Identity & Authority: web-crossing GmbH – Signal Evidence & AI Readability

web-crossing GmbH

(https://www.web-crossing.at) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

While the schema_json is technically sound for an Organization, there is a total absence of individual authority figures. The site mentions ’37 Spezialisten’ and ‘Talente,’ but provides zero Person schema or sameAs links to LinkedIn profiles or professional biographies. The most critical authority gap is the ‘Technical credibility gap’—a firm claiming to build ‘Plattformen für Unternehmen, denen Standardlösungen nicht reichen’ failing to maintain basic URL routing for its own project portfolio.

The site makes bold claims such as ‘Ergebnissen, die zählen’ and ‘messbar performen,’ yet fails to provide a single verifiable metric (e.g., percentage increase in conversion, load time improvements, or revenue growth). The ‘Digitale Erfolgsgeschichten’ section mentions clients like Stubaier Gletscher and SEDA, but the descriptions are purely qualitative summaries rather than data-backed performance reports. This lack of baselines or timeframes for ‘1200+ projects’ categorizes these claims as unsubstantiated marketing air.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": [
            "ProfessionalService",
            "Organization"
        ],
        "@id": "https://www.web-crossing.com/#organization",
        "name": "web-crossing GmbH",
        "alternateName": "web-crossing",
        "slogan": "Wir hosten, was wir bauen.",
        "description": "Digitalagentur in Innsbruck seit 1999. Plattformen, Prozesse und KI-Anwendungen für Unternehmen, denen Standardlösungen nicht reichen.",
        "url": "https://www.web-crossing.com/",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.web-crossing.com/fileadmin/userdaten/logos/webcrossing-logo.png"
        },
        "image": "https://www.web-crossing.com/fileadmin/userdaten/logos/webcrossing-logo.png",
        "telephone": "+43-512-206567",
        "email": "info@web-crossing.com",
        "priceRange": "€€",
        "foundingDate": "1999",
        "numberOfEmployees": {
            "@type": "QuantitativeValue",
            "value": 37
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Eduard-Bodem-Gasse 9",
            "postalCode": "6020",
            "addressLocality": "Innsbruck",
            "addressRegion": "Tirol",
            "addressCountry": "AT"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 47.26641771310771,
            "longitude": 11.434876598319292
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday",
                    "Tuesday",
                    "Wednesday",
                    "Thursday"
                ],
                "opens": "08:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "08:00",
                "closes": "14:00"
            }
        ],
        "areaServed": [
            {
                "@type": "AdministrativeArea",
                "name": "Tirol"
            },
            {
                "@type": "Country",
                "name": "Österreich"
            },
            {
                "@type": "Place",
                "name": "DACH"
            }
        ],
        "knowsAbout": [
            "TYPO3",
            "WordPress",
            "Magento",
            "Laravel",
            "Symfony",
            "Next.js",
            "KI-Integration",
            "Webhosting",
            "SEO",
            "Online-Marketing"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+43-512-206567",
            "email": "info@web-crossing.com",
            "contactType": "customer service",
            "areaServed": [
                "AT",
                "DE",
                "CH"
            ],
            "availableLanguage": [
                "German",
                "English"
            ]
        },
        "sameAs": [
            "https://www.facebook.com/webcrossing",
            "https://at.linkedin.com/company/web-crossing"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "@id": "https://www.web-crossing.com/#website",
        "url": "https://www.web-crossing.com/",
        "name": "web-crossing",
        "publisher": {
            "@id": "https://www.web-crossing.com/#organization"
        },
        "inLanguage": "de-AT",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://www.web-crossing.com/suche/?tx_kesearch_pi1%5Bsword%5D={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.web-crossing.com/#webpage",
        "url": "https://www.web-crossing.com/",
        "name": "Digitale Exzellenz aus Tirol | web-crossing",
        "description": "Plattformen, Prozesse und KI-Anwendungen für Unternehmen, denen Standardlösungen nicht reichen. Seit 1999 in Innsbruck.",
        "inLanguage": "de-AT",
        "isPartOf": {
            "@id": "https://www.web-crossing.com/#website"
        },
        "about": {
            "@id": "https://www.web-crossing.com/#organization"
        },
        "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
                "h1",
                "h2",
                "main p:first-of-type"
            ]
        },
        "primaryImageOfPage": {
            "@type": "ImageObject",
            "url": "https://www.web-crossing.com/fileadmin/userdaten/logos/webcrossing-logo.png"
        }
    }
]
/news/detail/ein-jahr-barrierefreiheitsgesetz-wo-onlineshops-und-websites-jetzt-nachbessern-muessen/ — no schema detected (entity gap)
/news/detail/ai-act-transparenzpflichten-ab-282026-was-du-jetzt-vorbereiten-musst/ — no schema detected (entity gap)
/kontakt/ — no schema detected (entity gap)
/leistungen/ — no schema detected (entity gap)
/projekte/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
9Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 9 0
/news/detail/ein-jahr-barrierefreiheitsgesetz-wo-onlineshops-und-websites-jetzt-nachbessern-muessen/ 0 0
/news/detail/ai-act-transparenzpflichten-ab-282026-was-du-jetzt-vorbereiten-musst/ 0 0
/kontakt/ 0 0
/leistungen/ 0 0
/projekte/ 0 0