Belfast Live
(https://www.belfastlive.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through named sources in headlines, but there is a lack of structured Person schema connecting the staff journalists to a verifiable digital footprint. The technical credibility gap is widened by the broken metadata that fails to align with the brand’s stated location. Technical implementation is sloppy, as seen in the broken heading hierarchy on the homepage and the generic metadata errors.
The marketing tone of being the ‘#1 source’ is disconnected from the sloppy technical implementation of the site. Bold claims of being the ‘voice of the community’ are undercut by the presence of ‘North East news’ and ‘Newcastle’ keyword strings in the core homepage metadata. This demonstrates a factory-farm approach to digital media where individual brand identity is secondary to the publishing template efficiency.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.belfastlive.co.uk/#homepage",
"name": "Belfast Live",
"url": "https://www.belfastlive.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.belfastlive.co.uk/#website",
"url": "https://www.belfastlive.co.uk",
"name": "Belfast Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.belfastlive.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Two men charged in murder investigation of Nicky Gordon in East Belfast",
"url": "https://www.belfastlive.co.uk/news/belfast-news/two-men-charged-murder-investigation-33991018"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Major South Belfast road to be closed to traffic to allow £300,000 upgrade",
"url": "https://www.belfastlive.co.uk/news/northern-ireland/major-south-belfast-road-closed-33989662"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "In photos: Charles strums ukulele, and Camilla enjoys ice-cream as royals wrap up NI visit",
"url": "https://www.belfastlive.co.uk/news/northern-ireland/gallery/photos-charles-strums-ukulele-camilla-33986938"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Muriel's in Belfast to become late night music bar, owner says",
"url": "https://www.belfastlive.co.uk/news/belfast-news/muriels-belfast-become-late-night-33988201"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "PSNI officer found on NI beach was 'devoted father and dearly loved husband'",
"url": "https://www.belfastlive.co.uk/news/northern-ireland/psni-officer-found-co-antrim-33990134"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.belfastlive.co.uk/#newsorganization",
"name": "Belfast Live",
"url": "https://www.belfastlive.co.uk",
"publishingPrinciples": "https://www.belfastlive.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.belfastlive.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/belfastlive/logos/masthead-belfastlive-default.svg",
"width": 560,
"height": 160
},
"sameAs": [
"https://www.facebook.com/BelfastLiveOnline",
"https://x.com/BelfastLive",
"https://www.instagram.com/belfastlive"
]
},
"_truncated": true,
"_original_size": 18044
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /news/ | 28 | 2 |
| /sport/ | 27 | 2 |
| /whats-on/ | 29 | 2 |
| /newsletter-preference-centre/ | 9 | 2 |
| /terms-conditions/ | 11 | 2 |
This page presents a snapshot of public data from Belfast Live, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Belfast Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.belfastlive.co.uk to view the most current version of its content and see directly what this company is about and what it offers.