YEG Digital
(https://yegdigital.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are nearly closed. The agency lists 10 team members by name, role, and photo, establishing human accountability. While individual Person schema is missing for the full roster, the Founder and CEO Paul Letourneau has a verifiable career history described in the ‘Our Story’ section, and the LocalBusiness schema includes sameAs links to multiple reputable industry directories.
Performance claims are consistently anchored to evidence. Instead of ‘we grow traffic,’ the site states ‘175% Organic Traffic Growth After Technical Rebuild’ and provides a year-over-year session comparison (Jan 2025 vs Jan 2026). The disconnect is minimal because the claims are specific to named clients like Inline Orthodontics and KBL Law.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "YEG Digital",
"alternateName": "YEGDigital",
"description": "",
"url": "https://yegdigital.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "YEG Digital",
"url": "https://yegdigital.com",
"alternateName": "YEGDigital",
"description": "YEG Digital",
"logo": "https://yegdigital.com/wp-content/uploads/2024/09/fikret-tozak-Zk-Ydz2IAs-unsplash.jpg",
"sameAs": [
"https://www.facebook.com/yegdigital/",
"https://www.instagram.com/yegdigital/",
"https://www.youtube.com/@yegdigital",
"https://ca.linkedin.com/company/yegdigital",
"https://upcity.com/profiles/yeg-digital",
"https://kinsta.com/agency-directory/yeg-digital/"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+7808840591",
"contactType": "customer support"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "YEG Digital",
"url": "https://yegdigital.com",
"telephone": "+17808840591",
"email": "hello@yegdigital.com",
"logo": "https://yegdigital.com/wp-content/uploads/2023/03/yeg-digital-logo.png",
"image": "https://yegdigital.com/wp-content/uploads/2023/03/yeg-digital-logo.png",
"description": "Edmonton web design, SEO, and Google Ads agency helping service businesses grow since 2017. 250+ businesses served. You own everything, no long-term contracts.",
"foundingDate": "2017",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "AB",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
],
"areaServed": {
"@type": "City",
"name": "Edmonton",
"containedInPlace": {
"@type": "AdministrativeArea",
"name": "Alberta"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "77",
"bestRating": "5",
"worstRating": "1"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Digital Marketing Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Edmonton Web Design",
"description": "Custom WordPress websites for Edmonton service businesses built for speed, SEO, and conversions.",
"url": "https://yegdigital.com/web-design/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Edmonton SEO",
"description": "Local SEO services for Edmonton businesses that build real rankings and drive qualified leads.",
"url": "https://yegdigital.com/seo/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Edmonton Google Ads Management",
"description": "Fully managed Google Ads campaigns for Edmonton businesses that want predictable leads and zero wasted spend.",
"url": "https://yegdigital.com/google-ads/"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Edmonton Website Hosting",
"description": "Managed WordPress hosting on enterprise cloud infrastructure with daily backups, security monitoring, and same-day support.",
"url": "https://yegdigital.com/hosting/"
}
}
]
},
"sameAs": [
"https://www.facebook.com/yegdigital",
"https://www.linkedin.com/company/yegdigital",
"https://www.instagram.com/yegdigital",
"https://clutch.co/profile/yeg-digital",
"https://kinsta.com/agency-directory/yeg-digital/"
]
},
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "YEG Digital",
"image": "https://yegdigital.com/wp-content/uploads/2023/03/yeg-digital-logo.png",
"url": "https://yegdigital.com/",
"telephone": "+17808840591",
"priceRange": "$$$",
"@id": "https://yegdigital.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "Alberta",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What types of businesses do you work best with?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We work best with established businesses that take growth seriously. Companies with a clear service offering, a strong reputation, and a team of specialists who want a marketing partner, not just a vendor."
}
},
{
"@type": "Question",
"name": "How long does it take to see SEO results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO is not instant. Most businesses start seeing meaningful movement in 3 to 6 months, with stronger traction building between 6 and 12 months.The timeline depends on your industry, competition, website condition, and how much authority you already have. A brand new or poorly built site will take longer than an established one with a solid foundation.We focus on steady, durable growth. That means fixing technical issues, improving content, strengthening internal structure, and building authority the right way. When SEO is done properly, results compound over time instead of disappearing after a few months.If you’re looking for overnight rankings, SEO is not the right strategy. If you’re looking for long-term visibility that keeps generating leads, it’s one of the strongest investments you can make."
}
},
{
"@type": "Question",
"name": "Do you guarantee rankings or results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No agency can guarantee rankings. What we guarantee is disciplined execution, clear reporting, and consistent optimization based on real data. We focus on steady, measurable improvement over time."
}
},
{
"@type": "Question",
"name": "Will I own my website and accounts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You always own your website, domain, hosting environment, and advertising accounts. Nothing is locked behind our access."
}
},
{
"@type": "Question",
"name": "Do I have to sign a long-term contract?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most services are month-to-month. We focus on earning your business through performance, communication, and responsiveness."
}
},
{
"@type": "Question",
"name": "How involved do I need to be?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We handle the heavy lifting, but the best results come from collaboration. You bring industry insight. We bring digital expertise. Together, we refine strategy and execution."
}
},
{
"@type": "Question",
"name": "What makes you different from other agencies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We stay involved after launch. We respond quickly. We show you the data. And we treat your growth like it is our responsibility, not just a project."
}
},
{
"@type": "Question",
"name": "How quickly will I see results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It depends on the service and your starting point. Paid ads can move quickly. SEO compounds over months. We set realistic expectations from the start and track progress openly."
}
}
]
}
]
/start/
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "YEG Digital",
"image": "https://yegdigital.com/wp-content/uploads/2023/03/yeg-digital-logo.png",
"url": "https://yegdigital.com/start/",
"telephone": "+17808840591",
"priceRange": "$$$",
"@id": "https://yegdigital.com/start",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "Alberta",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "YEG Digital",
"image": "https://yegdigital.com/wp-content/uploads/2023/03/yeg-digital-logo.png",
"url": "https://yegdigital.com/about/",
"telephone": "+17808840591",
"priceRange": "$$$",
"@id": "https://yegdigital.com/about",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "Alberta",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": [
"09:00"
],
"closes": [
"17:00"
]
}
]
}
/web-design/
{
"@context": "https://schema.org/",
"@type": "Service",
"name": "Web Design",
"serviceType": "ProfessionalService",
"description": "Home Edmonton Web Design Services We build WordPress websites for Edmonton service businesses that are fast, conversion-focused, and built to rank — not just look good. Start Your Website Project → (780) 884-0591 250+ Edmonton businesses served since 2017 — you own everything, no long-term contracts. Local Edmonton Web Design…",
"image": "https://yegdigital.com/wp-content/uploads/2023/02/web-developer-team-work-on-code-at-table-e1675970091236.jpg",
"areaServed": "Edmonton",
"slogan": "Your Partner in Growth",
"@id": "https://yegdigital.com/web-design",
"provider": {
"@type": "LocalBusiness",
"name": "YEG Digital",
"telephone": "+17808840591",
"image": "https://yegdigital.com/wp-content/uploads/2025/12/headway-jfr5wu2hmi0-unsplash.jpg",
"priceRange": "$$-$$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "Alberta",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
}
}
}
/seo/
[
{
"@context": "https://schema.org/",
"@type": "Service",
"name": "SEO",
"serviceType": "ProfessionalService",
"description": "Home Edmonton SEO That Grows Your Business Most Edmonton businesses are invisible on Google. We fix that — with transparent SEO that builds real rankings, not rented traffic. Let's Talk SEO→ (780) 884-0591 Ranked #1 for Edmonton local SEO services. 4.9/5 stars from 77 Google reviews. Fully-managed SEO services customized…",
"image": "https://yegdigital.com/wp-content/uploads/2023/01/interview-question-to-ask-your-seo.jpg",
"areaServed": "Edmonton",
"slogan": "Your Partner in Growth",
"@id": "https://yegdigital.com/seo",
"provider": {
"@type": "LocalBusiness",
"name": "YEG Digital",
"telephone": "+17808840591",
"image": "https://yegdigital.com/wp-content/uploads/2025/12/headway-jfr5wu2hmi0-unsplash.jpg",
"priceRange": "$$-$$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "Alberta",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
}
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How long does SEO take to start working?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most businesses see early movement within 60–90 days, with stronger results building around months 4–6. SEO compounds over time as Google trusts your site, content, and local signals more."
}
},
{
"@type": "Question",
"name": "What makes your SEO different from other agencies?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We focus on business outcomes, not vanity traffic. That means clear strategy, clean execution, and work tied to real calls, leads, and growth — not tricks or shortcuts."
}
},
{
"@type": "Question",
"name": "Is there a minimum commitment for your SEO services?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO works best with consistency, so we recommend a minimum 6-month runway to build momentum. After that, it’s month-to-month with no long-term lock-ins."
}
},
{
"@type": "Question",
"name": "What’s actually included in your monthly SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Each plan includes ongoing technical SEO, content and page improvements, local SEO work, and regular performance reviews. Everything is handled for you, and all work is visible in Basecamp."
}
},
{
"@type": "Question",
"name": "Do you guarantee rankings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No — and no honest agency should. What we do guarantee is clear communication, steady improvement, and best-practice SEO that builds long-term visibility and defensible rankings."
}
},
{
"@type": "Question",
"name": "Will this help with AI search tools like ChatGPT or Google’s AI results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We structure your site and content so both search engines and AI tools can clearly understand your services, expertise, and locations — increasing your chances of showing up in AI-driven answers."
}
},
{
"@type": "Question",
"name": "Do you handle Google Business Profile optimization?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Google Business Profile optimization and local visibility work are included as part of your SEO plan, including ongoing updates that support map rankings and local searches."
}
},
{
"@type": "Question",
"name": "Does SEO still matter if I’m running Google Ads?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. Strong SEO improves site quality, conversion rates, and trust — which often makes ads perform better and cost less over time. Together, they create a more stable lead pipeline."
}
},
{
"@type": "Question",
"name": "What happens if I stop SEO later on?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You won’t lose everything overnight, but growth usually slows or fades over time. SEO builds momentum — the longer it runs consistently, the stronger and more defensible your results become."
}
},
{
"@type": "Question",
"name": "Do you work with businesses outside of Edmonton?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. While we’re based in Edmonton, we work with service businesses across Canada and North America. Your strategy is built around your service areas, not our location.That being said, if you’re looking for a Calgary SEO Company, we highly recommend you talk to Andy Kuiper, as we’ve worked together for years, and he understands the market. "
}
},
{
"@type": "Question",
"name": "How much time do I need to be involved?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Very little. We handle the ongoing work and updates, keep everything visible in Basecamp, and loop you in only when decisions or direction are needed."
}
}
]
}
]
/google-ads/
[
{
"@context": "https://schema.org/",
"@type": "Service",
"name": "Google Ads",
"serviceType": "ProfessionalService",
"description": "Home Edmonton Google Ads Management We manage Google Ads campaigns for Edmonton businesses that want predictable leads and zero wasted spend — from setup through ongoing optimization. Get Google Ads Help → (780) 884-0591 Full campaign management, conversion tracking, and monthly reporting. Edmonton Google Ads Management Running ads is easy.…",
"areaServed": "Edmonton",
"slogan": "Your Partner in Growth",
"@id": "https://yegdigital.com/google-ads",
"provider": {
"@type": "LocalBusiness",
"name": "YEG Digital",
"telephone": "+17808840591",
"image": "https://yegdigital.com/wp-content/uploads/2025/12/headway-jfr5wu2hmi0-unsplash.jpg",
"priceRange": "$$-$$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "10665 Jasper Ave Unit 1400",
"addressLocality": "Edmonton",
"addressRegion": "Alberta",
"postalCode": "T5J 3S9",
"addressCountry": "CA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.5405774",
"longitude": "-113.5041602"
}
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How long does it take for Google Ads to start working?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Google Ads can generate traffic quickly, often within days of launch. Real performance improvements usually happen over the first 30–60 days as we optimize keywords, ads, and budgets based on real data."
}
},
{
"@type": "Question",
"name": "How is your Google Ads management different?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We don’t run ads in isolation. Campaigns are built using deep knowledge of your business, your website, and keyword research — often informed by SEO — so ads and landing pages actually convert."
}
},
{
"@type": "Question",
"name": "Do I own my Google Ads account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Your account is always in your name. You have full access and transparency, and you pay Google directly for ad spend."
}
},
{
"@type": "Question",
"name": "Do you mark up ad spend?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. We don’t add margin to your ad spend. You pay Google directly, and we charge a clear management fee for strategy, setup, optimization, and reporting."
}
},
{
"@type": "Question",
"name": "What’s included in Google Ads management?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We handle strategy, campaign setup, conversion tracking, ongoing optimization, and monthly reporting. Our focus is on lead quality, cost per conversion, and steady improvement over time."
}
},
{
"@type": "Question",
"name": "How much should I spend on Google Ads?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Budgets depend on your industry, competition, and goals. We’ll recommend a starting range during your strategy call and adjust as performance data comes in."
}
},
{
"@type": "Question",
"name": "Will Google Ads still work if my services or seasons change?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We keep campaigns flexible and adapt messaging, budgets, and focus as your business evolves throughout the year."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
310Review mentions (all pages)
30External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 102 | 9 |
| /start/ | 4 | 3 |
| /about/ | 86 | 3 |
| /web-design/ | 10 | 4 |
| /seo/ | 98 | 7 |
| /google-ads/ | 10 | 4 |
Explore the other reputation pillars for YEG Digital
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from YEG Digital, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to YEG Digital: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yegdigital.com to view the most current version of its content and see directly what this company is about and what it offers.