Semantic Coherence: Amazon – Signal Evidence & AI Readability

[H1] Create an Amazon selling account

Sign up*

Get 10% back on your first $50,000 in branded sales

In 2024, more than 55,000 independent sellers generated over $1 million in sales.¹

New Seller Incentives

[H2] Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
See all incentives

[IMG: Cash back for brands]

[H3] Cash back for brands

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$200 credit for Amazon Vine to help generate customer reviews

[IMG: Credits for advertising]

[H3] Credits for advertising

Up to a $1,000 credit to create Sponsored Products ads

$50 credit to create Amazon coupons

[IMG: Savings for fulfillment]

[H3] Savings for fulfillment

$100 off shipments into the Amazon fulfillment network

Free storage and customer returns with auto-enrollment in the FBA New Selection program

[H2] Why create an Amazon selling account?

There are endless reasons to sell with Amazon. Here are just a few.

Sell in a store more customers trust
The Amazon brand can help you attract and reach more customers. We were ranked the most trusted brand by US consumers in 2023.

Sell with tools and programs that help you succeed
It takes a lot to run a business. That’s why we provide every Professional seller with a full toolkit for listing, pricing, and promoting products. We also offer fulfillment options, advertising solutions, specialty programs, and much more.

Sell with high-impact, optional services
We provide sellers of all sizes with a range of optional services at a great value—services that are often only accessible to larger businesses. That includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.

Learn more

“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”

[IMG: Sana Javeri Kadri]

Sana Javeri Kadri
Founder & Chief Executive Officer

See Sana’s story

“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”

[IMG: Manasi Gangan]

Manasi Gangan
Founder

See Manasi’s story

*A Professional selling account is $39.99/month + selling fees. Learn more
¹2024 Amazon Small Business Empowerment Report

[H1] Sell morewith Amazon
[H3] Get 10% back on your first $50,000 in branded sales
Sign up*
[H3] "We grew 10x within five months selling with Amazon."
[IMG: Headshot image of Sana Javeri Kadri]
Mehul VadherDiamond Domain
[H3] More than 75,000 independent sellers surpassed $1 million in sales in 20251
[IMG: icon: a star in a circle]
[H3] Not sure where to begin?
[H3] Answer three questions to learn how you can start selling with Amazon.
Question 1 of 3
[H5] Where is your business based?
In the USOutside the US
[IMG: $100 off shipments]
[IMG: 10% on your branded sales]
[IMG: icon: a star in a circle]
New Seller Incentives
[H2] Get started with over $50,000 in incentives
[H3] As a new seller, you can take advantage of a series of incentives.
[IMG: icon: checkmark]
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
[IMG: icon: checkmark]
$100 off shipments into the Amazon fulfillment network using the Amazon Partner Carrier program
[IMG: icon: checkmark]
Free storage and customer returns with auto-enrollment in the FBA New Selection program
[IMG: icon: checkmark]
Up to a $1,000 credit to create Sponsored Products adsSee all incentives
[H2] Why create an Amazon selling account?
[H3] There are endless reasons to sell with Amazon. Here are just a few.
[IMG: Growth chart]
[H3] Grow more, spend less
Programs like Fulfillment by Amazon (FBA) let you outsource time-consuming tasks like order handling, customer service, and shipping. Shipping with FBA also costs 70% less per unit than comparable premium options offered by other major US carriers.1Learn more about FBA
[IMG: A price tag and a document with a checkmark inside a shield symbol, representing a registered brand]
[H3] Protect and build your brand
Enroll you brand in Amazon Brand Registry for free to start unlocking exclusive protection tools and selling benefits that can help you protect your IP, connect with more customers, and build loyalty for your brand.Learn more about Brand Registry
[IMG: three shapes with a hand selecting one]
[H3] Advertise with Amazon
Get discovered, increase sales, and control costs with Amazon Ads. You can use costs-per-click campaigns to advertise your products or brand in and beyond the Amazon store. Small businesses using Amazon Ads attributed 30% of sales to our ads.2Learn more about Amazon Ads
[IMG: Melinda]
“Every year our sales are up 30-40% and we think it’s going to peak but it never does."
[IMG: Headshot of David Figueroa]
David FigueroaCo-Founder, President & CCORead Melinda's Hot Sauce story
[IMG: Spigen logo]
“As soon as we put our product on Amazon, it became our biggest revenue source."
[IMG: Headshot of James Jun]
James JunEcommerce Expansion ManagerRead Spigen's story
[H2] Start selling with Amazon
[H3] Try selling in a store that customers trust using high-impact tools and programs.
Sign up*Get 10% back on your first$50,000 in branded salesJust have a few items to sell?Sign up to become an individual seller*A Professional selling account is $39.99/month + selling fees. Learn more12025 Amazon Small Business Empowerment Report2Amazon internal data, January – December 2022. US advertisers using Amazon Ads, including Sponsored Products, Sponsored Brands, and/or display ads. Aggregated average results are based on past observations and not indicative of future performance.
✕Rate this pageThanks for the feedback!Your feedback helps us continually improve our website experience.
[IMG: Amazon logo]
Terms of ServicePrivacy Policy© 2026, Amazon.com Services LLC.
[IMG: Facebook logo]
[IMG: Twitter logo]
[IMG: LinkedIn logo]
[IMG: YouTube logo]
[IMG: Instagram logo]
[IMG: TikTok logo]

[H4] Please Enable Cookies to Continue

[H4] Passkey error
Something went wrong, please sign-in another way or follow any instructions provided by your device.Sorry, your passkey isn't working. There might be a problem with the server. Sign in with your password or try your passkey again later.