CNBC
(https://cnbc.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is robustly established through structured data and professional attribution. Journalists have dedicated profile pages with Person schema, LinkedIn sameAs links, and clear job titles (e.g., ‘Markets reporter based in Singapore’). The organization schema is comprehensive, including sameAs links to Facebook, Instagram, LinkedIn, Twitter, Wikipedia, and YouTube, providing a massive verifiable digital footprint.
There is no disconnect between claims and delivery; performance is demonstrated through the reporting itself. The site does not make vague marketing promises like ‘we will make you rich’ but instead provides ‘record-breaking gas volumes’ and ‘fastest revenue growth since 2018’ as reported facts. Every headline is supported by immediate body substance with specific actors and outcomes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"mainEntityOfPage": "https://www.cnbc.com/world/",
"url": "https://www.cnbc.com/world/",
"inLanguage": "en-US",
"copyrightYear": 2026,
"copyrightHolder": {
"@id": "https://www.cnbc.com",
"@type": "NewsMediaOrganization"
},
"sourceOrganization": {
"@id": "https://www.cnbc.com",
"@type": "NewsMediaOrganization"
},
"headline": "International: Top News And Analysis",
"description": "CNBC International is the world leader for news on business, technology, China, trade, oil prices, the Middle East and markets.",
"dateCreated": "2016-09-27T13:00:09+0000",
"datePublished": "2016-09-27T13:00:09+0000",
"dateModified": "2026-05-29T03:12:11+0000",
"image": {
"@type": "ImageObject",
"url": "https://image.cnbcfm.com/api/v1/image/108285632-1774986309800-cnbc_versant_share.png?v=1774986411",
"width": "720",
"height": "405"
},
"thumbnailUrl": "https://image.cnbcfm.com/api/v1/image/108285632-1774986309800-cnbc_versant_share.png?v=1774986411&w=720&h=405",
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CNBC",
"url": "https://www.cnbc.com/",
"logo": {
"@type": "ImageObject",
"url": "https://sc.cnbcfm.com/applications/cnbc.com/staticcontent/img/cnbc-hdr-logo2.png",
"width": 360,
"height": 60
},
"sameAs": [
"https://www.facebook.com/cnbc",
"https://www.instagram.com/cnbc",
"https://www.linkedin.com/company/cnbc",
"https://twitter.com/cnbc",
"https://en.wikipedia.org/wiki/CNBC",
"https://www.youtube.com/cnbc"
]
},
"keywords": [
"cnbc",
"CNBC Meets",
"Charting Asia",
"International: Top News And Analysis"
]
}
/live-tv/
{
"@type": "WebPage",
"isAccessibleForFree": "false",
"description": "CNBC+ offers live, streaming episodes of your favorite business news shows such as Mad Money with Jim Cramer, Squawk Box, Fast Money, Closing Bell, and more.",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": "false",
"cssSelector": ".paywall",
"headline": "CNBC Full Episodes",
"keywords": "CNBC Live, Business News",
"publication": "CNBC",
"text": "CNBC+ offers live, streaming episodes of your favorite business news shows such as Mad Money with Jim Cramer, Squawk Box, Fast Money, Closing Bell, and more."
}
}
/pro/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"mainEntityOfPage": "https://www.cnbc.com/pro/",
"url": "https://www.cnbc.com/pro/",
"inLanguage": "en-US",
"copyrightYear": 2026,
"copyrightHolder": {
"@id": "https://www.cnbc.com",
"@type": "NewsMediaOrganization"
},
"sourceOrganization": {
"@id": "https://www.cnbc.com",
"@type": "NewsMediaOrganization"
},
"headline": "CNBC PRO",
"description": "CNBC PRO is your all-access pass to CNBC’s premium digital experience. It’s a comprehensive 24-hour online destination that provides behind-the-scenes content and tools for active investors and business decision makers.",
"dateCreated": "2016-05-09T20:46:42+0000",
"datePublished": "2016-05-09T20:46:42+0000",
"dateModified": "2026-04-17T11:18:29+0000",
"image": {
"@type": "ImageObject",
"url": "https://image.cnbcfm.com/api/v1/image/108285632-1774986309800-cnbc_versant_share.png?v=1774986411",
"width": "720",
"height": "405"
},
"thumbnailUrl": "https://image.cnbcfm.com/api/v1/image/108285632-1774986309800-cnbc_versant_share.png?v=1774986411&w=720&h=405",
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CNBC",
"url": "https://www.cnbc.com/",
"logo": {
"@type": "ImageObject",
"url": "https://sc.cnbcfm.com/applications/cnbc.com/staticcontent/img/cnbc-hdr-logo2.png",
"width": 360,
"height": 60
},
"sameAs": [
"https://www.facebook.com/cnbc",
"https://www.instagram.com/cnbc",
"https://www.linkedin.com/company/cnbc",
"https://twitter.com/cnbc",
"https://en.wikipedia.org/wiki/CNBC",
"https://www.youtube.com/cnbc"
]
},
"keywords": [
"cnbc",
"Premium",
"Josh Brown",
"Pro: Analyst Calls",
"Pro: Stock Picks",
"Pro: Analysis",
"PRO: Playbooks",
"Pro: Income Investing",
"Pro: Earnings Playbook",
"Pro: Chart Investing Pro",
"Pro: Options Investing Pro",
"Mike Santoli Insight",
"Pro Uncut",
"Pro: Market forecasts",
"PRO: Invest like Buffett",
"PRO: China Investing",
"Pro Talks",
"PRO Home"
]
}
/justina-lee-cnbc/
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"datePublished": "2026-04-07T02:05:42+0000",
"dateModified": "2026-04-08T08:04:27+0000",
"mainEntity": {
"@type": "Person",
"name": "Justina Lee",
"sameAs": [
"https://linkedin.com/in/justina-lee-2742aa59"
],
"image": {
"@type": "ImageObject",
"url": "https://image.cnbcfm.com/api/v1/image/108287710-1775527375593-JustinaLee.jpg?v=1775527489&w=720&h=405",
"height": 405,
"width": 720
},
"jobTitle": "Markets reporter",
"description": "Justina Lee is a markets reporter with CNBC, based in Singapore.",
"url": "https://www.cnbc.com/justina-lee-cnbc/"
},
"hasPart": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"mainEntityOfPage": "https://www.cnbc.com/justina-lee-cnbc/",
"url": "https://www.cnbc.com/justina-lee-cnbc/",
"inLanguage": "en-US",
"copyrightYear": 2026,
"copyrightHolder": {
"@id": "https://www.cnbc.com",
"@type": "NewsMediaOrganization"
},
"sourceOrganization": {
"@id": "https://www.cnbc.com",
"@type": "NewsMediaOrganization"
},
"name": "Justina Lee",
"mainEntity": {
"@context": "https://schema.org/",
"@type": "ItemList",
"numberOfItems": 12,
"itemListElement": [
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/29/innovent-shares-rise-10percent-after-pact-with-pfizer-of-up-to-10point5-billion.html",
"position": 1
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/29/lg-electronics-shares-jump-after-debut-of-google-based-car-products.html",
"position": 2
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/29/samsung-hbm4e-chip-samples-ai-memory.html",
"position": 3
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/28/lg-energy-solution-dte-energy-michigan-battery-storage-deal.html",
"position": 4
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/28/south-korean-stocks-at-risk-of-swift-downside-reversal-btig-.html",
"position": 5
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/28/asia-markets-today-asx-kospi-nikkei-sensex-hang-seng-csi-iran.html",
"position": 6
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/27/stock-market-today-live-updates.html",
"position": 7
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/26/asia-markets-today-sensex-kospi-nikkei-hang-seng-iran-us-oil-.html",
"position": 8
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/25/stock-futures-today-live-updates.html",
"position": 9
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/25/hedge-mutual-funds-semiconductors-software-goldman-.html",
"position": 10
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/25/asia-markets-today-live-updates-asx-nikkei-sensei-iran-us-trump-oil-hormuz.html",
"position": 11
},
{
"@context": "https://schema.org/",
"@type": "ListItem",
"url": "https://www.cnbc.com/2026/05/22/guzman-y-gomez-us-exit-australia-focus.html",
"position": 12
}
]
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CNBC",
"url": "https://www.cnbc.com/",
"logo": {
"@type": "ImageObject",
"url": "https://sc.cnbcfm.com/applications/cnbc.com/staticcontent/img/cnbc-hdr-logo2.png",
"width": 360,
"height": 60
},
"sameAs": [
"https://www.facebook.com/cnbc",
"https://www.instagram.com/cnbc",
"https://www.linkedin.com/company/cnbc",
"https://twitter.com/cnbc",
"https://en.wikipedia.org/wiki/CNBC",
"https://www.youtube.com/cnbc"
]
},
"keywords": [
"cnbc"
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 37 | 1 |
| /live-tv/ | 13 | 1 |
| /pro/ | 19 | 1 |
| /justina-lee-cnbc/ | 19 | 1 |
This page presents a snapshot of public data from CNBC, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CNBC: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cnbc.com to view the most current version of its content and see directly what this company is about and what it offers.