Trust & Proof: Kijiji – Signal Evidence & AI Readability

Kijiji

(https://www.kijiji.ca) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
9 Impact Weight: 20 / 100
45% Reputation

The site exhibits Trust Theatre by claiming to be the ‘#1 Local Marketplace’ and ‘most trusted’ without linking to third-party verification or study sources. With a review_count above zero on every page and a proof_links_count of zero, the platform relies on internal reputation theatre rather than external verification paths. However, the forensic inventory of 3.5 million results provides its own form of quantitative proof.

The proof density is exceptionally high, with nearly every H3 on category pages serving as a piece of forensic evidence for the platform’s utility. Vague assertions are limited to the global footer and hero meta-descriptions, while 95% of the visible character count is dedicated to specific, verifiable product inventory and location data.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
208Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/b-canada/l0/ 54 0
/b-vacation-rentals/canada/c800l0/ 46 0
/newcomers/ 2 0
/b-buy-sell/canada/c10l0/ 48 0
/b-cars-vehicles/canada/c27l0/ 56 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)
/b-canada/l0/ — no schema detected (entity gap)
/b-vacation-rentals/canada/c800l0/ — no schema detected (entity gap)
/newcomers/ — no schema detected (entity gap)
/b-buy-sell/canada/c10l0/
{
    "@context": "https://schema.org",
    "@type": "ItemList",
    "data-testid": "product-carousel-srp",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "GIRLS SIZE 7/8 PUFFER JACKET",
                "description": "PICK UP SOUTH STITTSVILLE NEVER USED Size 7/8 Asking $10 Cross Posted",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/5c/5c8b60dc-aee4-4630-b64f-07d4381fcdf4?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-clothing-kid-youth/ottawa/girls-size-7-8-puffer-jacket/1674439683",
                "offers": {
                    "@type": "Offer",
                    "price": "10.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Camping tonka catalytic heater",
                "description": "Pickup Lakeview SW",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/40/4001953d-3ffc-46b8-8dda-72344ae7dfcd?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-fishing-camping-outdoor/calgary/camping-tonka-catalytic-heater/1737671397",
                "offers": {
                    "@type": "Offer",
                    "price": "40.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 3,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "WOMEN’S FALL COAT",
                "description": "PICK UP SOUTH STITTSVILLE Never worn/Still with tags on Jessica brand from Sears Size 17/18 Navy blue and ¾ length. Washable and water repellent. Asking $30. Cross Posted.",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/f9/f9dffa2e-5704-43bf-ac7d-ebd632106991?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-women-tops-outerwear/ottawa/women-s-fall-coat/1671286850",
                "offers": {
                    "@type": "Offer",
                    "price": "30.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 4,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Woman's size 8 Under Armour slides",
                "description": "Great shape. Smoke free home. Message if interested. Porch pick up. 20.00",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/c7/c70d2d98-4edf-476e-832f-ccee324c7633?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-women-shoes/ottawa/womans-size-8-under-armour-slides/1737671395",
                "offers": {
                    "@type": "Offer",
                    "price": "20.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 5,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Resmed Air Sense 10 CPAP machine",
                "description": "Selling this CPAP machine in excellent condition. 2200 hours, includes the machine, power cord, hose, and carrying case. No mask. Picked up in Oakville or can be shipped",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-dealer-ads/images/fb/fbbb0717-b0f8-4ad1-91ac-3cc952230e14?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-health-special-needs/oakville-halton-region/resmed-air-sense-10-cpap-machine/1737671393",
                "offers": {
                    "@type": "Offer",
                    "price": "400.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 6,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "WOMEN'S SHOES",
                "description": "PICK UP SOUTH STITTSVILLE. Pic #1: Size 8. EUC. Pic #2: Size 8. EUC. Pic #3: Size 7.5. EUC. Asking $10 each. Cross Posted.",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/33/332e50ec-f0d8-440f-b8a7-3fecb566ce58?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-women-shoes/ottawa/womens-shoes/1539273703",
                "offers": {
                    "@type": "Offer",
                    "price": "10.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 7,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "COURROIES  2PO LARGE HEAVY DUTY",
                "description": "Grosses Courroies à cliquet / Straps - Binder OUTIL / TOOL Sangles pour Camionneur Transporteur ou autre.... 2 strappes cargo Heavy Duty. 2 po de largeur et approx. capacité de 750 kgs chacune . ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/bd/bd5320e0-ea78-4935-8137-a87ff3a8acbf?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-hand-tool/ouest-de-lile-qc/courroies-2po-large-heavy-duty/1734807955",
                "offers": {
                    "@type": "Offer",
                    "price": "15.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 8,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Avantone CK-6 microphone",
                "description": "Mint condition! Price firm. No trades. Will not respond to “is this available”, if the ad is up it’s available. The CK-6 Classic in its normal stock version uses high grade Polystyrene and Metalized ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/d9/d93e390a-ec23-4f1a-9251-4ee2718510ea?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-pro-audio-recording/barrie/avantone-ck-6-microphone/1702283827",
                "offers": {
                    "@type": "Offer",
                    "price": "185.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 9,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Samsung Galaxy s3 locked to koodo",
                "description": "I bought it from somebody but it was locked with kudo",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/aa/aad7768a-a3eb-41c8-8998-dfacacf43dd0?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-cell-phone/city-of-toronto/samsung-galaxy-s3-locked-to-koodo/1737671392",
                "offers": {
                    "@type": "Offer",
                    "price": "10.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 10,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "VINTAGE ROLY POLY GLASSES IN CADDY",
                "description": "PICK UP SOUTH STITTSVILLE Two sets of 6 vintage roly poly glasses in caddy. Has a raised silver glitter floral design with a silver ombre effect on the glass. One comes in a box while the other does ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/11/1194b741-531e-4695-84f2-b67814e911db?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-art-collectibles/ottawa/vintage-roly-poly-glasses-in-caddy/1668983312",
                "offers": {
                    "@type": "Offer",
                    "price": "20.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 11,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Yorkville IKS9 3-tier keyboard stand",
                "description": "Mint. Deluxe Triple Tier X-braced keyboard stand Features: • Strong Double Brace Three-Tier Design • Lightweight All-Metal Construction • Folds Quickly for Easy Transport • Rubberized Non-Slip Feet • ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/5d/5d5ff258-3e94-4266-b20d-7244af5b4140?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-piano-keyboard/barrie/yorkville-iks9-3-tier-keyboard-stand/1724862434",
                "offers": {
                    "@type": "Offer",
                    "price": "200.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 12,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "THOMAS THE TRAIN PLAYMAT AND TRAIN",
                "description": "PICK UP SOUTH STITTSVILLE EUC Approximately 4.5’ x 3.5’ Mat comes with Thomas the Train toy Asking $10 Cross Posted",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/51/51d54f00-006c-476d-995d-183f04123481?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-toys-games/ottawa/thomas-the-train-playmat-and-train/1697762363",
                "offers": {
                    "@type": "Offer",
                    "price": "10.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 13,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Ninja Blender",
                "description": "Work great, very clean and has evevery attachement; 2 blades, shaker, juicer. All in picture, 269,99$ if to buy new. Moving, 50$ or best offer. Thank you!",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/65/65553e32-5665-427d-a008-bec7a862dd19?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-general-electronics/hamilton/ninja-blender/1737671386",
                "offers": {
                    "@type": "Offer",
                    "price": "50.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 14,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Metal Anchor Pegs/Steaks (Heavy Duty)",
                "description": "Metal Anchor Pegs/Steaks (Heavy Duty) • Made of ¾ inch solid round metal • Height is 16 inches • Top right angle hold-down bend is 3 inches wide • The steak is sharpened for easy pounding into soil ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/16/1605feac-65ad-4e96-97d4-3d849f7c328b?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-renovation-hardware-nail-screw/edmonton/metal-anchor-pegs-steaks-heavy-duty/1737671385",
                "offers": {
                    "@type": "Offer",
                    "price": "5.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 15,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Farm Jack",
                "description": "Farm jack like new , used to remove 2 fence posts 2 years ago . Comes with chain .",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/87/87da936e-c89e-42ca-a8a5-72eb92d1f75e?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-hand-tool/oakville-halton-region/farm-jack/1737671384",
                "offers": {
                    "@type": "Offer",
                    "price": "110.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 16,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "bac a jardin ",
                "description": "Diferente grandeur et prix isrdin ou fleurs",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/1c/1c1c4cea-a4ad-44b3-96f8-d7cabc062172?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-patio-garden-furniture/laurentides/bac-a-jardin/1737671382",
                "offers": {
                    "@type": "Offer",
                    "price": "50.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 17,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "50 Shades Trilogy ",
                "description": "50 shades of grey, darker and freed Corners of the case are a bit worn out Books are in good condition $10 / open to trades Located in lindsay Local delivery available Peterborough on weekends",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/ef/ef864dbf-925f-4e72-88be-ebdd9abd54a9?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-other/kawartha-lakes/50-shades-trilogy/1737671380",
                "offers": {
                    "@type": "Offer",
                    "price": "10.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 18,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Portable  heater .Heats up to 30 sq. ft.    Textured steel bron",
                "description": "Portable heater .Heats up to 30 sq. ft. Textured steel bronze finish. Tip over shutoff and oxygen depletion sensor for safety. Runs on 1 lb. propane cylinder (not included). New in the box DIMENSIONS ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/d6/d6535d6d-d87e-4f9c-af77-66d993e40b55?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-fishing-camping-outdoor/markham-york-region/portable-heater-heats-up-to-30-sq-ft-textured-steel-bron/1737671381",
                "offers": {
                    "@type": "Offer",
                    "price": "80.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 19,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Unlocked iPhone 15-256gb for only $699 with 1 year Warranty!",
                "description": "Buy With Peace of Mind. All phones come with a 1-year store warranty. Dr. Phone Fix 4 Gaston Rd, Dartmouth, NS B2Y 3W1 Call: +1 9027174349 STORE HOURS Monday - Friday: 10 am to 6 pm Saturday: 10 am ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/f5/f5497bd1-67b4-47bc-ba87-09f72cbeeacf?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-cell-phone/dartmouth/unlocked-iphone-15-256gb-for-only-699-with-1-year-warranty/1737671374",
                "offers": {
                    "@type": "Offer",
                    "price": "699.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 20,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Laptop Docking Station; Logitech Speaker Set",
                "description": "Laptop Docking Station; Logitech Speaker Set a) Logitech R 10 Multimedia Computer Sound System Speaker Set Pairs Price: $30 [Firm] Call Technician: 6478860192 b) Mixed Logitech 720p/1080p HD USB ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/51/51db53ed-0da1-4384-a20d-3272ae4c7a39?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-laptop-accessories/city-of-toronto/laptop-docking-station-logitech-speaker-set/1737671375",
                "offers": {
                    "@type": "Offer",
                    "price": "80.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 21,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "BRAND NEW SAMSUNG NEO QLED 75" QN85C,4K SMART NEO QLEDs TV",
                "description": "DREAM DEAL! 25% - 40% OFF ON BRAND NEW SAMSUNG BIG SCREEN QLED TVs! BRAND NEW SAMSUNG NEO QLED 75" QN85C,4K SMART NEO QLEDs TV BUY TODAY WITH CONFIDENCE AND LOWEST PRICE GUARANTEED ALL TVs ARE BRAND ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/f8/f8e8a694-5a2f-4e46-841b-f358e5451030?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-tvs/city-of-toronto/brand-new-samsung-neo-qled-75-qn85c-4k-smart-neo-qleds-tv/1737671373",
                "offers": {
                    "@type": "Offer",
                    "price": "1699.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 22,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Deon Meyer - Kobra - Livre de poche",
                "description": "ROMAN LIVRE DE POCHE ÉDITEUR - POINTS ISBN-13 ( 9782757833575 ) IMPRIMÉ EN 2015 PAGES - 495",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/f2/f2cf5a46-b83e-4007-a660-8ac21da85b5f?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-fiction/granby/deon-meyer-kobra-livre-de-poche/1737671372",
                "offers": {
                    "@type": "Offer",
                    "price": "5.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 23,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "NORCO MOUNTAINEER 26 INCH TIRES ",
                "description": "Sturdy Norco Mountaineer SL mountain bike. Has a cool red and silver frame. Comes with Grip Shift and a comfy Shimano seat. Made with 1020 Uni-Lite MTB O.S. Tubing. Good for trails or just cruising ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/1c/1c0da9fe-67f5-4730-a054-d5f204b08f27?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-mountain-bike/edmonton/norco-mountaineer-26-inch-tires/1737671371",
                "offers": {
                    "@type": "Offer",
                    "price": "125.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 24,
            "item": {
                "@context": "https://schema.org",
                "type": "Product",
                "name": "Nordic Walking Poles",
                "description": "3 pairs of Nordixx Global Walker poles for sale. Like new. Used for teaching purposes only • Light weight, height-adjustable Nordic Walking Poles (83cm -143cm ) • 2-segment aluminum Shaft • Comes ...",
                "image": "https://media.kijiji.ca/api/v1/ca-prod-fsbo-ads/images/ee/ee8c1db8-4508-4387-82b5-a1d60114e8a4?rule=kijijica-200-jpg",
                "url": "https://www.kijiji.ca/v-exercise-equipment/ottawa/nordic-walking-poles/1737671369",
                "offers": {
                    "@type": "Offer",
                    "price": "35.00",
                    "priceCurrency": "CAD",
                    "availability": "https://schema.org/InStock"
                }
            }
        },
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