Identity & Authority: Billy.com (Leadgen Network Organization Inc) – Signal Evidence & AI Readability

Billy.com (Leadgen Network Organization Inc)

(https://billy.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

While the schema_json shows a legitimate founding date of 1995 and an established organization name, there is a total absence of individual authority. The site references ‘expert remodeling contractors’ and ‘skilled designers’ but provides zero names, credentials, or Person schema to support these claims. The authority is purely corporate/mechanical, lacking any human expertise footprint in its various specialized categories (Legal, HVAC, Solar).

The site claims to offer ‘quality roofing services tailored to your needs’ and ‘expert legal assistance,’ yet the underlying business model is a ‘free service to assist homeowners in connecting with local service contractors.’ There is no evidence of a vetting process or quality control mechanism to justify the performance claims of ‘top-rated’ or ‘top-notch.’ The marketing tone suggests a service provider relationship that the legal text explicitly denies.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Billy.com",
    "legalName": "Leadgen Network Organization Inc",
    "url": "https://www.billy.com/",
    "foundingDate ": "1995",
    "logo": "https://www.billy.com/Content/images/billy-logo-slogan.png",
    "description": "Hire Pros the Easy Way using our free service for everything from roofing, bathroom remodeling, home insurance, long distance movers, mortgages and even personal injury lawyers near you.",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "30771 Milford Rd New Hudson",
        "addressLocality": "New Hudson",
        "email": "contact@billy.com",
        "addressRegion": "Michigan",
        "postalCode": "48165",
        "addressCountry": "US"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "(844) 224 5674",
        "contactType": "Billy account support",
        "areaServed": [
            "US"
        ],
        "availableLanguage": [
            "English"
        ]
    },
    "sameAs": [
        "https://www.facebook.com/Billycom",
        "https://x.com/Billy_Com",
        "https://www.linkedin.com/company/billy-com/",
        "https://www.instagram.com/billyproservices/",
        "https://www.pinterest.com/billyproservices/"
    ]
}
/blog/ — no schema detected (entity gap)
/remodeling/ — no schema detected (entity gap)
/roofing-contractors/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 27 1
/blog/ 0 1
/remodeling/ 2 1
/roofing-contractors/ 1 1
Explore the other reputation pillars for Billy.com (Leadgen Network Organization Inc)