Information Density: User Growth – Signal Evidence & AI Readability

Skip to hero call-to-action Skip to content Skip to FAQWorking together with User Growth has been an excellent experience for us at Accountable.They brought an “entrepreneurial way of working” to the table that proved of tremendous value during those critical first months of our business. They helped with our launch, they set up our first funnels, our reporting processes, and overall setup on our path towards growth.Would definitely recommend working together with them!
[IMG: Nicolas Quarré]
[H5] Nicolas Quarré
Co-Founder & CEO at Accountable
[IMG: User Growth - Content Marketing, SEO, and Paid Media Agency]
User Growth - Content Marketing, SEO, and Paid Media Agency €€€ +32 (0) 23 151 861 [email protected] Jef Van Lishoutstraat 10, 1630 Linkebeek, Belgium Nicolas Quarré 5 5 stars Working together with User Growth has been an excellent experience for us at Accountable.They brought an “entrepreneurial way of working” to the table that proved of tremendous value during those critical first months of our business. They helped with our launch, they set up our first funnels, our reporting processes, and overall setup on our path towards growth.Would definitely recommend working together with them!
[H2] SEO and content should drivebusiness growth, not just traffic.
We’re an organic growth agency that helps ambitious (small) businesses and SAAS companies turn SEO and content into growth channels.Most content marketing, SEO, and paid media agencies have it wrong!They focus on clicks and traffic, but you can’t take those to the bank. We are an ROI and performance-driven agency that often turns $1 into $3. Below are the services we are renowned for.
[H3] 01
[H3] Traffic Generation
We send a steady stream of highly qualified customers to your website through both paid and organic traffic sources.
[H3] 02
[H3] Conversion
We increase the amount of visitors that turn into buyers by implementing tactics that help our client’s double or even triple their sales.
[IMG: What We Do]
[H3] 03
[H3] Retargeting
The visitors that don’t convert will be retargeted through timely and compelling ads that will follow them around the internet.
[H3] 04
[H3] Nurturing
We help you set up an automated system that nurtures your leads for you, making your website run like a well oiled sales machine.
[H2] Our commitment has already driven their online growth.
[IMG: Herva – Visibility Matters]
[IMG: Silicon Canals]
[IMG: Workero]
[IMG: Sleepy]
[IMG: Purina]
[IMG: SVEA Solar]
[IMG: Interoffices]
[IMG: Nespresso]
[IMG: Data Protection Institute]
[IMG: Clinton Health Access Initiative]
[IMG: Vlaamse Overheid]
[IMG: Café Costume]
[H3] We are proud of what we do, check out our references.
If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans and his team. Read, share, and do whatever you can to work with him.
[IMG: Aaron Orendorff]
[H5] Aaron Orendorff
Forbes Top 10 B2B Content Marketer - Forbes Top 25 Marketing Influencer
[IMG: User Growth - Content Marketing, SEO, and Paid Media Agency]
User Growth - Content Marketing, SEO, and Paid Media Agency €€€ +32 (0) 23 151 861 [email protected] Jef Van Lishoutstraat 10, 1630 Linkebeek, Belgium Aaron Orendorff 5 5 stars If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans and his team. Read, share, and do whatever you can to work with him.
[H2] We Help our Clients MakeMore Money
We’re living in a very interesting time; it has never been a better time to start a business online, and at the same time, it has never been harder.It’s staggering to see that basically everything that people care about or are passionate about has fundamentally shifted.But even so, the one thing that connects everyone, whether you’re trying to sell a book, whether you’re trying to sell a SAAS product or whether you’re trying to raise some money for your startup.Whatever it may be, there is only one thing that fundamentally connects you with every other person reading this, from a business and marketing standpoint, and that is the fight for your attention.Before you can tell me how great your thing is, before you can say to me why I need to buy your thing, or give you my money, or whatever it may be, you need my attention.Now there are a million ways to get someone’s attention; We can stalk you as soon as you leave your house in the morning for example.But the more practical scalable way to think about that is sales and marketing.And this is something we fundamentally understand and are good at, at User Growth.But what happens after you grab someone’s attention? What happens when you get the traffic to your business?Most agencies stop there. Not us.It doesn’t matter how many people visit your website if none of them turns into cold cash in the bank. You’re just throwing away all your hard-earned money.We dedicate the time to really figure out your business and your customers.We examine it from every angle and gather information from the people on the front-lines of your business to understand precisely what your customers want.Then we work with you to build a powerful marketing strategy that’ll have hungry customers flocking to your business with their wallets out.But that’s not all.We’ll also make sure you’re set up with a system that delivers a reliable, consistent flow of leads and sales each month so you can spend less time working in the business and focus working on the business.In other words, less guessing, less worrying and more time enjoying the things that matter in life.Either you sell it or your market it.Either you go to it, or because what you put out people come to you.
[H3] Want to see for yourself how User Growth can help your business? Get your free proposal today!
Get my free proposal
[H2] Frequently Asked Questions
[H3] What does a digital marketing agency actually do?
A good digital marketing agency will get to know your business inside out. They will assess the traffic that your website is getting and establish the best online marketing platforms to invest in.Part of a digital marketing agency’s strategy should involve continual evaluation to ensure clients maintain the perfect balance between their marketing spend and the results they’re getting.We do all of that, but unlike other agencies, the team at User Growth isn’t just focused on maintaining that perfect balance.Our goal is to crush your competitors, turn website visitors into buyers and bring you the biggest ROI possible using the most effective marketing strategies available.
[H3] Do you work with big or small companies?
Do you want to scale your business and become the most significant player in your industry?Then we can work with you.Want to join a team of marketers, digital strategists, designers, and developers who will help you crush your growth goals and achieve an ROI that will leave you shouting from the rooftops?Then we can work with you.Do you understand what it can do for your business if you spend $1 to earn $5?Then we can work with you.See, whether you’re a big or small business doesn’t matter.Our clients range from small, local businesses with five or fewer employees to large multinationals with hundreds of employees operating worldwide.As long as you have a beloved product and you’re ready to grow, then we’re here for you.
[H3] What's involved with digital marketing?
This is like asking “how long is a piece of string” as there is no right answer. The answer depends on YOUR BUSINESS.We treat every business differently because no two businesses – even if they operate in the same industry – are the same.Let’s apply that logic to your business and that of your biggest competitor. Yes, you’re targeting the same audience, and you offer a similar product or service, but that’s it. Their website is developed differently from yours. It could be older/younger than your site. They might have more/fewer backlinks, and they might have better/worse conversion rates compared to your site.A strategy that involves an intensive search engine optimization (SEO) and content marketing campaign might be all you need, while your competitor might make more gains investing in Google Ads. The list of differences goes on and on.The key takeaway is that one size DOES NOT fit all, which is why we curate custom strategies for each of our clients to provide their exact needs.Our goal is to skyrocket their online presence into the stratosphere, and we’ll do whatever it takes to achieve that goal.
[H3] What do your SEO services cost?
At User Growth, we believe in providing customized SEO solutions that meet the unique needs and goals of our clients. As such, the cost of our SEO services can vary depending on factors such: as the scope of the project, the level of competition in your industry, and the specific services you require.We always strive to provide transparent pricing and will work with you to create a custom proposal that fits within your budget and delivers the results you need to grow your business. Contact us today to learn more about our SEO services and to receive a personalized quote.
[H3] How long does it take to see results from SEO?
SEO is a long-term strategy, and results can take several months to become noticeable. However, our proven strategies and tactics have consistently generated positive results for our clients. Even on shorter terms.If you want leads now you probably need an online advertising campaign.
[H3] Can you guarantee #1 rankings?
No one can guarantee a #1 ranking on search engines. SEO involves several factors, including competition and search algorithms, which can change constantly.
[H3] Do I retain ownership of my ad accounts and data?
Of course! All data and all accounts we manage are your property, even if we unexpectedly part ways. Unfortunately, this is a question we get asked often because many competitors handle this differently.We find it only logical that your accounts and data are and remain yours.
[H3] Do you work with annual contracts?
No. Our services are cancelable on a monthly basis.In the unlikely event that you are not satisfied, you are not stuck with anything.We believe that you remain a customer because you are satisfied and because the campaigns are profitable. Not because you are still tied to an annual contract.
[H3] Do you also earn from the click budget I pay to the search engines?
No, we have no interest in spending more on search engines. So we do not charge a percentage of the click budget or the like.In fact, our goal is to generate as much profit as possible from the campaigns. Not to make Google as rich as possible. Every dollar or euro we spend on Google should be intended to get more in return.
[H3] How do you measure the success of your marketing campaigns?
We use a variety of metrics and tools to measure the success of our campaigns, including traffic, conversions, rankings, and ROI.We provide detailed reports and insights to our clients, so they can see the impact of our strategies and make informed decisions for their business.
[H3] How soon can I get started with you?
Between the time of contacting us and when we can actually start, there are about 2-3 weeks.A faster start is possible: please contact us to discuss the possibilities.It has been an awesome experience with User Growth. The folks are super friendly and knowledgeable about the work they do.User Growth always has its clients best interest in mind and are not afraid to hold back anything when making suggestions and decisions.Their biggest plus is that they don’t just look at the assignment you give to them, but they look at the overall picture to make sure that all pieces of the puzzle are aligned.I highly recommend them!
[IMG: Leon Pals]
[H5] Leon Pals
Chairman and director of Startup Foundation
[IMG: User Growth - Content Marketing, SEO, and Paid Media Agency]
User Growth - Content Marketing, SEO, and Paid Media Agency €€€ +32 (0) 23 151 861 [email protected] Jef Van Lishoutstraat 10, 1630 Linkebeek, Belgium Leon Pals 5 5 stars It has been an awesome experience with User Growth. The folks are super friendly and knowledgeable about the work they do.User Growth always has its clients best interest in mind and are not afraid to hold back anything when making suggestions and decisions.Their biggest plus is that they don’t just look at the assignment you give to them, but they look at the overall picture to make sure that all pieces of the puzzle are aligned.I highly recommend them!
[H2] User Growth partners with the best
[IMG: User Growth is Google Partner]
[IMG: User Growth is Bing Accredited Ads Partner]
[IMG: User Growth is Meta Business Partner]
[IMG: User Growth is Leadinfo certified Partner]

Looking for an Online Marketing Agency who does what it takes, every time? Well, we’re the agency you don’t want working for your competition – so simply fill in the form below and we’ll be in touch with you shortly. If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans and his team. Read, share, and do whatever you can to work with him.
[IMG: Aaron Orendorff]
[H5] Aaron Orendorff
Forbes Top 10 B2B Content Marketer - Forbes Top 25 Marketing Influencer
[IMG: User Growth - Content Marketing, SEO, and Paid Media Agency]
User Growth - Content Marketing, SEO, and Paid Media Agency €€€ +32 (0) 23 151 861 [email protected] Jef Van Lishoutstraat 10, 1630 Linkebeek, Belgium Aaron Orendorff 5 5 stars If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans and his team. Read, share, and do whatever you can to work with him.

[H2] Search Content
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[H2] Learn Marketing By Watching Our Content
Short bitesized videos that will get you up to speed in no time
[IMG: What is SEO and how does it work? SEO explained in under two minutes]
If you’re new to Search Engine Optimization or SEO or looking to improve your SEO skills, you’re in the right place.In this video, we’ll be debunking some common misconceptions about SEO and breaking down its three key components:1️⃣ on-page SEO2️⃣ off-page SEO3️⃣ technical SEOWe’ll provide you with a clear understanding of what SEO is and what it is not, and why it’s essential for your digital success. You’ll learn about the importance of creating high-quality content, earning valuable backlinks, and optimizing your site’s on-page and technical aspects.By the end of this video, you’ll have the knowledge you need to climb the search engine ranks and drive more organic traffic to your site.Join Hans from User Growth as he unlocks the secrets of SEO in under two minutes, providing expert insights and actionable tips to help you optimize your website and improve your search engine rankings.
[IMG: LinkedIn Marketing Tips: Growing your Business using LinkedIn in 2023]
There’s a huge marketing opportunity on LinkedIn right now.Every week there are over 9 BILLION impressions served on the LinkedIn feed.However, only 3 MILLION updates are posted weekly. On top of that, LinkedIn’s algorithm is heavily favoring marketers right now.✅ A slower decay than other networks (i.e., your posts remain on the LinkedIn newsfeed for weeks, not hours)✅ Your content can get shown to people who are NOT connected to you (i.e., you don’t need a lot of followers)From creating connections to building brand awareness to generating leads, LinkedIn is a great marketing tool.So in this video, we will explain five simple and easy tips to leverage the power of LinkedIn marketing to generate sales and grow your online business in 2023.We are breaking down the latest and greatest of LinkedIn Marketing from an organic perspective.Are you ready to master LinkedIn marketing so that you can attract new customers and deliver your message to the right people?
[IMG: How To Boost Conversions With Social Proof]
Social proof is one of those things that you wish didn’t work… but it really does.The human selling psychology is strong – we like shortcuts that make our purchasing decision easier.So if you want to 3x your website’s conversion rate — and 3x your customer base, as a result, there’s no substitute for good solid social proof!In this video, we’ll show you some really clever ways to add that important content that lets your current customers and experience do the talking for you.
[IMG: Creating a Content Calendar That Drives Results]
Learn how to build a content calendar for your blog.Come up with one year of content topics in one day, not by focusing on more, but by focusing on better content.Better content that will drive business results.
[IMG: Growing Your Business Using Twitter]
Knowing how to market your business on Twitter can seem daunting.But, If you can figure out how to have honest, authentic conversations on Twitter you can grow your business. Learn how now!
[IMG: How To Write Content For Each Step Of The Customer Journey]
Marketing personalization goes beyond using a prospect’s name in an email.Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.
[IMG: 100% Free Keyword Research in 2020! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS]
If you want more traffic, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, but where to start? Let’s dive in!
[IMG: Link Building: How to Build POWERFUL Backlinks in 2020]
Just write it and they will come is not enough to have your content ranked on Google. Good quality links are still one of THE most important factors to help you rank your content in 2021.This video explains how to get them.
[IMG: Driving Traffic To Your Content Using Flipboard]
Flipboard is named one of the most important apps of all time by CNET. And it can drive thousands of visitors to your content. On top of that, you can also use it to find new content to share with your audience.All in all a great app to have in your content marketing war chest.
[IMG: Turn 404 Pages Into Traffic And Qualified Leads]
You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors.Don’t worry every site has them. But how can you turn the people ending up on your 404 pages into leads? This video tells you how.
[IMG: Using Quora As Part Of Your Content Marketing Mix]
Quora is one of the world’s biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites.Quora is also an amazing tool for marketing any business. Let’s have a look at how you can use it for your business. Previous videos Next videos Video carousel navigation. Use arrow keys or buttons to browse videos.
[H2] I want to learn about
Long-form content for everyone that wants to do a deep-dive into growing their business.
[H2] Latest Blog Posts
[IMG: Topical Authority: 7-Step Framework to Build Topic Expertise That Ranks]
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[IMG: A magnifying glass placed over scattered wooden letter tiles on a wooden surface, highlighting several tiles beneath the lens—symbolizing the focused clarity essential in the conversational era of search marketing.]
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[IMG: Jobs-to-be-done within SEO: a practical guide to JTBD for Keyword Research & Product-Led Content]
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[IMG: Why Building a Content Moat Is Essential in the Age of AI Content Creation]
A popular refrain goes, “If it was easy, everyone would be doing it.” The saying is as true in life as it is in business. However with the rize of AI, Content has, in large parts, become a commodity.If that’s the case, then how do you compete?How do you differentiate?This rapid normalization of AI-assisted content creation has turned what was once cutting-edge into the baseline for competition. Good enough content is the new normal.With 2025, right around the corner it’s time, you need to take a hard look at the content that you’re creating. Does this add value, or could anyone have generated this answer to a question?This commoditization of content and the rise of alternatives to Google Search, like ChatGPT Search, or Perplexity AI, have further heightened the stakes.For your busines, the challenge isn’t just keeping up—it’s about staying ahead.How?You need to not start thinking of simple content, but you should be building a content moat: a strategy that ensures your content not only survives but thrives in an increasingly crowded and homogeneous digital ecosystem.What is a Content Moat?AI-Assisted content is the new normalThe Evolution of AI in Content CreationOpportunities and challengesExample of companies that built Content MoatsHubSpotMonday.comBuilding Your Content Moat1. Prioritize Humanized Content2. Invest in Content Packaging3. Focus on Unique Research and Data4. Embrace Alternative Traffic ChannelsPutting this into practiceDifferent ways to leverage AI to strengthen your Content Moat1. Ideation and Planning2. Enhancing Visual Content3. Audience EngagementThe long-term benefits of a content moat
[H2] What is a Content Moat?
I can almost hear you thinking, a content moat? When you think of an effective moat in general, a few things come to mind: Difficult to Replicate: Moats are built on distinctive assets or processes that competitors find difficult to duplicate. Achieving similar advantages often requires considerable effort, expertise, and investment. Delivers Clear Customer Value: A true moat directly benefits customers and plays a crucial role in their purchasing decisions. Features that don’t solve real problems or add value fail to create lasting competitive barriers. Strengthens Over Time: The best moats grow more effective as they mature, with benefits compounding over the years. This increasing advantage makes it progressively harder for rivals to catch up.So when talking about a content moat, I’m talking about a sustainable, strategic advantage in content creation and distribution that makes your brand’s content unique, defensible, and difficult for competitors to replicate.Much like a physical moat protects a castle, a content moat safeguards your business’s authority, engagement, and traffic in the digital marketplace. When literally everyone can create a thousand articles at the drop of a hat by using AI, creating a content moat is not optional—it’s essential.
[H2] AI-Assisted content is the new normal
[H3] The Evolution of AI in Content Creation
AI-assisted content is no longer a novelty. Tools like years ago already like Jasper, and more recently ChatGPT, Claude have democratized content production.They dramatically lowered the barrier for entry, by enabling even non-technical business owners to generate articles, social media posts, and marketing materials in minutes.However, with this surge in AI-generated content, the Internet is now saturated with repetitive, boilerplate material. Everyone is just regurgitating the same old, same old boring content.While these tools are invaluable, they often lack the nuance, depth, and originality that distinguish impactful content from noise.
[H3] Opportunities and challenges
For businesses, the rise of AI content brings both good and bad news. On the bright side, AI helps create more content faster. But at the same time, it has caused “SERP (Search Engine Results Page) staleness.”This means search results are crowded with articles that all look and sound the same, making it hard to stand out.To make your brand stand out, you must go beyond the basics. You must prioritize humanization, expert perspectives, and unique value propositions to create content that resonates with your audience.
[H2] Example of companies that built Content Moats
There are countless examples of companies that have managed to establish strong Content Moats—and even more that have failed to do so. HubSpot, and Monday are two standout examples of success.
[H3] HubSpot
Competing with HubSpot in the sales and marketing content space is no easy task. In the U.S. alone, they rank for nearly 200,000 top 10 keywords.
[IMG: Organic keyword rankings for Hubspot]
As pioneers of the Inbound Marketing movement, HubSpot has created a highly efficient content engine that consistently raises the bar in quality and value. Take their content hub on “sales process” as an example—it’s organized into beginner, intermediate, and advanced levels. This structure transforms their articles into a comprehensive library, almost like an educational course.
[H3] Monday.com
Another great example is how pre-IPO the project management software company monday.com scaled up its content production. In the 12 months leading towards the IPO the produced 125 new blog posts per month. 1,000 that year!
[IMG: Monday.com Wrote 1,000 SEO Articles in 12 Months, bringing in insane amounts of new traffic]
That traffic growth as you can see in the above graph was crazy. And if you want to find out more about the story on how they did this, I suggest listening to the “How the Fxck SEO podcast” talking about it.
[H2] Building Your Content Moat
But of course, we’re not all Hubspot, or Monday.com. We don’t all have a team of hundreds of writers, but how can you as an SME, or a SAAS, or any other business that doesn’t have those insane amounts of funding, still build your content moat?How can you start building your content moat?First you need to start looking beyond keyword tools. When everyone uses the same tools to search for keywords, search volume, they are all looking to hunt down the same traffic.Start talking to your customers, and let your Sales, Customer Success and Support teams report back to you about the conversations they have daily with customers.What are their FAQs? What are people asking them the most? Interview these team members and then create content on your website that these client facing people can refer to.It sounds simple, but do you have pages on your site that your sales, or support team send people to for further subject they commonly talk about with customers – or potential customers?I’m not talking about your sales pages, I’m talking about pages that leave no stone left unturned on whatever the subject is.Next steps?
[H3] 1. Prioritize Humanized Content
AI-generated content lacks the human touch—personal experiences, emotional nuance, and subjective insights. Incorporating these elements can elevate your content above the commoditized crowd.Adding quotes from industry experts, sharing case studies, or weaving in personal anecdotes are powerful ways to make your content resonate.
[IMG: E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)]
Plus as E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is stil a thing in the world of SEO, so don’t forget to showcase your own Experience, and Expertise into your content. Why would anyone trust you for writing what you did?Pro tip 💡: Differentiate your brand’s voice. Ask yourself, if your content appeared on a competitor’s site, would your audience still recognize it as yours? Sharp recognition is the goal.
[H3] 2. Invest in Content Packaging
The way content is packaged is just as important as its depth. A well-packaged piece of content is visually engaging, easy to navigate, and rich with multimedia elements. Consider: Original Graphics: Custom visuals can simplify complex ideas and make your content more shareable. Embedded Videos: Videos increase dwell time and provide an alternative way for users to consume information. Interactive Elements: Tools like calculators, quizzes, or interactive infographics encourage engagement and keep users on the page longer.
[H3] 3. Focus on Unique Research and Data
Creating your own research or analyzing data in innovative ways builds a strong content moat by providing insights that competitors cannot easily replicate. This can include: Conduct surveys: Collect data that directly aligns with the needs and interests of your target audience. Aggregating industry

User Growth is a boutique digital marketing agency. You can hire us for internet marketing consultancy, outsourcing, and training.We assist companies in analyzing, optimizing, and developing their successful online marketing strategies, aiming to grow their online visibility by improving their online marketing. User Growth shows you the potential of your web properties using: SEO Content Marketing PPC, advertising campaigns Conversion Rate Optimization Social media advertising Landing page creationUser Growth always starts with thoroughly auditing your existing situation and tools. From there, we begin to improve your efficiency.User Growth specializes in search engine marketing. We provide services such as website optimization and online advertising on Google and Facebook. We work with companies looking for organic and paid growth.
[H2] User Growth does digital marketing from A to Z, focusing on getting you results.
All businesses have five major functions: product development, customer service, accounting, operations, and marketing.What is the one function that should always be given top priority, no matter which business?MarketingThe other functions are clearly vital to a well-functioning business, yet without marketing, you will not have sales, and without sales, you will not have cash flow. Without cash flow, your business will die from a lack of cash, which is the oxygen to any business.Without it, you will be unable to pay for all the other functions and go out of business quickly.
[IMG: Sales trumps all.]
Sales trump all.That is why at User Growth, we help you grow your business by taking care of your marketing and grabbing the attention of your target audience.From lead nurturing via SEO, SEA, and social media to remarketing and marketing automation, we combine the marketing mix that best fits the business objectives. Our experts focus on results that can be measured in detail.
[H2] Let’s talk about attention, not impressions.
The entire marketing world is obsessed with impressions. You might hear someone say, “40,000 people saw this video.” But the truth is, they didn’t. They didn’t because as soon as the ad appeared in video form, they clicked away to a new tab to look at something they wanted to see. But they count as an impression. They count as “seeing it.”On TV, it’s the same problem. Nielsen sees how many people watch a TV show, and they count those impressions against the ads that run during the show. But as soon as commercials came up, people picked up their phones. They opened Facebook or Instagram. They aren’t engaged with the TV.The pre-roll ad views. Commercial breaks. These are the impressions marketers are focusing on. Why?Because the truth is this: for a consumer to get excited about something, to be compelled by something, it comes down to attention.Attention, not impressions. They need to really consume it. That is the game.
[IMG: Marketing is a contest for people’s attention – Seth Godin]
Marketing is a contest for people’s attention – Seth GodinMost advertising today does not try to factor that in or make that happen.So while some companies focus on getting as many impressions as possible on their banner ads, great marketers focus on attention.Your leads and your customers need to consume your content.-User Growth helps your business to grow by focusing on your customers’ attention.We do that by using two main pillars: organic attention using content in a way that attracts new customers paid attention to using ads and banners in a way that drives conversionsSee what we’re getting at? You meet people where they are most likely to be. You get their attention. You earn it.We want the marketing world to start talking about attention, not impressions.Marketing, to me at least, is truly a daunting subject. I own a small IT business and I wanted to grow our business and get more exposure to qualified clients. I just didn’t know how to do it.Then I met Hans and the team at User Growth. They helped put order in all the terms that were so confusing at first (SEO, funnels, other Latin words).I felt like User Growth put me, my needs and my unique situation at the centre of our relationship. The budget was reasonable, the results were quick to come and the whole process was smooth as butter.Definitely happy with the services of User Growth and I really am looking forward to our next marketing project.Don’t think twice if you see this and you need marketing specialists. Just give these guys a call.
[IMG: Eliel Benaroch]
[H5] Eliel Benaroch
Owner Brussels Computers
[IMG: User Growth - Content Marketing, SEO, and Paid Media Agency]
User Growth - Content Marketing, SEO, and Paid Media Agency €€€ +32 (0) 23 151 861 [email protected] Jef Van Lishoutstraat 10, 1630 Linkebeek, Belgium Eliel Benaroch 5 5 stars Marketing, to me at least, is truly a daunting subject. I own a small IT business and I wanted to grow our business and get more exposure to qualified clients. I just didn’t know how to do it.Then I met Hans and the team at User Growth. They helped put order in all the terms that were so confusing at first (SEO, funnels, other Latin words).I felt like User Growth put me, my needs and my unique situation at the centre of our relationship. The budget was reasonable, the results were quick to come and the whole process was smooth as butter.Definitely happy with the services of User Growth and I really am looking forward to our next marketing project.Don’t think twice if you see this and you need marketing specialists. Just give these guys a call.
[H2] Constructive marketing for more conversions
At User Growth, we guide you in your complete digital marketing approach. With a well-defined strategy, we ensure effective marketing that is aimed at maximizing the return on your marketing spend.User Growth creates a simple, automated digital marketing campaign that drives hot leads to you without you lifting a finger. We constantly adjust to get the most out of your marketing spend. The three main ways we do that are:
[H3] 01
[H4] We increase the traffic to your website
Together, we work on a marketing strategy that responds to various business and marketing objectives. We also conduct audits to identify areas for improvement.We will bring you top-notch leads through whichever channels work best for you.We do this by looking at long-term, organic traffic combined with highly-targeted online ads — mainly Facebook, LinkedIn, and Google.
[H3] 02
[H4] We set up a high-performance sales funnel
A veteran Direct Response copywriter writes a high-converting landing page…We determine an offer so compelling that customers want to participate and give you their money.We design, illustrate, and code every system element to provide live metrics on your ad spend and ROI.
[H3] 03
[H4] We grow your list of hungry customers
Once we’ve set up your custom sales funnel, we start driving traffic (people looking to buy from you) your way.By measuring and collecting relevant data, we can constantly adjust and optimize to respond to an evolving market.We show you how to sell to those people AND how to nurture those not ready to buy into future customers.Want to know more about our offering? Have a look at our service offering. Want to get in contact with us to see how we can improve your business?Drop us an email or a chat, and let’s grow your business together. Work With Us

[H1] Digital Marketing Services
Growing a business is hard. We make it a whole lot easier, more predictable, less stressful, and more fun.User Growth helps companies make more money through search engine optimization, intelligent content and digital advertising combined withcreative conversion rate optimization. Work With us
[IMG: Herva - Visibility Matters]
[IMG: Silicon Canals]
[IMG: Workero]
[IMG: Sleepy]
[IMG: SVEA Solar]
[IMG: SVEA Solar]
[IMG: Interoffices]
[IMG: Nespresso]
[IMG: Data Protection Institute]
[IMG: Clinton Health Access Initiative]
[IMG: Vlaamse Overheid]
[IMG: Café Costume]
[IMG: ERA Real Estate]
[IMG: Herva - Visibility Matters]
[IMG: Silicon Canals]
[IMG: Workero]
[IMG: Sleepy]
[IMG: SVEA Solar]
[IMG: SVEA Solar]
[IMG: Interoffices]
[IMG: Nespresso]
[IMG: Data Protection Institute]
[IMG: Clinton Health Access Initiative]
[IMG: Vlaamse Overheid]
[IMG: Café Costume]
[IMG: ERA Real Estate]
We’re a group of fast-moving marketers with a strong understanding of conversion-focused design.We flex our muscle in search, social, display, and content to increase growth for our clients.We believe that a business that isn’t growing is dying.Growth isn’t a game of silver bullets, or one size fits all solutions.It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others.By only working with a few clients at a time, we can dedicate the resources it takes to thoroughly understand and grow them to their fullest potential.Our experts guide you through a complete, digital approach to marketing. We deliver an effective marketing machine that’s built to get the most out of your marketing budget through a well-defined strategy. We’re continually optimising to make sure that no potential lead gets left behind. Audits identify the areas in need of improvement. We’ll create a marketing strategy that’s aligned with all the different business and marketing goals together. By measuring and collecting relevant data, we can adjust and optimise throughout the year, which helps us capitalise on an ever-changing market.We help educate, fuel and build long-lasting relationships with the clients we work with, by studying and executing marketing and products tactics across the entire AAARRR funnel: Awareness Acquisition Activation Retention Referral RevenueSo you can hit your goals in record speed. Services that we can help you with include:
[H2] Rank in Google with SEO
You want higher rankings in search — and we want you to have them!SEO or search engine optimization improves your ranking in Google so that you score higher in the search results and thus generate more leads.Therefore, SEO is an important part of any online strategy.We excel at creating full-service search engine optimization campaigns with one objective in mind: higher rankings in organic search.To do this, we start with an SEO audit, we check all the content and technical aspects of your content and examine external factors that influence your ranking. We define concrete action points to improve your results quickly.We cover technical SEO, content creation, and media outreach to ensure more clicks and awareness.Need an SEO audit and advice to improve your position in the search results? Or do you want to set up a new platform and your SEO on the content and technical level immediately, according to the best practices?Contact us today to assess your current digital strategy, and let’s see how we can work best together to help you grow. Learn More
[IMG: Rank in Google with SEO]
[H2] Search-first creative content marketing
Turn your content marketing into your #1 money-maker.At User Growth, we create deep, compelling, data-driven content that drives more value for readers and higher conversion rates for you.From deeper research to stronger promotion, your content marketing has never been this good.Contact us today to learn how we can help you bring more organic visitors to your website. Learn More
[IMG: Search-first creative content marketing]
[H2] We Make Your Ads Profitable
With digital advertising, you reach the exact target group of your choice. This way, you create more brand awareness and you attract new customers.We provide a customised omnichannel marketing mix with ads that convert and an insightful follow-up of the results.Need help with your PPC, Display, or Social Media ads?Our team is skilled at helping businesses scale their paid media efforts by having a laser-sharp focus on ROI.With an increase in ad blockers, rising CPCs, and growing consumer scepticism of ads, we believe that a strong focus on quality content & creative is the key to driving positive results.Much like SEO, our paid media efforts stem from the idea of having amazing content first so that every penny spent on PPC has the best possible conversion rates and, ultimately, return on investment for your business Learn More
[IMG: We Make Your Ads Profitable]
[H2] How Much Money Are You Leaving On The Table
We’ve consulted for some of the biggest companies on the planet to solve their toughest problems, and our team of experts are available to help your business get to the next level.From analyzing your funnels and identifying new paths for conversion to consulting on complex business or marketing channels, contact us to learn how we can help you optimize your sales funnel to increase your conversion rates and revenue. Learn More
[IMG: How Much Money Are You Leaving On The Table]
[H2] Generating Leads Through Social Media
Social media marketing is the fastest-growing channel in digital, and this investment keeps growing because it works.We work with you to define specific audiences and affinities to target through Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and other niche social platforms to get your content seen.Much like our approach to SEO and PPC, we believe the first step to having great social campaigns is to have great content so we often recommend that you work with us on your content marketing strategy in tandem to get the best possible ROI. Learn More
[IMG: Generating Leads Through Social Media]
[H2] Landing Pages That Double Sales
What good is any website traffic if it doesn’t convert?Growing your list size is one of the most effective ways for you to transform leads into sales.We help you do this by building high-converting landing pages that have your audience begging for an appointment.And by offering self-serve and full-service email marketing for your business.We create strategic, segmented messaging that is sent to the right people at the right time. Learn More
[IMG: Landing Pages That Double Sales]
It has been an awesome experience with User Growth. The folks are super friendly and knowledgeable about the work they do.User Growth always has its clients best interest in mind and are not afraid to hold back anything when making suggestions and decisions.Their biggest plus is that they don’t just look at the assignment you give to them, but they look at the overall picture to make sure that all pieces of the puzzle are aligned.I highly recommend them!
[IMG: Leon Pals]
[H5] Leon Pals
Chairman and director of Startup Foundation
[IMG: User Growth - Content Marketing, SEO, and Paid Media Agency]
User Growth - Content Marketing, SEO, and Paid Media Agency €€€ +32 (0) 23 151 861 [email protected] Jef Van Lishoutstraat 10, 1630 Linkebeek, Belgium Leon Pals 5 5 stars It has been an awesome experience with User Growth. The folks are super friendly and knowledgeable about the work they do.User Growth always has its clients best interest in mind and are not afraid to hold back anything when making suggestions and decisions.Their biggest plus is that they don’t just look at the assignment you give to them, but they look at the overall picture to make sure that all pieces of the puzzle are aligned.I highly recommend them!

User Growth is your digital partner that helps your business grow through SEO, content, and paid media. This is only possible if you have an excellent relationship as equal partners with your customers.Want to make more online leads and sales for your business? User Growth conceives, builds, and optimizes your online campaigns with our team of experts.User Growth supports smaller and large companies in building an internal/external performance marketing team. Our creative approach is internationally recognized and the key to super-satisfied client relationships. Relationships that are indispensable to User Growth’s lasting success.Want to get more revenue from the Internet and also become one of our success stories?We love that our clients have taken the time to share their experiences with us, and we look forward to working with you.So don’t wait. Read the below reviews, or case studies and contact User Growth before your competitors do.
[H2] What clients say about us
After a presentation by Hans, we were immediately inspired. That was the starting point for a project in which he helped us set up AI agents for SEO. Hans thinks proactively, clarifies complex matters, and translates ideas into practical steps.The collaboration is smooth and to the point, with clear agreements and a focus on results. All in all, we’re extremely satisfied! 😉
[IMG: Jony Vande Velde]
Jony Vande VeldeSEO expert at Digital Leader Hans was extremely helpful this morning in reviewing my settings in the translation plugin: WPML. He also provided valuable tips on topical clustering and the effective use of data from my Google Search Console account.
[IMG: Ricardo De Jong]
Ricardo De JongFounder Joinwise Hans is amazing – he’s the most knowledgeable SEO expert I know, and I actually know quite a few. We’re connected on LinkedIn, and he seems to always be trending with his insights on SEO, being incredibly generous in how much he shares his knowledge. He’s also a very effective mentor to our junior marketing colleague, helping her use her time most effectively. Highly recommended.
[IMG: Victor van Doorn]
Victor van DoornOwner at Sherlocked Escape Rooms Amsterdam As a marketing student, I’ve had the amazing opportunity to learn from Hans at User Growth during my internship at Sherlocked. His knowledge of SEO and content strategies is so impressive and it’s clear he’s a true expert in his field.What really stands out is how approachable and dedicated he is. Hans explains things in a way that makes even complex topics easy to understand, and his feedback is always spot-on. He doesn’t just tell you what’s wrong; he shows you how to fix it and improve. He’s also incredibly creative and constantly brings new ideas to the table.Thanks to Hans, I’ve learned so much about how to create content that performs well and aligns with SEO goals. I highly recommend him and User Growth to anyone looking for expert guidance in SEO and content strategy!
[IMG: Mihaela Staficiu]
Mihaela StaficiuMarketing Intern @ Sherlocked Escape Rooms Amsterdam Hans helps us (Yellowgrape) with carrying out and presenting technical SEO analyses. Experienced in the business and will not disappoint you.
[IMG: Daan Konijn]
Daan KonijnSEO Specialist User Growth helps us very professionally with our search engine optimization in order to be found higher in Google. And they succeeded quite well! They also give many tips for placing the right advertisements and making adjustments if necessary. Great to work with Hans.
[IMG: Birgit Hendrix]
Birgit HendrixOwner Baskerville Drukkerij NV Very nice collaboration with User Growth. Always clear communication, very correct and transparent. They know what they are doing, and that clearly produces a positive result.
[IMG: Juna Cavens]
Juna CavensAssistent Manager From the first moment I contacted User Growth, it was clear that I was dealing with true professionals. Their in-depth knowledge of SEO and digital marketing was impressive, and they took the time to understand our specific needs.
[IMG: Manu Labarbe]
Manu LabarbePartner | Marketing & Product at BossData I recently worked with Hans’ SEO agency, and I am impressed with the experience. Hans has a wealth of SEO knowledge and his expertise shines through in every aspect of their service.His willingness to help and advise made the process both educational and effective. The team works with a clear focus on improving search engine rankings and optimizing online visibility, which was evident in the results.Their approach is both professional and personal, making you really feel part of the process. I would, without a doubt, recommend this agency to anyone looking to take their SEO to the next level.
[IMG: Nick Spapens]
Nick SpapensGrowth Manager I have worked with User Growth for over 6 months now and the knowledge they have around SEO and content marketing is incredible! Amazing service and we are now definitely ranking higher in google for our target keywords. Very happy I have chosen User Growth as my SEO partner.
[IMG: Michael De Boeck]
Michael De Boeck It has been an awesome experience with User Growth. The folks are super friendly and knowledgeable about the work they do.User Growth always has its clients best interest in mind and are not afraid to hold back anything when making suggestions and decisions.Their biggest plus is that they don’t just look at the assignment you give to them, but they look at the overall picture to make sure that all pieces of the puzzle are aligned.I highly recommend them!
[IMG: Leon Pals]
Leon PalsChairman and director of Startup Foundation
[H2] Content Marketing, SEO, and Paid Media Results: Anyone can give you promises, we can give you proof.
Use our marketing services to improve your performance starting today.
[IMG: Brewing Success – Leading a Coffee Brand to SEO Victory]
Search Engine Optimization Content Marketing
[H2] Ecommerce SEO Case Study: Brewing Success – Leading a Coffee Brand to SEO Victory
Discover how a leading coffee brand achieved a 300% traffic surge and sold out their unique advent calendars by mastering SEO. Click to uncover the strategy! Read Case Study
[IMG: Boosting SAAS Revenue by 500% in a Struggling Sector During Pandemic]
Conversion Rate Optimization Paid Advertising
[H2] SAAS SEO Case Study: Boosting SAAS Revenue by 500% in a Struggling Sector During Pandemic
Discover how User Growth's innovative strategies led to a remarkable 500% revenue surge for a SAAS in a struggling sector amid the pandemic. Read Case Study
[IMG: Overcoming Technical SEO Challenges for a Multilingual B2B SAAS Provider Increasing Organic Traffic 20X as a result]
Search Engine Optimization
[H2] Technical SEO Case Study: Breaking Language Barriers: The Remarkable Journey of a B2B SAAS’s 20x SEO Success Across Multiple Languages
Learn how we boosted a B2B SAAS's organic traffic by 20x, easing client acquisition in multiple languages. Dive in for details! Read Case Study
[IMG: + 300K email subscribers and 66% revenue increase]
Conversion Rate Optimization
[H2] Email marketing Case Study: + 300K email subscribers and 66% revenue increase
Discover how we helped a SAAS application conquer a crowded market, gaining 400 subscribers daily post-launch. Find out how! Read Case Study
[IMG: How User Growth launched a SAAS in a competitive market]
Conversion Rate Optimization
[H2] SAAS marketing Case Study: From Zero to Hundreds: The Transformation of User Onboarding in a Thriving SAAS Company
See how we transformed a budding SAAS product in a saturated market into a leader with a 300% activation rate increase. Click to read more! Read Case Study