America's Test Kitchen
(https://americastestkitchen.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is explicitly established through named chefs and journalists like Lan Lam and Andrew Janjigian, who have corresponding Person schema and dedicated author profiles. The technical implementation is robust, featuring comprehensive Recipe and Organization schema that includes nutritional data and sameAs social links. There are no unverifiable expert claims; all named authorities have a clear digital footprint within the ATK ecosystem. A minor technical gap exists where the H2 tag ‘Ingredients’ is repeated three times on sub-pages, but this does not undermine the overall expert positioning.
There is a tight alignment between marketing tone and actual demonstration; the claim of being ‘experts’ is proven by technical instructions that go beyond simple steps into food chemistry. Unlike most media sites that use vague performance adjectives, ATK uses measurable technical outcomes such as ‘even charring’ and ‘delicately sweet-savory’ flavor profiles achieved through specific spice blending. The performance claims are actually instructional protocols, meaning the site demonstrates exactly how to achieve the promised result.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
}
/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
},
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken",
"name": "Kare Raisu (Japanese Curry Rice with Chicken)",
"description": "Vegetables and protein simmered in a fragrant box-mix stew, kare raisu has long been Japan's comfort food on the fly. Nowadays, from-scratch versions are too.",
"url": "https://www.americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken",
"datePublished": "2023-10-02T04:00:00.000Z",
"dateModified": "2026-05-19T02:00:38.650Z",
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
}
},
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "Kare Raisu (Japanese Curry Rice with Chicken)",
"url": "https://www.americastestkitchen.com/recipes/15953-kare-raisu-japanese-curry-rice-with-chicken",
"author": [
{
"@type": "Person",
"name": "Lan Lam",
"url": "https://www.americastestkitchen.com/authors/41"
}
],
"totalTime": "PT1H",
"datePublished": "2023-10-02T04:00:00.000Z",
"dateModified": "2026-05-19T02:00:38.650Z",
"description": "Vegetables and protein simmered in a fragrant box-mix stew, kare raisu has long been Japan's comfort food on the fly. Nowadays, from-scratch versions are too.",
"image": [
{
"@type": "ImageObject",
"height": 1200,
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Kare_Raisu__Japanese-Style_Curry_Rice_with_Chicken_9_k4rypj",
"creditText": "America's Test Kitchen",
"representativeOfPage": true,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Kare_Raisu__Japanese-Style_Curry_Rice_with_Chicken_9_k4rypj",
"width": 1200
}
],
"recipeIngredient": [
"1 pound boneless, skinless chicken thighs , trimmed and cut into 1-inch pieces",
"1¼ teaspoons kosher salt , divided",
"1 tablespoon vegetable oil ",
"1 onion , chopped (about 1¼ cups)",
"2½ teaspoons grated fresh ginger ",
"1 garlic clove , minced",
"1 pound Yukon gold potato , peeled and cut into ¾-inch pieces",
"2 carrots , peeled and cut into ½-inch pieces (about 1 cup)",
"2⅔ cups chicken broth ",
"½ recipe recipe ",
"2 teaspoons soy sauce ",
"1 teaspoon Worcestershire sauce ",
"4 cups cooked Japanese short-grain rice ",
"1 scallion , sliced thin on bias ",
"recipe or pickled ginger or lemon wedges"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"text": "Toss chicken and 1 teaspoon salt in bowl. Heat oil in medium saucepan over medium heat until shimmering. Add onion and remaining ¼ teaspoon salt and cook, stirring frequently, until onion is browned, about 8 minutes. Add ginger and garlic and cook, stirring constantly, until fragrant, about 30 seconds."
},
{
"@type": "HowToStep",
"text": "Add chicken and cook, stirring frequently, until chicken is no longer pink, about 3 minutes. Stir in potatoes and carrots. Add broth and bring to simmer over high heat. Adjust heat to maintain gentle simmer and cook until potatoes are just tender, about 20 minutes."
},
{
"@type": "HowToStep",
"text": "Add curry-roux brick, soy sauce, and Worcestershire, and let block dissolve, about 1 minute. Stir gently, scraping curry from bottom of pot, and simmer until liquid thickens, about 3 minutes. Season with salt and pepper to taste."
},
{
"@type": "HowToStep",
"text": "Divide rice evenly among 4 shallow bowls, spreading it over half of each bowl. Divide curry evenly among bowls, making sure to ladle curry next to rice. Sprinkle scallion over curry and serve with fukujinzuke, pickled ginger, or lemon wedges."
}
],
"nutrition": {
"@type": "NutritionInformation",
"calories": "1371",
"carbohydrateContent": "212 g",
"cholesterolContent": "212 g",
"fiberContent": "6 g",
"proteinContent": "46 g",
"sodiumContent": "46 g"
},
"recipeYield": [
4,
"Serves 4"
],
"commentCount": 98,
"tool": [
{
"@type": "HowToTool",
"name": "The Best Mixing Bowls",
"url": "https://www.americastestkitchen.com/equipment_reviews/1538-mixing-bowls"
},
{
"@type": "HowToTool",
"name": "The Best Saucepans",
"url": "https://www.americastestkitchen.com/equipment_reviews/1819-large-saucepans"
},
{
"@type": "HowToTool",
"name": "The Best Rasp Graters",
"url": "https://www.americastestkitchen.com/equipment_reviews/1798-rasp-style-graters"
}
],
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.37",
"reviewCount": 98
},
"associatedMedia": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Kare_Raisu__Japanese-Style_Curry_Rice_with_Chicken_9_k4rypj",
"description": "Kare Raisu (Japanese Curry Rice with Chicken)"
},
"recipeCategory": "Main Courses",
"recipeCuisine": "JapaneseAsia",
"keywords": "Rice,Pasta, Grains, Rice & Beans,Stews",
"video": {
"@type": "VideoObject",
"name": "Kare Raisu (Japanese Curry Rice with Chicken)",
"thumbnailUrl": [
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1/ATK_S26_2610-Kare-Raisu-Japanese-Curry-Rice-with-Chicken_6758_rzitcm",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1.33/ATK_S26_2610-Kare-Raisu-Japanese-Curry-Rice-with-Chicken_6758_rzitcm",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_0.5/ATK_S26_2610-Kare-Raisu-Japanese-Curry-Rice-with-Chicken_6758_rzitcm"
],
"embedUrl": "https://player.zype.com/embed/69a5dd0e0d205ca1b5f29923.html",
"uploadDate": "2026-04-10T19:05:18.694Z"
}
}
]
]
/recipes/11519-indian-butter-chicken-murgh-makhani/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
},
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani",
"name": "Murgh Makhani (Indian Butter Chicken)",
"description": "Of course it should be rich and creamy. But for a version of this restaurant classic that’s vibrant and complex, there’s more to consider than the namesake ingredient.",
"url": "https://www.americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani",
"datePublished": "2019-02-28T05:00:00.000Z",
"dateModified": "2026-05-16T23:45:41.781Z",
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
}
},
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "Murgh Makhani (Indian Butter Chicken)",
"url": "https://www.americastestkitchen.com/recipes/11519-indian-butter-chicken-murgh-makhani",
"author": [
{
"@type": "Person",
"name": "Andrew Janjigian",
"url": "https://www.americastestkitchen.com/authors/109"
}
],
"totalTime": "PT1H",
"datePublished": "2019-02-28T05:00:00.000Z",
"dateModified": "2026-05-16T23:45:41.781Z",
"description": "Of course it should be rich and creamy. But for a version of this restaurant classic that’s vibrant and complex, there’s more to consider than the namesake ingredient.",
"image": [
{
"@type": "ImageObject",
"height": 1200,
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
"creditText": "America's Test Kitchen",
"representativeOfPage": true,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
"width": 1200
}
],
"recipeIngredient": [
"4 tablespoons unsalted butter , cut into 4 pieces and chilled, divided",
"1 onion , chopped fine",
"5 garlic cloves , minced",
"4 teaspoons grated fresh ginger ",
"1 serrano chile , stemmed, seeded, and minced",
"1 tablespoon garam masala ",
"1 teaspoon ground coriander ",
"1/2 teaspoon ground cumin ",
"1/2 teaspoon pepper ",
"1 1/2 cups water ",
"1/2 cup tomato paste ",
"1 tablespoon sugar ",
"2 teaspoons table salt , divided",
"1 cup heavy cream ",
"2 pounds boneless, skinless chicken thighs , trimmed",
"1/2 cup plain Greek yogurt ",
"3 tablespoons chopped fresh cilantro , divided"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"text": "Melt 2 tablespoons butter in large saucepan over medium heat. Add 1 chopped onion, 5 minced garlic cloves, 4 teaspoons grated fresh ginger, and 1 minced serrano and cook, stirring frequently, until mixture is softened and onion begins to brown, 8 to 10 minutes."
},
{
"@type": "HowToStep",
"text": "Add 1 tablespoon garam masala, 1 teaspoon coriander, ½ teaspoon ground cumin, and ½ teaspoon ground pepper and cook, stirring frequently, until fragrant, about 3 minutes."
},
{
"@type": "HowToStep",
"text": "Add 1½ cups water and ½ cup tomato paste and whisk until no lumps of tomato paste remain. Add 1 tablespoon sugar and 1 teaspoon salt and bring to boil."
},
{
"@type": "HowToStep",
"text": "Off heat, stir in 1 cup heavy cream."
},
{
"@type": "HowToStep",
"text": "Using immersion blender or blender, process until smooth, 30 to 60 seconds."
},
{
"@type": "HowToStep",
"text": "Return sauce to simmer over medium heat and whisk in remaining 2 tablespoons butter."
},
{
"@type": "HowToStep",
"text": "Remove saucepan from heat and cover to keep warm. (Sauce can be refrigerated for up to 4 days; gently reheat sauce before adding hot chicken.)"
},
{
"@type": "HowToStep",
"text": "Combine 2 pounds boneless, skinless chicken thighs, ½ cup of plain yogurt, and remaining 1 teaspoon salt in bowl and toss well to coat."
},
{
"@type": "HowToStep",
"text": "Adjust oven rack 6 inches from broiler element and heat broiler. Place wire rack in aluminum foil-lined baking sheet."
},
{
"@type": "HowToStep",
"text": "Using tongs, transfer chicken to wire rack. Broil until chicken is evenly charred on both sides and registers 175 degrees, 16 to 20 minutes, flipping chicken halfway through broiling."
},
{
"@type": "HowToStep",
"text": "Let chicken rest for 5 minutes. While chicken rests, warm sauce over medium-low heat."
},
{
"@type": "HowToStep",
"text": "Cut chicken into ¾-inch chunks and stir into sauce. Stir in 2 tablespoons chopped fresh cilantro and season with salt to taste."
},
{
"@type": "HowToStep",
"text": "Transfer to serving dish, sprinkle with 1 tablespoon cilantro, and serve."
}
],
"nutrition": {
"@type": "NutritionInformation",
"calories": "451",
"carbohydrateContent": "12 g",
"cholesterolContent": "12 g",
"fiberContent": "2 g",
"proteinContent": "34 g",
"sodiumContent": "34 g"
},
"recipeYield": [
4,
"Serves 4 to 6"
],
"commentCount": 836,
"tool": [
{
"@type": "HowToTool",
"name": "The Best Rimmed Baking Sheets",
"url": "https://www.americastestkitchen.com/equipment_reviews/1718-rimmed-baking-sheets"
},
{
"@type": "HowToTool",
"name": "All-Purpose Whisks",
"url": "https://www.americastestkitchen.com/equipment_reviews/1370-all-purpose-whisks"
},
{
"@type": "HowToTool",
"name": "Best Immersion Blenders",
"url": "https://www.americastestkitchen.com/equipment_reviews/1740-immersion-blenders"
},
{
"@type": "HowToTool",
"name": "The Best Saucepans",
"url": "https://www.americastestkitchen.com/equipment_reviews/1819-large-saucepans"
},
{
"@type": "HowToTool",
"name": "The Best Kitchen Tongs",
"url": "https://www.americastestkitchen.com/equipment_reviews/1859-kitchen-tongs"
},
{
"@type": "HowToTool",
"name": "The Best Wire Racks",
"url": "https://www.americastestkitchen.com/equipment_reviews/1724-wire-racks"
}
],
"isAccessibleForFree": false,
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".paywall-hidden"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.44",
"reviewCount": 836
},
"associatedMedia": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_2.0,f_auto,fl_lossy.progressive.strip_profile,g_faces:auto,q_auto:low/SFS_Murgh-Makhani-_Indian-Butter-Chicken__502_j3hebu",
"description": "Murgh Makhani (Indian Butter Chicken)"
},
"recipeCategory": "Main Courses",
"recipeCuisine": "IndianAsia",
"keywords": "ATK Staff Pick,Poultry,Chicken",
"video": {
"@type": "VideoObject",
"name": "Murgh Makhani (Indian Butter Chicken)",
"thumbnailUrl": [
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_1.33/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06",
"https://res.cloudinary.com/hksqkdlah/image/upload/ar_0.5/ATKTV and CCTV Season Refresh/ATKTV S21/Episode 13/ATK2113_REC_07_JULIA_06"
],
"embedUrl": "https://player.zype.com/embed/602eab49be20c00001eae6c0.html",
"uploadDate": "2020-12-16T16:22:13.661Z"
}
}
]
]
/newsletter_preferences/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "America's Test Kitchen",
"url": "https://www.americastestkitchen.com",
"description": "America's Test Kitchen is a multimedia cooking education company that tests recipes, reviews kitchen equipment, and teaches cooking techniques through television, magazines, websites, and cookbooks.",
"foundingDate": "1992",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"creditText": "America's Test Kitchen",
"height": 256,
"url": "https://res.cloudinary.com/hksqkdlah/image/upload/v1722443512/ATK_SVGS/atk_small_logo.png",
"width": 256
},
"sameAs": [
"https://www.facebook.com/americastestkitchen",
"https://www.youtube.com/@AmericasTestKitchen",
"https://www.instagram.com/testkitchen",
"https://www.tiktok.com/@testkitchen"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
2603Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1935 | 1 |
| /recipes/15953-kare-raisu-japanese-curry-rice-with-chicken/ | 307 | 1 |
| /recipes/11519-indian-butter-chicken-murgh-makhani/ | 334 | 1 |
| /newsletter_preferences/ | 27 | 1 |
Explore the other reputation pillars for America's Test Kitchen
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from America's Test Kitchen, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to America's Test Kitchen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://americastestkitchen.com to view the most current version of its content and see directly what this company is about and what it offers.