversion-optimized templates.

[H3]
Give customers what they’re looking for
Use dynamic text replacement to better engage and convert visitors by aligning your landing page with the keywords your customers are searching for.

[H3]
Customize your pages to match your vision
Custom code gives you the flexibility and control you need to match your brand standards and create the right look and feel for every campaign.

[H3] No developer, no problem
Check your assumptions at the door. Create as many landing page variants as you want, then let AI identify what works best for different types of visitors.

[H3] Experiment limitlessly
You don’t have to wait for results. Each interaction leads to further optimizations so your visitors are always sent to the best-performing pages.

[H3] Test with confidence
Get deep into data. See how each page performs based on attributes like device and location—which impact your conversions more than you think.

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[H3] Convert more in a few clicks
Get more conversions with little to no effort by using Smart Traffic to automatically send visitors to the page where they’re most likely
to convert.

[H3] Push for peak performance
Stay competitive using our conversion benchmarks, powered by machine learning, to see how your page performance stacks up against others in your industry.

[H3] Get audience insights
Smart Traffic (AI optimization) helps you identify new channel and audience opportunities so you don’t waste time wondering how you can convert more leads, sales, and signups.

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[H2] Seamlessly integrate with your stack
Accurate data—where and when you need it. Unbounce landing pages connect seamlessly with popular marketing platforms like Salesforce and Hubspot—and with Zapier and webhooks, we plug into… well, just about anything.

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Google Analytics

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Hubspot

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Twilio

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Chili Piper

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Insightly

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Mailchimp

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Zapier

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Salesforce

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+ many more

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[H3] SaaS businesses
Quickly discover your best-performing lead gen campaigns. Build landing pages with hundreds of customizable templates and convert like crazy by optimizing on the fly, all without a developer.
For SaaS businesses

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[H3] Ecommerce stores
Turn more clicks into sales by directing customers to custom landing pages instead of ecomm product pages (landing page visitors have been shown to convert and spend twice as much).
For ecommerce stores

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[H3] Marketing agencies
Impress your clients by getting great results from every campaign. Create audience-specific landing pages for more conversions and use A/B testing to quickly find out what’s working and maximize ROI.
For marketing agencies

[H2]
Scale your marketing without limits

Expert support. Seamless integrations. Maximum ROI. Unbounce’s Concierge plans give you the power to quickly and efficiently scale your marketing to any number of conversions.
Learn about Concierge plans

Landing pages

[H2]
Build, test, and optimize landing pages—all in one platform

Take control of your campaigns and your conversions. Unbounce’s landing page builder has all the tools you need to get the results you need without asking for help. Building personalized landing pages, popups, and sticky bars is fast and easy with customizable templates, drag-and-drop elements, and custom scripts.

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[H3] We’re with you all the way
Don’t just grow—grow smarter. We’ve got an award-winning customer success team, an active community of supportive marketers, and loads of educational resources to help you grow your business the right way.
Learn the basics
Explore our resources

Get support

Request a demo

[H3] Start building pages for free
Build landing pages, popups, and sticky bars with your free 14-day trial. Cancel anytime.
Start my free trial

[H3] Scale your marketing without limits
Work directly with a dedicated team of conversion experts to get the best possible return on your marketing budget.
Request a demo

CONCIERGE PLANS

[H1]
Scale your marketing without limits

With our Concierge plans, you can grow your marketing to any
number of landing pages, visitors, and conversions. Work directly
with a dedicated team of conversion experts to get the best
possible return on your marketing budget.

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[H3]
Unrivaled speed
Get support with technical setup, custom components, and landing page recreations, so you can get integrated and start converting—fast.

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[H3]
Unlimited scalability
Build unlimited landing pages—with high-converting templates and AI-powered content generation—to scale your marketing without compromise.

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[H3]
Unbeatable ROI
Receive hands-on training and strategic consultations to help you get the most possible leads, sales, and signups from all of your marketing campaigns.

[H2] Seamlessly integrate with your stack
Accurate data—where and when you need it. Unbounce landing pages connect seamlessly with popular marketing platforms like Salesforce and Hubspot—and with Zapier and webhooks, we plug into… well, just about anything.

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Google Analytics

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Hubspot

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Twilio

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Chili Piper

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Insightly

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Mailchimp

[IMG: Zapier]
Zapier

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Salesforce

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+ many more

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[H3]
Dedicated experts
Get a dedicated team of conversion pros who work alongside you—through hands-on training and optimization sessions—to make sure you consistently build your highest-performing campaigns.

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[H3]
Expanded support
Our experts will help you set up new integrations, interpret data, report results, and loads more. And with a dedicated support team, you can get help when you need it—by phone, email, or chat.

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[H3]
Complete flexibility
Grow your conversions—without sweating your budget. Our plans scale with your marketing needs, so you can increase or decrease your traffic and conversion totals to match the rhythm of your business.

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[H3]
Heavy-duty security
Protect yourself (and your customers) with advanced security features. Our platform complies with worldwide data privacy and security standards, plus features 2FA, SSO, and more—so your IT team can rest easy.

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[H3]
Tailored reporting
Get the insights that matter most to your success. Your dedicated team will prepare custom performance reports to help you demonstrate ROI and develop smarter, more impactful campaigns.

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[H3]
Powerful collaboration
With collaborative building features and custom user permissions, stakeholders can easily provide feedback, keep track of who’s done what, and quickly switch back to previous versions.

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“We signed up for the Concierge plan and it was the best decision. The landing pages we had were re-built by the Unbounce team, saving us a lot of time and effort, especially being new to the [platform].”

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Charlotte Trotman
Marketing Manager, My Debt Plan

[H2]
UNBOUNCE LANDING PAGES
[H2]
Scale even faster with Professional Services

With our add-on Professional Services, you get specialized training, technical expertise, and strategic guidance to improve the impact of every campaign.
Learn more about Professional Services

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[H4]

CRO, MADE SIMPLE

[H1] Conversion Benchmark Report
Get conversion benchmarks for your landing pages based on data from over 57 million conversions and uncover your highest-converting landing pages yet. Plus, the insights inside this report will help you identify simple changes that can have a big impact on your conversion rates.
Get the full report

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[H4]

INSIGHTS FROM MILLIONS OF CONVERSIONS

[H2] Conversion benchmarks backed by 57M+ conversions and 41K+ landing pages

Unbounce is the leading platform for building and optimizing landing pages that convert. For over a decade, marketers from virtually every industry have used Unbounce to build, test, and optimize high-converting landing pages that power their marketing campaigns. As a result, we’ve collected insights on over 2 BILLION conversions all-time.
Here’s what that means for you: The benchmark data in this report isn’t based on a small “random” sample of 100 landing pages that are just cherry-picked, best-in-class examples to paint the prettiest picture possible. Not even close.
To build this report, in the past year alone, we’ve analyzed:

[H2]  +41K

[H3] Landing pages

[H2]  +464M

[H3] Unique visitors

[H2]  +57M

[H3] Conversions

This means every insight, average, and benchmark you see in this report is based on a statistically significant sample size. If we didn’t see enough volume to confidently stand behind a number while building this report—we pulled it. Simple as that.

[H4]

2024 CONVERSION BENCHMARK REPORT HIGHLIGHTS

[H2] Find out what stands between you and your highest-converting landing pages

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[H2]

[H3] Which paid traffic sources convert best on average?
Facebook, Instagram, Google, YouTube, LinkedIn, Bing, Yahoo—which channels actually convert the best? We have the answers—and the benchmarks you can use across each channel to make sure you’re reaching your full potential.

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[H2]

[H3] Do mobile-first landing pages actually matter?
Not optimizing the mobile versions of your landing pages is costing you far more conversions than you might think. In some industries, up to 7x more visitors are coming from mobile devices vs. desktop, yet mobile conversions rates are often lower than desktop.

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[H2]

[H3] Are short attention spans hurting your conversions?
You've heard attention spans are shrinking—something about goldfish, right? The truth is, copy length, readability, and word choice directly affect conversion rates. In this report, we explore just how much and what you can do about it.

[H4]

ABOUT THIS REPORT

[H2] The report designed to help digital marketers and agencies convert more landing page visitors, faster

[H5] With this report, you’ll better understand:
How your landing pages are performing relative to others in your industry
What you can do to optimize your conversion rates (including simple changes)
The challenges other marketers are facing so you can stay ahead

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What are these “insight” boxes?
In this report, an insight is a data-validated recommendation that can help you get more conversions. They’re easy to understand and quick to apply. You’ll find ‘em through the report in boxes like this one.

[H4]

HOW TO GET THE MOST OUT OF THE REPORT

[H2] How the Conversion Benchmark Report can help you (beyond the raw numbers)

Benchmark data alone is always helpful. If you know where the bar is, it’s easy to gauge whether your performance is above or below average—then act accordingly.
But numbers alone aren’t always the most actionable. So to complement the conversion benchmark data throughout this report, we’ve also included tactical recommendations to help you get better results from your landing pages (without having to spend bundles of cash and wait months to see the needle move).

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[H2]

[H3] Get better results, faster and with fewer resources
You’ll uncover actionable insights you can launch on your landing pages right away. (You don’t need to wait for your next quarterly planning session.) With the insights in this report, you’ll be able to prioritize the right opportunities, so you can spend your time and every precious dollar of your paid media budget wisely.

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[H2]

[H3] Identify simple changes that have a big impact
Complex, turn-it-all-upside-down-style changes aren’t the only way to move the needle. Use the key takeaways from this report to prioritize smaller, simple changes that will have a big impact on your conversion rate. Unbounce helps you implement them simply, too. Just jump into our drag-and-drop builder with built-in A/B testing and go.

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[H2]

[H3] Develop a CRO mindset and simple execution strategies
Discover countless optimization opportunities and stay aware of the various things that could be hurting your conversion rate. Then it’s time to get to work. With the right tools, CRO becomes part of your DNA—not a massive project you suffer through every few months. With Unbounce, you can build, test, and optimize your landing pages in one platform.

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What is CRO?
CRO stands for conversion rate optimization. In short, CRO is the practice of testing and improving your marketing assets—often your landing pages—so they can convert more effectively.
Why does CRO matter?
The better your landing pages perform, the more returns you’ll see from your marketing campaigns. For example, if you can boost the conversion rate on your landing page from 1% to 2% with CRO—that’s a 100% increase in performance. You’re doubling the results from the exact same amount of traffic (and ad spend).

[H3] Accelerate results with simple CRO
Access the full Conversion Benchmark Report for detailed industry benchmarks, in-depth conversion rate insights, top-performing channels, and more.

[H4]

INTRODUCING THE 2024 CONVERSION BENCHMARKS

[H2] The median conversion rate across all industries is 6.6%—what about your industry?

“What’s a good conversion rate?”
Chances are, that very question is one of the main reasons you’re here. So we’ll skip straight to it—here’s your answer: The median conversion rate across all industries is 6.6%.
We’ve highlighted the median conversion rates across nine different industries, which range from 3.8% to 12.3% as the chart below shows.
We’ve also done a deep dive into five of those industries (with more coming soon). Check ‘em out in the navigation on the left or jump to your industry. If you don’t see your industry, don’t sweat it. We’ve got plenty of industry-agnostic insights below, from which paid media channels are performing best to landing page readability.

[H2]

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What’s the difference between median and average conversion rates?
Benchmarks are displayed as either medians or averages throughout the report. This typically depends on the type of data that was available to us. To quickly define each:
Median: The value that lies exactly in the middle of the data set. The median is particularly useful in wider data sets because it is not affected by extreme values (outliers).
Average: The sum of all numbers in the data set divided by the total number of values. It provides a general sense of a data set’s central value.

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In simple terms, here’s how to analyze your own landing pages using the data above:
Higher than the median? Your page is converting better than most.
Lower than the median? Your page is converting worse than most.
Of course, there are countless variables underneath the hood here that you should be factoring in. It’s also worth mentioning that our data only looked at conversion events—not the value per conversion event. That means your pages may see fewer conversions, but those conversions may be more valuable to your business. For example, if your conversion rate is slightly below the median but the conversion event you’re tracking is worth five figures to your business, don’t beat yourself up too early. Yes, there may be room for improvement—there always is, after all—but your page shouldn’t be considered “bad” by default.

[H4]

KEY INSIGHT: OVERALL TRAFFIC CHANNELS

[H2] Email is the highest converting channel at 19.3% on average

The ongoing debate about whether email is dead or not has officially been settled. Compared to paid channels like social, search, and display, email is significantly more effective from a conversion perspective.
But that doesn’t mean paid media is dead, either. When considering where to place your paid media bets, note that paid social (12%) converts 10% better than paid search (10.9%). Overall, if your PPC landing pages are converting at less than 10% right now, there’s still room for growth.
With Unbounce, you can create and launch new landing pages for your PPC campaigns quickly and easily. Plus, you’ll have full control over A/B testing any element on the page to increase your conversion rate and convert more visitors.

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Email isn’t dead—in fact, it typically converts better than all other traffic sources
Our data shows that visitors who reach your landing page via email convert 60% more than visitors from paid social, 77% more than visitors from paid search, and 370% more than visitors from display ads.
Keep in mind there are exceptions to this rule in certain industries (ahem, financial services) and you may see different results depending on whether your campaigns are focused on a particular funnel stage (email is a typically a middle and bottom of funnel tactic, which naturally sees higher conversion rates).

[H4]

CVR BY PAID SEARCH SOURCE

[H2] Google is still the paid search king, with an average conversion rate of 11.3%

Across all industries, paid search ads on Google convert 41% better than Bing search ads and 95% better than Yahoo search ads.

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While Google is the leading search engine for many, some industries are seeing that Yahoo and Bing present interesting opportunities either with similar performance or greater performance potential.

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[H2] Message match your landing pages and ads
If your landing pages aren’t converting on paid search, one of the best ways to improve your conversion rate is to match the messaging on your landing page with the messaging you’re using in your ads.

With Unbounce, you can use dynamic text replacement to automatically update headings or other copy on your page based on the ad copy each individual visitor clicked on from search engines.
Start building for free

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Google dominates in most industries, but not all
Google is the 800-pound gorilla in paid search across most industries—except health and wellness, where Yahoo presents a tantalizingly attractive option.
To see more insights for your specific industry, jump to the industry page that best matches your business.

[H4]

CVR BY PAID SOCIAL SOURCE

[H2] Instagram (17.9%) and Facebook (13%) are the highest converting paid social channels

Meta ads are where it’s at right now, apparently. As the chart below shows, Facebook and Instagram are the only channels converting above the average.
YouTube, TikTok, and X (formerly known as Twitter) are in the next tier between 6-9% on average. LinkedIn converts relatively poorly compared to the others. Keep in mind that these vary quite significantly by industry, but the chart below can offer insight into higher-level performance trends.

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LinkedIn conversion rate is poor relative to other social channels, but the value per conversion may still justify it
To be clear, our data only looked at conversion events—not the value per conversion event. By the numbers, LinkedIn converts 4-5x worse than Facebook and Instagram. That said, since LinkedIn is typically seen as a business-focused platform, it could be that there are simply fewer, but higher value conversions happening.
Before you redirect every LinkedIn ad dollar to Meta (sorry Zuck), take a look at your conversion rate AND value per conversion data. At the end of the day, fewer conversions that are worth significantly more is a trade worth making.

[H4]

KEY INSIGHT: MOBILE VS. DESKTOP

[H2] Mobile drives nearly 5x more visitors, but desktop converts 8% better

Within our sample data, 83% of the visits we analyzed happened on mobile devices. If you’re still building your landing pages for desktop first, with the mobile version being just a quick box to check before publishing, chances are you’re missing out big time.
The industry average shows that desktop converts 8% better than mobile, and this discrepancy becomes even more drastic for certain industries that are struggling with mobile optimization more than others (check out your industry page for more info).

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83% of landing page visits were on a mobile device, yet mobile converts 8% less than desktop
Simply put, you can’t afford not to optimize your landing pages for mobile devices. An 8% gap in conversion rates is significant, but it gets even worse when you look at the number of conversions lost. If all industries optimized their pages, we might have reported over 1.3 million more conversions.
With the Unbounce page builder that lets you fully customize the mobile experience as well, there’s no excuse anymore for your landing pages to look clunky and broken on mobile.

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A couple of industries buck the mobile/desktop trend
If you’re in the financial services or SaaS industries, you might want to take a look at the industry-level mobile and desktop conversion rates before you plan your next marketing campaign.
For details on your specific industry, jump to the industry page that best matches your business.

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[H1] Choose from over 100 high-converting landing page, popup, and sticky bar templates

We’ve distilled everything we know about conversion into ready-to-use templates for landing pages, popups, and
sticky bars. Use our drag-and-drop builder to make a beautiful page fast—or start with a blank canvas.

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