Information Density: Level Agency – Signal Evidence & AI Readability

[H3] Level fuels fast growing partners
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[IMG: C2 Education logo]
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[IMG: AIM logo]
[IMG: PepsiCo logo]
[IMG: Durex logo]
[IMG: Nivea logo]
[IMG: Olay logo]
[IMG: Veet logo]
[IMG: Mucinex logo]
[IMG: FreshDirect logo]
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[IMG: IRAF logo]
[IMG: Kiavi logo]
[IMG: Solar Energy World logo]
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[IMG: AIM logo]
[IMG: PepsiCo logo]
[IMG: Durex logo]
[IMG: Nivea logo]
[IMG: Olay logo]
[IMG: Veet logo]
[IMG: Mucinex logo]
[IMG: FreshDirect logo]
[IMG: TWS logo]
[IMG: Ander logo]
[IMG: Berry logo]
[IMG: C2 Education logo]
[IMG: CSU logo]
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[IMG: Infinity logo]
[IMG: IRAF logo]
[IMG: Kiavi logo]
[IMG: Solar Energy World logo]
[IMG: StrataTech logo]
[IMG: AIM logo]
[IMG: PepsiCo logo]
[IMG: Durex logo]
[IMG: Nivea logo]
[IMG: Olay logo]
[IMG: Veet logo]
[IMG: Mucinex logo]
[IMG: FreshDirect logo]
[IMG: TWS logo]
[IMG: Ander logo]
[IMG: Berry logo]
[IMG: C2 Education logo]
[IMG: CSU logo]
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[IMG: Infinity logo]
[IMG: IRAF logo]
[IMG: Kiavi logo]
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[H2] Partnering with discerning brands to navigate complex
journeys
and high expectations.
Level works across education, financial services, CPG, B2B
technology, consumer health, and home services. We thrive in markets with long sales
cycles and high-consideration purchases.
[H3] Our digital marketing capabilities
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Digital marketing strategy
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Digital media planning
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SEO and AIsearch
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Content and creative
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CRM and automation
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Data science
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[H2] Expect better? Challenge accepted.
We take your business seriously. Ourselves? Not so much. We turn
intelligence into momentum. What you get with Level:
[H4] AI orchestration that accelerates growth.
Using innovation and investment in advanced tech to drive
speed and scale.
[H4] Customer journey optimization that compounds value.
Ensuring investments yield exponentially greater returns
from acquisition through loyalty.
[H4] Client partnerships anchored in shared success.
Deep, long-term commitment where mutual success drives our
vision.LET'S TALK
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[H3] Interrogate
We dig into data, customer behavior, and performance signals
until growth opportunities and obstacles are unmistakably clear.
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[H3] Ideate
We pressure-test strategies, channel mixes, creative hooks, and
GTM approaches to find the sharpest move.
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[H3] Implement
We move fast, tying every action to board-level KPIs and
real-time performance data.
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[H3] Iterate
We refine continuously, using live data to scale what works and
fix what doesn't quickly and cleanly.
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Fintech · LendingSignal-led qualification
[H3] Kiavi
lowers CPL with sharper lead scoring
Data-driven qualification paired with intent-framed
creative
prioritized fundable borrowers, trimmed media waste, and moved approvals faster.
950%
more qualified leads and 90% lower CPL for a national lender.Less wasted spend · Faster approvalsOpen case
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Energy · ResidentialGeo-precision + creative sequencing
[H3] Solar
Energy World turns seasonality into momentum
Day-parted media, rooftop intent signals, and
objection-busting creative stacked to keep installs surging through peak and
off-peak
cycles. 68% surge in net orders for a national solar energy brand.More installs · Smoother pipelineOpen case
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Education · WorkforceData-driven lead scoring
[H3] StrataTech
increases enrollment efficiency
Scoring and nurturing rebuilt around program-fit signals
lifted start rates, focusing teams on the learners most likely to thrive. 72%
higher
lead-to-enrollment at 24% lower CPL for an education group.Higher starts · Cleaner handoffsOpen caseFeatured client story
[H2] When you have a true growth partner, the sky is not the limit.
Great partners make great stories. Watch how Aviation Institute of
Maintenance
grew enrollment and transformed their brand through smarter creative, data, and media.View full success
story40% GrowthEnrollment lift58% CTRCreative engagement2x ConversionsLead-to-startNewsletter
[H3] Subscribe to our newsletter.
A weekly drop on what's working in AI-powered performance and
creative.
If you're not ready to talk yet, at least steal the playbook.Podcast
[H3] Listen to the latest episode.
Unfiltered marketing and AI debriefs hosted by Patrick Patterson
and
guests.
[IMG: How to measure marketing impact when the rules keep changing]
Insight
[H3] How to measure marketing impact when the rules keep changing
May 18 · 11 min read
Read Article
[IMG: What POSSIBLE 2026 made impossible to ignore]
Insight
[H3] What POSSIBLE 2026 made impossible to ignore
May 6 · 4 min read
Read Article
[IMG: What LeadsCon 2026 got us thinking about]
Insight
[H3] What LeadsCon 2026 got us thinking about
May 4 · 5 min read
Read ArticleCurated weekly with human POV + data-backed takes.View all insights
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[H3] WebMechanix is now Level Agency.
This transformative merger brings together the rich histories and vast expertise of both agencies under one industry-leading brand. Level Agency’s clients now benefit from expanded resources, deeper insights, and a broader range of services, setting new standards for innovation in the digital marketing landscape.Learn More
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Level Agency is now the leading expert in higher education marketing after acquiring Becker Media, combining decades of experience with advanced digital solutions. Clients can expect game-changing strategies that supercharge enrollment and drive unparalleled results.Learn Morenyc, webfx, seo, ppc, request a quote, seo services, thrive internet marketing, email marketing services, internet marketing agency, upcity, designrush, jives media, major tom, digital dot, metric theory, brooklyn digital foundry, avex, key services, digital marketing companies, nyc digital marketing, marketing agencies, digital marketing team, digital marketing, amazon marketing, search engine optimization, social media marketing, digital marketing firms, marketing company, digital marketing campaigns, digital marketing agencies, paid media, top digital marketing, digital marketing company, digital marketing services, designrush reviews, digital marketing strategies, social media services, email marketing, content marketing, marketing agency, marketing services, digital marketing agency, good marketer, social media strategy, brand experience, small business marketing, agencies, full service marketing, keyword research, tinuiti, power digital, directive, paid social advertising, paid search, paid media agencies, performance creative agency, paid social, performance in marketing, performance based marketing agency, performance based marketing companies, performance agency, disruptive advertising, performance marketing agency, influencer marketing agencies, top marketing agencies, digital performance marketing, performance creative, social media management, performance marketing company, performance marketing agencies, marketing paid media, performance marketing, fashion marketing agencies, marketing companies, paid, agency, performance marketing campaigns, performance content, revenue growth, performance marketing companies, marketing social media, performance marketing strategy, media planning, performance marketing services, content marketing agencies, performance marketing solutions
nyc, webfx, seo, ppc, request a quote, seo services, thrive internet marketing, email marketing services, internet marketing agency, upcity, designrush, jives media, major tom, digital dot, metric theory, brooklyn digital foundry, avex, key services, digital marketing companies, nyc digital marketing, marketing agencies, digital marketing team, digital marketing, amazon marketing, search engine optimization, social media marketing, digital marketing firms, marketing company, digital marketing campaigns, digital marketing agencies, paid media, top digital marketing, digital marketing company, digital marketing services, designrush reviews, digital marketing strategies, social media services, email marketing, content marketing, marketing agency, marketing services, digital marketing agency, good marketer, social media strategy, brand experience, small business marketing, agencies, full service marketing, keyword research, tinuiti, power digital, directive, paid social advertising, paid search, paid media agencies, performance creative agency, paid social, performance in marketing, performance based marketing agency, performance based marketing companies, performance agency, disruptive advertising, performance marketing agency, influencer marketing agencies, top marketing agencies, digital performance marketing, performance creative, social media management, performance marketing company, performance marketing agencies, marketing paid media, performance marketing, fashion marketing agencies, marketing companies, paid, agency, performance marketing campaigns, performance content, revenue growth, performance marketing companies, marketing social media, performance marketing strategy, media planning, performance marketing services, content marketing agencies, performance marketing solutions

[H1] What we do
Our partners choose us for our expertise. We choose our capabilities because they work together to grow their businesses. And they’ll change. As new platforms and technologies launch, our Test. Learn. Grow. framework ensures that our services deliver ROI for our clients.Broadly, our performance marketing capabilities — what we do all day — fit into these categories.
[H3] Performance Marketing
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[H3] Performance Media Planning & Buying
Performance media planning and buying that maximizes reach while delivering pinpoint targeting and individualized messaging. Read More
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[H3] Nurturing & Marketing Automation
Your customers have questions. We build automated campaigns that connect them to you and your solutions. Read More
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[H3] Performance Content & Creative
Content that grabs attention, builds trust, and inspires action. Made to inhabit the places your customers spend time online. Read More
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[H3] Data Science & Analytics
You have access to mountains of data. Our data scientists capture insights that connect to your goals. All delivered in real time.
Read More
[H3] Strategy & Consulting
What do you wish you knew about your customers? We help businesses go to market armed with data — and discover more along the way. Powered by Test. Learn. Grow. Read More
[H3] Who We Serve
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[H3] Education
We drive world-class student generation and retention outcomes for institutions of all shapes, sizes, and modalities.
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[H3] High-Consideration B2C
For complex, high-value buying decisions, position your business as the brand of choice as consumers research, compare, and reach out.
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[H3] B2B Software and Services
Our campaigns address the entire buyer’s journey, driving quality leads and engaging dream accounts – enabling your sales team to win more marketing-sourced deals.
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[H3] Financial Services
Compete – and conquer – in crowded and highly-regulated spaces.
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[H3] Consumer Health
For competitive, fast-moving CPG categories, position your brand as the digital-first choice as consumers discover, compare, and convert across channels.
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[H3] Consumer Packaged Goods (CPG)
For competitive, fast-moving CPG categories, position your brand as the digital-first choice as consumers discover, compare, and convert across channels.
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[H3] Featured Partners
Google Premier PartnerMeta Business PartnerHubSpot Certified Solutions PartnerBigCommerce Certified PartnerShopify PartnersIon, by rockcontent Partners
[H2] Featured Perspectives
Our latest thoughts, ideas, and approaches.
[IMG: Level Agency presents a framework for how to measure marketing impact when platforms keep changing their attribution and reporting rules]
[H3] How to measure marketing impact when the rules keep changing
[IMG: Photo of POSSIBLE conference space from 2026]
[H3] What POSSIBLE 2026 made impossible to ignore
[IMG: Photo collage from LeadsCon 2026 featuring the Level Agency team at their booth, a panel session on stage, and networking moments, with the LeadsCon logo centered.]
[H3] What LeadsCon 2026 got us thinking about
[IMG: Level Agency logo next to the Silver Stevie Winner badge from the 2026 American Business Awards]
[H3] Level Agency wins Silver Stevie at the 2026 American Business Awards

[H1] Perspectives
Looking for an introduction to digital marketing best practices? Curious about trends and tech that’s re-shaping the way we go to market?The work we do is fascinating, so we like to stay busy. Here, we’ll tell you all about it.Read our blog post and subscribe to our podcast for regular updates.When we apply a disciplined, hypothesis-driven digital marketing strategy, great things happen. Our case studies reveal examples of curiosity and determination in action — sticky business challenges, innovative solutions, and real, measurable impact for our partners.
[IMG: Level Agency presents a framework for how to measure marketing impact when platforms keep changing their attribution and reporting rules]
[H2] How to measure marketing impact when the rules keep changing
[IMG: Photo of POSSIBLE conference space from 2026]
[H2] What POSSIBLE 2026 made impossible to ignore
[IMG: Photo collage from LeadsCon 2026 featuring the Level Agency team at their booth, a panel session on stage, and networking moments, with the LeadsCon logo centered.]
[H2] What LeadsCon 2026 got us thinking about
[IMG: Level Agency logo next to the Silver Stevie Winner badge from the 2026 American Business Awards]
[H2] Level Agency wins Silver Stevie at the 2026 American Business Awards
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[H2] Level POV: Google Search Console impressions bug. What it means and how to respond.
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[H2] What we learned at Adaptive Advantage: the 2026 marketing insights that matter most for growth leaders
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[H2] Level POV: Google’s March 2026 core update — What we know and what to watch
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[H2] Level POV: Google’s March 2026 spam update finished in less than 24 hours
[IMG: Featured image for a Reddit brand strategy post showing the LEVEL logo next to the Reddit logo on a dark grid background with colorful abstract lines, highlighting a partnership and focus on native platform engagement like sponsored AMAs.]
[H2] Reddit brand strategy: what AI actually does with community content (and what to do about it)
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[H2] The Trade Desk headlines are a symptom. The disease is older than you think.

[H1] Success stories
Looking for an introduction to digital marketing best practices? Curious about trends and tech that’s re-shaping the way we go to market?The work we do is fascinating, so we like to stay busy. Here, we’ll tell you all about it.Read our blog post and subscribe to our podcast for regular updates.When we apply a disciplined, hypothesis-driven digital marketing strategy, great things happen. Our case studies reveal examples of curiosity and determination in action — sticky business challenges, innovative solutions, and real, measurable impact for our partners.
[IMG: Box of Durex condoms laying on a nightstand]
[H2] Nothing feels better than Durex.
[H2] TaxAct cuts Meta CPA by 88% and drives 741% more conversions with cost-constrained bidding
[IMG: Hand placing a coin in the center of a target, representing precision lead scoring and value-based bidding for higher education enrollment]
[H2] AIM boosts application rate by 40% and cuts cost-per-application by 26% with Level Signal V2
[H2] Creating snackable moments for PepsiCo Canada Foods.
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[H2] Winning the war on congestion with Mucinex.
[IMG: Box of Durex condoms laying on a nightstand]
[H2] Nothing feels better than Durex.
[IMG: Graduation cap with tassel in front of rising bar chart graphics, representing higher education marketing strategies and performance growth.]
[H2] Higher education marketing strategies powering Ancora Education’s enrollment transformation
[IMG: Screenshot collage of IRA Financial’s redesigned website highlighting improved UX and SEO results from a successful website migration case study.]
[H2] Financial services SEO case study: +289% visibility growth in 30 days

[H1] Our story
Level was built on a simple belief: good enough isn’t.Too many brands hit a growth moment and then stall. A campaign works, numbers spike, and momentum fades. We kept seeing smart teams doing solid work without a system built to sustain performance, especially in complex, high-consideration markets. So we built one.Level acts as an embedded growth partner, not a vendor. We integrate deeply with your team, take real accountability, and focus on what actually moves the business.
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Our work runs on a repeatable engine designed to turn insight into compounding growth.We Interrogate data, customers, and market signals until the path forward is clear.We Ideate sharp strategies and creative grounded in what will perform.We Implement fast, with media, creative, and optimization moving as one system.We Iterate relentlessly, using live data and AI to refine, scale, or fix what matters next.Today, we partner with brands that expect more from their marketing and from the people behind it. We treat your numbers as our scoreboard and momentum as the goal.Expect better? Challenge accepted.ABOUT USOUR APPROACHDEI COUNCILCOMMUNITY AGREEMENTSCORE VALUES AWARD
[H2] About us
Level is headquartered in Pittsburgh, PA with employees across the US and Canada. Level’s digital marketing expertise combines the art and science of marketing to drive results for our partners.Our dedicated teams support clients in Higher Education, Tech & Software, Professional Services, Financial Services, Home Services, CPG and Consumer Health. They deliver the strategic, creative, and paid media support needed to realize their most ambitious growth goals. We harness the great minds and talents of over 250 people across three brands, and that number will be too low by the time you read this. Explore opportunities to join our team on the Careers page.
[H2] Our approach
We’ve cooked up a system that always looks ahead. It anticipates and measures changes in the market. It seeks to understand consumer behavior and respond.After all, achieving killer performance is great and all, but what works today won’t work tomorrow. This hypothesis-driven framework applies the scientific method to your marketing challenges. We call it Test. Learn. Grow. How does it work? We use design thinking principles to understand rapidly changing consumer challenges, formulate hypotheses, and develop creative prototypes. Does every experiment succeed? No. But we only double down on what does. The Test. Learn. Grow. framework helps us evolve. It helps our partners understand their customers. And it spends your money as efficiently as possible.
[H2] Our values
Level Agency staff live by our company values: No Ego, All In, Better Every Day, Relentless for Results, Driven by Truth.These foundational values deliver the best possible outcomes for our partners. Within the agency, they inform the ways we grow and cultivate our team and embrace curiosity. For our clients, our values embody our constant striving to uncover new opportunities, push boundaries, and grow revenue.
[H2] Core beliefs
Level Agency is committed to building a diverse, equitable, and inclusive culture.To ensure continuous progress, we’ve invested in these principles by establishing a Diversity, Equality, and Inclusion (DEI) council and company-wide community agreements. Community agreements are:
A consensus on what every person in our group needs from each other and commits to each other in order to feel safe, supported, open, productive and trusting so that we can do our best work to achieve our common vision, and serve our clients well.
[H2] Level Agencies
Over the years, we’ve integrated more brands (and brains) into the family! Since 2023, Level Agency has expanded into new markets and added new partnerships to help us become a leader in performance marketing.Becker Media (acq. 2023): A higher-ed marketing powerhouse with deep capabilities in media measurement and optimization. With this acquisition, Level Agency became the leader in higher education performance marketing.WebMechanix (acq. 2024): A leading performance marketing agency. This significant acquisition allowed Level to integrate WebMechanix’s deep capabilities in SEO/content, performance media, creative and website development.BAM Strategy (acq. 2025): A CRM-led creative and loyalty agency known for building durable customer relationships. BAM strengthens Level’s ability to drive growth beyond acquisition, across the full customer lifecycle.
[H2] We believe
that diversity of ideas and experiences fosters enhanced understanding and communication, ultimately leading to happier team members with more successful client outcomes.in the vision of cultivating an agency and leadership team that thrives on rich diversity and inclusivity, comprised of a broad spectrum of exceptionally talented individuals.cultivating an inclusive and equitable culture across all facets of our company, including hiring practices, workplace community, and societal conventions.
[H2] Agreements
BE WILLING TO LEARN + GROWThe ways people buy, communicate, and make decisions are changing constantly. Be willing to respond and adapt.LISTEN OPENLYAssume good intentions, give the benefit of doubt, appreciate and respect the POV of others.ENCOURAGE COURAGEBeing wrong doesn’t mean wasted effort. Don’t be afraid to take risks in pursuit of bigger opportunities.RESPOND RESPECTFULLYCritique ideas, not people. Debate and disagreement can lead to stronger work with respect at the center of the exchange.

[H1] Performance Media Planning & Buying
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[H3] Approach
[H4] Partners & Resources
Paid and Organic Search Optimization Google Ads Microsoft Ads LinkedIn Ads Meta Ads Twitter Ads TikTok Ads Reddit Ads Snapchat Ads Search Ads 360 Display and Video 360 Criteo OutBrain Taboola OTT/CTV MNI
[H4] Right audience, right place, right time, right price, right message.
We help you find and persuade more of your ideal customers – and win more of the moments that matter. For brands that opt for performance – a focus on measurability and ROI across a multi-channel ecosystem, instead of channel-specific strategies – that means getting consistently more from your investment.
[H3] Our Approach
[H4] Partner / Tool Name
Paid and Organic Search Optimization Google Ads Microsoft Ads LinkedIn Ads Meta Ads Twitter Ads TikTok Ads Reddit Ads Snapchat Ads Search Ads 360 Display and Video 360 Criteo OutBrain Taboola OTT/CTV MNI “
[H3] “Our media buyers don’t check a box and move on with their day—they’re problem solvers. They could be doing any other job that turns numbers into change in the real world, but they’re here because they like a challenge.”
Tim Fitzgerald Media COE Lead
[H2] Omnichannel planning & activation

The path to purchase is more thoughtful than ever. Top growth brands understand that success comes from showing up for highly-targeted audiences across a range of channels and platforms.
[H3] Advanced paid and organic search lets you compete with global leaders.

In today’s competitive paid search engine marketing (SEM) landscape, deep expertise is the expectation. Our experienced search engine media buyers employ sophisticated industry-specific mobile and desktop search marketing strategies to maximize customer generation through this critical bottom-of-funnel channel. By taking advantage of advanced strategic components in search advertising, we maximize your reach and converted inquiries at a cost per acquisition that’s aligned with your KPI targets.
[H3] Strategic social advertising offers unprecedented audience targeting.

We have been at the forefront of paid social advertising since it became a viable conversion channel. For both B2B and B2C clients, the targeted reach and ROI of paid social media advertising rivals or exceeds that of paid search. With precise and data-driven audience targeting, vigilant monitoring of evolving algorithms, and creative agility, we continue to lead the conversation.
[H3] Programmatic video and display advertising delivers direct and indirect results.

Audience-specific programmatic video and display advertising is an advanced, user-centric way to think about awareness, retargeting, and prospecting. By formulating bidding strategies around a huge range of third- and first-party data segments and using advanced algorithmic learning and media mix analysis tools, we manage video and display campaigns that deliver both direct and assisted conversions for our partners.

With conversion-focused platforms like Google and Facebook becoming more and more competitive, it’s critical to invest up-funnel. Level Agency embraces programmatic as the digital vehicle that gives you a full-funnel approach to sharing a strong brand story and generating more customers.
[H3] Hypothesis-driven sensibilities

Your media budget should do more than drive an ROAS – it should drive better thinking and clear insights. Our process starts with clear expectations. What does success look like? What’s the baseline that we have to beat to appropriately value your work?

It continues with the identification of key questions that our marketing campaigns can answer. How do I know if this channel or message will resonate with my primary audience? How can I tell if I’m investing the right amount into top-of-funnel activity? What do new buyers in my category care about?

Each cycle ends with a clear outcome: a well-reasoned hypothesis, a predefined success criteria either met or not met, and a lesson learned to be applied to to the next cycle. That’s Test. Learn. Grow. and it works.
[H2] Related Cases
Explore some real examples of tangible results.
[IMG: Box of Durex condoms laying on a nightstand]
[H2] Nothing feels better than Durex.
[H2] TaxAct cuts Meta CPA by 88% and drives 741% more conversions with cost-constrained bidding
[H2] Featured Perspectives
Our latest thoughts, ideas, and approaches.
[IMG: Level Agency presents a framework for how to measure marketing impact when platforms keep changing their attribution and reporting rules]
[H2] How to measure marketing impact when the rules keep changing
[IMG: Photo of POSSIBLE conference space from 2026]
[H2] What POSSIBLE 2026 made impossible to ignore
[IMG: Photo collage from LeadsCon 2026 featuring the Level Agency team at their booth, a panel session on stage, and networking moments, with the LeadsCon logo centered.]
[H2] What LeadsCon 2026 got us thinking about
[IMG: Level Agency logo next to the Silver Stevie Winner badge from the 2026 American Business Awards]
[H2] Level Agency wins Silver Stevie at the 2026 American Business Awards