Back Market
(https://backmarket.it) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is verified through comprehensive JSON-LD schema that names the founders (Thibaud Hug de Larauze, etc.) and links to their digital footprints. Unlike commodity marketplaces, Back Market provides a specific corporate address in Paris and press contact emails. The technical implementation is robust, though the H1 ‘Home’ is a minor identity-tagging weakness.
No significant disconnect; performance claims are strictly functional rather than metaphorical. Claims regarding ’12 months guarantee’ and ’30 days trial’ are presented as contractual terms rather than marketing slogans. The site demonstrates its claim of being a ‘Super Marketplace’ through the sheer volume of uniquely configured SKUs.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Back Market",
"url": "https://www.backmarket.it/it-it",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.backmarket.it/it-it/search?q={q}"
},
"query-input": "required name=q"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Back Market",
"url": "https://www.backmarket.it/it-it",
"logo": "https://images.ctfassets.net/mmeshd7gafk1/5BDjAiB7WVkFJcE5MXLNy4/906aecd28464a3996c514d1b02a00983/SEO-Website-Thumbnail.png",
"description": "Back Market è un marketplace globale per l'acquisto o la vendita di prodotti ricondizionati di qualità e per la permuta di dispositivi usati come smartphone, portatili, tablet, console e non solo.",
"founder": [
{
"@type": "Person",
"name": "Thibaud Hug de Larauze",
"gender": "Male",
"jobTitle": "Co-fondatore e CEO",
"image": "https://res.cloudinary.com/crunchbase-production/image/upload/c_thumb,h_170,w_170,f_auto,g_faces,z_0.7,b_white,q_auto:eco,dpr_1/enn8o0bkcrbmog0tbm98",
"sameAs": [
"https://fr.linkedin.com/in/thibaud-hug-de-larauze-a9a9b160",
"https://twitter.com/thibaudelarauze"
]
},
{
"@type": "Person",
"name": "Quentin Le Brouster",
"gender": "Male",
"jobTitle": "Co-fondatore e CTO",
"image": "https://res.cloudinary.com/crunchbase-production/image/upload/c_thumb,h_170,w_170,f_auto,g_faces,z_0.7,b_white,q_auto:eco,dpr_1/ymvblntd67xfvkgdua7i",
"sameAs": "https://fr.linkedin.com/in/quentin-le-brouster-b1a02184"
},
{
"@type": "Person",
"name": "Vianney Vaute",
"gender": "Male",
"jobTitle": "Co-fondatore e CCO",
"image": "https://res.cloudinary.com/crunchbase-production/image/upload/c_thumb,h_170,w_170,f_auto,g_faces,z_0.7,b_white,q_auto:eco,dpr_1/fikykrgbg1s9whaynlru",
"sameAs": [
"https://fr.linkedin.com/in/vianney-vaute-03ba2b62",
"https://twitter.com/vinnyvandev"
]
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Rue Championnet",
"addressLocality": "Paris",
"addressRegion": "Ile de France",
"postalCode": "75018",
"addressCountry": "Francia"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "contact",
"telephone": "+33 1 70 77 24 93",
"email": "press@backmarket.com"
},
"sameAs": [
"https://www.twitter.com/backmarket",
"https://linkedin.com/company/back-market",
"https://www.facebook.com/BackMarketCom",
"https://www.instagram.com/backmarket",
"https://play.google.com/store/apps/details?id=com.backmarket",
"https://apps.apple.com/us/app/back-market-shop-online/id1458344336",
"https://fr.wikipedia.org/wiki/Back_Market",
"https://www.wikidata.org/wiki/Q56316472",
"https://www.bbb.org/us/ny/brooklyn/profile/online-retailer/back-market-inc-0121-176814",
"https://www.trustpilot.com/review/www.backmarket.com"
]
},
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Come faccio a sapere che il dispositivo funzionerà?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ogni dispositivo ricondizionato venduto su Back Market è un prodotto ricondizionato certificato, ovvero che è stato testato e controllato da professionisti del settore in linea con la Carta della qualità di Back Market. Qualsiasi dispositivo acquistato è inoltre coperto da 12 mesi di garanzia e 30 giorni di restituzione gratuita per offrirti una maggiore tranquillità."
}
},
{
"@type": "Question",
"name": "Che differenza c'è tra un dispositivo ricondizionato e uno nuovo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tutti i dispositivi ricondizionati venduti su Back Market sono stati rinnovati, testati e controllati da professionisti del settore per garantirne il perfetto funzionamento. La differenza principale tra i prodotti ricondizionati e quelli nuovi è che i primi hanno un impatto ambientale significativamente inferiore."
}
},
{
"@type": "Question",
"name": "Quali prodotti posso trovare su Back Market?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Abbiamo un catalogo di oltre 500.000 dispositivi ricondizionati da esperti del settore che comprende MacBook, smartwatch, tablet, console, elettrodomestici, aspirapolvere e molto altro."
}
},
{
"@type": "Question",
"name": "Posso pagare a rate?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Certo. Un grande vantaggio della nostra tecnologia ricondizionata è che hai un prodotto che funziona come uno nuovo, ma a un prezzo inferiore fino al 70%. Per rendere il prezzo ancora più accessibile, ti offriamo diverse opzioni di pagamento tra cui quello a rate."
}
},
{
"@type": "Question",
"name": "È possibile acquistare un piano di protezione?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Sì, puoi proteggere il tuo dispositivo dagli imprevisti con i nostri piani di protezione, che coprono cadute, danni causati da liquidi e non solo. Questi piani rientrano nel nostro servizio BackUp e puoi selezionarli al momento dell'acquisto del dispositivo. "
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 412 | 2 |
| /it-it/l/iphone/aabc736a-cb66-4ac0-a3b7-0f449781ed39/ | 0 | 0 |
| /it-it/l/macbook/297f69c7-b41c-40dd-aa9b-93ab067eb691/ | 0 | 0 |
| /it-it/e/good-deals/ | 441 | 2 |
This page presents a snapshot of public data from Back Market, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Back Market: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://backmarket.it to view the most current version of its content and see directly what this company is about and what it offers.