Based on 831 businesses audited.
BuzzFeed has 40.3 points less reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: BuzzFeed (www.buzzfeed.com)
BuzzFeed is a high-engagement commodity engine that uses the prestige of ‘journalism’ as a Trojan horse for low-density clickbait. The 75 score reflects a severe distance between its meta-claim of being a news authority and its actual substance as a quiz-driven time-sink.
Media, News & Publishing Reputation: BuzzFeed (www.buzzfeed.com)
BuzzFeed fits the Media and Publishing category, though it sits on the periphery of the provided industry dictionary. While it claims ‘vital journalism’ in its meta description, the actual content density favors entertainment and user engagement over the ‘investigative reporting’ or ‘data journalism’ jargon listed in the dictionary.
“The score is driven primarily by Information Density and Semantic Drift. The failure to provide schema data (Identity and Authority) and the repeated use of unverified 'Studies Show' claims (Trust and Proof) prevented a lower score.”