Semantic Coherence: The Business of Fashion – Signal Evidence & AI Readability

[H1] Business of Fashion
[H2] Today's Must-Read
Today's must-read
[H3] How Luxury Can Stay on Top as Every Brand Moves Upmarket
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating.
[H3] Lanvin Gets New CEO Amid Push to ‘Rebuild Desirability’
Barbara Werschine is succeeding Andy Lew as chief executive as the French luxury house aims to reignite demand under artistic director Peter Copping.
[H3] Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
[H3] How Challenger Brands Are Seizing the Jewellery Opportunity
As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.
[H3] 10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
[H3] How Ozempic Is Forcing Fashion to Rethink Fit
[H3] Only the Fastest Innovators Are Winning in Beauty
[H3] Opinion: Why Don’t More Women Athletes Have Their Own Brands?
[H3] Can Lab-Grown Diamonds Move Beyond the ‘Real or Fake’ Debate?
[H2] Marketing in the Age of AI
[H2] Marketing in the Age of AI
AI has become part of the daily conversation — and daily practice — for fashion marketers, reshaping the entire marketing funnel, from audience targeting and ad placement to performance tracking and real-time optimisation.TOP STORY
[H3] Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
[H2] Marketing in the Age of AI
AI has become part of the daily conversation — and daily practice — for fashion marketers, reshaping the entire marketing funnel, from audience targeting and ad placement to performance tracking and real-time optimisation.
[H3] Why Some AI Ads Flourish and Others Fail
[H3] Work in Marketing? AI Just Rewrote Your Job Spec
[H3] How AI Shopping Agents Are Reshaping Fashion’s Ad Economy

Beauty
[H2] Inside Olive Young’s Long-Awaited LA Launch
South Korea’s largest beauty retailer makes a brick-and-mortar bet on the US K-beauty boom’s staying power, with further expansion planned across the country. 28 May 2026Beauty
[H2] Inside Olive Young’s Long-Awaited LA Launch
South Korea’s largest beauty retailer makes a brick-and-mortar bet on the US K-beauty boom’s staying power, with further expansion planned across the country. 28 May 2026Luxury
[H2] Lanvin Gets New CEO Amid Push to ‘Rebuild Desirability’
Barbara Werschine is succeeding Andy Lew as chief executive as the French luxury house aims to reignite demand under artistic director Peter Copping.28 May 2026Luxury
[H2] Lanvin Gets New CEO Amid Push to ‘Rebuild Desirability’
Barbara Werschine is succeeding Andy Lew as chief executive as the French luxury house aims to reignite demand under artistic director Peter Copping.28 May 2026Artificial Intelligence
[H2] Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
On May 19, senior leaders from Victoria Beckham Beauty, Proenza Schouler, David Yurman,, Amazon Fashion, Steve Madden and Calvin Klein, among others, gathered at Nine Orchard for an intimate cocktail conversation hosted by The Business of Fashion, to explore how brands are moving from AI experimentation to deployment — and what is at stake when they do.28 May 2026Artificial Intelligence
[H2] Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
On May 19, senior leaders from Victoria Beckham Beauty, Proenza Schouler, David Yurman,, Amazon Fashion, Steve Madden and Calvin Klein, among others, gathered at Nine Orchard for an intimate cocktail conversation hosted by The Business of Fashion, to explore how brands are moving from AI experimentation to deployment — and what is at stake when they do.28 May 2026Marketing
[H2] Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand. 28 May 2026Marketing
[H2] Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand. 28 May 2026results-list-block.see-more-button-aria-labelLoad moreADVERTISEMENTLuxury
[H2] How Luxury Can Stay on Top as Every Brand Moves Upmarket
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating. 28 May 2026Luxury
[H2] How Luxury Can Stay on Top as Every Brand Moves Upmarket
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating. 28 May 2026Luxury
[H2] Gucci Pushes Into F1 With Renault Alpine Deal
The partnership is the latest in a string of high-profile moves by Gucci to boost visibility, engage clients and revive sales after years of decline.27 May 2026Luxury
[H2] Gucci Pushes Into F1 With Renault Alpine Deal
The partnership is the latest in a string of high-profile moves by Gucci to boost visibility, engage clients and revive sales after years of decline.27 May 2026Technology
[H2] AI Is Ushering in a New Era for Product Search
Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.27 May 2026Technology
[H2] AI Is Ushering in a New Era for Product Search
Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.27 May 2026Retail
[H2] Abercrombie & Fitch Beats Quarterly Profit Estimates on Steady US Demand
The upbeat results echoed those of other brands offering aspirational apparel at accessible prices as demand for affordable luxury remains resilient.27 May 2026Retail
[H2] Abercrombie & Fitch Beats Quarterly Profit Estimates on Steady US Demand
The upbeat results echoed those of other brands offering aspirational apparel at accessible prices as demand for affordable luxury remains resilient.27 May 2026results-list-block.see-more-button-aria-labelLoad moreADVERTISEMENTBeauty
[H2] Bath & Body Works Beats Estimates on Demand for ‘Affordable Luxury’
The US fragrance chain upheld its full-year guidance and announced first-quarter sales above analyst estimates alongside the departure of its chief financial officer.27 May 2026Beauty
[H2] Bath & Body Works Beats Estimates on Demand for ‘Affordable Luxury’
The US fragrance chain upheld its full-year guidance and announced first-quarter sales above analyst estimates alongside the departure of its chief financial officer.27 May 2026Sports
[H2] Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.27 May 2026Sports
[H2] Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.27 May 2026Luxury
[H2] How Challenger Brands Are Seizing the Jewellery Opportunity
As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.27 May 2026Luxury
[H2] How Challenger Brands Are Seizing the Jewellery Opportunity
As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.27 May 2026Technology
[H2] 10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.27 May 2026Technology
[H2] 10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.27 May 2026Page 1

BoF Events
Where leaders from the fashion, beauty, and luxury space unite to spark ideas, fuel innovation, and shape the future of the global fashion industry.
UPCOMING EVENT
[H2] The Business of Beauty Global Forum 2026
The Business of Beauty Global Forum 2026 returns to Stanly Ranch in Napa Valley, California, for the fourth edition of our unique beauty industry gathering. This will be intimate and highly curated, bringing together 150 hand-selected senior executives, entrepreneurs and creatives from around the world.Apply now Apply now (opens in new tab)
[IMG: Event image for The Business of Beauty Global Forum 2026]
[H2] Flagship Events
Where ideas come alive. Connecting our community with global in-person and virtual events that facilitate bold conversations, creative cross-pollination and boundary-pushing ideas to fuel progress in the fashion, luxury and beauty industries.
[H3] BoF CROSSROADS
Our gathering that convenes top business and creative leaders focused on seizing the business opportunities in the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.explore more
[H3] The Business of Beauty Global Forum
Our intimate and highly curated gathering, bringing together 150 hand-selected senior executives, entrepreneurs and creatives from around the world to reimagine the global beauty and wellness landscape.explore more
[H3] The BoF500
Our definitive index of people shaping the global fashion industry, curated annually by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.explore more
[H3] BoF VOICES
Our annual gathering for big thinkers, BoF VOICES unites the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with thought leaders, entrepreneurs and inspiring people shaping the wider world.explore more
[H2] Talks to Inspire
Listen to the industry visionaries, cultural leaders, and creative pioneers who have taken to the BoF stage. Their thought-provoking insights helped us challenge convention, spark new ideas, and shape the future of the global fashion, luxury and beauty industries.BoF VOICES
[H3] To Be or Not to Be...What is the Question?
At BoF Voices 2025, the Academy Award-winning actor, musician and activist Riz Ahmed reflected on what Shakespeare's 'Hamlet' reveals about unity during divisive times.THE BUSINESS OF BEAUTY GLOBAL FORUM
[H3] Community, the Key to a Winning Strategy
During her conversation with BoF founder Imran Amed, Ross shared her journey from Hollywood actress to entrepreneur, detailed the systemic changes she's driving in the haircare industry and emphasised the importance of humanity in business building.BoF CROSSROADS
[H3] Modest Fashion at a Crossroads
In a conversation with Forbes Middle East presenter Sally Mousa, Kerim Ture, founder of Istanbul-based Modanisa, Linda Anggrea, founder of Indonesian modest fashion label Buttonscarves and Rabia Zargarpur, the Emirati designer behind her namesake brand, explored the future of the booming modest fashion market.THE BUSINESS OF BEAUTY GLOBAL FORUM
[H3] Moving at the Speed of E.l.f.
In the 11 years since Tarang Amin has been chief executive of the company, sales have grown from $100 million to $1.3 billion. Amin highlighted what it takes to move at the speed of E.l.f. in a fast-paced beauty market — or, in his words, how to “keep the E.l.f. up!”BoF CROSSROADS
[H3] How the Global South Will Shape Fashion’s Next Decade
In CROSSROADS’ opening talk, BoF Insights director Rawan Maki walked the audience through the emerging markets that constitute the global south, and how they’re slated to define the fashion industry’s next era.BoF VOICES
[H3] Jacquemus: A Coming of Age Story
The designer joined BoF’s Imran Amed to share how he has built a successful independent business in a competitive environment, and his plans for the future.
[H2] Previous Speakers
Learn more about our speakers, hailing from the fashion, beauty, luxury, film, music, philanthropy, activism, contemporary art, architecture and design industries.view more
[H3] Javier Goyeneche
Founder and President, Ecoalf
[H3] Pierre-Nicolas Hurstel
Co-Founder and Chief Executive, Arianee
[H3] David Allemann
Co-Founder and Executive Co-Chairman, On
[H3] Clover Hogan
Founder and Climate Activist, Force of Nature
[H3] Moj Mahdara
Co-Founder/Managing Partner, Kinship Ventures
[H3] Matthieu Blazy
Artistic Director, Chanel
[H3] Monita Rajpal
Life Coach
[H3] Tjada D'Oyen McKenna
Chief Executive, Mercy Corps
[H3] Cyril Diagne
Digital Interaction Artist
[H3] Halla Bint Khalid
Artist
[H3] Jonathan Taplin
Scholar & Author
[H3] Clare Waight Keller
Creative Director, Uniqlo
[H2] Community Events
Events uniting industry leaders and the community to share insights and shape fashion's future.view more
[IMG: Event image for The Business of Beauty and Amazon Beauty Celebrate Founder-Led Brands in Los Angeles]
Beauty
[H3] The Business of Beauty and Amazon Beauty Celebrate Founder-Led Brands in Los Angeles
[IMG: Event image for How Executives Are Thinking About AI]
Technology
[H3] How Executives Are Thinking About AI
[IMG: Event image for Selling to Consumers in Uncertain Times: What Executives Need to Know]
Retail
[H3] Selling to Consumers in Uncertain Times: What Executives Need to Know

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The Business of FashionAgenda-setting intelligence, analysis and advice for the global fashion community.Retail
[H1] In Defence of the Millennial Dream
Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very much alive.
[IMG: Everlane will operate as an independent subsidiary under Shein.]
Shein's acquisition of Everlane is a tragedy of Shakespearean proportions. (Courtesy)By Cathaleen Chen22 May 2026BoF PROFESSIONALIn the immediate aftermath of the direct-to-consumer implosion, a small handful of millennial-era startups appeared to have escaped the wreckage. Among them were
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About the author
[IMG: Cathaleen Chen]
Cathaleen ChenCathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.In This ArticleTopicsRetailOrganisationsSheinEverlaneAdd as a Preferred Source © 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions
More from RetailAnalysis and advice from the front lines of the retail transformation.
[IMG: How Ozempic Is Forcing Fashion to Rethink Fit]
[H2] How Ozempic Is Forcing Fashion to Rethink Fit
The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.
[IMG: Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce]
[H2] Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce
BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.
[IMG: Shein’s Everlane Acquisition, Explained]
[H2] Shein’s Everlane Acquisition, Explained
It’s official: The fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means for the millennial DTC playbook, sustainable fashion and more.
[IMG: How Weird Shoes Became a Business Strategy]
[H2] How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.view more
Latest News & AnalysisUnrivalled, world class journalism across fashion, luxury and beauty industries.
[H2] Can Gucci Turn Attention Into Sales?
Early response to designer Demna’s revamp has been ‘very encouraging,’ Kering CEO Luca de Meo told shareholders Thursday, after the brand shut down Times Square for another blockbuster fashion show earlier this month.
[H2] Gap Shares Plummet After Retailer Lowers Sales Outlook
The company’s turnaround has been uneven, with Gap’s namesake brand having made the most progress while its athleisure chain Athleta continues to struggle.
[H2] Henry Zankov Named Artistic Director of Diane Von Furstenberg
The award-winning knitwear designer returns to the label with a debut collection slated for September’s New York Fashion Week.
[H2] The Return of Marc Jacobs Beauty
This week is all about makeup, including an interview with Ngozi Esther Edeme, known on social media as @paintedbyesther, and Brennan Kilbane’s take on the long-awaited reintroduction of Marc Jacobs Beauty. VIEW MORE
[H2] The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.CONNECT WITH US ON
[IMG: The Business of Beauty Global Forum - Livestream, June 24-25, 2026]
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[IMG: The Business of Beauty Global Forum - Livestream, June 24-25, 2026]