Yellowtom
(http://www.yellowtom.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site provides a VAT number and Company Registration (NI671661), there is a total absence of named leadership or expert personas. The About Us page references a head office in Belfast and a founding in York but lacks any Person schema or sameAs links for founders or directors. The technical implementation is mediocre; the H1 is wasted on a generic app prompt rather than establishing authority in the directory niche.
The platform claims to help businesses boost their online presence and search results, yet provides zero data on domain authority, average traffic per listing, or successful conversion stories from its users. The claim of having 4000 merchants in the rewards program is presented as a static number with no evidence of merchant diversity or actual cashback success stories. Bold assertions of being a pivotal player lack the external validation (awards, news mentions) typically associated with such language.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "United Kingdom",
"addressRegion": "ANT",
"streetAddress": "Yellowtom, 54 Elmwood Avenue Belfast BT9 6AZ"
},
"description": "Discover a world of local businesses right at your fingertips with Yellowtom, the UK's leading directory platform. From plumbers to beauticians, find everything in your area. Boost your business's online visibility with our unique landing pages. Connect today!.",
"name": "Yellowtom",
"priceRange": "£19 - £999",
"image": "https://www.yellowtom.co.uk/tpl/images/logo.png",
"logo": "https://www.yellowtom.co.uk/favicon.ico",
"telephone": "02890 996007"
}
/content/advertising-opportunities.html
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "United Kingdom",
"addressRegion": "ANT",
"streetAddress": "Yellowtom, 54 Elmwood Avenue Belfast BT9 6AZ"
},
"description": "Connect with local businesses effortlessly! Yellowtom is your leading UK directory platform, offering traditional listings blended with advanced digital marketing. Contact us today!.",
"name": "Yellowtom",
"priceRange": "£19 - £999",
"image": "https://www.yellowtom.co.uk/tpl/images/logo.png",
"telephone": "02890 996007"
}
/content/your-business.html
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "United Kingdom",
"addressRegion": "ANT",
"streetAddress": "Yellowtom, 54 Elmwood Avenue Belfast BT9 6AZ"
},
"description": "At Yellowtom, we value your privacy. Dive into our detailed Privacy Policy to understand how we handle, protect, and respect your personal data.",
"name": "Yellowtom",
"priceRange": "£19 - £999",
"image": "https://www.yellowtom.co.uk/tpl/images/logo.png",
"telephone": "02890 996007"
}
/content/about-us.html
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "United Kingdom",
"addressRegion": "ANT",
"streetAddress": "Yellowtom, 54 Elmwood Avenue Belfast BT9 6AZ"
},
"description": "Connect with local businesses effortlessly! Yellowtom is your leading UK directory platform, offering traditional listings blended with advanced digital marketing. Contact us today!.",
"name": "Yellowtom",
"priceRange": "£19 - £999",
"image": "https://www.yellowtom.co.uk/tpl/images/logo.png",
"telephone": "02890 996007"
}
/content/contact.html
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "United Kingdom",
"addressRegion": "ANT",
"streetAddress": "Yellowtom, 54 Elmwood Avenue Belfast BT9 6AZ"
},
"description": "Need assistance or have a query? Contact Yellowtom, your go-to local directory. We're here to help you navigate and make the most of our platform.",
"name": "Yellowtom",
"priceRange": "£19 - £999",
"image": "https://www.yellowtom.co.uk/tpl/images/logo.png",
"telephone": "02890 996007"
}
/content/rewards.html
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "United Kingdom",
"addressRegion": "ANT",
"streetAddress": "Yellowtom, 54 Elmwood Avenue Belfast BT9 6AZ"
},
"description": "Connect with local businesses effortlessly! Yellowtom is your leading UK directory platform, offering traditional listings blended with advanced digital marketing. Contact us today!.",
"name": "Yellowtom",
"priceRange": "£19 - £999",
"image": "https://www.yellowtom.co.uk/tpl/images/logo.png",
"telephone": "02890 996007"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /content/advertising-opportunities.html | 1 | 1 |
| /content/your-business.html | 0 | 1 |
| /content/about-us.html | 1 | 1 |
| /content/contact.html | 0 | 1 |
| /content/rewards.html | 1 | 1 |
This page presents a snapshot of public data from Yellowtom, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yellowtom: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.yellowtom.co.uk to view the most current version of its content and see directly what this company is about and what it offers.