Information Density: WebFX – Signal Evidence & AI Readability

Case Study: Manufacturing

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30%

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ROI Increase from SEM

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People
“What I find unique about WebFX is their transparency. Honesty is extremely important to the culture of our business. It is hard to come across business partners who are transparent in the business relationship.”
Financial Services Company

Village Caregiving

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Thompson Tractor

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platform
“WebFX has the most comprehensive data and insights I have ever seen from an agency partner with their RevenueCloudFX platform. If you love data to drive decision making, WebFX is the partner for you.”
Environmental Solutions Agency

Case Study: Heavy Equipment

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1,164%

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increase in traffic from ai sources

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Case Study: Hospitality

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260%

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increase in organic revenue

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Strategic Execution
“WebFX’s team was not only adaptable but also proactive… They would swiftly modify campaigns and strategies to stay aligned with our needs and the dynamic nature of our industry.”
Engineering Company

Foster Fuels

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[H1] Perks & Benefits

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Virtual Meetups & Happy Hours

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Office Hubs Around The World

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CheersFX Peer Recognition

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Invitation to our FXFest event in Harrisburg, PA

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Flexible Time Off

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FXLearns Library

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$500 Referral Bonus

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Healthcare Coverage

[H2] RevenueCloudFX Growth Features

Features Foundation Data ProfessionalInnovatorInnovator VIP

Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentationBenchmark lift: 20%
First-Party Data Profiles For audiences which sync to revenue driving marketing automation toolsUp to 20,000 contacts / 160,000 emails/moUp to 50,000 contacts / 400,000 emails/moUp to 100,000 contacts / 800,000 emails/moUp to 250,000 contacts / 2,000,000 emails/mo
CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting
Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

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Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROIOur proprietary CRM software that powers over $600 million in annual sales for clients10 Pro Nutshell seats20 Enterprise Nutshell seats40 Enterprise Nutshell seats80 Enterprise Nutshell seats
Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users150 outbound SMS per user, for a shared pool of up to 12,000 per month for your 80 users
Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages.Up to 4 hours of CRM Onboarding Support & ConsultingUp to 4 hours of CRM Onboarding Support & ConsultingUp to 6 hours of CRM Onboarding Support & ConsultingUp to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking systemUp to 10 CalendarsUp to 20 CalendarsUp to 40 CalendarsUp to 80 Calendars
– IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually UpdatedThe set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)Available to WebFX Paid Search Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 50 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences
– IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by RevenueCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences
IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into RevenueCloudFX
Up to a total of 2 Unidirection IntegrationsFX Data Pipelines
Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between RevenueCloudFX and the original Martech tool.Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcBy Quote
Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements.Up to 25 hours / yearUp to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaignsBenchmark lift: 20%
– Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.
New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts.Total of 10 credits per month
(5 for ProspectorFX & 5 for CompanyTrackerFX Pro)Total of 300 credits per month
(Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 800 credits per month
(Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 2,000 credits per month
(Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent
– ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches.
LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.
Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses
LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business
CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement1,250 calls tracked / mo2,500 calls tracked / mo5,000 calls tracked / mo10,000 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers25 unique numbers50 unique numbers75 unique numbers150 unique numbers
Standard Call Enrichment Caller location for Automated Audience Creation
Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc.
AIConversationsFX
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Caller and agent sentiment analysis and intent powered by Google AI
DataEnrichmentFX: Enriched Contacts & Leads
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation.Up to 2,000 enrichments / moUp to 5,000 enrichments / moUp to 15,000 / moUp to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution
– B2C CallTrackerFX Leads: Reverse Phone # Lookup
LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements.
MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel
Revenue Acceleration & Forecasting
AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed salesYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth
CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring
LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads
EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leadsSending to up to 20,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 50,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 100,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 250,000 Contacts, with unlimited emails sent to each Contact, included in plan
FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads
ML, Smarter Content & Buyer Journey
ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website.
ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic
DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic5 reports / mo10 reports / mo25 reports / moUnlimited reports
PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversionsUp to 15 demographic, firmographic, or audience segments can be personalizedUp to 30 demographic, firmographic, or audience segments can be personalizedUp to 60 demographic, firmographic, or audience segments can be personalizedUnlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.Up to 3 locationsUp to 5 locationsUp to 10 locationsUp to 25 locations
Personalized Onboarding & Martech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic Martech Specialist3 calls during first year onboarding
and up to 10 hours of consulting, auditing, implementation and setup3 calls during first year onboarding
and up to 15 hours of consulting, auditing, implementation and setup4 calls during first year onboarding
and up to 20 hours of consulting, auditing, implementation and setup4 calls during first year onboarding
and up to 30 hours of consulting, auditing, implementation and setup
Annual Martech Specialist Consultations1 / year2 / year4 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 12 hours / yearUp to 20 hours / year
Dedicated Martech Expert
Execution of Martech FuelFX Assets3 per quarter / 12 per year
Standard Monthly Licensing Cost$675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost$500 $975 $2,250 $4,475

[H2] RevenueCloudFX Upgrades

Upgrades & Add-Ons Cost

Additional Call Tracking Numbers $10/month per 5 phone numbers
Additional Monthly Calls Tracked $30/month per 200 phone calls
Additional DeepLearningFX SEO Content Reports $50 per 5 reports
Additional Locations$50 per 5 locations
Additional IntegrationsFX Connectors $150/month for blocks of 3 additional connectors
SchedulerFX $50 per 8 users
CallTrackerFX – Enhanced Caller Data Enrichment $75/month
LeadManagerFX – Enhanced Lead Data Enrichment $150/month
CompanyTrackerFX – Enhanced Caller Data Enrichment $150/month
CallerAnalyticsFX: Conversion Analytics$100/month for up to 300 calls

[H2] RevenueCloudFX Marketing Automation Packages

FeaturesBronzeSilverGold

RevenueCloudFX Ongoing Marketing Automation Package1 Marketing Automation FuelFX Assets2 Marketing Automation FuelFX Assets4 Marketing Automation FuelFX Assets
Marketing Automation FuelFX Assets Consist of:
Integrations:
CRM + RevenueCloudFX Integrations
Non-CRM + RevenueCloudFX Integrations (ex. Google Sheets, Live Chat, etc.)
New CRM Connectors
Google Tag Manager
Marketing Automation & Email:
NPS Survey Campaign Setup
Gated Content Campaign Setup
ReviewAcceleration Email Campaign Setup
Lead Nurture Email Campaign Setup
Email Template Design
Email Conversion Graphic Creation
Landing Pages & Other Website Enhancements:
FunnelsFX Pre-Built Landing Page
Custom Landing Page
ReviewAccelerationFX Reviews Embedded on Website
Website Personalization Setup
Reporting & Dashboard Development:
Sales Leadership Pipeline & Revenue Dashboard
Executive Dashboard with Custom Data Sources
RevenueCloudFX Architect and Martech Engineer implementation support
Monthly Investment$900$1,800$3,600
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED
***Only sold to clients on RevenueCloudFX Foundation plan or higher!

[H2] Federated Ad CLID Call Pool

FeaturesMarket LeaderEnterprise

Call Tracking Number Pool25 dedicated numbers100 dedicated numbers
$100 for 25 concurrent visitors (i.e. 25 dedicated phone numbers) $400 for 100 concurrent visitors (i.e. 100 dedicated phone numbers)

Home Blog SEO OmniSEO®: Organic Visibility Beyond Traditional Search Engines
[H1] OmniSEO®: Organic Visibility Beyond Traditional Search Engines

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Published: Mar 25, 2025

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6 min. read

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Summarize in ChatGPT

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Trevin Shirey
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SVP
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Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc. Read his review of working with WebFX for the last 15 years.

[H4] Table of Contents

The Changing Face of Search
How Generations Search Differently
Why Traditional SEO Needs Expansion, Not Replacement
Your audience is diversifying where they search
What Makes OmniSEO® Different
What This Looks Like in Practice
The Future is Where Your Audience Is

When we think about SEO, most of us immediately picture Google rankings, keyword research, and backlink profiles. And for good reason — Google has dominated the search landscape for decades.But something fascinating is happening in the world of search. Our recent analysis of over 3,000 search queries across four generations revealed an important truth: where people search is diversifying rapidly, and how they search varies dramatically depending on who they are.Enter OmniSEO® — our revolutionary approach that looks at search with a much broader lens than traditional SEO.

OmniSEO® is WebFX’s holistic approach to search optimization that extends beyond traditional search engines to optimize your visibility across all platforms where your audience searches, including social media, AI assistants, and voice search. It combines proven SEO fundamentals with platform-specific strategies tailored to your unique audience’s search behaviors, ensuring your brand stays visible in both established and emerging search channels.

[H2] The Changing Face of Search
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While Google remains a powerhouse, the search ecosystem has expanded dramatically:Social Search: Platforms like Instagram and TikTok have evolved from pure social networks into powerful search engines. Gen Z is more likely to search for local restaurants on TikTok than Google Maps.AI-Powered Search: ChatGPT, Perplexity, Claude, and other AI assistants are reshaping how people discover information — often bypassing traditional search results entirely.Voice Search: By 2024, the number of digital voice assistants will reach 8.4 billion units — more than the world’s population.Local Search: Location-specific queries drive significant traffic for businesses with physical locations, especially among older generations.What’s most interesting is how these preferences break down by generation.
[H2] How Generations Search Differently
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Our research into search behaviors across generations revealed some fascinating patterns that emphasize why a broader SEO approach is becoming essential:
[H3] Conversational vs. Keyword Search
Younger generations (Gen Z and Millennials) search conversationally — they use longer queries, complete sentences, and phrases questions as they would when talking to a person. Older generations tend to use shorter, keyword-focused queries specifically structured for search engines.
[H3] Platform Preferences
Gen Z and Millennials are much more likely to begin searches on social platforms and AI tools. They’ll look for dining recommendations on TikTok or Instagram rather than Google Maps. Meanwhile, Boomers and Gen X still heavily prefer traditional search engines and are more likely to include specific location information.
[H3] Quality vs. Location Focus
Younger searchers prioritize quality signals (using modifiers like “best” or “top”), while older generations focus more on location specifics and professional credentials.
[H3] Comfort with AI
As we move down the generational ladder, we see increasing comfort with and reliance on AI-powered search. Younger users naturally interact with search in ways that align perfectly with where AI interfaces are heading.These differences aren’t just interesting — they’re critical for businesses to understand because they signal a fundamental shift in how people find information online.
[H2] Why Traditional SEO Needs Expansion, Not Replacement
Let’s be clear: traditional SEO remains the cornerstone of any effective digital strategy. As of early 2025, Google still processes billions of searches daily, and traditional search engines account for 98-99% of all search traffic.But the search landscape is evolving, and limiting yourself to traditional SEO means missing emerging opportunities:
[H2] Your audience is diversifying where they search
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While traditional search engines dominate overall traffic, specific demographics (especially Gen Z) are increasingly starting their search journey on platforms like TikTok, Instagram, and AI assistants.
[H3] Different platforms require different optimization approaches
The keyword strategy that works for Google might completely miss the mark for voice search or social discovery.
[H3] AI-powered search is growing at unprecedented rates
AI search traffic currently represents just 1-2% of all search volume based on our client data, but it’s growing 60 times faster than traditional search. Early movers in this space will have a significant advantage as adoption accelerates.The younger generations, in particular, have grown up with a completely different relationship to search. They’re more accustomed to asking specific questions and receiving direct answers. They expect search to understand context without explicit instructions. And they’re quickly embracing new search interfaces.This isn’t just a minor trend — it’s a fundamental shift in how humans interact with information.
[H2] What Makes OmniSEO® Different
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OmniSEO® doesn’t replace traditional SEO — it expands upon it.Think of it as a more comprehensive approach that builds on your existing SEO foundation while recognizing search as a complete ecosystem rather than a single channel.This holistic strategy is built on four key principles:
[H3] Audience-Centric Platform Selection
Rather than defaulting to Google, we analyze where your specific audience searches most frequently for your products or services.
[H3] Query Intent Alignment
We optimize for how your audience actually searches — whether that’s conversational questions for younger demographics or location-specific terms for older ones.
[H3] Cross-Platform Content Optimization
Each search platform has unique requirements and opportunities. We tailor content to perform well across multiple search environments.
[H3] Emerging Channel Prioritization
We identify and leverage new search platforms early, like Google AI Mode, establishing your presence before competition intensifies.
[H2] What This Looks Like in Practice
An OmniSEO® strategy looks different for every business, but it always starts with a solid traditional SEO foundation, then expands to include additional platforms based on your specific audience. Here’s a glimpse of what comprehensive strategies might include:
[H3] For a Fashion Retailer Targeting Gen Z:
TikTok and Instagram optimization for product discovery
Visual search enhancement for Google Lens and Pinterest
Conversational content that answers specific style questions
AI search optimization for emerging platforms
[H3] For a B2B Software Company Targeting Enterprise Clients:
Traditional search optimization with a focus on detailed, technical content
LinkedIn and industry forum visibility
Executive thought leadership optimized for business platforms
Voice search optimization for specific product queries
[H3] For a Local Service Business:
Google Business Profile and local directory optimization
NextDoor and Facebook community presence
Generation-specific content that matches how different age groups search for services
Review aggregation across multiple platforms
[H2] The Future is Where Your Audience Is
Traditional search engines aren’t going anywhere — they’re still where the vast majority of discovery happens. But as search continues to evolve and fragment across platforms, the businesses that thrive will be those that maintain strong traditional SEO while embracing additional channels.The conversational search patterns of younger generations are already showing us where all search is headed — toward more natural language, more direct answers, and more platform diversity. Meanwhile, AI-powered search’s explosive growth rate (60x faster than traditional search) signals a major shift in how people will find information in the coming years.OmniSEO® isn’t about abandoning traditional SEO — it’s about building upon that foundation while positioning your business for success as new platforms emerge and user behaviors continue to change.By meeting your audience where they already search and optimizing specifically for those environments, you can achieve higher visibility, more qualified traffic, and better conversion rates than competitors still focused exclusively on traditional search engines.The future of search isn’t a single platform or technology — it’s an interconnected ecosystem of discovery. OmniSEO® gives you the framework to navigate and excel in that ecosystem, both today and tomorrow.If you are interested in exploring OmniSEO® for your business, check out our services and award-winning software for tracking your AI search visibility.

[H3] Try our free Marketing Calculator
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
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[H4] Table of Contents

The Changing Face of Search

How Generations Search Differently

Why Traditional SEO Needs Expansion, Not Replacement

Your audience is diversifying where they search

What Makes OmniSEO® Different

What This Looks Like in Practice

The Future is Where Your Audience Is

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[H4] SEO Success with KOA

Discover the strategies that increased rankings and actual business revenue for Kampgrounds of America (KOA)!

View the Strategy

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[H4] Proven Marketing Strategies
Discover how our tailored digital marketing solutions helped Calhoun drive more leads from SEM.
See the Strategy

[H3] Try our free Marketing Calculator
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
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[H3] What to read next

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[H3] Related Resources

How to Add SEO to Your Marketing Campaign [8 Ways]

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SEO Basics for Traditional Marketers

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[H3] FAQs on outsourcing SEO
How to Know When You Need SEO Support
How to Effectively Outsource SEO
How to Choose an SEO Company

[H4] How much do SEO services cost?

Prices for SEO services depend on several factors, including the agency, strategy, and existing SEO of the website. On average, businesses invest $1500 to $5000 per month into SEO services. For SEO consulting services, hourly rates range from $100 to $300.

[H4] Is it worth paying for SEO services?

Whether it’s worth paying for SEO services depends on a few factors, including:
Your SEO budget: If your organization can’t spend more than $500 per month on SEO, you’ll limit yourself to cheap SEO plans, which tend to underperform, resulting in missed SEO and revenue goals. In that scenario, you won’t see much value in paying for an SEO plan.
Your department resources: If your organization doesn’t have the resources — whether time, tools, or skills — to work on SEO, you’ll likely see value in paying for SEO. That’s because you’ll have a dedicated person to work on improving your SEO.
Your average order value (AOV): If your organization has a lower average order value, like a few dollars, you’ll likely struggle to see a return on investment from SEO packages. That’s because your SEO agency will need to drive hundreds of monthly sales to deliver ROI.
Do your research when hiring an SEO company, and you’ll get insight into whether they’re worth it.

[H4] Should I invest in SEO services in the USA or go abroad?

Some of the advantages to USA SEO services include:
You don’t have to worry about drastic time zone differences.
You can work with a company close to your physical location, if you have one.
You can work with an agency that understands and handles the local culture.
While you’ll find reputable SEO providers across the globe, working with a U.S. SEO agency offers unique advantages for businesses based in the United States.

[H4] Why use SEO services over in-house management?

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Investing in SEO services offers several benefits. A few examples include:
Getting help in specialized areas of SEO, like off-page, local, and technical SEO
Saving time by outsourcing SEO tasks like keyword research, content creation, and link building
Improving return on investment (ROI) tracking with platforms like RevenueCloudFX
Optimizing marketing budget (SEO plans cost four times less annually than in-house teams)
Receiving more support for your SEO strategy from a larger team
Overall, services from an SEO agency help you implement (and maintain) a profitable SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time to focus on the projects that need your expertise.

[H4] How do I know which type of SEO service I need?

Service
Best for
Traditional SEO
All businesses
Local SEO
Brick-and-mortar and/or local service businesses
Ecommerce SEO
Online stores
Enterprise SEO
Organizations with thousands of website pages
While it’s possible to use the table above to understand which type of SEO service is best for your business, the most effective option is to speak with an agency and share:
Your current issues and/or challenges, like declined rankings
Your past SEO experience
Your target customer, like whether they’re local, national, etc.
Your goals or motivations for reaching out, like scaling your online visibility
A reputable and experienced SEO marketing company will be able to recommend the best search engine optimization solution for your business — based on your unique needs.

[H4] How do I choose an SEO service provider?

[IMG: A man pointing at 5 tips on choosing an SEO agency]

You’ve got choices when it comes to selecting an SEO service provider. From freelancers and consultants to agencies and in-house teams, there are lots of SEO services offered.
Here are our tips (based on 25+ years of experience):
[H5] 1. Outline your organization’s SEO goals
Before investing in an SEO team for your website, set aside time to determine:
What your business wants to accomplish
How much your business will invest
How involved your business will be in managing your SEO
When you understand your goals, budget, and responsibilities, you build an SEO agency shopping list. With that list, you can find and filter SEO companies faster, which will save your department significant time in your search for the best SEO agencies.
[H5] 2. Focus your search on providers with transparent pricing, deliverables, and reporting
From pricing to deliverables to reporting, professional service providers should maintain transparency.
Providers that push back against transparency should raise a red flag — and make your search for SEO help faster and easier. During discussions, freelancers, consultants, and agencies should all share a list of what they’ll do for your business, when they’ll do it, and how much they’ll charge.
If they don’t, don’t sign.
[H5] 3. Narrow your options with case studies, reviews, and certifications
Got trust signals? Save yourself the headache of working with an unvetted SEO provider, and focus your search on established providers.
These agencies (or consultants) will have case studies that demonstrate their expertise — including in specific industries — and results. You’ll also want to look for a provider’s certifications. Are they a Google Premier Partner, for example, which Google awards to top-performing agencies?
Focusing on vetted SEO providers will streamline your search for the right SEO company, saving you time and money.
[H5] 4. Future-proof your strategy with full-funnel marketing solutions
If you’re like most businesses, you’ve invested in several digital marketing strategies, like SEO, PPC, social media, and more, to create a full-funnel digital marketing strategy. With so many strategies, it’s critical to have SEO solutions that can work within (or even manage) your omnichannel strategy.
WebFX, for example, helps businesses use their organic search visits to support remarketing campaigns for PPC. Since we’re a full-service digital marketing agency, we’re also equipped to manage an omnichannel strategy with our full-funnel marketing solutions.
[H5] 5. Meet your potential SEO companies
Whether it’s a video call, phone call, or in-person meeting, meet with your potential SEO providers. Through that meeting, you can learn more about the agency’s communication style, SEO methodology, and client experience and determine if you need to look at other SEO companies.
If an SEO service provider doesn’t want to meet with your team, reconsider working with them.

Grow your business
Build your brand awareness
Increase your revenue
Reach your target audience
Expand your consumer base
Maximize your digital marketing ROI
Become an industry leader

[H3]
Grow your business

[H3]
Grow your business

Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.
If you want to grow your business, it’s not enough to use traditional marketing or advertising.
Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.
With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.
Plus, our team offers content marketing SEO services with your strategy, ensuring your content is optimized to perform well in search engines and outrank your competitors, so you can watch the traffic and leads roll in.
The result? A business that’s growing, with zero signs of slowing down.

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Build your brand awareness

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Build your brand awareness

Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.
With our content marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like SEO.
Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.
Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance.
Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.

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Increase your revenue

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Increase your revenue

Another reason why companies invest in content marketing? Its rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.
If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.
Better yet, think of your competition. With our competitive content marketing SEO services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.
The result is a business that’s expanding its market share and revenues.

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Reach your target audience

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Reach your target audience

In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience via select marketing channels.
With our content strategy services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.
Content marketing also appeals to how modern consumers shop.
When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.
With content marketing agency’s services, you can prevent that.
Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.
Then, when your target audience makes their buying decision, it’s your company they choose.

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Expand your consumer base

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Expand your consumer base

A lot of companies focus their business strategy on reaching bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.
If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.
Why?
Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.
As an example, think about someone researching a medical center for knee replacement surgery. Content can help them learn about the facility and staff, plus build a relationship with the facility before they even visit it for a consultation.
In comparison, an ad won’t create that kind of relationship. In fact, more than 70 percent of marketers find content marketing more effective than print ads, which is why medical content marketing matters so much to the healthcare sector.
By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.
As your partner, you can trust WebFX to deliver those perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for content marketing services in the USA.

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Maximize your digital marketing ROI

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Maximize your digital marketing ROI

With the ability to create a long-term source of revenue for your business, our digital marketing content services maximize your investment. With a bigger ROI, your company can reinvest in your online marketing strategies, as well as expand your business and its services.
While content marketing’s ROI varies, it does deliver better results than traditional marketing.
For example, it generates almost 55% more leads than traditional marketing. The best part is that our content marketing solutions focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time.
Another perk of content marketing, compared to traditional marketing, is that it costs 62% less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.
For our team, it’s critical that your business sees a return on your investment. That’s why we measure our success by the success of our clients’ content marketing campaigns.

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Become an industry leader

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Become an industry leader

When consumers research their next purchase, they search for information from reputable sources. With our content marketing management services, your business will become an industry-trusted source for your niche market.
That kind of reputation lends itself to several benefits, including:
People trust your company: When people trust your business, it’s an immense win. With compelling and informational content, your company can build that trust with users early — which can solidify your business as their top pick.
People share your content: With high-quality, high-value content, it’s natural for people to share it. By sharing your company’s content with friends, family, and coworkers, your business attracts the attention of people in your target audience.
People choose your company: The best benefit of becoming an industry-trusted source is the conversions. It becomes an easy decision for users to call your business, purchase your product, or visit your store because you are the best in the industry.
Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.
As a result, it’s critical that you choose a trusted and reputable content marketing service provider, like WebFX. With our decades of experience, as well as dozens of reviews from satisfied clients, we’re the recommended choice for content marketing SEO services that perform.